Abandon Your Marketing Automation System!?
MARCH 22, 2009
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Email marketing that integrates with Salesforce.com is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more.
Marketo Releases Marketo Lead Management 3.0
MARCH 3, 2009
additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
Pricing starts at about $300 per month. the LEADSExplorer staff is sophisticated about website lead capture technologies and practices, and easy to work with for both U.S. It's also fully integrated with Salesforce.com.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.