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    [Leads] Search and Social Lessons from the Zenith Social Media Marketing Conference
    For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
    [Leads] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    Follow the money and it will lead you directly to our industry. It’s been less than 10 months since I first blogged about a major development in the lead management industry. by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Leads] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    You can make your content more share-friendly by adding social sharing links that are visible and lead to pre-populated posts. Press a button, and it spits out a brand new URL and HTML link, which you can then put on your webpages to lead viewers to social networking sites that are pre-populated with whatever URL and accompanying words or hashtags you put in. You know that feeling when you see or read something fantastic and you just have to share it with every human you know? (I
    [Leads] How To Choose Amazing Images And Create Stunning Visual Content
    At Serious Eats, we pull images from our posts and use them with quotes or leads that will compel someone on Facebook or Twitter to click on the link. By NewsCred Brand Strategist Caitlin Domke. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? What should brands specifically be emulating?
    [Leads] Demand Generation – It’s Not That Easy
    *This post first ran in the ANNUITAS blog on March 27, 2014. As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. It is a process to be learned, implemented and continuously optimized.
    [Leads] 5 Clever Ways to Leverage Client Feedback for More Referrals
    When I was running a lead generation agency, I noticed that the deals that came through referrals had the shortest sales cycle. In fact, leads generated through referrals convert roughly 30% better than leads generated from other marketing channels. It’s no secret: Many agencies struggle every single day to acquire new clients.
    [Leads] 5 Webinar Mistakes to Avoid
    When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. Promoting your webinar isn’t just like any other lead generation program. “I think a lot of people miss the boat when they don’t use all the information they collect during a webinar to qualify leads,” says Britton.
    [Leads] Mind the Value Gap
    SiriusDecisions indicates that for the past 3 years, the number one reason for revenue shortfalls has not been a lack of leads, sales training or product mix – but the inability for sales and marketing to effectively communicate the value of their solutions to prospects.
    [Leads] 3 Website Metrics to Watch Daily
    Dive in deeper to see what hours of your most popular days cause the most transactions or leads. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day.
    [Leads] The Dawn of Marketing Automation [Video]
    As a our new video The Dawn of Marketing Automation states, “In a primitive world, marketers were forced to dig up leads, a miserable job at best. Finding the most unqualified leads at the bottom of the barrel. But while some organizations hunkered down to weather the recession, cutting resources and headcount, leading companies recognized that growth was their ticket not only to survive – but also thrive.
    [Leads] How to Acquire and Leverage Speaking Engagements in AEC
    Thought leadership marketing is one of the best ways to establish your firm as a trusted resource and speaking engagements allow you to showcase your thoughts as a leading expert in your niche. By showcasing the thought leadership and expertise of your firm in a venue with accessible face-to-face networking opportunities, you will begin to nurture and attract more leads. The leads might not come right away, though.
    [Leads] 4 Ideas to Ensure Success With Sales Analytics
    Making this mistake could lead to disastrous repercussions to the overall performance of your company. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Donny is responsible for the firm’s capabilities, software vision, and services.
    [Leads] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    They generally return corrected and enhanced data and lead scores based on models built from the client’s customer files. These vendors vary considerably in the data they return, ranging from lead scores only to recommended marketing treatments to full customer profiles. My detailed study of Customer Data Platforms should be released next week. Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found.
    [Leads] More Traffic? Or More Conversions? No Contest.
    Which may lead you to believe that the key is to boost your traffic as much as possible. Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? Many marketers get this wrong.
    [Leads] 13 Tips For Increasing Sales Productivity in 2013
    Ask your customers for referrals Referrals are the best types of leads. Get Organized: Get your paperwork and files organized, which will free up more of your time for lead prospecting and sales calls. Delegate Tasks: Delegate some of your tasks to others so that you can spend more time generating leads, talking to prospects and keeping your customers satisfied. Make a resolution to be more productive in 2013.
    [Leads] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers?
    [Leads] Planning Social Media Content? Ask Yourself These 9 Questions
    That’s where a calendar is particularly useful -- not only to announce the launches themselves, but to drop “teasers” leading up to them. In the days leading up to it, your blog can feature smaller pieces of content pertaining to the different findings within that report. Think about your ultimate goal -- be it sales, downloads, or event attendance -- and consider the smaller pieces that will lead to it.
    [Leads] Calculating the ROI of B2B Marketing Attribution
    connecting and optimizing lead nurturing sequences based on CRM data). Have you ever gotten so excited by a pitch for martech software that you immediately circulated it around the marketing team, and then brought it to the CMO.only to have them ask you to prove the ROI of the new tech? At that point, you realize that the marketer or salesperson either never offered or wasn’t able to put numbers behind their marketing messaging. We understand that feeling.
    [Leads] DMA 2013: Top Takeaways for B2B Marketers #DMA13
    For B2B marketers, this means ensuring a phone number is visible and can be clicked from a mobile device, lead forms aren’t asking for loads of information, and, most importantly, the site can be accessed and read from a smartphone. As B2B marketers, we must understand what all the data means, identify trends, and factor in our small data (web analytics, lead data, etc) to help inform our decisions. Social for Lead Generation.
    [Leads] Why Empathetic Marketing Can Give Your Customers An Amazing Experience
    Brian writes for the B2B Lead Blog , and is the author of Lead Generation for the Complex Sale. After a stint at MECLABS as chief evangelist, he’s back to helping B2B marketers execute and run lead generation programs and optimize their existing lead generation efforts. I also am writing at B2B Lead Blog. So I’m setting up a few active labs, living experiments, where we’re running tests, and I’ll share what we learn on the B2B Lead Blog.
    [Leads] How to grow a software startup without marketing
    The one hire I recommend you make is a Digital Marketer who gets how to build a lead converting website, understands SEO and SEM. Vendors would have you believe that you need marketing automation as soon as you start generating leads. Lead nurturing with email is starting to become an outdated practice as prospects are filtering and ignoring vendor emails as a standard. I feel a little “Benedict Arnold” writing this as I make a living as a Marketer.
    [Leads] How to grow a software startup without marketing
    The one hire I recommend you make is a Digital Marketer who gets how to build a lead converting website, understands SEO and SEM. Vendors would have you believe that you need marketing automation as soon as you start generating leads. Lead nurturing with email is starting to become an outdated practice as prospects are filtering and ignoring vendor emails as a standard. I feel a little “Benedict Arnold” writing this as I make a living as a Marketer.
    [Leads] 4 Ways to Make the Most of Your Marketing Automation System’s Capabilities
    That said, in a recent SiriusDecisions blog post, Matt Senatore points out where marketers, even those using every facets of their marketing automation systems fall down: “Marketing automation platforms aren’t just for generating and nurturing new leads,” says Matt. Cross-sell/upsell campaign nurturing: Here you take the very effective tactics of segmentation and lead nurturing and apply them to your established customer base.
  • BIZNOLOGY  |  FRIDAY, MARCH 10, 2017
    [Leads] 8 ways to refresh your brain when you’re overworked
    You don’t think clearly, which makes it harder to work, which leads to more stress. The process of figuring out who “owns” the stress you’re feeling may lead to tough choices like moving on to another job, or it may just mean you need to plan a vacation or spend some quality time with friends and family to regain some balance. Stress is such a normal part of daily life; it’s easy to forget that it takes a toll.
    [Leads] Ensighten Completes Impressive Q2; Now Has Contracts With 6 of the Top 10 Most Valuable Brands in the World – Opentopic
    Opentopic blog >> Customer Data Leader Lands McDonald’s, tronc (Tribune Publishing), Samsung Electronics UK and Other High-Profile Brands, While Securing Exclusive Data Partnership With IBM SAN JOSE, CA–(Marketwired – Jul 20, 2016) – Ensighten, the leading customer data platform for the world’s top brands, today announced that it has closed another impressive quarter as demand for the company’s leading.
    [Leads] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.
  • BIZNOLOGY  |  FRIDAY, MARCH 11, 2016
    [Leads] Why Google’s new head of search might not tell us anything
    Maybe this is a trailing indicator rather than a leading one. Maybe you saw the stories. Google has a new head of its search division–who used to run its artificial intelligence group! So, obviously that means that Google is going to radically change direction to inject way more AI into search right? Um, maybe not. Here are just a few reasons that this might not mean anything: Google is already doing it.
    [Leads] Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them
    But in more complex sales cycles and longer lead times (not to mention average order size) we typically see with our manufacturing clients that it is important to build trust. You may think of it as lead nurturing or marketing automation. You may be traveling to see family this Thanksgiving holiday. Chances are you are going to see a relative that you have not seen since last year or even longer.
    [Leads] Hey CMOs: Technology Now as Important as Creativity
    What’s more, he adds “technology increases our potential to engage in the types of experiences that lead to greater creativity.” Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par with creativity when it comes to importance for a given brand.
    [Leads] Top 5 CPA Marketing Myths
    Our recent study of 500 professional services firms showed that firms that generated 40% or more of their new business leads from online sources grew 4X faster than those who generated few online leads. Further, as firms did more online lead generation, they were also more profitable. In business, as in life, the things that hurt us the most are those that we believe to be true but are really false. Such is the case with CPA marketing.
    [Leads] The Right Way to Think About Your Marketing Software RFP [+Sample]
    The “finish line” for most companies is one of three things: increased traffic, more sales-ready leads, or more customers. Your goal should be tied to your business results -- the things your CEO can tie back to the bottom line -- like increasing lead conversion by 30% in 18 months, or increasing organic search traffic by 15%. So focus on what matters -- leads, customers, and revenue. It’s a tough world out there for marketers.
  • HUBSPOT  |  MONDAY, MARCH 14, 2016
    [Leads] 8 Powerful TED Talks on Designing a More Productive Life
    Watch her TED talks to discover more benefits of walking, and why getting some fresh air could lead to your next big idea. Growing up in Europe during World War II taught Mihaly Csikszentmihalyi, the psychologist who coined the term “flow,” an important lesson -- many of the adults around him weren’t resilient enough to lead normal lives during the war. For many of us, achieving peak productivity can seem like a Sisyphean struggle.
    [Leads] How To Increase Your Click-Through Rate
    The post How To Increase Your Click-Through Rate appeared first on Lead Liaison. From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. After you boost your CTR, you will push more people into the purchase funnel and get more sales. Fortunately, it is relatively simple to boost your CTR.
    [Leads] Should businesses use LinkedIn groups or Slack for prospecting? Part 2
    What I see happening is technology companies following Buffer’s lead to build exclusive Slack communities for their users or fans. In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. More about Slack here: SLACK COMMUNITIES I LOVE.
  • BIZIBLE  |  TUESDAY, MARCH 1, 2016
    [Leads] What The Data Says About Your B2B Mobile Marketing
    Mobile accounted for 3.61% of all First Touches, 3.64% of all Lead Creation Touches, 2.56% of all Opportunity Touches, and 0% of all Closed-Won Touches. Furthermore, when our customers convert to leads on desktop, the deals on average are worth 58.6% more than when customers converted into leads on mobile. We’ve been hearing for the last few years about the growing importance of mobile.
    [Leads] The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing
    Modeling the behaviors, decisions, and buying scenarios of buyers and their networks give leaders what they seem to be asking for: deeper understanding of buyer behavior, how to attract more buyers, know which direction to lead their organization, and keep the ship floating upright while at the same time plugging the leaks. Building A Tribe Of Buyers ©All Rights Reserved Kenny Madden.
    [Leads] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    As we collect more data, writing business rules becomes a vital part of lead management. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication…. How do you sort the viable, long-term disruptions from the buzzwords? The marketers joining the SiriusDecisions Summit today want more than tools.
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Leads] Why It’s Time to Rebuild Traditional Marketing Teams
    Her role was dedicated to mid-funnel content , meaning she was responsible for creating case stories and case studies that showed leads how existing clients were getting value out of our software and services. And for those that do have the budget to set it up, it could still lead to confusion if overlap exists between two segments.
    [Leads] How Does B2B Marketing Compare to B2C?
    While the list is too long to go into here, good examples include a surviving a zombie attack campaign by SunGard , the Healthy Workplace Project by Kimberly-Clark (which is an awesome example of a company that is doing B2B AND B2C correctly), and American Express’ Open Forum , which is a content curation platform that has made an awesome impact for professionals looking to learn more from leading business leaders.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Leads] 5 Tips to Infuse More Personality into Your Content
    Lead your readers through the content and keep them on the edge of their seats until the very end. Marketers are creating content to drive brand awareness, generate leads, and, ultimately, generate results. Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. But why?
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Leads] How to Save Up to 50% on Your PPC With Quality Score
    Quality Score: Higher Quality Scores generally lead to lower costs, so optimizing for Quality Score is essentially the same as optimizing for ROI. I recommend that you focus on optimizing your Quality Scores, which is the metric most likely to lead to higher rankings, more clicks and leads, and lower costs for those actions. In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming.
    [Leads] B2B Vs B2C Marketing Automation [Infographic]
    Marketing automation technology allows brands to efficiently generate leads using multiple mediums while simplifying and reducing marketing efforts, to ultimately increase revenue. Well to start, 84% of top marketers use marketing automation to bring in quality leads and increase efficiency in the sales process. I love dogs. I love big dogs, small dogs, energetic dogs, and lazy dogs. One of the most interesting part of dogs is that every breed was made for a specific purpose.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Leads] What Marketers Should (And Shouldn't) Tweet [Research]
    Such a long day at work; looking into marketing automation solution @HubSpot to make lead nurturing easier going forward. This is also how companies generate leads on Twitter -- by sending leads to a landing page on their own website to download content assets behind a form. It can also give you valuable insight into your own business -- Twitter is an ideal social media network to gain real-time feedback from leads and customers.
    [Leads] Lessons From the Best Marketers of the 2012 Inc. 5000
    This refers to the kinds of marketing activities that will bring more traffic to your website that you can convert into leads, typically with a strong focus on things like SEO, content creation, and social media marketing. I mean, how else are you going to convert visitors into leads? To top it all off, they're using marketing automation software to make nurturing those leads really simple. This week, announced the 2012 Inc.
    [Leads] Why the Best CMOs in the World are Customer Champions Every Step of the Way
    Having hosted over 100 CMO dinners a year the last few years within The CMO Club, I’ve concluded that leading CMOs start by listening and interacting to create a clear understanding of the customer’s persona, desires and real-world behavior. Interactive customers, for many industries, are a brand’s best friends.
    [Leads] 5 Reasons to Hire a Content Marketing Writer for Your Business
    Your readership will increase as a natural result, which in turn leads to increased sales activity. The leading contributor to , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship. “ Content is king. Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate.
    [Leads] Is Marketing Automation Right For You?
    80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. – If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?”. It’s a good question, because more people are using marketing automation than ever before.
  • SNAPAPP  |  TUESDAY, MARCH 8, 2016
    [Leads] Is Your Content Binge-Worthy?
    If you’re promoting an ebook on social media like Twitter or LinkedIn, consider creating a short infographic of the ebook that can hook people in quick, and then lead to the ebook – a path to start a binge experience. Does it aim to drive interest and lead to more content? Again, put yourself in the shoes of a prospect or lead - what would they first need to know, and then what would they next want to know? March is a very encouraging month for binge activities.
    [Leads] Want to Increase Your Campaign’s Conversion Rate? Follow These Landing Page Best Practices
    The two column layout is much more effective in converting leads. You should include your phone number in the upper right to allow leads who are extremely interested in your offerings the option of contacting you directly. Both the web design and online marketing teams are frequently asked about landing page best practices. So how should you build your landing page to increase conversions?
    [Leads] Interesting Infographics: The Potential of Social Media for B2B
    In 2016, social media will help to generate leads for more than half of all B2B companies. Facebook may lead the pack with 1.59 Social media is the digital marketing tool with the potential to give you the most bang for your buck – and it doesn’t have to cost you a cent. You already know the good that it can do for B2C companies, but what do you know about the benefits it can provide to B2B brands?
    [Leads] Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
    This idea is based off of patent exploration originally uncovered by the blog SEO by the Sea (a respected SEO blog covering search engine patents), further discussed by industry thought leadership at Moz, and ultimately brought to light in the PR world by industry leading publication SHIFT Communications. Google might be doing it’s best to create a divide between PR professionals and SEO practitioners.
    [Leads] Don’t Take “Selling” Out of Content Marketing
    Talk about: The number of sales qualified leads generated. Read my post 3 Business Blogs with Proven ROI from Industrial Companies for examples of content marketers who consistently strike the right balance between talking to engineers and industrial buyers in their own language while generating leads and driving sales for their companies. Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building.
    [Leads] What Is Marketing Acceleration?
    More leads. But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. At the top of the funnel is lead follow-up: this may be the easiest item to consider. In the middle of the funnel is the acceleration of lead conversion. This is where it is important to clearly define at what stage you “hand off” leads to sales.
    [Leads] 15 Must-Haves for a Solid Email Marketing Program
    You’ve heard how a targeted email campaign can transform your marketing communications into a thing of beauty, bringing in new leads, increasing your revenue and creating customer loyalty. Email marketing is both your entry point, leading new customers to your business – and your anchor, connecting all your other marketing together.
    [Leads] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    Your blog should be an essential component of your lead generation strategy. Once you’ve attracted prospects through your blog, you’ll then be able to continue nurturing those leads through other content and marketing techniques like email marketing , webinars and other online events, consultations, and more. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm.
    [Leads] 5 Mobile Insights That Will Change How You Market to Millennials
    This means showing up in their social feeds with a highly targeted offer, or giving them the information they are looking for with the least friction as possible - forget online lead forms with seven fields. Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping?
    [Leads] 3 Tips for Long-Term Business Growth
    I’ve been leading and running VerticalResponse , for the last 12 years, and even though I recently sold it , you’ll still find me in the trenches ensuring we stay on target for exceeding both our customers’ and our shareholders’ expectations. Even though I’ve always believed in leading from the weeds , by hiring talented, smart and capable people throughout the company, it enabled me to concentrate on future.
  • WEBBIQUITY  |  TUESDAY, MAY 20, 2014
    [Leads] 29 Guides to Beautiful and Effective Website Design
    Testing and Optimization: Radical website redesign program improves lead gen 89% by MarketingSherpa. He writes that “Through optimization, the sign-up process was shortened, and free trial sign-ups increased 55.3%, and the overall redesign of the entire website garnered a 89% lift in lead generation.” Long gone are the days when websites were essentially static online brochures.
    [Leads] How to Search Engine Optimize a Blog [Infographic]
    In our State of Inbound Marketing Report , we discovered that companies with more indexed website pages generate more leads on a monthly basis. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads. Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content.
    [Leads] A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential
    You need to know your best leads and the most impactful channels you can interact with them on. There’s a major shift in B2B marketing, and data is leading the charge. Salesforce is a trailblazer in their space. If you need proof, just look at the great legacy they’re building for themselves, particularly in promoting the cloud and democratizing access to software. We also saw their ever increasing breadth of solutions at this year’s Dreamforce event.
    [Leads] Answers To Your Most Asked Content Marketing Questions
    There is a clear trade-off between gated and ungated content: gated content wins a new lead for your database; ungated content is more accessible and is more helpful in building an audience. So while it is tempting to put a gate in front of everything, you have to be sure not to put the cart before the horse: you have to build enough audience in order to generate enough leads. There are no hard rules, and you have to find your own balance to meet your own audience and lead goals.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Leads] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    Your boss likely wants you to get even more leads this month than last month. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months.
    [Leads] Demand Generation Quiz: How Good Are You?
    How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Lead Generation. Are you happy with the number of leads in your pipeline? How many more qualified sales leads could you generate if you had the ability to nurture relationships with qualified prospects and automatically identify when someone is ready to engage with sales? Lead Follow-Up. Do your leads ever get dropped on the floor?
    [Leads] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    If you’ve ever walked into a great craft beer bar, the bartender, or cicerone, can provide you an excellent customer experience by asking you a set of questions to lead you to what you should be drinking based on what you like. What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation!
    [Leads] Will Podcasters Abandon Apple?
    Giliberti’s argument makes sense in theory, but it may not be as simple as more data leads to more money, which leads to better content. Better data may also lead to a new philosophy that values quantity and virality over quality. “I If they get enough leads or sign-ups, or people use enough coupon codes to justify that expense, they’ll come back and justify the expense again.
    [Leads] 12 Super Cool, Time-Saving Apps and Tools
    Track your clients and leads, their contact information and all of the pertinent details: how you met, who referred you, the name of their company, their social media profiles, websites and any other fields you’d like to be able to pull up when needed. It’s also useful for tracking deals, proposals and leads … without having to rummage through messages in email and various social media networks.
    [Leads] The 5-point plan: how to increase marketing ROI from call conversions
    But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. 65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? Companies who understand the needs of their clients and know how to target them are likely to significantly reduce their cost per lead. Guest post by Luke Rees.
  • VIDYARD  |  MONDAY, JUNE 6, 2016
    [Leads] Always Be Teaching Something: Wise Words from Andy Orsow
    For our first interview, we had the privilege of talking to Andy Orsow , Communications Designer at InVision , the world’s leading product design collaboration platform. Let’s talk about conversions, how does video fit into your lead generation strategy? Our most successful lead capturing effort was a video that utilized email capture at the end, providing a preview of an upcoming feature. When you’re looking to learn something new, who do you turn to?
    [Leads] No Sale Left Behind: Sell More, Better, Faster With Inbound Sales [SlideShare]
    1) Re-Evaluate Lead Generation. If most of your resources are going toward cold calling and other sales tactics for lead generation, think about reorganizing them so that your marketing efforts are stronger. "I don''t get cold called enough, especially during meal times and when I''m with my family," said no one, ever.
    [Leads] Weaving Contextual Data into Models
    Communication that is contextual is more personal and as a result feels more authentic, shows value, and leads customers want to act. Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database. The purpose of opportunity scoring is help sales people know which opportunities are sales ready and worthy, and therefore take priority.
    [Leads] Does brand marketing still matter in the digital age?
    But don’t let that focus on measurement lead you to the conclusion that brand marketing itself is unimportant. Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital.
    [Leads] Future of Marketing Content: Reflections on the Content2Conversion Conference
    Still, it’s something to guard against; overconfidence can lead to cavalier decisions that are just as harmful as indecision based on fear. I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. The event was superbly run, as usual, but I didn't sense any over-arching pattern until I was literally on my out the door and stopped for one last chat with some colleagues.
    [Leads] 3 Tips for Selecting Blog Topics
    Related Stories Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out How Northwood Construction Became a Local Hero Deciding what topics and issues to include in your blog can be a challenge. After all, your blog is a central hub of your website and overall content marketing strategy. Learn three easy tips to help guide your selection process as you build out your blog schedule.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Leads] Not Getting What You Want From Blogging? Ask These 11 Questions
    How often you post could have a big effect on your blog’s traffic and lead generation capabilities. more leads than companies that published between 0 - 4 monthly posts. So if you’re hurting for traffic or leads, changing up your publishing frequency (while maintaining quality, of course) is one lever you can pull. You did it. You started blogging for your business. Insert victorious music here.]. Trouble is, things aren't panning out exactly how you expected.
    [Leads] B2B is Dead – Long Live B2P
    Focused in other areas like lead generation (even though these are completely related). Leads aren’t generated by risk aversion. As Ann Handley has so rightly said , smart companies lead conversations, not just join them. B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world.
    [Leads] 10 Quick Fixes to Make Your Website Marketing More Effective
    Most companies (including 90% plus of B2B companies, utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you […]. Website Website Marketing
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Leads] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    It’s important to note here that these are just a few simple examples used by other leading businesses to leverage multi-channel marketing. If on the other hand, someone is engaging with multiple ads, an email that offers a clear call to action (ie: sign up for a trial) can be a great way to drive lower funnel leads. As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out.
