Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for. Head Tail.

12 Reasons Your SEO Strategy Is Failing

Single Grain

SEO changes every day because Google and the other search engines are constantly updating their algorithms. Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Building Poor Links. You can't just buy links. Number 7 below discusses what a good link looks like – as well as a bad one!

Is Link Building Dead? Yes & No. Here’s Why.

seo.co

You want search engines to reward your website for its unique content by listing it on their first page of search results. But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. Builds Authority.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. Long title tag?

The progression of anchor text

Biznology

As Google continues to update its search algorithm to create the most accurate SERPs possible, it is equally important that you update your anchor text strategy to ensure your site shows up in those SERPs. As mentioned above, it is important to utilize the correct anchor text strategy for your links. In some regards, the anchor text you use is just as significant to your link as the site it is published on. Biznology.com) and partial-match or long-tailed anchor text.

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks. These are links that originate from another site and point to a page on your domain. Don’t underestimate the SEO power of internal linking. What are internal links?

Link 214

The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. The ratio of follow/no-follow links to the ranking URLs.

Top 10 Link-Building Strategies for B2B Marketing in 2020

Valasys

Google affirmed that links remain the #1 ranking factor and said, “Ranking without links is really really hard.”. Businesses need to prioritize their link-building strategies for B2B marketing more than ever before in 2020.

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

They are easy to identify and they are attractive because lots and lots of people tend to search for them. Typically, these "red ocean" keywords are also very expensive if you were to consider buying them as part of a paid search campaign. As it turns out, these popular search terms are also rather vague and are less likely to send high quality traffic your way. Publishing often and writing relevant content will result in increased (and qualified) traffic form search engines.

The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Today, there isn’t a single keyword, or keyword group that can solely drive most of your traffic, especially when long-tail search is considered. Currently, natural language searches drive SEO, i.e., users are searching in much the same way they would ask a normal question, instead of inserting a keyword or two. How long SEO takes to work.

SEO 162

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Optimize for Voice Search. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. First, Test Your Website's Performance in Search. If they fail on this front, users are less likely to use the search engine again.

Expert Answers to 10 Tough SEO Questions

Webbiquity

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. Focus on long-tail searches. Never buy links.

Google took my keywords. 10 resources to get them back

Biznology

Most people find a website (including yours) by first typing keywords in the query box of a search engine. Google has always “not provided” some keywords but it is now encrypting all keyword search activity — except for clicks on Google ads. Or both according to Search Engine Land : He that giveth also taketh away. It also gives you keyword searches, seasonality and density. Image via CrunchBase. Keywords are the currency of the internet.

12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

In fact: 90.86% of global traffic comes from Google Search, Google Images and Google Maps. . In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Long-Form Content. Voice Search Optimization.

Trends 101

Best of 2009: SEO Tips, Part 1

Webbiquity

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO.

SEO 108

Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. Find new link opportunities, which in turn increases the chances of ranking high in the search results. It is easy to find your main competitors in the organic search results but it is extremely difficult to defeat them. Conduct a Google search to see which sites are ranking in the top three positions.

SEO 65

11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. 54% of people come to a website from a search engine (source: Forrester ). Photo credit: Sean MacEntee.

SEO 154

Sturdy Site Architectures: Optimizing Your Internal Linking Strategy

Directive Agency

Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. With this in mind, it makes perfect sense that a strongly linked site is best for making new conversions and serving existing B2B customers. You know that a strong internal linking strategy is important for B2B, but how do site pages become so sturdily constructed?

Link 40

Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

When you set up your first meeting with your chosen search engine optimization company, there are some things that you definitely must ask them and there are some red flags that you need to beware of in order to distinguish a genuine SEO company from a scammer. If you come to your first SEO agency meeting with these questions, you'll be positioned to better understand exactly what they can and can't do for you: How long have you been in service? 5) Link Audit.

SEO 53

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

What are the best tools for finding and eliminating broken links? Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas. 40+ SEO Tools of the Trade by Search Engine Watch. Bing Offers Up a Free Link Graph by SEOBook.

How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). In fact, according to a recent survey, 97% of students will initiate contact with a university and it is absolutely critical not only to build and maintain a relevant digital presence , but also a “robust search functionality.”

SEM 54

SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. Long-term benefits.

SEM 40

SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. Long-term benefits.

SEM 40

How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). In fact, according to a recent survey, 97% of students will initiate contact with a university and it is absolutely critical not only to build and maintain a relevant digital presence , but also a “robust search functionality.”

SEM 40

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. How important are footer links to SEO? How can PDF content be optimized for search?

How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

The best way to achieve increased traffic is through effective search engine optimization (SEO). SEO builds visibility for your website and awareness for your product or service. It can also help build your credibility, which encourages more people to subscribe to your service.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. A slick free tool that reports, for any full URL: linking domains, inbound links, most linked countries, most linked keywords, page rank of linking domains, and new links within the past 30 days.

Review 176

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” SEO Strategies for People that Hate SEO by Search Engine Guide. In Search of SEO?

SEO 170

The Law of Large Numbers is the digital marketer’s friend

Biznology

Or — be honest — are you doing it for SEO and link-building (there are a lot of you guys hiding there in the shadows). While I call the alternative to top-down, A-list blogger outreach “Long-Tail Blogger Outreach,” “B-Z-List Blogger Outreach,” the “Bottom-Up Approach,” and “Doing the Full Cluetrain,” — I really need a better title for this sort of blogger outreach (how about just “Blogger Outreach?”).

5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Think of Search Engine Optimization (SEO) like taking care of a plant. By monitoring and tending to the various needs of your brand’s digital presence, it will also have the opportunity to thrive by way of attracting new clients and boosting your organic search rankings.

The Dos and Don’ts of SEO for Building Material Websites

Navigate the Channel

Growing your building materials brand online is a whole lot easier if you’re showing up on search engines like Google and Bing. However, the process of making this happen and increasing your overall organic traffic starts with one key ingredient: search engine optimization (SEO).

How to attract more traffic to your blog with off-page SEO

RockContent

Search Engine Optimization is one of the main strategies CMOs should devote their budget and time to. It’s an effort to improve your ranking in search engines by taking advantage of external sources. That way, you rank your website faster in more searches.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

More marketers are now applying SEO criteria like ranking and the number of inbound links to evaluate the effectiveness of their content marketing strategies. An industrial blog can provide a huge boost to your SEO efforts because it is easier to optimize posts for long tail keywords than it is to optimize static Web pages. You may require the help of a professional copywriter to interview engineers and other subject matter experts to get the core ideas.

How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching.