The Point

FEBRUARY 24, 2011

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. Leads360 base their conclusions on studying more than 20 million leads.

Leads360 100

Leads360 Sales Leads Telemarketing Leads 100

ViewPoint

JULY 23, 2013

If you don’t have a marketing automation tool, get one. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players.

Leads360 120

Leads360 Sales Qualified Leads Marketing Automation Services Telemarketing 120

Customer Experience Matrix

OCTOBER 10, 2011

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40