Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs


All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. There was no lead validation and qualification.

From leads to longevity: 2 ways to move leads down the sales funnel


You know your business needs leads, and plenty of them, to drive sales. Generating leads, however, is only part of the equation. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales?

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Digital marketing requires millennial marketers


And that leads me to my best piece of advice for dealing with millennials. I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers.

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Why most B2B social media programs fail to generate real leads


Here’s some reality: you’re not going to generate many leads this way , and you’re missing a big opportunity–especially on LinkedIn. Why brand maintenance doesn’t generate leads. Just don’t wait around to count the leads. Forward to lead generation.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Time to abandon spray-and-pray lead generation


A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. That means lead quality suffers, and bad leads cost more than no leads at all.

The state of B2B marketing in Asia—moving toward digital


We then select the right marketing technologies and assemble them into a marketing tech stack that provides a single data view of the customer throughout the cycle, and that automates the lead nurturing and scoring process.

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Six powerful B2B marketing tactics you may be missing


I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records.

B2B marketing lessons from Michael Brenner


American Express ’s OPEN Forum , which is the firm’s single most productive lead generator for merchant services.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Read this article before you start a social media program


Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

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4 leading edge business technologies every business needs to be successful


The post 4 leading edge business technologies every business needs to be successful appeared first on Biznology.

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Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time


That said, chat with most overnight successes and they’ll admit that they’ve spent the previous decade working tirelessly but leading lives of quiet desperation.

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How to triple your digital marketing results


Leads? What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Sales? Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a customer. And how do you motivate an action?

Influencers: the key to content marketing


What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. The challenges are considerable: How do you teach development leads to write well enough to get their points across?

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

How to simultaneously attract new prospects and retain loyal customers


One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.

The 10 most fascinating people in B2B marketing in 2016


When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation.

Search: The art and science of identifying your target audience


If you do this right, you’ll capture market interest via Google and you can then let the audience “self-identify” once they get to your landing pages and digital content (by using calls-to-action) and lead them down their journey.

How much should you pay for a sales lead?


When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign. Lead qualification rate.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

How to use Instagram marketing to get new leads for your business


The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Since humans are visual learners, showing your brand value is far more powerful in converting visitors into leads.

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Lead your customers to your best online content: here’s how


You can lead a horse to water, but you can’t make him drink. Here’s how you can lead your customers to your best content and keep them on your website longer. The post Lead your customers to your best online content: here’s how appeared first on Biznology.

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Social media employee advocacy is the heartbeat of your company


Forget about all the advice from the lead generation and website traffic gurus about how to push people to your website and get them to sign up for your newsletter. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business?

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All Online Digital Roads Lead to Google Plus


As the saying goes, “all roads lead to Rome.” Google’s almost completed their new roads project: all roads lead to Plus. Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Getting to ABM: notes from the field


Enli is the market leader and always looking for ways to maintain their lead. When we were handing off MQLs (marketing qualified leads) to sales, the receiving sales rep would consistently value it lower than we had in marketing.

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Are you doing webinars for lead gen? You should be.


As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ).

How to select the right lead generation media mix


Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? Can you get enough leads from this channel to satisfy your requirements?

7 key roles in digital marketing


This leads to a phenomenon known as content shock , which Mark Schaefer identified as the tendency to overwhelm audiences to the point that the content you create actually produces negative value. If our CMS user experience is easy to use, it will lead to better content for our audiences.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

How Many Leads Do You Need to Generate? Use This Simple Calculator


One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you’ll be wasting precious marketing dollars. Photo credit: yourdoku.

How to get 50% more leads with smart content marketing


Now, your restaurant leads might not buy your software if they click on a site geared toward farmer’s market vendors. You can predict that people who read the article will be interested in the whitepaper, so you’ve already prequalified your lead. Capture the Lead.

Design thinking


design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures. In our days, design becomes the cornerstone of digital transformation projects.

Switch the user interface to accelerate growth and leadership


Those companies will lead the economy. Publishers who supply this interface will help those companies grow to lead a people-first economy. How can your company take the lead by capturing this new future? Lesson for leaders.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

Where to start your B2B video marketing project


Over the past few years multiple leading sources from Content Marketing Institute , eMarketer , Forbes , Aberdeen , Demand Metric , Wistia , Vidyard , and more, have statistically proven that online business video achieves marketing and sales objectives.

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Why I told a client to quit blogging: finding your “One Thing”


Plus, his podcasts drove leads and led to more opportunities. Does a certain type of blog post (for instance, thought leadership posts) pull in more leads? Do all of your new leads say they found you the same way (for instance, your podcast or a guest post?).

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How even social media & social selling experts are getting LinkedIn wrong – Part 1


LinkedIn is becoming a shopping list of tactics for sales professionals rather than strategic actions that are leading to real outcomes.

The top 10 tricks for sales lead generation


Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads.