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  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Leads] How Schools Can Use Segmentation to Increase Enrollment Rates
    What are some simple questions you can ask so you can put the lead in their proper persona bucket? Segmentation is only as valuable as the information you're collecting about leads. Instead, you can use progressive profiling to pre-fill an offer form with a lead's data so you can add one or two new fields for them to fill out. From there, let's cross-slice this intel with what you know about where a lead is in their enrollment journey.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Leads] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Leads] The 3 Social Media Networks That Are Best for B2B Marketing
    This can lead to a tendency to overextend your brand on too many networks. Artillery B2B Marketing Blog > The Forward Observer. As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck. Social media is the number one content marketing tactic used by B2B marketers as measured by the 2014 B2B Content Marketing Trends-North America: Content Marketing Institute/MarketingProfs study.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Leads] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    – Moving prospects down the funnel from leads towards a buying decision. It does not do marketing and lead generation for you, but rather assists with scaling already successful actions. Questions to ask when considering MAP use: – Are you generating a steady flow of new and qualified leads? – Are you tracking leads’ actions and intent across the touch points? – Do you have a working lead nurturing strategy you want to scale?
  • SALESFUSION  |  TUESDAY, MARCH 11, 2014
    [Leads] The New Kid in Town
    The post The New Kid in Town appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.
  • 6SENSE  |  FRIDAY, FEBRUARY 12, 2016
    [Leads] Content2Conversion – Predictive Marketing and Demand Generation
    Prioritize in-market leads for delivery to sales. New Approaches to Lead Nurturing. Michael Ballard, Senior Manager of Digital Marketing at Lenovo dives into the challenging topic of lead nurturing. Next week the 6sense team is packing our bags and heading to Scottsdale, Arizona for the B2B Content2Conversion conference.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Leads] How the Big Social Networks Use Email to Increase Engagement
    It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. Bare bones email aside, service providers can take some cues from these Facebook emails to make their own email updates more useful for leads and customers. Hey, maybe you even provide proprietary SEO software ; leads that are in a free trial of that software might enjoy those emails, too.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Leads] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. The steps below illustrate the journey of a marketer who has a problem: she needs to generate more leads.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Leads] B2B vs. B2C: How Content Marketing Changes by Target Audience
    They've generated 400% more leads within their target audience using LinkedIn Sponsored Updates than lead generation efforts on other platforms. When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Leads] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    But during this process, salespeople often miss the warning signs—sometimes very small signs—that they may be starting an evaluation (the process of evaluating and purchasing a product) with a person that’s never going to lead to a sale. Having more information than your competition and spending less time chasing deals that will never close will lead to more wins.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Leads] Introducing The Definitive Guide to Account-Based Marketing
    At its core, account-based marketing (ABM) is a targeted strategy that focuses on delivering personalized programs, messages, and content to select companies, and the leads within them, in an effort to engage them and move them towards a goal—whether that’s an initial sale, cross-sell or upsell, contract renewal, or even advocacy. Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar.
  • ACT-ON  |  WEDNESDAY, DECEMBER 16, 2015
    [Leads] Consumer Behavior Secrets B2B Marketers Need to Know
    When developing your B2B lead generation campaign, keep all of these categories in mind. That’s why you can use B2C consumer behavior secrets to improve the impact of your next lead generation campaign. Have you ever noticed that when it comes to consumer behavior, most of the conversation revolves around B2C behaviors rather than B2B behaviors? Why is that? After all, aren’t business people consumers, too?
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Leads] 5 Brand Building Facts Every Marketing Director Should Know
    Research shows that a new lead brought in through content marketing costs 60% less than a lead brought in through traditional channels. As a marketing director, it's your job to help grow your firm. There are a number of ways you can do this, but one of the most effective yet often overlooked is through brand building. A professional services firm is built on reputation and trust. So is your brand.
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Leads] 17 Ways to Repurpose Content and Triple Its Lifespan
    Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads. Nurture Leads. Providing your prospects with relevant content via email has been shown to lead to a 20% increase in sales opportunities. Dig through your archives to find your most compelling articles and eBooks from years past to send to your leads. Can a company ever have too much branded content ? The statistics seem to indicate that the answer is no way.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Leads] One Simple Secret for Getting Your First 100 Trial Customers
    For your advertisements, calls to action are instructions for potential leads to follow in order to get them to your site, and they will provoke a more timely response. Author: Ahmet Arslan So you’ve got your startup company’s website up-and-running. You are finalizing the details of your products and services, and you’re even getting pretty good traffic to your website through your online marketing , SEO and advertising efforts. What’s the problem?
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Leads] How Online Schools Are Using Blogging to Attract Prospective Students
    Convert prospective students into leads to nurture while they''re in research mode. The blog also leads to a student review page, with both written and video testimonials by students that answer questions like "Can I do it at my age?" Every blog post has a CTA at the bottom to learn more about a relevant program that the school offers, leading the reader to a landing page to fill out a "request more information" form. Online education has grown consistently in the U.S.
  • MARKETING ACTION  |  FRIDAY, AUGUST 16, 2013
    [Leads] Customer Acquisition Via Email Has Quadrupled Over the Last 4 Years
    Custora notes: “Organic search still leads as the largest channel for online customer acquisition. The study also breaks out customer lifetime value by channel (affiliate, banner ads, CPC, CPM, email, Facebook, Google, organic, PPC, referral, Twitter), and by state for all retailers (Wyoming leads) and for fashion retailers (New York leads).
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Leads] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
    Did this mean that I’m going to have to work doubly as hard to have my hard-earned leads see my emails? With the new Gmail feature, the email control goes right back where it belongs -- in the arms of your leads and customers. When I use my email, I’m a control freak. I label and color-code almost every email I get -- for both personal and work email addresses.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Leads] Promoting Your Content: You’ve written great content, now make sure people see it!
    Outbrain, for example, promotes your content as recommended articles across leading publishers like CNN.com, Slate, and ESPN. It should always lead to a bigger picture of increasing your SEO, your authority in the marketplace, and generating new sales leads. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. You have a well-crafted blog post that is ready to go.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Leads] Would Writing a Book Help You and Your Business?
    This can lead to not only greater awareness and credibility for your personal brand, but also speaking and writing opportunities. This can lead to economic benefits, not just from the sale of the book, but also in terms of job promotions, new clients, and so forth. I just published my fifth book, Winning B2B Marketing. Being a glutton for punishment, I seem to get the urge to do this every five years or so.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 31, 2014
    [Leads] 9 Professional New Year's Resolutions You Should Actually Keep
    You can''t just publish once every few months and expect to rack up the views, lead, and customers. How to Calculate Your Leads Goal for Sales & Marketing Alignment. I never used to make New Year''s resolutions. They seemed like a forced, trite way to make a change in my life. If I really wanted to change, why would I wait around for January First? I figured I''d be better off just making sporadic changes throughout the year. Well, that strategy hasn''t always served me well.
  • ANNUITAS  |  TUESDAY, MARCH 4, 2014
    [Leads] The Rise of the Marketing Technologist – Part 1
    Even more importantly, “…71% of these CEOs believe that while B2B Marketers are focused on the latest marketing technologies (such as marketing automation, lead management and CRM) supposedly to generate customer demand, they are still failing to deliver the level of incremental customer demand expected of them.” Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Leads] 20 Facebook Ad Metrics Marketers Should Know
    New Leads. If your goal is lead generation , then you need to make sure that your ads are helping you convert visitors into leads. This is an excerpt from our ebook, How to Create Killer Facebook Ads. Download your free copy if you want to learn more about advertising on Facebook. Reporting is a crucial part of Facebook advertising. That's why each of your ad campaigns should always have a clear goal and a set of metrics through which you can measure its performance.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Leads] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    At HubSpot, we’re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Including CTAs throughout your website and blog is a proven method for helping website visitors become leads. If you want to run tests of your own to increase your lead gen capabilities, check out this blog post. Marketing can be extremely difficult.
