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  • KEO MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Leads] Already Blogging? Create Content for Serious Buyers, Too
    Generate more leads. While a blog is essential for building brand awareness and helping leads research your solutions, there’s a point at which serious buyers need more in-depth content – and we’re not just talking about white papers and case studies. As a leading B2B content marketing agency , KEO Marketing creates content for every stage of the buyer’s journey.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Leads] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Related Posts: Video: How to Use LinkedIn’s Advanced Search Feature to… Social Selling for Lead Generation: 9 Tips to Optimize Your… Social Media Engagement Lead Generation Newsletter Archives How Can Content Marketing Generate Leads? Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 22, 2012
    [Leads] Jeff Cohen Talks Social Media and Its Value in B2B Marketing
    How his book, The B2B Social Media Book helps businesses learn how to use lead generation in social media. How viewing social media from a lead generation standpoint can help drive business revenue. by Jason Miller Jeff Cohen is a Social Strategist at Radian6 , a social media monitoring platform that allows businesses to monitor, discover, and engage in discussions on the social web.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Leads] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., February 21, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced it is a local sponsor for the Human Rights Campaign (HRC) Arizona’s upcoming Annual Gala.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Leads] The B2B Marketing Guide to Paid Content Distribution
    Following the lead of Forbes and others, many B2B trade publications are rolling out their own native publishing programs. Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content. Optimizing your content for search and distributing it through your own social and email channels is just the starting place.
  • HUBSPOT  |  SATURDAY, AUGUST 2, 2014
    [Leads] The 6 Elements of a High-Performing Modern Sales Culture
    If you''re leading a sales organization that leans toward the former, it might be time to work on building a modern sales culture. To lead a modern sales organization, you can''t be a leader that''s stuck on a process that worked in the past. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Face-to-face vs. phones. Business trips vs. sales floors. Your gut feeling vs. your CRM.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 21, 2011
    [Leads] A Dose of Reality in B2B Marketing – by Christopher Ryan
    At one company, I’ve had as many as 25 unique B2B lead generation activities launching in a quarter and was able to predict the number of leads to within two percent and the cost per lead to within three dollars. The point is – all of the programs together produced a sufficient number and quality of leads that kept the sales VP happy, and the low cost-per-lead kept the CFO and CEO happy.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Leads] Six Steps For Delivering On The New Vision In Marketing
    Senior marketing leaders need to have the knowledge and experience to lead teams of analytically-minded and financially-driven marketers who will reach outside of the traditional marketing toolset. A recent report by The Economist Intelligence Unit called “ Visions in Marketing ” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Leads] A business case for diversity in digital transformation
    In our drive toward digital transformation, why wouldn’t we not just involve all employees, but let them lead where appropriate? By Kristian Strøbech , {grow} Community Member. Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 5, 2016
    [Leads] How to save Twitter
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. First, let’s establish something. Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. It is a place for innovation, conversation and collaboration. It is where news breaks and politicians rant.
  • HUBSPOT  |  WEDNESDAY, MAY 8, 2013
    [Leads] The CEO's Guide to Listening on Twitter
    Leads Talk Re:HubSpot. It listens to all the people who are leads in my database and tells me whenever any of them mention our brand! One of the perks of my job is I get to talk to lots of interesting CEOs and founders of other companies who are trying to build an inbound marketing machine. And a question I''ve been getting a lot lately from CEOs is, "Okay, I''m on Twitter, but I don''t get it. How the heck do you use this thing?".
