Remove long-tail
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

SEM 40
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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Inbound Link - A link from one site into another. A link from another site will improve your SEO, especially if that site has a high PageRank. Internal Link - A link from one page to another on the same website, such as from your homepage to your products page. It is technically known as 'Toolbar PageRank.'

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner. That could mean theyve been doing the same old thing for too long and are in a rut. They quickly get it. A: Each blog is a success since they each have different target audiences and expectations.

Blogger 40
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Best of 2009: SEO Tips, Part 1

Webbiquity

She emphasizes that SEO is a long-term project, that getting on page one of Google isn’t always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings. Focusing on longer-tail terms can provide respectable traffic and conversions without huge costs.

SEO 100
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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. Google notices this. Offer unique, original content.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. SEO 101: Defining the long tail by Conversation Marketing. SEO vs. PPC stats, and the ROI of SEO.

SEO 100