  • MODERN MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Leads] Driving Engagement and Conversion with Marketing Apps
    Lead Management. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. You need to stay up to speed with new applications while not running into a data silo pothole or letting integration troubles slow you down.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Leads] What the Collaborative Economy Means to Marketers [Infographic]
    Your company could lead crowdfunding campaigns. When you think of the “collaborative economy,” chances are, you picture people sharing their cars, homes, and money. But that’s not the only thing people are sharing. Now, more and more people are sharing their time. They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 25, 2015
    [Leads] Why Your Professional Services Firm Needs an Editorial Calendar in 2016
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. It is the leading marketing program for delivering greater visibility, growth, and profits.
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Leads] 10 Bizarre Inbound Marketing Strategies that Actually Work
    By introducing elements of competition, mystery, or interactivity on your website and social media, you can ingnite your lost leads and indifferent prospects into hardcore brand promoters. To many of us, the marketing idea of outsourcing is associated with lower quality and lead generation. Image credit: FreeDigitalPhotos. There’s nothing old in the world of inbound marketing.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Leads] The Beginner's Guide to Small Business Marketing Online
    Once you start writing blog posts for your small business, you can add a call-to-action on your posts for visitors to subscribe to your blog and receive emails This is a great way to start collecting leads and offering potential customers a way to get information if they aren't ready to buy anything from you yet. One simple way to start generating leads or customers from your website is to implement a conversion tool.
  • MODERN MARKETING  |  THURSDAY, MAY 22, 2014
    [Leads] How Kele Developed a Personalized Email Strategy
    A leading supplier of building automation products, Kele knew their customer interactions weren’t unique enough. by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm. She focuses on the implementation and ongoing innovation of marketing automation tools, and their integration with CRM solutions.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 30, 2013
    [Leads] 3 Emails Your Business Should Be Sending
    You don’t want to inundate your customers, readers, and/or leads, however, you do want to establish a relationship, build rapport, educate and of course, make some money. This may mean buttons leading to a shopping page on your website or links to pages with already inserted promo codes or registration forms. Are your emails scheduled and sent like clockwork, or are they a little sporadic? Don’t worry, we won’t tell!).
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Leads] Is “social media campaign” an oxymoron?
    Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. I would have had only slightly less disdain for the audience for these campaigns. Fly-by-night opportunists hoping to win your Facebook sweepstakes.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Leads] 10 Very Smart People Weigh In on How to Rethink Marketing
    Three years ago an industry executive told me their research found that for every $92 a company spends to acquire a new leads/site visitor, they only spend $1 on converting those visitors. While the acquisition/conversion ratio is not as lopsided now as it was then, it is still heavily skewed toward lead generation. But some leads with great potential will continue to go overlooked and ignored, never realizing that potential, if they’re not nurtured and cared for enough.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 12, 2013
    [Leads] How to avoid the entrepreneur’s “doomsday” mistake
    Here is the thought process that leads smart people into the doomsday mistake: We have a great idea (or one we think is great). I know the mantra of Silicon Valley is “just build it” but that can also lead to big problems. Here is the thought process that leads smart people into the doomsday mistake: - We have a great idea (or one we think is great) - We get excited and manage to get a couple people excited as well. By Emeric Ernoult, {grow} Community Member.
  • SNAPAPP  |  TUESDAY, OCTOBER 18, 2016
    [Leads] Which Came First: The Content or the Campaign?
    However, Demand Gen is focused on campaigns, promotion, lead collection and scoring, persona-building, and sending MQLs to sales. Lead generation and sales are the most important goals for B2B content marketers. Lead generation is the key objective for content marketing in 2016. Lead Gen is extremely important for both teams. “Which came first: The content or the campaign?”
  • BIZIBLE  |  TUESDAY, DECEMBER 27, 2016
    [Leads] Our Top 10 Blog Posts of 2016 -- And Why They Were Successful
    They wanted to improve the ability to track and attribute all marketing touchpoints to leads, opportunities, and revenue within Salesforce. B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Leads] A Complete Guide To The Buyer Journey
    There was a lack of trust for a very high priced item in which malfunction can lead to serious injury. For example, consider the following traffic numbers for two keywords: Account based marketing vs. lead generation [ monthly search volume: 200 ]. The buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer.
