Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. It takes a lot of time and effort to outrank your competition because mostly bigger brands are competing with your site for short-tail or head keywords.

The Easy Guide to Broken Link Building for SEO

Single Grain

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. Favorite links”.

Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)

Biznology

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The next step in launching a link building campaign is setting project size, scope, and expectations.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. This has been outdated for a long time now. Building Poor Links. You can't just buy links. NOW UPDATED!

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement!

The progression of anchor text

Biznology

As mentioned above, it is important to utilize the correct anchor text strategy for your links. In some regards, the anchor text you use is just as significant to your link as the site it is published on. For example, a link to Biznology may look like this – www.biznology.com.

Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Find new link opportunities, which in turn increases the chances of ranking high in the search results. Why You Should Use Long-Tail Keywords in Your SEO Campaign. To find the best performing pages of your competitor, you can use the Top Pages report in Moz's Link Explorer.

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Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.

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Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

If you come to your first SEO agency meeting with these questions, you'll be positioned to better understand exactly what they can and can't do for you: How long have you been in service? What specifically can you help my company with (link profile, web analytics, etc.)? 5) Link Audit.

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Sturdy Site Architectures: Optimizing Your Internal Linking Strategy

Directive Agency

Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. Your internal linking strategy is like building a strong spider’s web.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

SEO strategies include such tactics as keyword research and link building. As mentioned above, one of the major components of SEO is link building -- the practice of inserting links to other sites within your content and getting those other sites to link back to your site.

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How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme. You want those people to link to and share your page, helping to boost your backlinks and reach. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

How Proper SEO Can Help Boost Your Brand Better

Altitude Branding

It Makes Your Posts Very Specific Using Long-Tail Keywords. Long-tail keywords allow you to get in touch with more specific audiences. It Helps You with Link Building. SEO also takes care of creating content that will appropriately link back to your website.

How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords.

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Link building is a critical element to successful digital marketing initiatives.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

Build an internal linking structure to encourage users to read other blog posts and information on your website. 2. Understand the basic principles of link building. Both external and internal links indicate to Google that your webpage is a quality resource.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. As a back link strategy for SEO, blogs can attract links from other sites.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. As a back link strategy for SEO, blogs can attract links from other sites.

Investigating the 4 SEO Mistakes Copywriters Frequently Make

Scoop.it

Using the Wrong Link Building Tactics. Link building is one of the most important aspects of content marketing. But many copywriters are wholly uninformed on how to develop content that’s friendly to link building.

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12 Amazing SEO Infographics

Hubspot

As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Long Tail SEO.

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4 Useful SEO Tools to Help You in Your Business

Altitude Branding

Keyword research, link building and researching the keywords used by your competitors are some of the important SEO activities. There is no online business owner today who doesn’t understand the importance of SEO (Search Engine Optimization).

10 Easy Ways to Vary Anchor Text

Marketing Action

Experts have been touting the importance of a natural backlink profile , with links and anchor text that are varied and relevant. Naked URLs could include: www.Domain.com, Domain.com, and [link]. #2 5 Long Tail. Building links with images is a good idea.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

More marketers are now applying SEO criteria like ranking and the number of inbound links to evaluate the effectiveness of their content marketing strategies. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI).

A Flock of Hummingbird SEO Comments

Marketing Action

Rather, as Joshua Steimle writes on Forbes , it has simply brought content to the forefront: “If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well.”.

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SEO Content Checklist for 2019

Directive Agency

By varying the types of content we create depending on where it’s hosted or who our audience is, we have been able to, not only, build our link profile but also generate leads. Step 3: What is the Long-tail Opportunity? . Long Tail Pro.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

What are the best tools for finding and eliminating broken links? Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas. Bing Offers Up a Free Link Graph by SEOBook.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In the interview, we discuss AMP, responsive design, voice search, and link building. In this Episode (with URL links to sections): AMP (Accelerated Mobile Pages). Link Building. I would say no company should be outsourcing link building anymore. In a blog post are you suggesting maybe to have a TL;DR (too long; didn’t read) section as sort of shortcut to asking and answering the question. Link Building.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

link]. How Long Tail Keywords Can Drive Traffic In Organic Search”. However, if you’re only optimizing for short-tail, broad terms, you could be driving too much un-qualified traffic to your site. link]. link]. link]. link] , [link].

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How to Control Page 1 of Google, Not Just Rank on Page 1

Single Grain

” in a way that makes Google’s algorithm happy, then you might land the spot at the top where your answer appears before the links to other results: Here's how to do this. First, focus on long-tail keywords. Cross-Link Your Content.

The Law of Large Numbers is the digital marketer’s friend

Biznology

Or — be honest — are you doing it for SEO and link-building (there are a lot of you guys hiding there in the shadows). Photo credit: Jenn Durfey. Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game.

11 tips and tools to jump-start your SEO

Biznology

This refers to “long-tail” vs. “short tail” keywords. IDENTITY AUTHORITATIVE LINKS: Keywords provide relevance but search engine raise your rank if you’re seen as an authority in your field. Photo credit: Sean MacEntee.

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What You Should Do With Old Content That’s Not Getting Traffic

Single Grain

There are a lot of reasons why people opt for deleting old, poorly performing content, such as: Helping Google rank the best pages : If you have several pieces of content on the same topic, you want the most up-to-date, freshest links to come up in search.

Google Launches New Search Interface: Google Instant

Hubspot

Have you ever thought finding what you were looking for on Google took too long? ” He also stated that although search rankings do not change with the release of Instant, long-term search behaviors may change.

4 Smart Ways to Keep Up With Google in 2017

Hubspot

However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search.

Use Frequently Asked Questions to Your SEO Advantage

Biznology

The first way in which FAQs can be leveraged for content marketing is to build a web page for each question. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. Image via Wikipedia.

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SEO Isn’t Mystical

Salesfusion

Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Link Building: Actively cultivating incoming links to your website.

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Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Long-tail keywords typically have less search volume than head terms, but they are also less competitive.

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords? Long title tag? Link internally when possible.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”).

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Use Frequently Asked Questions to Your SEO Advantage

Biznology

The first way in which FAQs can be leveraged for content marketing is to build a web page for each question. Many businesses have one long list of questions and answers on one FAQ page, but none of the answers are very deep. Image via Wikipedia.

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