• SCHUBERT B2B  |  MONDAY, JANUARY 22, 2018
    [Leads] Solving the Puzzle of B2B Integrated Digital Marketing
    An Integrated marketing communication plan helps you meet real business objectives – generate leads, grow revenues, gain market share, and become the leading brand. I have a confession to make. I love jigsaw puzzles. And I love seeing all the jagged pieces fit together to create a kitten playing with yarn, a barnyard full of animals or a castle on a hill. I think that’s why I enjoy integrated digital marketing so much. It’s another puzzle to piece together.
  • LISTENLOOP  |  MONDAY, JANUARY 22, 2018
    [Leads] Designing and Managing ABM Campaigns with Mat Rider
    Mat: The way we have our marketing organization is there is either a net new lead — so you created a new lead, a new contact. I think that is part of our success when we have that lock in step with the sales team to understand, “Yes, these are qualified for marketing,” but are the leads that marketing is giving to the sales team actually being accepted? Are the leads that marketing is giving to the sales team actually being accepted?
  • BIZIBLE  |  MONDAY, JANUARY 22, 2018
    [Leads] How To Measure The ROI Of Print Marketing
    Always make sure that the QR code leads to an action that can reveal the prospect's company. Are there significantly more sales, new customers or leads? Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers. By bringing sales and marketing together and developing unique strategies for specific key accounts, firms can be more focused, personal and creative in their communications with prospects.
  • VIEWPOINT  |  MONDAY, JANUARY 22, 2018
    [Leads] The Perfect Lead
    Can companies reach the holy grail of marketing—the perfect lead? Well, what is a perfect lead? What is wrong with these formulaic approaches to lead qualification? Requiring budget and timeframe to qualify a lead (other than those for low-priced commodity offerings) ensures that you are eliminating some of the best opportunities. I don’t think there is such a thing as a perfect lead. All leads have warts.
  • STRATEGIC-IC  |  MONDAY, JANUARY 22, 2018
    [Leads] ‘Should I Redesign My Professional Services Website?’ 5 Factors To Consider
    increase quality traffic to the site, generate better-fit leads, nurture a specific persona and support sales to increase conversion). Ensuring you have content that addresses all stages of the buyer’s journey, for an effective conversion path; i.e. awareness stage content, leading to consideration and decision stage content such as demos or consultations. Keeping lead capture forms brief and simple. Have you considered the first impression that your website presents?
  • HEINZ MARKETING  |  MONDAY, JANUARY 22, 2018
    [Leads] Sales Pipeline Radio, Episode 99: Q&A with Alex Terry
    For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. In 2017, they found that a staggering 77% of companies under-touched their leads. Terry will join Nancy Nardin of Smart Selling Tools and I to give our “lively” perspective from the Sales (Nancy) and Marketing (Matt) fronts on lead follow up failure AND share best practices for how to do it right.
  • BIZNOLOGY  |  MONDAY, JANUARY 22, 2018
    [Leads] Intentional inventing: own the intellectual property that leads the future
    Both the Internet and global digital businesses have taken the lead in years. When you deliver near-zero-cost bits at scale to solve people’s problems instantly during their moments of need, your patents will lead the future. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Previous article: Visionary briefings: How to lead with exponential growth . Lesson for leaders.
  • CONTENT STANDARD  |  MONDAY, JANUARY 22, 2018
    [Leads] 5 Revealing Content Marketing Statistics From Skyword’s Original Research
    With more traditional forms of marketing losing their efficacy as audiences ignore or opt out of interrupt advertising, it’s unsurprising that leading marketers are leaning more heavily on content marketing as the primary way they reach consumers. Not too long ago, if you produced enough content with the right keywords, you were in pretty good shape as a content marketer. Today, the field is much more crowded, and audience expectations are much higher.
