PR Meets Marketing
A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
DECEMBER 18, 2011
There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site.
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
The top 24 facts for selling more in B2B by LEADSExplorer. Your guide to creating an eye-popping agency website by iMedia Connection. Though Lisa Schiavello’s advice here is ostensibly focused on website design for agencies, most of the recommendations (e.g. There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video?
Abandon Your Marketing Automation System!?
MARCH 22, 2009
Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. job title) is built into Salesforce.com, but that does not include activity-based scoring, such scoring based on website visitors, clicks on links in emails or form submissions. I’m working on an interesting project right now: moving away from a marketing automation system.
Marketo Releases Marketo Lead Management 3.0
MARCH 3, 2009
Less directly, the company competes functionally with website visitor profiling / post-click marketing vendors such as LeadLander , LEADSExplorer , DemandBase and VisitorTrack , and even with demand creation service providers like oppSource.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. the LEADSExplorer staff is sophisticated about website lead capture technologies and practices, and easy to work with for both U.S.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
People who visit your website do so with some sense of anonymity. Posted by: Chris Golec | August 27, 2008 at 07:21 PM LEADSExplorer goes one step beyond: Not only the website visitor is identified by company name upon his first visit, but all of the visiting data of the next visits is streamed into the CRM (seamless integration). The views expressed by outside contributors and links to outside websites do not represent the views of Forrester, its management or employees.