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Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. ” Clearly the Hubspot model is built on leads. Should content generate leads or relationships?

How SMBs can get more leads through marketing automation

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In this post, I’ll be talking about the importance of marketing automation and how small and medium businesses can use it to their advantage and get more leads. Lead type : another way of segmenting your audience is by what type of lead they are.

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The three biggest social media problems are NOT social media problems

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They need to know enough to ask the right questions and lead the team. By Mark Schaefer. I love coaching people through their marketing strategy problems. This is where I thrive. In fact, there’s nothing I like better than a good business problem to tackle.

Does corporate storytelling work? Some mega-brands say no.

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The structure of the program – especially the role of the lead ambassadors, devolved from four, to one, who is now more of a community manager instead of a true lead ambassador. Originally, the leads were encouraged to talk about anything that was going on in their lives.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Content shock re-visited, the content marketing myths and realities

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Theoretically, the most amazing, helpful, and useful content attracts high-potential customer leads that can be funneled into a nurturing program. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review.

HR and social media: 7 Ways HR needs to act like marketing

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Here are some ways a marketing mindset can lead to HR transformation. Why wouldn’t we provide the same kind of attention to people who want to work for us and lead us into the future? Personal brand-building that leads to amplification. By Mark Schaefer.

The new standards for strategy and social media success

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The skillsets needed to lead to the next level of marketing proficiency. Ultimately you want this to lead to a buying relationship. By Mark Schaefer.

Four ways Facebook Instant Articles will dramatically impact marketing

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Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Something important is about to happen, and the impact on content marketers will be profound.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

What it’s like to be hugged by a brand. Literally.

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Lead generation through inbound marketing. While we may apply gentle terms like “lead nurturing” or “personalized messaging” to this tech, we’re largely just wrapping the same old advertising messages in sneaky new packages. By Mark Schaefer.

P2P 94

Six transformative trends in influencer marketing (is it really marketing?)

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The work was sponsored by Traackr , one of the leading software solutions in the field and a utility I personally use with my clients every week. By Mark Schaefer. This month marks the fifth anniversary of the release of Return On Influence , the first book on social influence marketing.

The uncomfortable state of content marketing metrics

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Not only must we measure, we must measure in the language of business: Leads, sales, cost savings, customer satisfaction. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey.

Crossing the influence line: When does sponsorship destroy your reputation?

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Your interactions with this group may lead you to new store fronts, show you interesting products or teach you something new. By Mark Schaefer.

15 Amazing ways social media is changing the world

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Social media connection is a way to build trust that leads to new business relationships. Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. What’s really going on is far more incredible.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Twitter leads Fortune 500 social media surge

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77% of the Fortune 500 companies have an active Twitter account, leading all other social media platforms. The percent of corporations with Facebook pages varies by industry with Retail (96%), and Telecomm (88%) leading the way.

Finding the right “authenticity level” for your brand

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Truly human content will lead to awareness, awareness leads to trust, and trust leads to loyalty. By Mark Schaefer. One of my readers asked me if I would review his blog and provide some advice.

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3 Little-Known Ways to Use Content Marketing for Client Education

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We get so caught up in using content marketing for educating prospects and leads that we’ve forgotten how powerful it can be for client education. Mark Schaefer recently wrote about leveraging content marketing for leads versus loyalty. By Brooke B.

Can anybody become known? Let’s ask the janitor.

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…and yet today, I produce a television show, host a podcast, speak, lead seminars and interview celebrities. Faith McKinney with U.S. Vice President Mike Pence. By Faith McKinney, {grow} Community Member.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

3 Ways to know your prospects as well as they know you!

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Some companies get all fancy and use terms like MQL (marketing qualified lead) and SQL (sales qualified lead). Perhaps those acronyms are easier because the difference between a prospect and a lead is debatable. Lead(s) : Have shown interest AND opened up two-way conversation.

28 Super Easy Tips on How to Promote Your Content

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Next (2) months — Again, using prescheduled tweets with different leads and different images (if there are any), my posts are hitting my personal feed for a good two months. Use pity quotes or stats from the article as a new lead. By Brooke B.

8 Strategies to stand out when you’re late to the content marketing game

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You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. By Mark Schaefer.

How often should I blog? Five steps to answering the question

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For many businesses, that might be increased sales or leads but that’s not the only possible benefit. One of the questions I am asked most often is “how often should I blog?” ” So let’s get into that one today.

Why it takes so long to achieve social media success

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While social media has many benefits including marketing research, customer service, and collaboration, for many businesses it’s primarily about building relationships that lead to sales. If you’re impatient, social media is probably the wrong marketing channel for you.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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We will see exciting new functionality and the automation of many traditional marketing functions which will lead to … 7) Job loss. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”

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A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads.

Break the mold: Why content marketing needs to be like a chalupa

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Hat-tip to AdWeek for leading me to Billboard and hologram protest case studies. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.”

P2P 111

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Hubspot tends to view inbound marketing as an engine for leads.

Three Types of Goals and KPIs Needed for Social Media Analytics

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For example, most of our clients use Facebook to capture leads or gain awareness; they’re using Facebook to meet a goal of gaining fans, followers, subscribers, or to obtain some kind of conversion. Because leads can lead to customers. By Brooke B.

The dangerous confusion of sales and content marketing

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You very likely had one of two answers: Sales, and Leads. That leaves leads—which seems more reasonable, right? If we are providing more leads, but the sales team doesn’t close those leads, we’re safe, aren’t we? Am I really a lead?

Sales 115

33 Inspiring B2B digital marketing case studies

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The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. Leads increased significantly while trade-show costs decreased 75%. MARKETO : Is a leading provider of marketing analytics software.

The lost blogging monarchy, the defeat of links, and the war on social media

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Their gaze goes inwards, reluctant to transfer any of their vast powers to others, leading them into quiet deaths. I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later?

4 Ways Marketers Can Up Their Mental Game

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Choosing to let go of losses quickly and focus on current processes for other clients or potential leads helps me redirect my focus in a positive way. By Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets.

What are the best social media platforms for your business?

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Role of content — Content is the catalyst that leads to awareness on the web. Awareness may then lead to engagement and engagement may lead to trust, and even loyalty over time. Role of content — Content is the catalyst that leads to awareness on the web.

Teaching is the New Marketing

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Jeffrey Slater is currently Global Director of Marketing for Nomacorc , the leading wine closure company. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member.

Class 108

The art and science of developing an enterprise content strategy

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Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Do you primarily lead or respond? Consume” and lead to “Click. Kevin Green explains how he leads one of the most complex content-juggling acts in the business world.

Case study: Social media engagement as a point of differentiation

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business owners and company executives approach their marketing with the overarching question: How many leads will our social media and content marketing effort squeeze into our sales funnel, what sort of conversion rate can we expect and ultimately how much revenue can we generate?

Five ways to calm down and not be overwhelmed by social media change

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” In my classes and speeches I often lead off with a slide of my grandfather, who was a plumber in Pittsburgh for 50 years. He also knew that networking with business leaders could open new doors … and he did what he could to focus on relationships, not leads.