  • CHIEFMARTECH  |  MONDAY, JANUARY 22, 2018
    [Leads] Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech
    Over 100 marketing stacks have been shared through The Stackies over the past 3 years — including from leading companies such as Microsoft and Cisco — all of which have been publicly shared so we can learn from them. Who is the “lead” for each? The Stackies 2018: Marketing Tech Stack Awards are now open for entries , and we’d love to have you participate.
  • LEADSPACE  |  MONDAY, JANUARY 22, 2018
    [Leads] 10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From
    You haven’t defined your lead funnel or scoring. You want to assign value to every stage in the lead generation funnel through lead scoring. As someone moves through the funnel and becomes a “hotter” lead, their value generally increases. Lead scoring is one way that marketers know when to pass off leads to sales, when they go from marketing to sales qualified. Related: How to Double Lead Conversion — In Half the Time.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 22, 2018
    [Leads] The No-Fail Formula for Creating Killer Webinar Content
    A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate. Q&A #webinars w/ an industry expert lead to a high engagement rate, says @shane_barker. Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site.
  • HEINZ MARKETING  |  SATURDAY, JANUARY 20, 2018
    [Leads] B2B Reads: Creative Content and Closing Questions
    Responsibility Leads to Initiative. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: The One Thing Killing Your Most Creative Content Ideas (and How to Stop It).
  • LEAD GENERATION  |  FRIDAY, JANUARY 19, 2018
    [Leads] Empathy: Your Lead Generation Superpower
    The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion.
  • LEAD GENERATION  |  FRIDAY, JANUARY 19, 2018
    [Leads] Seven Things Marketers Need to Know About Lead Generation
    Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [Leads] 9 Experts Rethinking Demand Generation
    How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [Leads] Effective B2B Marketing Content That Will Lead to Sales Growth
    Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [Leads] Lead Generation Checklist
    You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [Leads] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 19, 2018
    [Leads] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • BIZNOLOGY  |  FRIDAY, JANUARY 19, 2018
    [Leads] The 10 most fascinating people in B2B marketing in 2017
    Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” He calls it the “funnel beyond the funnel,” namely a strategy to systematically address the opportunity to deepen existing customer relationships — an area often neglected by B2B marketers in their relentless search for leads.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 19, 2018
    [Leads] 6 KPIs For Content Marketing
    Sure, visits do not equal revenue (heck they don’t even equal conversions), but for most companies, there’d be no leads without traffic, no opportunities without leads, and no revenue without opportunities. New Leads by Program & Asset. Take the concept of conversions a step further with this feature in a marketing automation platform to see how many new leads your premium content generated. Post-conversion, those previously “unknown” leads are now “known” leads.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Leads] Five Steps to Optimize Your B2B Lead Conversion Efforts
    Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations? Not only does a weak lead conversion rate increase the sales team’s lack of interest and faith in marketing qualified leads, but more importantly it is hurting the company’s bottom line. After spending money and efforts into generating leads, how can you ensure they are moving down the funnel and generating more revenue?
  • THE MX GROUP  |  THURSDAY, JANUARY 18, 2018
    [Leads] B2B Telemarketing — The Secret Weapon to Energize Demand Generation
    Kerry will join Kelly Olson, our in-house strategic telemarketing expert, who has successfully managed dozens of telemarketing campaigns for B2B clients, helping to streamline their lead management and demand generation efforts. Our clients are seeing huge successes with telemarketing — it’s improving their lead quantity and quality, increasing their ROI from events, and even playing a key role in their ABM,” Kelly says. “We
  • BOUND  |  THURSDAY, JANUARY 18, 2018
    [Leads] The Fundamentals of Website Personalization Strategy [Part 4 of 6]
    Marketing Automation – Visitor attributes from marketing automation and CRM platforms such as marketing program participation, the pipeline stage, custom MAP fields, and lead scores. Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post , we highlighted how to develop web personalization plays to solve key business problems.
  • SCRIBBLELIVE  |  THURSDAY, JANUARY 18, 2018
    [Leads] 7 SEO Trends for 2018 That Will Make You Question Everything
    Download the eBook and read the full thoughts of 50 industry leading SEO experts. Another year has come and gone, and 2018 is upon us. As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any other field in marketing.
  • OUTREACH  |  THURSDAY, JANUARY 18, 2018
    [Leads] 4 Manual Tasks your Sales Reps Shouldn’t Waste Time Doing in 2018
    A quick bump like this helps prevent the human error that could cause your team to lose an important lead, while saving the time they would otherwise spend on manually scheduling tasks and reminders. How many opportunities are your reps managing at any given time? If you’re like most modern sales organizations, the answer is a lot. It takes time to cultivate those opportunities and build relationships with prospects, which means every second of your reps’ day is sacred.
  • VIDYARD  |  THURSDAY, JANUARY 18, 2018
    [Leads] Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors
    A video marketing platform provides marketers with valuable insights into who is watching and which viewers are converting to leads, helping them make better decisions and show ROI. Video remains as important as ever—which is reflected by the increased usage, with 69% of all web traffic this year predicted to be video, which is a clear indicator of the power of this form of content. Demand Metrics latest annual report explores how Marketers are using videos.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 18, 2018
    [Leads] 12 Statistics to Guide Your B2B Marketing Investment in 2018
    55% Use Lead Gen/Nurturing to Measure Content Marketing Success. and Ascend2 , lead generation/nurturing was considered the most useful metric for measuring content marketing initiative. The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions. As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Leads] 4 Ways a Knowledge Management System Helps Align Your Strategy
    According to a Global Deloitte survey, over 80% of Deloitte Knowledge users indicate that sharing knowledge leads to competitive advantage and adds real client value. What is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? If we look from a bird’s eye view, each of these creates a chain reaction and carry equal weight. For all businesses, profit and revenue are key targets.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 18, 2018
    [Leads] Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers
    Gating content is a tried and true way to generate warm leads and get actionable data about your white paper. ?. Thank you for your interest in white paper marketing! Before continuing, please provide the following information so we can get to know each other! Middle Name. Also Nicknames. Business You Work For. Your Position (or something close to it—this is a dropdown we didn’t think much about). Your Work Address. Home Address. Previous Home Addresses.
  • HUBSPOT  |  THURSDAY, JANUARY 18, 2018
    [Leads] Use Design Thinking to Solve Your Toughest Marketing Challenges
    So I suggested that our design team partner closely with the SEO division to lead a concentrated session to solve the problem. After we agreed on the ideal strategy, our lead designer rapidly created a prototype of the experience. Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers' true desires. Yet marketing teams still tend to prioritize gut instincts over insights.
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Leads] Interview with Moni Oloyede
    She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 18, 2018
    [Leads] 8 Principles of High-Converting Landing Pages
    Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group. Content Marketing
  • NAVIGATE THE CHANNEL  |  THURSDAY, JANUARY 18, 2018
    [Leads] Your Best Demand Generation Practices for 2018
    Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Over half of all B2B firms are now using automation to nurture leads and, believe it or not, create more personalized content. The tips above can help you avoid wasting money on low-quality leads, which will usually create a higher conversion rate for the business. Your Qualified Lead Velocity Rate (QLVR).
  • ATAK INTERACTIVE  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] 8 Facebook Targeting Strategies You Should Try Today
    Try Lead Ads. Give the new Facebook Lead ads a try. They’re mobile device-friendly and essentially serve users a lead generation field where they can enter their email address. It’s a win-win: they don’t have to leave Facebook and you’re able to acquire a new lead. . If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone.
  • LEANDATA  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] Dirty databases aren’t the problem
    Leads that already exist as contacts, or companies that exist as two different names, like GE vs. General Electric. Is that lead Harrison Williams Jr. Think about the sales reps dealing with dupes instead of calling prospects, or the nurture campaigns that miss leads because of bad e-mail addresses. It’s not about cleaning the dirty database, but automating routine tasks, whether it’s lead routing, account matching or marketing attribution. Key Takeaways.