  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Leads] PPC + SEO = A Winning Team for Search Marketing Success
    Many B2B companies pigeonhole PPC as strictly a lead gen or a sales tactic but now is the time to go from tunnel vision. A winning team requires the proper line-up, teamwork and the ability to fill-in the performance gaps. A winning team for search requires the proper line-up of Paid and Organic strategies to ensure increased visibility and growth. Cognitive Technology Cmo cognitive technology
  • CONTENTLY  |  MONDAY, MARCH 13, 2017
    [Leads] Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels
    Contently’s source analyzer measures the number of engaged people who find your content from each source and the number of leads generated by each channel. The data gives your team insight into which channels are the most effective at generating and influencing leads. Once you’re on the page, you can toggle between table and chart to see exact numbers or a visualization of each channel’s reach and lead impact score.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Leads] Expertise as a Differentiation Strategy
    We know that highly visible experts accelerate the growth of a firm both by attracting new leads and making it easier to close them as clients. Figures 1, 2 and 3 show the average increase in visibility, perceived expertise and new business leads experienced by firms going through the Visible Firm program. Growth in Online Leads. Have you been competing for work that you are more than qualified to perform, only to be underbid by your competition?
  • CAPTORA  |  FRIDAY, FEBRUARY 19, 2016
    [Leads] How to Create and Launch Hundreds — Even Thousands — Of Digital Marketing Campaigns With Ease
    Reach potential buyers and draw leads into the funnel. B2C marketers have perfected this tactic to capture new leads. Paid and organic search campaigns are the backbone of any successful growth marketing program. The goal? The success or failure of those search campaigns can have big implications on the company’s ability to forecast and accelerate growth.
  • HINGE MARKETING  |  MONDAY, AUGUST 18, 2014
    [Leads] Why Partners Don’t Develop New Business and What to Do About It
    And by building their profile as a Visible Expert, they can contribute to your business development efforts in unexpected ways: our research has found that high visibility experts actually increase both a firm’s leads and its ability to close sales. For guidance on how your firm can develop new leads online, download our free Online Lead Generation Guide.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 17, 2009
    [Leads] Twitter posts
    16:14 The challenge today is not in generating leads, but more in truly connecting with them. That's why lead nurturing matters. #. Via [link]. Automatically shipped by LoudTwitter
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Leads] 23 Outstanding Social Media Marketing Guides
    Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Leads] 5 Traffic-Driving B2B Blog Topic Ideas
    It doesn’t have to be long—most news pieces work best if they get straight to the point, don’t bury the lead (lede), and have an insightful title. Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog.
  • EVERYONESOCIAL  |  TUESDAY, MARCH 14, 2017
    [Leads] How To Ensure Devoted Brand Ambassadors Are Born
    – Ability to proactively engage and lead. Your employees and customers can act as powerful brand ambassadors for your company. Here’s how to nurture their success. There are two primary types of brand ambassadors, often confused with each other: 1. Recruited ambassadors: Members of the public, employees, influencers, celebrities and/or even founders of companies who are engaged then specifically rewarded through a formulated endorsement program.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 5, 2016
    [Leads] Key to agile marketing success? Integrating traditional practices
    I also discovered a passion for marketing technology, which ultimately lead to senior marketing roles with some marketing technology firms. As such, I’m leading the internal roll-out of some of the marketing technologies that Oracle has acquired in the last few years. You’re also the author of the terrific book The Agile Marketer and one of the leading advocates of agile marketing.
  • ACT-ON  |  MONDAY, APRIL 18, 2016
    [Leads] Act-On: Powering the Customer Experience
    This occurs when an organization places an emphasis on acquisition marketers who drive leads, build pipeline and get deals in the door, and measure their success solely on demand generation – not on a customer’s lifetime value. Stewart Rogers, director of marketing technology at VB Insight, shares a similar belief that we need to begin to rethink marketing beyond demand generation and counting leads in a pipeline. Marketing has never been more exciting, or challenging.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Leads] Understanding How Your Marketing Analytics Gives Credit for Conversions
    In HubSpot software , for example, you'll notice that our Marketing Analytics tools report on the number of leads and customers generated through various marketing efforts -- that information is what you'd call an attribution. But because a lead's or customer's lifecycle with your company is made up of a number of different interactions, there are multiple ways to report on attribution. First touch attribution answers the question, "How did this lead or customer originally find you?"