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Leads] 5 Trends from New Blogger Survey That Probably Won't Surprise You
    Follow their lead and expand your activities that drive traffic back to your blog home base. Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. The survey included some of the most common questions asked by marketers beginning new blogs, like how often to blog and how long posts need to be. This is great data to benchmark your progress as you get started.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Leads] How to Detox From Social Media Without Deleting Your Account
    In the long term , these effects can lead to insomnia and chronic sleep deficiency, which can increase the risk of persistent health issues and some cancers. Research shows that some Facebook users believe that their friends lead better, happier lives than they do, so try to bear in mind that people share what they want others to see on social media. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Leads] A Content Framework for Sales Enablement
    That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that nurturing given to your leads actually convert into deals. With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Leads] Debunking 10 Common SEO Misconceptions
    The more people liking your posts or following your profiles can lead to more natural links, which as I mentioned earlier, are preferred by search engines. Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 3, 2015
    [Leads] Six strategies behind the trend in B2B client conferences
    These attendees were treated like leads, with post-event nurturing communications and sales follow-up. Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. AppNexus has its Summit, going on three years now. Quad/Graphics relaunched its Camp Quad last year. MeritDirect celebrated its 16th Co-op this year. This got me wondering.
  • HUBSPOT  |  SUNDAY, MARCH 13, 2016
    [Leads] 7 of the Greatest Creative Collaborations of All Time
    She wrote : “The problem with the additive assumption underlying 'supergroups' is that it does not account for the process losses that come from egos, quirks, over-confidence, sense of entitlement, and the expectation to lead that stars bring to the team. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Leads] Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]
    Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming. So the HubSpot social media lead generation team -- Rebecca Corliss , Kendal Peiguss , and myself -- decided to run a two-week test to compare content published through a third-party API versus content published manually on Facebook.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Leads] Does Google Hate Small Businesses?
    In fact, take a look at how cost efficient SEO ranked as a lead gen channel in our 2012 State of Inbound Marketing report : It's no surprise, then, that small businesses were planning to spend 43% of their lead generation budget on inbound marketing this year , compared to just 14% toward those tactics you see in blue and gray in that chart! provocative, right?
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Leads] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    To combat that, we choose an image that while more loosely related to the idea, manages to demonstrate the emotive aspect of leading a team. With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Leads] Innovation in the Nation
    It has become common that our customers design outreach and engagement with their audience that results in 2X or 3X improvements in leads, revenue, customer engagement, and customer lifetime value. Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation.
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Leads] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    Davis says that the best brands lead with a story-driven mentality, and that when you lead with story, you find that you don’t need to say much to make an impact. Look at any measure of effectiveness—leads, pipeline dollars—and rank it from low to high. On day two of Forward 2016 , Skyword President Rob Murray reminded attendees of the fusion between story and business, the theme of this year’s conference.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Leads] 4 Cool Little Things to Do With the New Twitter Profile [SlideShare]
    If you''re not sure which tweets to choose, check out your analytics to see which links are driving the most traffic and/or leads on your website, or just scroll through your profile to see which tweets are already getting the most engagement -- it''ll be easy to spot them, since the new layout make highly engaged tweets automatically appear larger on your profile.
  • HUBSPOT  |  SATURDAY, OCTOBER 10, 2015
    [Leads] 20 Signs You're Emotionally Intelligent (And Why It Matters for Your Career)
    16) Conflict Management: You use your emotional intelligence to improve relationships, negotiate, and lead. Here's another example: Research from the Carnegie Institute of Technology showed that 85% of people's financial success was thanks to skills in "'human engineering,' personality, and ability to communicate, negotiate, and lead," wrote Harvey Deutschendorf for Fast Company. This post originally appeared on HubSpot's Agency Post.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Leads] 6 Phrases Secretly Sabotaging Your Team's Productivity
    This could potentially throw off their whole day, and lead to a problematic backlog they'll need to scramble to unearth themselves from. Challenging your colleagues' opinions in a respectful, productive way has been proven to lead to more meaningful discussions and creative solutions. According to the Bureau of Labor Statistics, people working an average 8.8 hour workday are actually only productive for about three hours. So where is all that wasted time going?
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Leads] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Your traffic doesn’t spike like you’d hoped, you generate fewer qualified leads than you’d projected, and your sales figures miss their targets. But most often it’s the process itself, as decentralized decision making often leads to questions about next steps, achieving consensus, and finalizing an outcome. That difference in perspective leads to a massive disconnect between the experience a vendor wants and the one the buying team expects.
