Ambal's Amusings

MAY 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Simple Content Creates Quality Leads!" Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee Recommends.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

MAY 5, 2010

" Leads from inbound sources convert to revenue much better than leads from traditional sources " Jon Miller's Marketing Prediction for 2010. Those investments will turn into leads, but they will be very early stage leads. The Definitive Guide to Lead Nurturing. Recommended Resources.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. Get Customers. Brian Carroll.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Which content should be free? Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

JULY 22, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Simple Content Creates Quality Leads!" Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee Recommends.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

DECEMBER 31, 2010

These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. Which content should be gated to generate leads? How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. BONUS TOP POST from 2009.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Ambal's Amusings

AUGUST 11, 2010

" Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. Blog The Lord of The Leads Twitter TLOTL. Traditional online ad publishers will face pressure to maintain adequate lead quality and volume. Tom Scearce.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Ambal's Amusings

MAY 6, 2010

Which content should be gated to genereate leads? We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Generating More Leads with Video White Papers.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

OCTOBER 20, 2009

(CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. CDI ) is a full-service marketing agency specializing in demand generation and lead management. Lead management will probably be half our business this year.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Ardath Albee Recommends.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). " Howard Sewell's Bio.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

APRIL 21, 2010

Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. While automation providers have tools and insights on best practices, use outside counsel to help analyze and configure lead nurturing processes tailored to you.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

AUGUST 19, 2009

Leads: If you're in the white paper and case studies industry, leads are what you're after. To generate leads, you need to generate awareness. By measuring a ratio of exposure versus qualified leads, you can get pretty strong statistics. seems essential, though you'll need to know where leads came from in the first place.

Social Media 100

Social Media Media RSS Statistics 100

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Any business that sells to other businesses is a prime target, and thousands of businesses are using white papers today to educate customers and generate leads.

Paper 100

Paper Class Conference Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Forrester Blog for Interactive Marketing Professionals.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

MARCH 18, 2010

50 newsletter signups (potential leads). Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Prior to Tippit , Craig was a consultant helping venture-backed Silicon Valley startups build their inside sales and lead generation teams. Brian Carroll's blog B2B Lead Generation Blog.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

MARCH 11, 2010

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. This allows them to capture a lead. Generating More Leads with Video White Papers. How to use white papers to grow a healthy crop of leads. Human face: You are actually watching a man talk and he looks right at you.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

JANUARY 14, 2013

Co-present, Group presenters can seamlessly hand off the presentation lead to one another. Collaboration : You can collaborate, create and edit prezis together with up to 10 people in real time, across time zones.

Tools 100

Tools Planning Content Marketing Content 100

Ambal's Amusings

OCTOBER 9, 2009

Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. 6 Easy Steps to Increase Leads from Your Corporate Blog. Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. Author : Brian Carroll. Author : Howard J.

Lead Gen 100

Lead Gen Paper Template Sales Qualified Leads 100

Ambal's Amusings

JANUARY 27, 2010

One thing leads to another. One thing leads to another. We talked for hours, one thing leads to another , and we end up in bed together. Here's an example of a recent challenge, with two very different "stories" that use same 10 words in delicious ways. Enjoy, and happy writing! Creative Copy Challenge (Jan.

Barriers 100

Barriers Creativity Tagging Tips 100

Ambal's Amusings

JUNE 30, 2011

and one of the leading thought leaders behind the content marketing and social media movement. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. It is called Content Marketing World 2011. Joe, is the co-author of Get Content. Get Customers.

Content Marketing 100

Content Marketing FAQ Content Storytelling 100

Ambal's Amusings

MARCH 7, 2012

They also offer the largest online trading platform, the most used supplier search engine, the leading ordering guide and the first online ad network. ShipServ's products and services bring buyers and suppliers together online, in print, on ship and in person. Type of Content : Stop-Motion animation. Why is this cool content marketing?

Content Marketing 100

Content Marketing Content Network Marketing Trust Marketing 100

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Brian Carroll's book Lead Generation for the Complex Sale.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

SEPTEMBER 16, 2009

Many providers will argue that registration is an essential component of whitepaper distribution since that is what generates leads. Since lead generation is the essence of the whitepaper industry, collecting personal information has always been a given. The Need for Registration. Otherwise, would the effort be worth it? Yes, it would.

Thought Leadership 100

Thought Leadership Paper Barriers CAN-SPAM 100

Ambal's Amusings

OCTOBER 6, 2009

Brian Carroll Start with a Lead Twitter BrianJCarroll. Mac McIntosh Sales Leads Insights Twitter B2B_Sales_Leads. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll (TUE Giveaway). Ardath Albee Marketing Interactions Twitter Ardath421.

Case Study 100

Case Study Case Studies Paper Twitter 100

Ambal's Amusings

SEPTEMBER 22, 2009

His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!). Jonathan Kranz is the principal of Kranz Communications and a 13-year copywriting veteran. The case study will be deferred. It will be delayed.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 7, 2012

Shoutlet is the leading independent cloud-based social marketing platform. So won’t it be great if you have a tool where you can observe what people are talking about your brand in your various social media networks? Shoutlet is one of such interesting tool. What is Shoutlet.

Social Media 100

Social Media Social Marketing Tools Media 100

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Jonathan Kranz.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

OCTOBER 26, 2011

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Robert Rose and Joe Pulizzi have partenered to bring us the one and only Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Robert Rose is an expert in content marketing strategy, digital media, and the social Web.

Work Management 100

Work Management Marketing Management Content Marketing Planning 100

Ambal's Amusings

MARCH 28, 2011

Don't lead, don't follow, just walk with them and watch miracles happen. Social media tools like blogs and twitter have leveled the customer engagement playing field and made it absolutely easy for us marketers to hold meaningful conversations with our customers and prospects.

Education 100

Education Distribution Class Youtube 100

Ambal's Amusings

MARCH 21, 2011

The Future of Marketing II: The Personalization Revolution is a virtual “microconference” featuring 60 industry analysts, CMOs, leading technologists, authors, bloggers, and more telling the story of personalized marketing in just 60 minutes.

Personalization 100

Personalization Buyer Personas Ethics Blogger 100

Ambal's Amusings

FEBRUARY 4, 2010

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Stephanie Tilton.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 2, 2012

The daily themed pins usually lead to repeat visitors. Launch a daily pin theme. Launch a daily pin to promote your brand. You can have several theme based ideas and make the pins memorable so that the images get re-pinned. 3 Become A Unique Resource. Make sure that your Pinterest page is a place to access unique resources.

Tools 100

Tools Planning Content Marketing Work Management 100

Ambal's Amusings

FEBRUARY 8, 2011

Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads.

B2B 100

B2B Paper B2B Marketing Social Media 100

Ambal's Amusings

FEBRUARY 29, 2012

Demand Generation Tool : Brainshark can be used in Marketing as a tool to power demand generation programs and increase the quality and quantity of leads. Brainshark can be used by companies across all industries to deliver impactful and measurable video communications. Industry Examples.

Tools 100

Tools Planning Content Marketing Content 100

Ambal's Amusings

DECEMBER 3, 2009

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Jonathan Kranz.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

JUNE 4, 2012

If that’s the case, rush to the scene of the inferno, grab a hose, do your best to find qualified firefighters, and get back to your real job of leading your group to results. Sometimes you’ll be forced into playing firefighter immediately. Pllop on insights from 42 rules.

Rules 100

Rules Sales Qualified Leads High Quality Lead Customer Surveys 100