  • ANNUITAS  |  THURSDAY, DECEMBER 4, 2014
    [Leads] The #FAIL with Automation
    In most cases, I am a sponsor of an event, so no, I am not interested in your demand generation or lead generation services (that is part of what my organization offers) and often I am a partner of yours (we are listed on your website, not a prospect) so please, don’t try to sell me. Marketing automation has helped change the way we think and approach marketing.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Leads] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    Using HubSpot to Convert More Leads into Customers. We believe, in the middle of the buying funnel, providing value is all about understanding your leads and adapting to their needs. It's where we store the history of every email subscriber, every lead, every opportunity, and every customer. Email and Lead Nurturing. You can even set up a series of lead nurturing emails to warm up your leads over time and adapt to the actions they take.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Leads] The 10 Traits of Successful Social Marketers
    But it is the desire to lead that change that makes for a great social marketer. What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. I have spoken to a number of people at companies of all shapes and sizes. And I have seen a number of traits emerge.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Leads] 7 Fatal Business Blogging Mistakes (And Easy Fixes!)
    For thought leadership blogging that will help your business rank in search engines and generate leads, you’ll get stuck if you feature too much product-focused or company-centric content. Not Optimizing for Lead Generation. Mistake (And Why It Hurts): There are few (or maybe even zero) calls-to-action (CTAs) on your blog, severely limiting its potential to convert visitors into leads and customers for your business.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Leads] Marketing and Finance: A Match Made in Heaven!
    And of course we work closely with the Sales Team—who relies on us day in and day out for those super hot leads—you know, the ones that are waiting by the phone to sign an order form with little to no convincing. Lead Gen. Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization.
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Leads] How Will Google’s Latest AdWords Changes Affect You?
    Potentially wasted money for areas that won’t lead to additional sales. For the end user, this could lead to flaws in the searching process. Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. Matching for close variants—including plurals, typos, abbreviations, etc.—will
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 6, 2013
    [Leads] Time, attention, and the content creation curve
    But consistent blogging does create a valuable body of work that can lead to dedicated fans and a base of content that can establish a voice of authority. B y Srinivas Rao, Contributing {grow} Columnist. If you’ve read any of my previous posts here on {grow}, you know that I view attention as a form of currency on the social web. In fact it’s the most valuable form of currency because it’s the start of every single relationship.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 29, 2014
    [Leads] Show Me the Money
    Relying on the prospect to on their own develop the business case can lead to significant delays in the decision cycle, or even result in “no decision”. The importance of financial justification / ROI proof for proposed solutions has increased further, this according to research by IDC. Today, 95% of decision makers require a business value analysis on some / all of investments.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Leads] 8 Questions to Steer Your Marketing Priorities
    Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. But these tools, like race cars, are only effective when they’re steered in the right direction. Steer Toward Your Customers.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Leads] Google+ Launches Hangouts on Air to the Masses: What Marketers Need to Know
    Create and promote a hashtag so you can track and monitor the conversation leading up to, during, and after the livestream. This will enable you to drive the traffic to your own website where you have more control and influence over what page visitors can see and do, especially if your goal is to use your Hangout to support lead generation. This will help you convert Hangout viewers into actual leads for your business.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 2, 2010
    [Leads] 7 Questions to Ask When You Hire a Marketing Consultant
    Today consultants are often interim executives, directors or managers, leading departments (and sometimes companies) and providing a combination of advice, expertise, project management and implementation. A sharp looking ad or website is a waste of money if it doesn’t generate leads that you can convert to sales and revenue! Tweet.
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Leads] Inbound Marketing Explained in 6 Simple Analogies
    But if you're doing something like slapping 'Contact Us' as the only call-to-action on every page of your site, that's essentially what you're doing -- asking your leads to get too serious, too soon. The conversion path refers to the process that turns site visitors into leads and customers -- the call-to-action, landing page, form submission, and thank-you page. Which leads us to. Have you ever had someone stare at you blankly when you say you're an inbound marketer?