  • FATHOM  |  FRIDAY, NOVEMBER 6, 2015
    [Leads] Are You a Marketing Artist?
    We need to move past the tired ‘art vs. science’ debate that tends to lead nowhere unless we frame marketing within some ultimate purpose. Value of a subscriber, lead, customer. Portrait of Michelangelo at 60 by Jacopino del Conte, after 1535. “Marketing: Is it an art or a science?” ” We’ve all heard this age-old question … no doubt wrestled with it in our own jobs, too.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Leads] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    “It’s not even fair how easy it is to get leads, and also to get sales, directly from the in-stream ads.” This 10-minute demo will show you how modern marketers are using Act-On at each stage of the lead-to-revenue process. Most YouTube ads do not deliver a measurable ROI for advertisers.
  • LEANDATA  |  MONDAY, NOVEMBER 9, 2015
    [Leads] Why is Sales and Marketing Alignment So Hard?
    Sales believes marketing is giving them (insert derogatory phrase here) leads. Marketing believes sales is wasting the leads that are gift-wrapped for them. Sales thinks it’s best and wants to know why marketing is sending us all of these leads from people who are never going to buy,” Melnick said. In theory, sales and marketing are on the same team. But we know the reality. More often than not, the two groups are pointing fingers at one another.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [Leads] Is Culture The Key To Success In The Future Of Marketing?
    Another part is to develop processes that almost inevitably lead to great content instead of just lots of content. Thanks so much for continuing to follow our Future of Marketing series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing.
  • CHIEFMARTECH  |  THURSDAY, APRIL 20, 2017
    [Leads] Marketing technology may never consolidate (but that’s a good thing)
    There’s growing competitive pressure among the leading vendors for who will amass the biggest and best ecosystem. Some third-party developers will be big, with category-leading, horizontally-applicable applications. You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Leads] Why Your Keyword Strategy Is Incomplete Without User Intent
    I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. And by fulfilling these needs, an increase in clickthrough rates, traffic, conversion rates, leads, and sales is sure to follow. Keyword research has long been heralded as a pillar of a proper SEO strategy.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [Leads] What’s Your ROI?
    Deals, leads, conversion rates, inquiries, visitors, NPV, LTV, conversations? In the short-term, you can get through this issue by showing marketing-driven growth in the number of visitors, inquiries, leads and pipeline. This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Director of Marketing for SAP.
  • TONY ZAMBITO  |  MONDAY, MARCH 6, 2017
    [Leads] New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
    The following is a video featuring George Westerman of MIT Sloan discussing the importance of effective leadership and vision when leading an organization through digital transformation. Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2011
    [Leads] Happiness, joy and big fat Klout scores
    If you KNOW why you are on your path, then you also have internal guideposts to lead the way. Back in my 20s I was full of energy and ambition. “Piss and vinegar&# we used to say. I was aiming for the next rung on the corporate ladder, getting my MBA, raising a family … and I always seemed tired and stressed. I had a very special and influential teacher when I was in grad school who was a living Yoda.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 25, 2013
    [Leads] Dreamforce 2013: We Came, We Saw, We Conquered!
    We were thrilled to sponsor this epic conference again and introduce our hottest new products to help marketers build better lists, create better campaigns and produce more sales qualified leads. Wow, what an amazing Dreamforce 2013 last week! What could be more exciting than 130,000+ attendees, 4,500+ C-level executives and 350+ partners at the world’s largest software conference?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Leads] Five habits of highly-effective entrepreneurs
    While genetics might play a role in setting people up to succeed, it’s clear that there are many other, controllable factors that can lead you down the path of success. Initiative and drive are what lead these entrepreneurs to start their companies. Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.”
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Leads] 20+ Amazing Examples Of Content I Wish We Created
    Is Innovation Leading to a New Age of Productivity in the U.S.? ~ I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here.
