Buzz Marketing for Technology

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation

Trending Sources

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

Customer Experience Innovation Lead Generation Strategy buyer personas Employee Advocacy Marketing Automation Modern Buyer

The State of Digital Marketing 2015

Buzz Marketing for Technology

Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing Training

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0

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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Listen for Lead Gen opportunities. Big Data Content Marketing Data Analytics Interactive Marketing Leadership Listening Monitoring ROI Social Media B2B Marketing Lead Gen NPS Scores Online Lead Generation SEO Social Listening

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

Then you’ve got some things that you’re investing in which may be candidates to be part of the next generation core business, things that you’re doing today that could lead to a big, healthy business in the future.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Personalization helps online marketers connect consumers with the product advice most suited with their particular need, which can lead to a desired purchase.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

The answer is yes there are tons of ways to mine the data to improve your content creation, SEO and SEM keyword selection, media planning (from online to tv media) and for lead generation. Analyzing social media to find leads using a variety of search terms.

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

And I’m going to lead you through a guided activity that will reveal your priorities and help you reach alignment as a team. Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Which may lead you to believe that the key is to boost your traffic as much as possible. Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But take a look around at leading e-commerce brands and you’ll find a necessary constant: they design the site with the buyer in mind. I can’t help but think we are leaving leads—and money—on the table as B2B marketers.

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The Rapid eLearning Blog

Buzz Marketing for Technology

This is leading us to focus more on crafting a story-like process and creating more real-world scenarios. The Rapid Elearning Blog. 3 Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Incorporating social data into your overall personalization program can convert those actions into leads and revenue. Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

IROI: Immediate Return on Investment

Buzz Marketing for Technology

This process leads to finding the most relevant audience and most relevant outlet, driving immediate ROI and allowing an advertiser to avail the best opportunity available. Posted in Advertising ROI Strategy. This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Posted in Conversion Conversion Optimization.

Making Marketing Agility Cool

Buzz Marketing for Technology

Better data can lead to better decisions and, ultimately, better outcomes. Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

And who should lead the charge? Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3

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CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Advertising Content Marketing Innovation Interactive Marketing Lead Generation Lead Nurturing Social Media advertising metrics advertising spend chief marketing officer CMO earnings per share EPS marketing marketing budget marketing metrics media media spend minimum effective spend

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Are consumers entering conversion pathways that lead to sales opportunities? Consumers led the way then, as they’re leading into mobility and Internet-enabled devices now. “If you don’t like change, you’re going to like irrelevance even less.”

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx.

Change or Die | Fast Company

Buzz Marketing for Technology

Get more leads Pay-per-click puts your business at the top of search page results. ); document.write( ); Fast Talk ? ); document.write( ); | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Membership is free.

Blockchain – governance, regulation and security

Buzz Marketing for Technology

Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency.

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership

Tips for Mastering E-mail Overload - HBS Working Knowledge

Buzz Marketing for Technology

He is the author of It Takes a Lot More than Attitude to Lead a Stellar Organization Tips for Mastering E-mail Overload. 10/25/2004. A great productivity enhancer? E-mail can be a tremendous waste of time unless you know how to tame the savage beast, says Stever Robbins. by Stever Robbins. Being at or near the the top of your organization, everyone wants a piece of you. So they send you e-mail. It makes you feel important. Dont you love it? Really? Then, please take some of mine!

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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

High-level survey data (like the data from the AP, USA Today and ESPN) can lead you in the wrong direction if your target is Millennials, Moms, or Consumer Tech buyers! My son is a senior in high school and I am beginning to help him with his search for the right school.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

4) Find intent to purchase – You’re probably interested in how these great social media conversations can help you find leads. This will lead to 250 articles with mentions of your solution, as well as links back to your site (think of the SEO value there!).

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). Could Facebook become a Lead Nurturing platform?

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

A better experience leads to higher loyalty. Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages? The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Brothers (and founders) Mark and Brian Canlis personally signed 50 restaurant menus from 1950 and hid them around the Greater Seattle area daily for the 50 days leading up the Canlis’ 60th birthday. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

Advertising Facebook Inbound Marketing Interactive Marketing Lead Generation Social Media Social NetworkingOne of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say.

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3 Reasons Online Customers Never Return

Buzz Marketing for Technology

All of this information should then go to informing minor (or major) site updates, which can lead to significant lifts in conversions. Posted in Personalization.