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Leads] 6 Expert-Endorsed Ways to Improve Your Marketing TODAY
    Lovable tactics and strategies you can employ within a workday to help attract, convert, engage, and delight more prospects, leads, and customers. He notes, “Often it’s a lack of intention that leads to mediocrity. He adds that videos can be used for everything from lead generation to objection removal to customer assessments and referrals, but that you should identify specifically how video can work the hardest for you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Leads] The seven traits of an effective digital enterprise
    Leading companies frequently look to other industries to attract digital talent, because they understand that emphasizing skills over experience when hiring new talent is vital to success, at least in the early stages of transformation. Leading companies frequently look to other industries to attract digital talent, because they understand that emphasizing skills over experience when hiring new talent is vital to success, at least in the early stages of transformation.
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 5, 2012
    [Leads] Ruling Online: Henry VIII Maximises His Inbound Marketing Potential
    Endorsed by none other than His Royal Highness, it is packed with great advice about how to reach the best leads and how to engage with prospects through creating amazing content. Henry VIII understands the importance of good marketing. He needs to project the image of being a powerful ruler to rival monarchs all over the world, but he also needs to communicate with his populace to keep them updated about what the CEO of the nation is up to.
  • SNAPAPP  |  TUESDAY, FEBRUARY 17, 2015
    [Leads] 3 Ways to Plan Home Run Marketing Campaigns Around Holidays
    The results speak for themselves: DemandGen achieved a 53% click-through on the content, with 45% of users converting into leads. Creating a light-hearted, snack-sized asset for your holiday or seasonal campaign can lead into a longer white paper that educates your audience on something they care about relevant to your product or service. Here’s a question no marketer wants to hear: How are you going to meet your numbers next quarter?
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Leads] How Often Should You Update Your Blog? A Data-Driven Answer
    Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. When it comes to lead generation, the companies who were able to blog 3-4 times daily saw by far the best results. You’ll attract more social shares, leads, and customers. Has blogging more often lead to better content marketing metrics for your business?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Leads] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    Your competitors can also lead you to fresh outlets. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. It is the leading marketing program for delivering greater visibility, growth, and profits. According to Hinge research, high-growth professional services firms generate at least 40% new business online.
  • FATHOM  |  THURSDAY, MARCH 30, 2017
    [Leads] The Top 4 Reasons Marketo Summit Matters to Your Business
    Each Spring, Marketo – one of the leading Marketing Automation platform providers – hosts its annual Summit conference, Marketing Nation. There are only a few conferences like Summit where you’ll have all the industry-leading integrators, solutions providers, and digital marketing agencies gathered in one place for your shopping pleasure.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Leads] Creating Stronger Brand Value Wins More Business
    The goal is to elicit a reaction that leads prospects to select your services over competitors. While he was excited to lead all new client pitches, they left him no time to run the firm. You might consider blogging on your company website or contributing articles to leading industry publications. Our Rebranding Kit gives you the tools and knowledge you need to lead your firm through a rebranding.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 8, 2013
    [Leads] Sales Leadership: Learning by Observing
    His latest book is titled: “ Leading High Performance Sales Teams”. Learning by Observing. This past week I had the opportunity to participate in what is called a Speakers Showcase, 10 professional speakers had an opportunity to stand up in front of 100+ Association managers and give a 15 minute program based upon your desired topic. I used the topic: Gourmet Living: Building a Menu for Your Life!
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Leads] Vidyard Acquires Switch Merge, Launches 1-to-1 Video Personalization
    By integrating technology from Switch Merge into its industry-leading video marketing platform, Vidyard’s Personalized Video will make it easy for marketing and sales teams to create, share and track engagement in personalized video content in an automated fashion. As with other Vidyard video offerings, Personalized Video integrates with leading marketing automation and CRM solutions including Salesforce, Marketo, Oracle Marketing Cloud and Act-On.
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Leads] Buying Online Display; Click-through Rate & Conversion Considerations
    Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. Whether you believe online display works to build your brand and drive leads or not, the industry continues to grow. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Leads] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    So a decent chunk of the people who visit your site convert to leads -- even better, 75% of people who become leads on your site end up converting to customers! Your problem isn’t converting visitors to leads, and it’s not converting to leads to customers. Similarly, if your SEO tools are integrated with your marketing analytics tools, you can see the leads and customers generated from the keywords you're targeting. Got low site traffic?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2011
    [Leads] Infusionsoft Helps Clients Map Their Marketing Strategy
    The big news was a one-step “web lead campaign” generator that automatically creates a Web landing page and three cross-linked email flows: a set of follow-up messages after the initial Web form; a “hot lead” track for people who click on a link in any follow-up message; and a “nurture” track for people who complete the follow-up sequence without clicking on anything.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 8, 2016
    [Leads] Three Issues the New U.S. President Should Tackle ASAP
    So when our new president is sworn in, he or she will take on the task of leading a nation both sharply divided and deeply disgusted. Within the next 24 hours, the United States will have a new president (barring another hanging chad type situation). No matter which major-party candidate wins, our new president will be the most unpopular new commander in chief ever; polls show majorities of the American people hold unfavorable views of both candidates.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 9, 2015
    [Leads] Efficient Effectiveness: Sales Leadership
    That drives the necessary sales leads for each month. Sales Management Thought Leadership: efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Boom’s Day” the largest fireworks display in the U.S occurs each Labor Day weekend in Knoxville, TN-so what does that mean?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Leads] 11 Ways to Use Content to Build Online Authority
    Not everyone consumes content in the same way, so for those who prefer audio learning, it's a great way to present your expertise (and get leads!). Plus, this type of downloadable content not only helps you generate more leads, but it is also a content format that is easily shareable on social networks, helping you extend your reach. When someone talks about achieving online authority, what do they mean?
  • ACT-ON  |  TUESDAY, FEBRUARY 2, 2016
    [Leads] Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
    As an example, one company we know found that 90% of the leads that converted to sales for them used a particular type and brand of technology. The percentage of emails being considered SPAM is hovering somewhere around 70%, This means that email marketers need to be savvier than ever when figuring out how to reach potential customers.
  • MODERN MARKETING  |  FRIDAY, MAY 12, 2017
    [Leads] What is Dark Data and What Does It Mean for Marketers?
    Anyone can grab data from anywhere, collecting leads and contact information as well as competitor insights. Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it. Data is being created at an exponential rate due, in large measure to what is being labeled as dark data, which is defined as unstructured and untagged data that has not been processed or analyzed.
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Leads] Essentials of Perpetual Revenue
    Due to the overwhelming pressure on demand generation teams to quickly “get more leads in the pipeline,” top of funnel engagement tends to be the main focus of programs, as well as becoming the primary goal for marketing automation platforms. This leads to lack of priority on mid-funnel nurturing, resulting in the majority of the buyer’s journey being missed, causing a dissatisfied and often uneducated buyer.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Leads] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    SMBs discover mobile apps for lead generation and brand awareness. This year, we will see a substantial amount of small and medium size businesses invest in their own mobile app for the purpose of lead generation and brand awareness. Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Leads] Event Marketing Works, but ONLY if Vendors Add Value
    he uses Green Leads, I might check them out I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 5, 2014
    [Leads] Content Marketing Adventures in Mexico: Stuck on My Own Roof
    Otherwise, you’ve just lead them on a walk-around, or like me, got them onto a roof with no way of getting down. I’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic , near Guadalajara in Mexico. It happens three or four times a year, always because of religious fiestas: the whole village dresses in costumes on floats with music blaring as loud as possible. It’s so loud it’s hard to think.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Leads] What to Do if the Competition Stalks Your Customers Online
    It’s sad for someone who has to follow and not lead. I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. I’m on my Friday morning marketing soapbox to say that this is not only creepy, it’s sad, and it can happen to you!
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Leads] Blogging for SEO: How to Write Blogs that Rank on Page One
    Keyword stuffing may lead to a website being penalized or banned in search engine results pages either temporarily or permanently. These types of links will only turn off readers and could lead to search engines penalizing your website. Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie.