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Leads] How to Make Your B2B Content More Lovable: 9 Tips to Try
    I'd argue that Invision has one of the leading design B2B blogs in the industry. For example, advanced and powerful webinars are an explosive source of producing high-value content with the extra advantage of generating direct leads. One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness. Thankfully, I’m seeing the trend grow.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 31, 2011
    [Leads] Marketing For The Small Business: How To Get Started
    But if you’re wondering where to focus your efforts to get marketing results for your small business such as leads or brand awareness, then this article might be for you. Tactics to look at next include paid search, email, newsletters, webcasts, articles, banner ads and even pay-per-lead programs. I’ve recently spoken to a number of small business owners about how to get started in marketing.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 15, 2013
    [Leads] 7 Rules to Live By for Creating Legendary Webinars
    In my experience, webinars have become a more and more powerful lead qualifier. You are likely targeting leads that have never heard of you before, so while many potential attendees won’t yet be interested in learning about your company, they will probably be interested in learning about something to ease a pain point—in this case, how to cut spend. Configure your marketing automation solution to alert sales to any leads that get qualified during the webinar (i.e.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2016
    [Leads] What marketing skills do you need for career success today?
    Unilever CMO Keith Weed claims there is a “ lost generation ” of marketers in their 30s and 40s who are unprepared to lead digital brands and are faking their way through. By Mark Schaefer. There has been nothing short of an intense debate about the marketing skills needed for career success today. Gurus like Gary Vaynerchuk have decried college educations, claiming they are a waste of time and money.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Leads] Social media strategy leaders: Kerry Gallagher
    It took some time to figure out where my career path would lead. Our leadership understands the importance of our internal social team to take lead on strategy. My team leads Citizens’ social community management efforts. Leading this work was a huge opportunity for me to build a team and help advance our capabilities—our work on social is more personal, more engaging now, and our team is doing really cool things. Introduction to the Interview.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Leads] Marketing Agency Leaders Discuss: The New Agency Model for Success
    Meanwhile, marketers are busy sifting through massive volumes of data to gain insights about their audiences; lead generation has become a science; and budgets are shrinking while competition gets more intense. Leading marketers at some of the world’s most respected marketing agencies are in agreement about the massive shifts happening in the agency landscape today.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 22, 2012
    [Leads] Sales Leadership: Nine Minutes on Monday
    Ken’s latest book is : Leading High Performance Sales Teams! Nine Minutes on Monday. The Quick and Easy Way to Go from Manager to leader. By James Robbins. McGraw Hill. My speaking and sales leadership consulting practice causes me to work with many individuals that are experiencing situations of stress that include either learning to manage a sales team for the first time or their organizations are not performing at optimal levels.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Leads] Blogging Metrics: How to Find and Apply Actionable Intelligence
    Leading Marketing Metrics firm McKinsey recently revealed two astonishing truths in Forbes: The total amount of available data increases 40% each year. If you’re using blogging metrics to acquire leads or new customer acquisition, examination of your conversion rate, the total number of website visitors who provide you with their contact information, is crucial. The more professional you can make your content marketing, the better your chances of winning leads.
  • HINGE MARKETING  |  MONDAY, JANUARY 11, 2016
    [Leads] 5 Professional Services Marketing Trends to Watch in 2016
    Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace. It is the leading marketing program for delivering greater visibility, growth, and profits. There is a new number on the calendar—2016. That means it is time to prognosticate about the trends for the next twelve months. I am ready to do just that.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Leads] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    LinkedIn leads all social networks with 97% of enterprises claiming they have an account on this specific social media platform. It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Leads] 17 Stats You Should Know About Visual Content Marketing in 2015
    As you will learn, this year’s data reveals that marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results. Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior.
  • LEANDATA  |  THURSDAY, AUGUST 13, 2015
    [Leads] How to Choose Target Accounts
    ABM, the growing trend in the B2B sales space, isn’t about accumulating a vast number of leads. And if you pick the wrong ones, you’re going to be wasting your team’s time on leads that won’t amount to anything. Remember the old-fashioned arcade game where the goal was to knock over as many ducks as possible with a popgun? An endless row of identical ducks would parade along a mechanical track, one after another.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 21, 2015
    [Leads] From a Business Case to a Case for Change
    You might want to take the lead from this prominent group and improve your selling success: evolving from Traditional Business Case to making the Case for Change. Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Leads] 8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
    When you''re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. And even if you find some viable leads on those lists, you can suffer some real short- and long-term issues with purchased or rented lists. Also, you need to take into account that, again, bad data could lead to inaccurate personalization.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 12, 2012
    [Leads] Sales Teams Win Big with Small Business Insights
    “Box is a leading provider of content collaboration for organizations of all sizes, ranging from small businesses to large enterprises,” said Doug Landis, VP Sales Productivity at Box. InsideView today announced that we’re growing our database to include more small businesses. Many InsideView customers have asked for broader data coverage, and now, thanks our recent partnership with Equifax , we’re proud to offer it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 28, 2011
    [Leads] Five questions to help you choose your target market
    Will success lead you to adjacent markets (Geoffrey Moore’s “ bowling pin strategy “)? Ken Rosen is an important part of our {grow} community and a wonderful strategic thinker. Today he graciously offers this guest post on choosing the right target markets: A Sales and Marketing Credo: “If you want to sell to me, solve my pain. And if you want to talk about my pain, do it in my language.&# To market effectively, you need to talk to someone.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Leads] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    The company has a community of more than 65 million users who using their app to eat better, track activities, and lead a more fit, healthy lifestyle. Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Personally, I have at least 100 apps (five full screens) on my iPhone.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 1, 2011
    [Leads] March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM
    Starting at the top you will see a nice clean layout that allows you to easily scan basic sales data (such as industry, revenue, employees, address, etc) so that you can quickly qualify a new lead or get up to speed on an existing account. We are happy to announce our March 2011 release. This month we focused on usability enhancements that will help you drive your sales team’s efficiency and sales productivity. Enjoy!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Leads] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    But with just a little know-how, these common slip-ups can be avoided, and then these marketers can be on their merry way to building relationships with their leads and customers on social media. Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Leads] 29 Ways to Collect Email Addresses for Your Business
    Create a Twitter lead generation card to advertise and gain sign ups for your email newsletter. Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or Or better yet, include a sign up form in the main navigation bar).
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Leads] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Demand Gen / Lead Gen. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Michael Brenner and his team hold nothing back, revealing actionable strategies you can use to drive more traffic across the B2B buyer journey, convert readers into leads and close more business. The Wistia blog leads by example. Over 2.5
  • WRITTENT  |  THURSDAY, MAY 23, 2013
    [Leads] 10 Great Advantages of Outsourcing Content Creation
    Outsourcing content creation helps you get more traffic, more engaged readers, and more leads. use calls to action and other techniques to convert visitors to leads. If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Leads] Top Blogging Statistics: 45 Reasons to Blog
    7) B2B marketers who use blogs generate 67% more leads than those that do not. 18) Small businesses that blog get 126% more lead growth than small businesses that do not blog. Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ?
  • WRITTENT  |  FRIDAY, MAY 24, 2013
    [Leads] 20 New Ways to Use Content Marketing That You Haven’t Tried Yet
    Your content marketing efforts have to lead to success, and you might need several tools to measure and track the effect you have in search engines. Turn Prospects Into Leads with Killer Social Content. Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention. And content does not lose its value when your lead turns into your customer – you can add to their loyalty and trust e-mailing useful information on a weekly basis!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Leads] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    One leading travel brand worked with Maxymiser , a website and app optimization solution, on an email campaign designed to bring users to the site by converting email prospects with a featured destination that best reflected their preferences (either collected or expressed.) Author: Becky Hirsch Do you hear that? It’s getting louder. It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance.
  • LEANDATA  |  MONDAY, APRIL 11, 2016
    [Leads] The Expanding Role of the Humble SDR
    This should be done by an SDR who is on the front line and understands how to work accounts, convert leads into contacts and then organize the campaigns.”. As account-based sales becomes the standard, the SDR will be elevated because they will no longer be blindly looking for leads,” he said. They can have different titles. Sales Development Reps. Account Development Reps. Business Development Reps. Inside Sales Reps. Marketing Development Reps.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Leads] B2B Social Media - What to Look For Before You Leap
    Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships. Social media is here to stay. And not just for business to consumer sales -- social media is playing a larger role in the B2B decision-making process for high-cost, long sales cycle purchases that involve many stakeholders.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Leads] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    Any savvy inbound marketer knows how critical landing pages are to lead generation. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. Allowing users to purchase items without ever leaving their Twitter streams opens up the potential to convert tons of leads into customers without additional landing pages or steps.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Leads] How to Become the Best Blogger in Your Niche
    In addition, HubSpot discovered that bloggers with higher output had better lead generation results: So consistency leads to accumulation of content, and the more content you have, the more results you’ll get. Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” ” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Leads] Your website must adapt based on data
    The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 21, 2013
    [Leads] 3 Simple Mistakes You Might Be Making with Your Homepage
    By understanding where they come from (referrer), what keywords they searched that lead them to your site, what pages and content they viewed while they were there, and how much time they spent; can provide you a wealth of knowledge that you can use to make changes or test particular elements of your site. But you may want to rethink it, because doing a simple test can result in big learnings that can lead to even bigger results for your business.
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    [Leads] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Generate leads. Generate leads. Again leveraging the integration between Marketo and the website, if the reader is already a known lead, they are simply presented with a download button. Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We started writing it in 2006 ( here’s the first post ) and have since published more than 950 articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Leads] The 10 Best Corporate Blogs in the World
    They are leading the way in social media marketing but the unexpected aspect of their blog is that it only tangentially has anything to do with coffee. My reaction to most company blogs: “Blah, Blah and Double Blah!&#. I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.
  • KEO MARKETING  |  TUESDAY, JULY 12, 2016
    [Leads] Keep it Simple When Designing a Website
    Design in two calls-to-action on that page in order to lead the visitor toward the ultimate goal of conversion; whether that is downloading a white paper, signing up for a newsletter, or buying a product. This will give you an idea of the types of visuals, content and calls-to-action that are needed to lead them forward to conversion. Here is an internet truth: a typical visitor to your website will not read the entire contents of your web pages.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Leads] Create More Personalized Publishing Newsletters
    This leads to a decrease in engagement quickly, and sometimes it’s hard to get readers back on track. If your emails are being used for lead generation, it doesn’t make sense to not understand how your email “numbers” are affecting your sales “numbers”. This gives you a more accurate account of what leads, sales and on-site activity those emails are generating.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 15, 2015
    [Leads] 5 Ways to Transform Your Blog Content With Polls & Quizzes
    Here’s how introducing a poll or quiz into your blog post can create the most delicious experience for leads: 1. Just as with any form of communication, the more ways you can find to connect, the greater the trust that develops between you and your leads. Data from polls and quizzes makes it easy to refine your understanding of potential leads. Just as bread is a staple of your kitchen, blog content is a staple of the content marketing world.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Leads] Book Review: Tales From a Veteran Blogger
    Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. He introduces the concept of “progressive disclosure” as an alternative to the traditional Big Bang product announcement, with the idea being to use social media to build awareness and buzz leading up to the communication of the news.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Leads] You have a new match! Online dating tips for the B2B inbound marketer
    Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. But by ensuring that you stand out, your strategy is focused, and that you’re learning from your experiences, there’s no reason that you can’t be crushing lobster claws with the love of your life, or converting hot business leads into sales, all through 2015. Back on the market or going to market? Hot tips from Earnest!