    [Leads] Today’s Buyers Are Not Mono-Channel
    This applies to buying a car or picking a place to eat…we use multiple channels to consume information that may or may not lead to a purchase. I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results.
    [Leads] Social Media Is Driving Customer Service Expectations
    Prospector leads you to that ultra-relevant tweeter who needs your help or is ready for your specific offers or promotions – right now. Did you know that 59% of consumers say they would switch brands for better service? And that 50% of consumers give a business just one week to respond to a problem before dropping the company? And that 48% of consumers use both social and search to research a potential purchase?
    [Leads] Creating the Right Content for a Holiday Campaign [Webinar Recap Part 2]
    Are you trying to generate more top-of-funnel leads? To generate net new leads, engage with an interactive infographic or simple poll with a short lead form. When you think of B2B content marketing , a lot of people think of white papers, research reports, blogs, and case studies. But marketing around a holiday is actually a great time to try out a new type of content.
    [Leads] 4 TED Talks Every Marketer Should Watch
    TED talks are not-for-profit conferences where leading thinkers discuss big ideas, trends, and innovations in their respective fields. 4) Seth Godin: The Tribes We Lead. Seth Godin thinks critically about the societal trends that lead us to where we are, this “cultural moment”, if you will. The project was originally conceived as a forum for technology, entertainment, and design (hence the TED), but now has expanded to include topics ranging all across the human experience.
  • HUBSPOT  |  SATURDAY, MARCH 21, 2015
    [Leads] The #1 Productivity Investment Sales Teams Are Making This Year [Research]
    Two one-way roads in parallel don’t lead to more productivity. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. There are several levers sales leaders can pull to boost their teams'' productivity. The tricky part is knowing which to prioritize. Should they double down on rep training? Implement new technology? Or would the organization benefit most from a compensation plan shake-up?
    [Leads] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    Content plays a critical role in every stage of the inbound marketing process, from generating awareness about your company to helping convert leads into customers. But the types of content you should use to achieve each of these goals depends on where your lead is in the sales cycle. At HubSpot, for instance, we're using our landing page analytics to explore how successful different types of content are in converting visitors to leads.
    [Leads] Customer Experience Rules: 15 Stats
    Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. A 2% increase in customer retention has the same effect as decreasing costs by 10% – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy.
    [Leads] 10 Blog Posts About Sales Intelligence
    Sales Intelligence in B2B Lead Generation – Vendere Partners. Sales Intelligence is often skewed in various definitions and mostly misinterpretation. However, the real crime of this story is the mere fact that many do not see the enormous benefits of acquiring a sales intelligence application for your sales team. Here are 10 blog posts on some numbers and practices about sales intelligence. Analytics in Action – The B2B Sales Intelligence Blog.
    [Leads] How to Select the Right CTA for Every Page on Your Site
    The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. The content assets listed in the 'awareness' stage are appropriate for that stage of the buying cycle because they help educate your lead -- not on your solution , but on their need. Using tools like HubSpot's Conversion Assists can help you identify which pages on your website contribute to leads and customers.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Leads] Play Nice, You Two: How Marketing and IT Can Work Better Together
    From a marketer''s point of view, the more lead and customer data, the better. As people engage with your brand on numerous channels, you need to capture each interaction and identify signals that help you nurture those leads through the customer lifecycle. Without a single customer view, the marketing department might not even know that a lead has turned into a paying customer. Having one system to track leads and customers means less technology to on-board and maintain.
    [Leads] Delivering Return On Marketing – What’s Your ROI?
    Deals, leads, conversion rates, inquiries, visitors, NPV, LTV, conversations? In the short-term, you can get through this issue by showing marketing-driven growth in the number of visitors, inquiries, leads and pipeline. What's Your ROI? What is your return on marketing? This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!”.
