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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. There are a lot of other social media incumbents and startups trying to tackle the audio space, which is awesome. Twitter is compelling for certain verticals, news, politics, sports. It’s really more about leading with value.

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Email outreach for marketers: Measuring and optimizing performance

Martech

Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement. Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients. Move into verticals. Chances are that a prospect just needs more time.

Outreach 127
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. In this scenario, a company further penetrates its customer base by marching into a new vertical market either in a region or through global expansion. Market expansion leads to executive hiring.

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8 Marketing Publications To Read

BenchmarkONE

Don’t miss: The Analytics & Conversion vertical, dedicated to helping you stay on top of the messy — and often complicated — world of data-driven marketing. Don’t miss: Digiday’s podcast , which is a great distillation of key topics that are perfect for the drive to and from the office every day. isn’t all marketing all the time.

Planning 114
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. Market expansion leads to executive hiring Companies in the midst of market expansion often look to their own organizational charts to bolster leadership in needed areas.

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AI workflows for marketers—and recommended tools for each

MKT1

Whether you're doing keyword research, prospecting for leads, analyzing data, or doing audience research or segmentation, AI is making these processes so much faster. Save time managing leads by connecting all your marketing tools , like Typeform and Hubspot, to run on autopilot. Who is it for?

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. MarketingProfs. Heinz Marketing.