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The Antidote to AI Taking Over SEO: Publish More Content?

Marketing Insider Group

Prioritize Published Text We know that language models are primarily trained on text. So, it makes sense for us to create content mass by, you guessed it, publishing more text! Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience.

SEO 238
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How to Leverage Social Media Publishing for Lead Generation

Oktopost

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. And yet, the target remains the same: high-quality leads.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Lead scoring allows you to master the follow-up.

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FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

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69% of Marketers Primarily Use Email for Lead Nurturing

KoMarketing Associates

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. The majority (47%) at least “somewhat agree” that allocating more time/resources to lead nurturing efforts would improve their conversion rates.

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OptinMonster Acquires Beacon Lead Magnet Creator To Help Small Businesses Easily Generate More Leads

Optinmonster

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Your visitor gains access to the lead magnet by joining your email list.