  • BIZNOLOGY  |  FRIDAY, MAY 12, 2017
    [Leads] Silos are for farms, not content marketing teams
    We’ve long been proponents of the idea that form should follow function and that neither your technology nor your graphic design teams should be leading a web development project. One of these days, I’m going to find a ramshackle old barn, restore it, and convert it into a house. I just love the idea of living in a converted barn. And if I can manage a silo, maybe as a little retreat, that’d be great, too. In the office, though, we have a strict No Silo policy.
    [Leads] Five Tips for Achieving Social Media ROI
    Leads and conversion often lead the list, but your business goals could lie in other areas, such as customer service or reputation management. Social media has become an essential marketing tool for connecting and building relationships with current and future customers. Like all your other marketing tools, it’s good to measure your return on investment.
    [Leads] How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!]
    Ultimately, the more expansive the reach you have, the more opportunities you'll have to convert Facebook fans into leads and customers for your business. This leads us to the "Daily Post Consumption" chart ( Chart B ) we also generated in step 4 -- the actual number of people who were reached and are consuming our content. By tracking your progress, you'll never be caught off guard when you start noticing that traffic and leads from Facebook are suddenly on the decline.
    [Leads] Six Steps For Delivering On The New Vision In Marketing
    Senior marketing leaders need to have the knowledge and experience to lead teams of analytically-minded and financially-driven marketers who will reach outside of the traditional marketing toolset. A recent report by The Economist Intelligence Unit called “ Visions in Marketing ” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies.
    [Leads] Trends in Professional SEO Services
    As one of the most cost effective inbound marketing strategies available, you may already know that search engine optimization (SEO) boosts search engine rankings, website traffic, leads, and sales, and brings greater overall brand visibility. With 2017 halfway over, it is important to review your SEO campaigns to make sure they are taking advantage of the latest best practices.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Leads] 9 Excellent Examples of Brands Using Facebook's New Page Design
    You can apply this concept to all of your content offers -- slide decks, ebooks, webinars, ebooks -- just be sure to include a call-to-action at the end of each piece of content so that when your fans are done consuming the content, you can convert a new lead or reconvert an existing one. While searching for brands using this area as a lead generator, there weren't many notable examples. So be the first one in your industry to figure out lead generation on the new Facebook layout!
  • 6SENSE  |  WEDNESDAY, APRIL 5, 2017
    [Leads] Thank You to Our Customers!
    From improving lead quality, to optimizing media spend, to increasing conversion rates, our customers leverage our technology throughout the buyer’s journey and across marketing and sales. Jeff and Enrique are the ultimate 6sense champions and leverage our technology to improve lead quality, increase conversion rates and ensure the most effective use of Account Executives’ and Business Development Representatives’ time at Box.
    [Leads] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    When all’s said and done, quality lists lead to a 50% reduction in research time. It’s true that bargain lead lists pose a threat to your domain and brand. Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Leads] Think You Know Who Your Competitors Are? You Might Be Missing a Few
    Or an inbound marketing software company competing against a marketing agency for the term "how to get more website leads.". Competing with agencies on the term "how to get more website leads" is competition that actually doesn''t bother us. Most companies can rattle off their competitors at the speed of light -- you battle with them to win deals every day, after all.
    [Leads] Top Ways to Attract Prospects
    My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing and lead generation, and to be open to experimenting a little bit in order to keep things interesting! Communication is important for relationships with prospects, clients, and your own team – most lessons can be applied across the board from lead generation campaigns to in-office communications. Happy new year, everyone!
  • BIZNOLOGY  |  FRIDAY, APRIL 25, 2014
    [Leads] 5 simple steps to increase your online visibility
    To lead people back to your website, you must first step outside your comfort zone and visit with other blogs and websites within your particular industry and niche. Harness that power by also including relevant links within your comments that lead back to your website or blog, particularly if the topic applies to articles or blogs you’ve written in the past. Building your personal brand takes a lot of hard work and dedication.
    [Leads] 5 Mistakes Companies Make When Automating Their Marketing
    Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc. The scenarios goes like this: Company A buys marketing automation and decides in order to get the most value from their investment they need to set-up their lead scoring model, some lead nurture campaigns and develop buyer personas.
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