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Leads] B2B Content Marketing Execution: We’re Not as Mature as We Think
    Part of the reason that B2B is still in the early stages of sophisticated execution is because they don’t have a clear understanding of how to connect the dots and create back-and-forth conversations that lead prospects (they’re not customers yet…) through their decision-making journey. July 16, 2014.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 18, 2014
    [Leads] 3 Ways B2B Companies Can Maximize Existing Content for SEO
    While nobody knows for sure what 2014 will bring, I think it’s safe to say that content creation will remain an effective strategy for improving search visibility and creating leads. Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Leads] 5 Key Digital Marketing Hires Every Publisher Needs to Make
    Create dynamic static and smart lists used in various marketing automation campaigns that go beyond simple email blasts such as product alerts and newsletters, to tailored emails that reflect a lead’s behaviors and preferences, synced in time with where the lead is within their buying journey. Publishers should be natural leaders in content marketing. Providing high quality, authoritative content is already your stock in trade.
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Leads] Integrated: Modern Marketing’s Latest Buzzword
    If you are responsible for driving leads to a sales team, your take on integrated marketing might be more internally focused. You would probably focus on how you segment, score and qualify (or disqualify); how you seamlessly pass leads (and all of the data and insights you’ve learned along the way) to your sales team; and how you track and measure outcomes so you can optimize the process.
  • WRITTENT  |  FRIDAY, OCTOBER 11, 2013
    [Leads] 7 Ways to Find Epic Blog Writers for Your Site
    If you keep track of the current marketing trends, you’ve already made a decision to produce engaging and useful content to attract new leads and boost your sales. Advantages you’ll get: Being aware of your audience and their content needs, those blog writers will not only create great content, but also lead your readers into conversations and sharing their ideas.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Leads] 5 Best Paid Distribution Methods And When to Use Them
    Multiple ad solutions, including inMail, banner ads, Showcase pages and new Lead Accelerator for ROI tracking. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Leads] Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time
    But did you know it actually leads to increased heart rate and stress levels? According to a 2016 Ericsson Mobility study , single website loading delays lead to a 38% increase in heart rate, on average. Buttons that are difficult to interact with on a small screen could lead to a frustrating user experience.). When is the last time you visited a website on your smartphone and had to wait for the page to load?
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Leads] Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
    Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. Pinterest can directly lead to sales because users can be redirected to a business' website by clicking on the image -- right to, say, a product page? ;-) But now Facebook has its 'Collections' feature in beta, as mentioned earlier in this post. Visual content has become one of the most desirable types of content -- because it's so darn easy to consume.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 5, 2010
    [Leads] Using Content to Move Prospects Forward in the Sales Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Leads] The Pros and Cons of Form-Free Content (And Which to Choose)
    Better SEO: Typically, marketers don't search engine optimize gated content, since the goal is visitor-to-lead conversion, not SEO ranking. Lower Quality Leads: You might be getting more, raw leads by keeping your content ungated -- that outcome is business-specific. But you're more likely to get qualified leads through gated content. But because of that, you know the lead is truly interested in your company's content.
  • SALESFUSION  |  WEDNESDAY, MAY 11, 2016
    [Leads] Study Finds Marketing Automation Platforms (MAP) Improve Sales and Marketing Alignment
    Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers. It’s All About Leads. While there are a number of reasons indicated that companies choose marketing automation, leads are top of mind with more than two-thirds of respondents stating that the ability to nurture leads is the number one reason to invest in a MAP.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Leads] Convert Facebook Likes into Sales with These 4 Simple Steps
    But is all of that engagement leading to increased sales? You may find, however, that those posts are getting far more attention than the ones that will lead them back to your site. Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. By following this advice , you’ve hopefully seen the number of people reading and engaging with your posts steadily increase. Success!