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Leads] 20 Awesome Homepage Examples to Inspire Your Next Redesign
    We could either ignore your complaints, or we could follow The Kinks' lead and "give the people what they want.". It draws the eyes to the button and attracts visitors to learn more about the Blind Barber, which leads to an 'About' page and a featured video. A few weeks ago, we published a blog article featuring 15 examples of brilliant homepage design. And man was it popular! Not even a full three weeks later, the article has already attracted more than 36,000 views.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Leads] B2B Social Media: An Underutilized Method for Improving SEO Performance
    Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. As a Millennial, or digital native as some will put it, I grew up immersed in social media. At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis.
  • MODERN MARKETING  |  TUESDAY, MARCH 8, 2011
    [Leads] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    Follow the money and it will lead you directly to our industry. It’s been less than 10 months since I first blogged about a major development in the lead management industry. by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Leads] Big Data: It Doesn’t Mean What You Think It Means
    In some cases, it’s overwhelmingly abundant–leading to the phrase “Big Data”. How many leads did we generate from social this month?” Author: Jon Miller If the prognosticators are right, we’ve moved from a manufacturing economy to an experience economy. Today, businesses have to create amazing, memorable experiences, rather than simply delivering reliable products at the right price.
  • MARKETRI  |  FRIDAY, FEBRUARY 24, 2012
    [Leads] Our Top 5 Best Practices for Hosting an Effective Webinar
    Are you looking to draw more prospects to your Web site and generate more new leads? Hosting a webinar is one inbound marketing tool that can help you draw in qualified leads. I’ve recently read “ The New Rules of Marketing & PR ,” by David Meerman Scott.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2011
    [Leads] 20 Variables Every Marketer Should Be Testing
    Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing. The following 20 testing variables can lead you to discover valuable opportunities to optimize and improve the performance of your marketing initiatives.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 27, 2015
    [Leads] 5 Shared Traits Among Today’s B2B Buyers
    Positive customer experiences (in person and across digital channels) could very well lead to more business down the line. “Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”. I recently read this quote from Kurt Uhlir, and couldn’t agree more. As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 6, 2011
    [Leads] The Problem with Big Data
    Most startups and even larger businesses have a need to deliver leads to the sales team. When you hand a sales person a lead, it’s in their DNA to follow up on it with a call, email or some other communication. It all comes back to the phone book. Just when you would think the explanation of data vs. intelligence was a mute point, a customer brought us another little anecdote that drives the nail in even further to the coffin of big data providers.
  • SMASHMOUTH MARKETING  |  MONDAY, OCTOBER 5, 2009
    [Leads] Unified Demand Gen
    Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices. You heard it here first on October 3, 2009. d·di-mand·jen): 1. Inbound Mafia, Outbound Mafia.we're re all one family. How many analysts do I have to work with to get it to be a buzzword? More later
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Leads] 4 Factors to Cross-Selling Services Effectively
    Our Professional Services Guide to Research gives you the tools and knowledge you need to lead your firm through conducting research. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. It is the leading marketing program for delivering greater visibility, growth, and profits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2017
    [Leads] Three ideas to end the social media poison
    2) Lead or join offline groups. By Mars Dorian, {grow} Contributing Columnist. Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart of nightmares.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Leads] Why Nonprofits Should Start Inbound Now
    times more visitors and 3 times as many leads per month after using HubSpot for a year. HubSpot's research into our own blog performance showed that 76% of our monthly blog views and 92% of our monthly blog leads came from posts at least one month old. That means the more we post, the more lead potential we realize. Once we did that, the traffic and leads coming off these refreshed posts doubled.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Leads] How to Engage Your Audience Using Digital Advertising
    Use paid channels to promote your content with the goal of turning the traffic generated by your ads into leads, and you'll be adding far more value to your audience and positioning your brand in a more positive light. This example of digital advertising fits into the realms of inbound marketing as it’s adding value by offering useful content, driving relevant traffic, and turning those visitors into high quality leads.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Leads] New Frontiers in Data Driven Marketing
    Most marketers are now familiar with basic predictive modeling applications like lead scoring and content recommendations. I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. Let’s just say you had to be there. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Leads] 10 Marketing Over Coffee Podcasts You Should Check Out
    A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share. What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing.
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