Act-On
APRIL 10, 2024
Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Score those strong purchase indicators highly and send these white-hot leads to sales.
Webbiquity
MARCH 10, 2022
76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t. Sending conflicting messages can lead to negative brand impressions and hamper your business growth. It’s also extremely valuable for SEO.
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Martech
MARCH 27, 2024
Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. This alignment can lead to improved communication and a more streamlined sales process. The post Maximizing your B2B spend: Is account-based marketing worth it? In your inbox.
ViewPoint
NOVEMBER 7, 2018
Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Naturally, not every lead gen program will be a success. Nothing else made sense to me then or now.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to balance efforts and spending between the top two priority areas for B2B firms. But doing it effectively to optimize results is also the top challenge marketers face.
KoMarketing Associates
SEPTEMBER 29, 2020
B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Not having in-person events is even bad for lead generation. of marketers to meet new business prospects and to generate leads.
Vision Edge Marketing
AUGUST 24, 2021
While there’s no hard and fast rule on how much a leader should spend thinking about the future, there are various articles that suggest at least 10 hours a week. Regardless, the answers will lead to choices and your choices will have ripples throughout your organization. The post How Much Time Do You Spend Thinking About the Future?
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You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.
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You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success. Download the checklist today!
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You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.
Speaker: Dawn Colossi, CMO, FocusVision
We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. Perceiving interest as intent will lead you down a rabbit hole with no program performance. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals.
Speaker: Brian Massey, Founder of Conversion Sciences LLC
Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. Scoring" leads with dollars. We're going to cover a lot of very important ground for digital marketers and business owners. How to make design and copy decisions with data.
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