Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.

Trending Sources

YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). What are the steps you need to take to optimize your YouTube channel for search? 7 YouTube Search Optimization Tips.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Trying to get ranked higher on YouTube by getting more views.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). The post Google integrating G+ Pages and YouTube Channels appeared first on Biznology.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website.

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. The larger question for you, will be whether or not the people watching your content there will turn into qualified leads for you. YouTube. YouTube.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond!

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Leading Video Platforms Are Easy to Use, and Built for Marketing and Sales.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.

Leveraging YouTube as a Manufacturer

Fathom

For 2015, brand awareness, sales and lead generation were listed as this year’s most important content marketing goals for manufacturers. Lead Generation/Sales: Facility, product or process videos. Next, think about how you are going to present your brand on YouTube.

The Future of Chatbots in Marketing [YouTube Live Event]

Hubspot

You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. Where: YouTube Live.

Is Anyone Leading Lead Management?

ViewPoint

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company.

How to Optimize Your Business YouTube Channel

KEO Marketing

YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts.

YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week

Hubspot

YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Have you ever wondered how awesome it would be to simply click and buy the things you see in YouTube videos? Read more about YouTube''s ''shoppable'' videos at Mashable.

Chalk Talks: Generate More Leads with Video

Vidyard

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. Nurturing Your New Video Leads. The post Chalk Talks: Generate More Leads with Video appeared first on Vidyard.

Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week

Hubspot

YouTube Changes Its Search Ranking Algorithm to Focus on Engagement, Not Just Clicks, From TechCrunch. With all these Google algorithm changes, it’s only natural that Google’s subsidiary, YouTube, would go through some changes too.

All Online Digital Roads Lead to Google Plus

Biznology

As the saying goes, “all roads lead to Rome.” It’ll improve your participation everywhere else, trust me, starting with the world’s favorite site: YouTube. As you may know, Google’s changed access to YouTube commenting to prefer Google+ members.

Google 101

SEO for YouTube: How to Search Optimize Video for B2B Marketing

Hubspot

Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company.

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. YOUTUBE. According to Erickson, YouTube is more like a traditional search engine than other social channels.

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Need more leads? Need better leads? Which is just one of the reasons why it’s so excellent for generating conversions – and leads. We’ve written about them as a lead generation tactic before. Bonus tip: You can also use quizzes for lead nurturing, of course.

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations.

How To Increase Referral Traffic And Get More Leads

Hubspot

So, what is referral traffic and how can you use it to generate more leads ? This in turn gets your content in front of new people, giving your website the opportunity to convert that visitor into a lead and your sales team the opportunity to convert that lead into a new customer.

How to Get More Targeted Leads (a B2B Playbook)

SnapApp

From improving customer loyalty to lead nurturing, brand awareness, and engagement. However, no goal is more important for B2B companies than lead generation. . To improve B2B lead generation , your organization needs a strategy for producing and promoting content.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Lead Capture and Lead Nurturing.

How to effectively integrate video content onto your website

Biznology

Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

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Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan

Vidyard

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. It’s no secret that the use of video in content marketing is on the rise.

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Differences Between Demand Generation and Lead Generation

PureB2B

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”.

Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

That said, chat with most overnight successes and they’ll admit that they’ve spent the previous decade working tirelessly but leading lives of quiet desperation.

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Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? That gets audiences to your website, and that means potential for website engagement and lead generation. Lead Gen Content.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? Would a YouTube tutorial from a designer really help them connect with you? How’s your customer outreach?

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). 31) Create a short video related to the offer to post on YouTube. Lead Generation Content

Eyeball Share Leads to Wallet Share

Great B2B Marketing

YouTube receives over 1 billion visitors each month and those visitors watch over 6 billion hours of video. One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website.

Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. That means that video businesses can see immediate returns, just like on YouTube. Media facebook mobile video video ads YouTube

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Need More B2B Sales Leads? Ignore This Research

Webbiquity

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. The single leading source of traffic for most b2b websites remains organic search.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. Webinars generate leads as well via the registration process. Lead Nurturing.

Paper 101

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Once again, you can generate leads via the registration process. Lead Nurturing.

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