The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty. The conversion rate (of visitors to leads) increased by 20-50%, from an average of 1.5% lead collection straight into a CRM application) wisely; this is a major cost driver. Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required).