Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.
FEBRUARY 24, 2011
I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. Never mind the business case for such a heavy-handed approach, how would you feel personally if you received 6 phone calls over less than 2 weeks in response to an innocent sales inquiry? Leads360 base their conclusions on studying more than 20 million leads.