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Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Moz

Google has stated that localization of search results is the greatest form of personalization they currently engage in. But, it can also happen through franchisee-generated references and referrals (like a searcher discovering you via a Google Maps search on their phone). Sponsor events and ask for a link.

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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. I mean, what''s the worst that could happen?

SEO 28
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Marketing Lessons from The Oatmeal

Hubspot

Previously, Inman was a web designer, developer and co-founder of popular Search Engine Optimization (SEO) software company SEOmoz. Inman makes most of his money (80%) from merchandise. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement!

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. The Office', 'CSI', and 'Ugly Betty' get it by CNET News Search marketing strategist Brian R. Fans can join the company, buy company merchandise, and even compete against other branch offices in weekly tasks."