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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.

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Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)

Biznology

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. The next step in launching a link building campaign is setting project size, scope, and expectations. Diversity in link building is extremely important.

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The Easy Guide to Broken Link Building for SEO

Single Grain

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building. What Is a Broken Link? Recommended links”.

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12 Reasons Your SEO Strategy Is Failing

Single Grain

SEO changes every day because Google and the other search engines are constantly updating their algorithms. Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Building Poor Links. You can't just buy links. Number 7 below discusses what a good link looks like – as well as a bad one! NoFollow Links.

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Is Link Building Dead? Yes & No. Here’s Why.

seo.co

You want search engines to reward your website for its unique content by listing it on their first page of search results. But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. Basics of Link Building.

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The progression of anchor text

Biznology

As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs. As mentioned above, it is important to utilize the correct anchor text strategy for your links. In some regards, the anchor text you use is just as significant to your link as the site it is published on. Biznology.com) and partial-match or long-tailed anchor text.

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Top 10 Link-Building Strategies for B2B Marketing in 2020

Valasys

Google affirmed that links remain the #1 ranking factor and said, “Ranking without links is really really hard.”. Businesses need to prioritize their link-building strategies for B2B marketing more than ever before in 2020.

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Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

They are easy to identify and they are attractive because lots and lots of people tend to search for them. Typically, these "red ocean" keywords are also very expensive if you were to consider buying them as part of a paid search campaign. As it turns out, these popular search terms are also rather vague and are less likely to send high quality traffic your way. Publishing often and writing relevant content will result in increased (and qualified) traffic form search engines.

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Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. These are links that originate from another site and point to a page on your domain. Don’t underestimate the SEO power of internal linking. What are internal links?

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The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Today, there isn’t a single keyword, or keyword group that can solely drive most of your traffic, especially when long-tail search is considered. Currently, natural language searches drive SEO, i.e., users are searching in much the same way they would ask a normal question, instead of inserting a keyword or two. How long SEO takes to work.

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Keyword Search Volume: Tools for Estimating Search Volume & Site Traffic

seo.co

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. Keyword Search Volume Overview.

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What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing? Using sponsored links.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for. Head Tail.

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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?

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100 SEO Statistics That’ll Help You Dominate Search Rankings in 2023

Single Grain

In this article, the SEO statistics will help you identify the latest search engine optimization trends so you can adjust your strategy to continue improving your site’s organic ranking. Voice Search Stats. of total website traffic comes from organic search. (

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How to Rank a Blog in Google’s Top 10 Search Results

ClearVoice

Google blog ranking refers to where your blog post appears in Google’s search results. If you can't rank in the top ten Google search results, your #contentmarketing doesn't have much value. Instead, focus on long-tail, longer and more specific than the average keyword.

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. Find new link opportunities, which in turn increases the chances of ranking high in the search results. It is easy to find your main competitors in the organic search results but it is extremely difficult to defeat them. Conduct a Google search to see which sites are ranking in the top three positions.

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Sturdy Site Architectures: Optimizing Your Internal Linking Strategy

Directive Agency

Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. With this in mind, it makes perfect sense that a strongly linked site is best for making new conversions and serving existing B2B customers. You know that a strong internal linking strategy is important for B2B, but how do site pages become so sturdily constructed?

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International SEO: How to Rank for Foreign Location & Language Specific Searches

seo.co

Foreign or international SEO refers to the method of optimizing your website and search presence for a global audience. Google accounts for nearly 70% of all global search traffic. The volume of organic traffic through search engines by language and country.

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Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot Marketing

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. Why long-tail keywords? Long title tag?

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The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. The ratio of follow/no-follow links to the ranking URLs.

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Expert Answers to 10 Tough SEO Questions

Webbiquity

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. Use a tool like Similar Site Search to find potential sites for requesting backlinks.

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Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

When you set up your first meeting with your chosen search engine optimization company, there are some things that you definitely must ask them and there are some red flags that you need to beware of in order to distinguish a genuine SEO company from a scammer. If you come to your first SEO agency meeting with these questions, you'll be positioned to better understand exactly what they can and can't do for you: How long have you been in service? 5) Link Audit.

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Everything You Need to Know to Dominate Local Search

Hubspot

You do everything in your power to get your website in the top search engine ranking positions! What is local search marketing? Local search marketing is the process and tactics you use to reach your local audience online. Why optimize for local search? Get links online.

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Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices.

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Press Releases for SEO: How to Leverage PR for Search Engine Rankings

seo.co

Furthermore, PR was also much less risky, especially compared to more manual link building services. In today’s world, where mobile dominates, the content market is oversaturated, and link building is evolving in strange new ways, are press releases still important?

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Optimize for Voice Search. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. First, Test Your Website's Performance in Search. If they fail on this front, users are less likely to use the search engine again.

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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. An SEO audit is a detailed check of how well your website is ranking in search.

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38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Visual Search. Voice Search. Alternate Search Engines. 8) Visual Search. 10) Voice Search.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

This crisis response led them to identify several short- and long-term trends. Utilize Voice Search for Local SEO and Lead Generation. Voice search is hot. With such huge reach, voice search is clearly worth evaluating as part of your marketing strategy.

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What is Paid Search? How SEO and SEM Work for You

ConvertKit

How many times a day do you search for an answer on Google? Knowing this causes us to trust Google and come back to its search engine again and again. Since we are commonly searching for products, services, and information on Google, we know other people in our audience are doing the same. Understanding how search engines work is one of the best investments we can make in our business because many purchases start with a simple search.

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Google Launches New Search Interface: Google Instant

Hubspot

Have you ever thought finding what you were looking for on Google took too long? Today, the search giant launched a new version of its search engine interface. See the video demonstration below from Google to get a better understanding of how this new search interface works: Google Instant is a major change to Google’s search interface; t allows users to refine their search terms faster to find the result they are looking for.

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11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. 54% of people come to a website from a search engine (source: Forrester ). Link building in an important part of your SEO strategy.

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11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Google Search Guidelines are easily accessed on the web.

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Google took my keywords. 10 resources to get them back

Biznology

Most people find a website (including yours) by first typing keywords in the query box of a search engine. Google has always “not provided” some keywords but it is now encrypting all keyword search activity — except for clicks on Google ads. Or both according to Search Engine Land : He that giveth also taketh away. It also gives you keyword searches, seasonality and density. Image via CrunchBase. Keywords are the currency of the internet.

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How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

What if I told you that you could rank on the first page of Google search results for thousands of keywords? There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme. Navigation : Power pages should be easy to navigate, with content broken into chapters, a table of contents with anchor links, or just an easy-to-scan layout with headers and plenty of visual assets. Don’t forget good old-fashioned link-building.

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Keyword Research: 7 Steps for Finding the Best Target SEO Keywords

seo.co

So, if you want to be successful in SEO , you need to understand what people are searching for, how often they’re searching for it, and why they’re searching for it. Link building services. Relative high(er) search volume. Link building.

Keyword 70
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The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Excelling at organic search is vital to driving the traffic of people looking for your services to your website. Consider these stats: 68% of online experiences begin with a search engine. 53% of all website traffic comes from organic search. If you like it, link to it.

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