  • TERMINUS  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] #OneTeam: The Terminus Account-Based Marketing Story
    Marketing hands off something like MQLs, or some number of leads to sales and sales development, and they kind of take it from there. “Shot of tequila? Shot of tequila.” ” When your team goes through an account-based marketing (ABM) transformation, sometimes tequila needs to get involved.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] 4 Secrets to Selling Professional Services
    Somebody else should source leads and I should deliver work. My leads only come through referrals. You must learn to lead discussions that influence direction and outcomes, and you must advocate your services and communicate your value. Leading individual conversations and interactions. Any Industry Lead Generation
  • VIDYARD  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] Are Things Changing in the World of Demand Generation?
    Welcome to Modern Marketing Point of View, a new series that connects you with industry leading experts to hear their views on the changing marketing landscape. This episode features the wonderful David Lewis, CEO at DemandGen. We were lucky enough to grab some time to chat with him recently and get his thoughts on the changing marketing landscape. During this episode David discusses his views on Demand Generation, Full-Stack Marketing and how MarTech is expanding rapidly.
  • SNAPAPP  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] How to Convince Your Boss: 7 Steps to Getting Budget Approval
    Think like a lawyer, laying out your case (relying on how each solution impacts your company’s bottom line), ultimately leading to your choice as the most logical solution. . Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack , the skill of successfully pitching your boss is vital for career advancement. .
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    leads ? If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question. There is no doubt today—its influence is stronger than ever. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    “In the marketing world I see a lot of the same in the efficiency of the lead generation process, the lead qualifications process, as well as what’s known as marketing automation now,” says Mihalik. Before, we’d spend a lot of time, a lot of resources, a lot of people, a lot of man-hours, on figuring out, optimizing, calculating lead ratios and qualifications—now that stuff largely is going to the AI route.
  • BLUETEXT  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] Big Week for Big Trade Shows
    Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads. The Bluetext team has vast experience with conference and trade shows, generating attention for our clients, arranging media interviews and coverage, crafting the creative approach for their floor space, and publicizing their successes.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] Only B2B - Untitled Article
    Lead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused. In this post, we will focus on two significant “ purposes ” of content marketing: Demand Generation and Lead Generation. B2B marketers often use lead generation and demand generation interchangeably. For example, you can use blogs as a part of lead generation as well as demand generation. What is lead generation?
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] Only B2B - Untitled Article
    Just like life and business, demand generation also has its etiquettes and rules, if you break them, it will lead to poor results, wasted money and effort, and a frustrated marketer. Recently in one of our blog about Lead generation vs. demand generation , we cleared the air about lead generation and demand generation. Lead Nurturing that Maps to the Buyer’s Journey. 5 Basic Demand Generation Etiquettes Every Marketer Should Follow.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] Only B2B - Untitled Article
    Simplifying the marketing processes, Channel Content Syndication helps enhance the overall experience within the channel and, in some cases, used as a tool to generate leads for partners. Exploring new ways of generating more qualified leads for partners. What lead volume can they deliver? You gain more, qualified leads for partners. blogs B2B Content Syndication content syndication FAQs Demand Generation Lead Generation Marketing
  • LEADSPACE  |  WEDNESDAY, JANUARY 17, 2018
    [Leads] Why You Don’t Really Need to Break Down Your Data Silos
    Just by way of illustration, we’ve seen customers missing out on thousands of potentially valuable, qualified leads languishing in their own databases, because marketing or sales didn’t have access to it. That’s an incredibly frustrating missed opportunity — one which also often leads to unnecessary extra costs as Sales and/or Marketing buy more data instead of using what’s already sitting under their noses. Data Silos have become the “s-word” of B2B marketing for two reasons.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Leads] 5 Things Highly Committed Content Marketers Do Better [New UK Research]
    Other elements to consider when setting and managing expectations around your content marketing approach include your strategy, types of content , how much content is produced , distribution , and the length of time required to drive traffic, build subscribers, generate leads, or grow revenue. Being committed to content marketing is a no-brainer requirement for success.
