Biznology

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. There was no lead validation and qualification.

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

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Why most B2B social media programs fail to generate real leads

Biznology

Here’s some reality: you’re not going to generate many leads this way , and you’re missing a big opportunity–especially on LinkedIn. Why brand maintenance doesn’t generate leads. Just don’t wait around to count the leads. Forward to lead generation.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

That said, chat with most overnight successes and they’ll admit that they’ve spent the previous decade working tirelessly but leading lives of quiet desperation.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing

Biznology

The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. In this kind of situation, the lead should stay with the marketing team, where the relationship can be developed, and nurtured, until it’s ready to take up a salesperson’s valuable time.

How to use Instagram marketing to get new leads for your business

Biznology

The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Since humans are visual learners, showing your brand value is far more powerful in converting visitors into leads.

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.

Lead your customers to your best online content: here’s how

Biznology

You can lead a horse to water, but you can’t make him drink. Here’s how you can lead your customers to your best content and keep them on your website longer. The post Lead your customers to your best online content: here’s how appeared first on Biznology.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The 10 most fascinating people in B2B marketing in 2016

Biznology

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

Plus, his podcasts drove leads and led to more opportunities. Does a certain type of blog post (for instance, thought leadership posts) pull in more leads? Do all of your new leads say they found you the same way (for instance, your podcast or a guest post?).

On the limited value of branded content

Biznology

The problem stems from a common issue: Companies don’t do content marketing from a clear content strategy, leading to what Mark Schaefer calls content shock. Brands that lead with unbranded information build content marketing experiences that work.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. They’re focused on lead generation even though most leads go nowhere—when the focus should be on prospect development.

Search: The art and science of identifying your target audience

Biznology

If you do this right, you’ll capture market interest via Google and you can then let the audience “self-identify” once they get to your landing pages and digital content (by using calls-to-action) and lead them down their journey.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

What is business video content marketing and how to get started

Biznology

After you get traffic to your site you might send that traffic to a landing page to convert prospects into leads. If you have video on your landing page, leads will be converted at an 80% higher rate.

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7 key roles in digital marketing

Biznology

This leads to a phenomenon known as content shock , which Mark Schaefer identified as the tendency to overwhelm audiences to the point that the content you create actually produces negative value. If our CMS user experience is easy to use, it will lead to better content for our audiences.

How much should you pay for a sales lead?

Biznology

When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign. Lead qualification rate.

Design thinking

Biznology

design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures. In our days, design becomes the cornerstone of digital transformation projects.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Every once in a while magic happens.

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The case for customer reactivation

Biznology

times cheaper to sell to a pre-existing inquirer than to generate a new lead ( Aberdeen Group research). As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base.

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How to select the right lead generation media mix

Biznology

Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? Can you get enough leads from this channel to satisfy your requirements?

All Online Digital Roads Lead to Google Plus

Biznology

As the saying goes, “all roads lead to Rome.” Google’s almost completed their new roads project: all roads lead to Plus. Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard.

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Are you doing webinars for lead gen? You should be.

Biznology

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ).

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

LinkedIn is becoming a shopping list of tactics for sales professionals rather than strategic actions that are leading to real outcomes.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.

How to get 50% more leads with smart content marketing

Biznology

Now, your restaurant leads might not buy your software if they click on a site geared toward farmer’s market vendors. You can predict that people who read the article will be interested in the whitepaper, so you’ve already prequalified your lead. Capture the Lead.

6 assumptions push marketing gets wrong

Biznology

This leads to 98% abandonment rates and higher. I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received , but when I went to post the slides, I realized that much of the talk was more TED-style: speaking largely without visuals.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Allow your community to lead your exploration; do not be willful: people don’t always use your language. While not all B-D-list bloggers lead with an advertising rate sheet, many do. Lead with the news, not the used car. Waiting for class.

How Many Leads Do You Need to Generate? Use This Simple Calculator

Biznology

One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you’ll be wasting precious marketing dollars. Photo credit: yourdoku.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment.

The top 10 tricks for sales lead generation

Biznology

Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? How’s your customer outreach? We hear a lot about customer engagement and outreach these days.

Five habits of highly-effective entrepreneurs

Biznology

While genetics might play a role in setting people up to succeed, it’s clear that there are many other, controllable factors that can lead you down the path of success. Initiative and drive are what lead these entrepreneurs to start their companies.

Stop doing short-term digital campaigns

Biznology

You’ve got thousands of pieces of content on tens of thousands of web pages and very little of it gets any traffic, engagement, or leads. As long as you lead with language familiar to the customer, you can condition the conversation towards the new branding when they are ready.

10 essentials missing from your business website

Biznology

Offers that insist customers “sign up” using an email allow you to capture a lead and nurture the customer until they are ready to make a purchase. You want a business website that sells.

Earned media influencer marketing demands your awesome

Biznology

It’s the same sort of rejection you get every day in sales if you don’t have a warm or hot lead already. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign.

For prospecting success, leave your data order till later

Biznology

Marketers looking to acquire new customers, or generate sales leads, typically rely on outside data providers for lists and contact data to give them access to new markets. For example: Generate 45 qualified leads, at $350 per lead, in the quarter.

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