12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Building Poor Links. You can't just buy links. Number 7 below discusses what a good link looks like – as well as a bad one! Dive Deeper: The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. Yes, you’re building links.

Top 10 Link-Building Strategies for B2B Marketing in 2020

Valasys

Employing correct link-building strategies for B2B marketing in 2020 ensures that your website is easily discovered by the search engines such as Google, it impacts your Google Page Rank (PR) & constant endeavors towards receiving the quality inbound links along with great content also elevates the domain authority & page rankings of the website. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

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Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Whether the notion of the "long tail" resonates with you or this idea of "blue ocean" keywords works, the key to attracting more free traffic to your site from search engines is to create more great content on your site than your competitors do. Free Download - Improving SEO: A Practical Guide.

The progression of anchor text

Biznology

Make sure you are following anchor best text practices to maintain a natural looking backlink profile. As mentioned above, it is important to utilize the correct anchor text strategy for your links. In some regards, the anchor text you use is just as significant to your link as the site it is published on. Not only will anchor text help determine the value of your links, but it will also shape how your backlink portfolio looks to Google. (Photo credit: Wikipedia).

Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Find new link opportunities, which in turn increases the chances of ranking high in the search results. Why You Should Use Long-Tail Keywords in Your SEO Campaign. To find the best performing pages of your competitor, you can use the Top Pages report in Moz's Link Explorer. The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. Step 4: Conduct a Link Audit of Your Competitor’s Backlinks and Monitor Their Brand Mentions.

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Expert Answers to 10 Tough SEO Questions

Webbiquity

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to.

Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

If you come to your first SEO agency meeting with these questions, you'll be positioned to better understand exactly what they can and can't do for you: How long have you been in service? What specifically can you help my company with (link profile, web analytics, etc.)? How many of the suggested keywords are long-tail ? Why You Should Use Long-Tail Keywords in Your SEO Campaign. Navigation and internal linking should be optimized. 5) Link Audit.

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What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

And the other is the investment in sponsored links. It is worth mentioning that the investment in SEO techniques is critical, as studies show that 90% of people click on only one link among the results of their searches. Sponsored links — Paid media. Using sponsored links.

SEO Strategy for Startups: How to Win in 2021

Single Grain

In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. 7) Find Long-tail Keywords to Rank For. 9) Build Backlinks and Get Influencer Amplification. Broken links. Internal Links.

What Is Organic Traffic and How Does It Work?

seo.co

Referral traffic, generated by people clicking links on offsite sources that lead them to your site. Will you use a combination of head keywords and long-tail phrases? Link building and offsite content. Table of Contents. Organic Traffic 101. +

How to attract more traffic to your blog with off-page SEO

RockContent

A backlink is any link in a webpage outside your digital environment that directs the user to your content. This is a strategy that not only improves ranking but also builds some important connections along the way. But this can be a painful, long game if you don’t focus on your strategy. If you get a lot of referrals, Google starts noticing not only the keywords you are aiming at but also other relevant ones present in the content linking to you.

How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. These short-tail keywords are simply too competitive to rank highly for on Google if you're just starting to optimize your website for search. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. SEO strategies include such tactics as keyword research and link building. As mentioned above, one of the major components of SEO is link building -- the practice of inserting links to other sites within your content and getting those other sites to link back to your site. Link Building.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for. The numbers below show just how much users trust the judgment of search engines: The first three organic links receive approximately 30% of all click-throughs. Only 0.78% of users access a link on the second page of results. There are two types of keywords: head tail and long tail.

Pillar Content: Using Topic Clusters to Bolster SEO Impact

seo.co

Hummingbird , from 2013, introduced semantic search, which practically eliminated exact match keyword consideration in favor of considering context and meaning. It also links to a variety of other pieces, which cover more specific aspects of onsite SEO in greater detail.

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7 Advanced SEO Hacks for Your To-Do List in 2020

Single Grain

You can create your own questions and answers, which will appear under your link in the search results as drop-downs: FAQ schema gives you significantly more real estate on the search results pages and gives you an instant air of authority. Advanced SEO Tip #3: Link-Worthy Freebies.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

What are the best tools for finding and eliminating broken links? Ted Ives offers quick reviews of almost a dozen of his “personal favorite free search optimization tools for SEO,” including Xenu Link Sleuth (“Perfect for finding broken links and much much more”), Screaming Frog (“an ideal tool for performing a quick site audit”) and the SEOQuake Toolbar (“great for rapidly doing a competitive analysis on a SERP”).

A Flock of Hummingbird SEO Comments

Marketing Action

Rather, as Joshua Steimle writes on Forbes , it has simply brought content to the forefront: “If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well.”. Moving forward, the content you offer ought to be thorough and speak to the “long tail, semantically related keywords” today’s buyers use, says David Towers of MEC, on EConsultancy.

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International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads

RockContent

One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. The content created during this period allowed us to start building natural authority by indexing our first keywords on Google.

Why Is SEO So Expensive?

seo.co

They might engage in link schemes meant for fast, but unsustainable results. Offsite content writing and link building. It needs to be structured and formatted efficiently, with plenty of internal and external links, and it should include just the right amount of relevant keywords and phrases. Link building with offsite content is even more time intensive. Some link building agencies’ relationships with top publishers have taken years to blossom.

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SEO Isn’t Mystical

Salesfusion

Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Long Tail Keyword: A longer, more specific keyword that is more targeted to your audience than shorter, broader keywords (think shoes for running a marathon vs. shoes). Link Building: Actively cultivating incoming links to your website. What you need to know to break through the SEO jargon.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. ClickFlow is a tool we built to help companies increase organic traffic without building backlinks or posting more content. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. Let’s take the keyword “link building tips.”

Use Frequently Asked Questions to Your SEO Advantage

Biznology

It’s a smart business (and web development) practice to easily lead them to the answers. The first way in which FAQs can be leveraged for content marketing is to build a web page for each question. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. Instead of one FAQ page with all of the questions and answers, link out to additional pages that answer the question more thoroughly. Image via Wikipedia.

Use Frequently Asked Questions to Your SEO Advantage

Biznology

It’s a smart business (and web development) practice to easily lead them to the answers. The first way in which FAQs can be leveraged for content marketing is to build a web page for each question. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. Instead of one FAQ page with all of the questions and answers, link out to additional pages that answer the question more thoroughly. Image via Wikipedia.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

And today's SEO best practices are all about relevancy and intent. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords? Website visitors searching long-tail terms are more likely to read the whole post and then seek more information from you. Long title tag? Link internally when possible.

5 SEO Lessons for the Modern Content Creator

Zoominfo

Here’s what we recommend: Provide practical advice to solve a particular problem: One tried-and-true way to engage a target audience is simple: Craft content that answers top questions related to your product and industry. Build an internal linking structure to encourage users to read other blog posts and information on your website. The bottom line: B2B marketers practiced in crafting valuable content for their audience will win over search engines and readers alike.

Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length. Long-tail keywords typically have less search volume than head terms, but they are also less competitive. Buying links.

How Deep Learning Revolutionizes B2B SEO

Valasys

When it comes to B2B marketing deep learning can aid in SEO keyword research, link building, and intent targeting & even can conduct the psychographic analysis of audiences for targeted content creation. Though the basic SEO practices remain evergreen as ever, viz. key-word consistent content, relevant content, link building, promotion of long-tail-keywords & optimized meta-tags; other strategic factors have also be added as SEO has evolved.

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

A detailed page on every specific service, procedure, or condition the practice handles, each with a section that explicitly states whether a telehealth or similar “virtual” option is applicable to it. Link building. Optimizing internal linking structure on the business website.

How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

In fact, according to a recent survey, 97% of students will initiate contact with a university and it is absolutely critical not only to build and maintain a relevant digital presence , but also a “robust search functionality.” Investing in SEM can help you get more visibility for your school, build prestige, attract new web traffic in the process, and help you on the path to increasing enrollment. SEO Best Practices for Higher Education. Build quality links.

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Rank For Lawyer SEO Terms Relevant To Your Firm

Brightedge

Gaining the top organic rankings while practicing law firm SEO can result in more leads, opportunities, customers and overall growth. Choose specific, long-tail keywords to optimize for that include “near me” or the city where the firm is located. For each service you offer, detail what your legal teams offer clients and link to other pages on your site that include more information. Another SEO tactic to utilize is building link authority.

5 Quick Fixes To Get Your Website Found

Hubspot

You don't need to use this tool, but you should be looking to make sure these best practices are in place on your site. Have a 301 rediret in place to resolve [link] and [link] If a permanent 301 redirect is not in place, the search engines will not know where to allocate the credit. Blogging is yet another chance to create content around long-tail keywords. Optimize each post around a long-tail keyword that you want to use to get found by prospects.

How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

In fact, according to a recent survey, 97% of students will initiate contact with a university and it is absolutely critical not only to build and maintain a relevant digital presence , but also a “robust search functionality.” Investing in SEM can help you get more visibility for your school, build prestige, attract new web traffic in the process, and help you on the path to increasing enrollment. SEO Best Practices for Higher Education. Build quality links.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. At its core, SEO is about writing content that’s better than the competition —and yes, utilizing on-page and technical SEO best practices along the way. Prioritize High-Quality Inbound and Outbound Links. Boost User Signals with On-Page Best Practices.

The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

Moz

Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!)

Sherpa Answers 15 Common SEO Questions

WebMarketCentral

MarketingSherpa yesterday published an article titled Long-Tail Keywords Dead? article, here are a few highlights and observations: Paid vs. Organic Search The article states that 95% of search clicks go to organic results, and only 5% to paid links. lot of things, but basically that organic results get 70-80% while paid links receive 20-30%. Long-Tail Keywords rock.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). through links, navigation, and technical SEO considerations.

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