Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. It takes a lot of time and effort to outrank your competition because mostly bigger brands are competing with your site for short-tail or head keywords.

The Easy Guide to Broken Link Building for SEO

Single Grain

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. Favorite links”.

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Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)

Biznology

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The next step in launching a link building campaign is setting project size, scope, and expectations.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Building Poor Links. You can't just buy links. NOW UPDATED!

Top 10 Link-Building Strategies for B2B Marketing in 2020

Valasys

Google affirmed that links remain the #1 ranking factor and said, “Ranking without links is really really hard.”. Businesses need to prioritize their link-building strategies for B2B marketing more than ever before in 2020.

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement!

The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? Today, there isn’t a single keyword, or keyword group that can solely drive most of your traffic, especially when long-tail search is considered.

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Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.

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Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

If you come to your first SEO agency meeting with these questions, you'll be positioned to better understand exactly what they can and can't do for you: How long have you been in service? What specifically can you help my company with (link profile, web analytics, etc.)? 5) Link Audit.

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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Find new link opportunities, which in turn increases the chances of ranking high in the search results. Why You Should Use Long-Tail Keywords in Your SEO Campaign. To find the best performing pages of your competitor, you can use the Top Pages report in Moz's Link Explorer.

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Sturdy Site Architectures: Optimizing Your Internal Linking Strategy

Directive Agency

Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. Your internal linking strategy is like building a strong spider’s web.

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5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Common ways to optimize your webpages include: Incorporate long-tail keywords. 2: Smart Link Building. Link building is a strategy that increases the number of legitimate hyperlinks on the web that send people to your website.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for. Only 0.78% of users access a link on the second page of results. Head Tail. Long Tail.

How Proper SEO Can Help Boost Your Brand Better

Altitude Branding

It Makes Your Posts Very Specific Using Long-Tail Keywords. Long-tail keywords allow you to get in touch with more specific audiences. It Helps You with Link Building. SEO also takes care of creating content that will appropriately link back to your website.

How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords.

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Link building is a critical element to successful digital marketing initiatives.

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How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme. You want those people to link to and share your page, helping to boost your backlinks and reach. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

SEO strategies include such tactics as keyword research and link building. As mentioned above, one of the major components of SEO is link building -- the practice of inserting links to other sites within your content and getting those other sites to link back to your site.

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Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. As a back link strategy for SEO, blogs can attract links from other sites.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. As a back link strategy for SEO, blogs can attract links from other sites.

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Dwell Time : How long a user spends on your site.

SEO 87

Investigating the 4 SEO Mistakes Copywriters Frequently Make

Scoop.it

Using the Wrong Link Building Tactics. Link building is one of the most important aspects of content marketing. But many copywriters are wholly uninformed on how to develop content that’s friendly to link building.

SEO 99

10 Easy Ways to Vary Anchor Text

Marketing Action

Experts have been touting the importance of a natural backlink profile , with links and anchor text that are varied and relevant. Naked URLs could include: www.Domain.com, Domain.com, and [link]. #2 5 Long Tail. Building links with images is a good idea.

Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. Get links online.

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A Flock of Hummingbird SEO Comments

Marketing Action

Rather, as Joshua Steimle writes on Forbes , it has simply brought content to the forefront: “If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well.”.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

What are the best tools for finding and eliminating broken links? Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas. Bing Offers Up a Free Link Graph by SEOBook.

4 Useful SEO Tools to Help You in Your Business

Altitude Branding

Keyword research, link building and researching the keywords used by your competitors are some of the important SEO activities. There is no online business owner today who doesn’t understand the importance of SEO (Search Engine Optimization).

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

link]. How Long Tail Keywords Can Drive Traffic In Organic Search”. However, if you’re only optimizing for short-tail, broad terms, you could be driving too much un-qualified traffic to your site. link]. link]. link]. link] , [link].

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Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In the interview, we discuss AMP, responsive design, voice search, and link building. In this Episode (with URL links to sections): AMP (Accelerated Mobile Pages). Link Building. I would say no company should be outsourcing link building anymore. In a blog post are you suggesting maybe to have a TL;DR (too long; didn’t read) section as sort of shortcut to asking and answering the question. Link Building.

The Law of Large Numbers is the digital marketer’s friend

Biznology

Or — be honest — are you doing it for SEO and link-building (there are a lot of you guys hiding there in the shadows). Photo credit: Jenn Durfey. Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game.

11 tips and tools to jump-start your SEO

Biznology

This refers to “long-tail” vs. “short tail” keywords. IDENTITY AUTHORITATIVE LINKS: Keywords provide relevance but search engine raise your rank if you’re seen as an authority in your field. Photo credit: Sean MacEntee.

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Use Frequently Asked Questions to Your SEO Advantage

Biznology

The first way in which FAQs can be leveraged for content marketing is to build a web page for each question. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. Image via Wikipedia.

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SEO Isn’t Mystical

Salesfusion

Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Link Building: Actively cultivating incoming links to your website.

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4 Smart Ways to Keep Up With Google in 2017

Hubspot

However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search.

Use Frequently Asked Questions to Your SEO Advantage

Biznology

The first way in which FAQs can be leveraged for content marketing is to build a web page for each question. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. Image via Wikipedia.

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Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords? Long title tag? Link internally when possible.

5 SEO Lessons for the Modern Content Creator

Zoominfo

Build an internal linking structure to encourage users to read other blog posts and information on your website. 2. Understand the basic principles of link building. Both external and internal links indicate to Google that your webpage is a quality resource.