  • SNAPAPP  |  TUESDAY, NOVEMBER 3, 2015
    [Leads] SnapApp Raises $12M Series A to Help B2B Marketers Create Interactive Content
    Boston, MA – November 3, 2015 — SnapApp, the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, has received $12 million in Series A funding from Providence Equity Partners. SnapApp’s partnerships and integrations with leading players in the MarTech stack, including Oracle, Salesforce, Marketo, HubSpot, and more, enables marketers to create experiences and content that drives more revenue, faster. FOR IMMEDIATE RELEASE.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Leads] Content Marketing and Halloween: 5 Eerie Similarities
    Much like the “please take one” sign, writing “lazy” content will likely lead to a disappointed reader. Especially in “niche” markets, there tends to be a highly-educated reader-base that is proud of their industry; publishing inaccurate material could lead to an active comments section and as a result, diminished brand credibility.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Leads] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Our High-Performance Website program is designed to give your firm every advantage in the marketplace—from spelling out your value proposition to generating a steady stream of qualified leads. Perhaps you’ve just launched your new website or are looking for ways to better leverage your current site.
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Leads] 3 Mistakes Ecommerce Merchants Make With Mobile Commerce
    These mistakes could lead to mcommerce failure. With mobile shopping accounting for more than 50% of online purchases , it’s obvious that mobile commerce is huge—and it’s getting bigger. The use of mobile devices for online purchases is growing faster than ecommerce did. For that reason, many make mistakes or have erroneous beliefs about mobile commerce. Maybe you don’t even know you’re making a mistake. There is time to fix the problems, but first you have to know what those problems are.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 17, 2012
    [Leads] How to Avoid Sending the Worst Sales Email
    The faster you can get those leads to sales, the faster they can reach out, the more relevant you are. by Jody Mooney | Tweet this Has your inbox ever been plagued by a poorly made “sales email”? You’re not alone. Most of us have received one of those cringe-worthy emails from some anonymous seeming sales rep. The wrong name, the impersonal subject line (“XYZ” placeholder, anyone?), the comic sans font, we all know it when we see it.
  • SNAPAPP  |  THURSDAY, NOVEMBER 3, 2016
    [Leads] Where to Place Interactive Elements in Your Marketing Videos
    Bonus tip : Ask a sales qualifying question at some point to help establish lead quality. By adding interactive layers on top of this video for the three bullet points – Segment leads, Nurture leads, Score leads – Brightcove could have callout boxes that link to a related article or video for each bullet. A very powerful attribute of adding interactive layers to your marketing videos is the positioning of a lead form anywhere you want.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [Leads] Start an Expert Ebook with an Outline: 11 Steps
    This leads to the marketing phase and should be strategically planned out.). 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 6, 2013
    [Leads] B2B Tradeshow Marketing: No Booth, No Problem
    They did manage to get a partial booth space with a partner, and in the end they got 30 leads and talked to hundreds of prospects. If you decided late in the game that you must attend a sold-out trade show, there’s still hope. You can create a presence without exhibiting in a booth. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. An article in B2B Magazine, No booth? No problem.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Leads] How Google+ Is Changing the Web, Even Though No One Wants It To
    It's taken a HUGE lead in market share for search. Through all of your inbound marketing channels, you have many methods available to gather data about your industry, leads, and customers -- from website analytics to customer relationship management software. Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit.
  • MARKETING ACTION  |  FRIDAY, MAY 24, 2013
    [Leads] Email Tips From Barney Stinson
    These objectives can range from a number of leads you want to actively respond to your marketing, to a percentage of leads you want to follow through with. Lead generation—“leads” to sales. Metrics can be clicks and leads. Demand generation—sales-qualified leads. Metrics can be opportunities and leads. So, how is email marketing like a blind date?
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Leads] Taking the Next Step: How to Prioritize Your Marketing Initiatives
    Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace. It is the leading marketing program for delivering greater visibility, growth, and profits.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Leads] The Mathematics of Revenue Cycle Strategy
    It is all working, the leads are coming in and moving through the lifecycle and you have visibility. Number of leads in Engaged status = A. Many of your marketing activities will touch these people including email blasts, webinars, and lead nurturing for example. The more names in Engaged status the more interactions, marketing qualified leads, and deals won. Author: Rajiv Kapoor Change of focus.
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