  • BOP DESIGN  |  TUESDAY, JANUARY 16, 2018
    [Leads] Tips to Make Your B2B Website Design Lead Centric
    Leads. Leads. Leads. If lead generation is one of the main goals of your marketing strategy, it’s important to have a B2B website design that is crafted around converting and capturing leads. In this blog, we take a look at various ways to ensure your website is ready to convert visitors into new leads. A well-placed and compelling call-to-action (CTA) may be the single most important factor that determines if a user becomes a lead.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 16, 2018
    [Leads] The ground truth of marketing technology: our agenda for MarTech West, April 23-24 in San Jose
    Jason Heller , partner and global lead of digital marketing operations and technology at McKinsey & Company will present Beyond the Hype: Harnessing the Real Power of Unified Data and AI in Marketing. MarTech is the world’s leading vendor-agnostic conference on the dynamics of marketing technology management. We’ve just unveiled the agenda for MarTech West , which is expanding this year to the San Jose Convention Center, April 23-24.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 16, 2018
    [Leads] 7 Tips to Create Your 2018 Trade Show Budget
    Items such as daily housekeeping, WiFi, and lead gathering are necessary for the success of the trade show but are often forgotten when it comes time to make the budget. Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the tips below when making the budget for this crucial aspect of marketing your business, you’ll be able to develop a more accurate template of the necessary costs. Exhibit Space = 30 percent.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Leads] 10 Infographics to Inform Your 2018 B2B Content Marketing Strategy
    In some cases, it can even feel like a game of “Clue,” riddled with attempts and failures that eventually lead you down the path to success. It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for.
  • VIEWPOINT  |  TUESDAY, JANUARY 16, 2018
    [Leads] Jill Konrath Reveals How She Overcomes a Problem by Reframing It
    Jim Obermayer is the founder of the Sales Lead Management Association In five minutes, Jill Konrath reveals how she reframes a problem and turns it into a challenge which has made a huge difference in her life. This is an outtake from her interview on SLMA where she talks about the five most important things she has learned in business and life: The Most Important Things Jill Konrath Has Learned in Business and Life.
  • MODERN MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Leads] How CMOs Are Helping Healthy Food Brands Secure Market Share
    Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets. The majority of healthy food brands are small in terms of size, compared to the established players, but with creative approaches, they are being discovered, leading to healthy growth and market share.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Leads] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    After all, if someone on your team thinks content marketing is nothing more than a one-time stunt that pours semi-qualified leads into the top of some funnel, for example, better to straighten it out now than to wait until the finger-pointing starts. As soon as content marketing took off as an industry term, so appeared the naysayers.
  • BLUETEXT  |  TUESDAY, JANUARY 16, 2018
    [Leads] Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign
    Safari is the leading browser for mobile devices, but leveraging Apple’s tool is not so easy. Top digital marketing agencies are quickly learning that mobile retargeting is now a key element in any successful campaign. But moving our clients to this strategy is not always an easy sell, as the many challenges that mobile presents can be intimidating. In spite of the roadblocks, mobile retargeting can increase reach and engagement far beyond other channels.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 16, 2018
    [Leads] Empathy, Web & People: Improving The B2B Customer Experience
    Customer Experience Marketing Account-based Marketing B2B Marketing Brian Carroll Carlos Hidalgo Customer-Centric Empathetic Marketing Empathy Lead Generating leadership Marketing StrategyJanuary 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 16, 2018
    [Leads] 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018
    The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […].
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [Leads] Which Content Syndication Networks Are Right for You?
    You can publish your content such as blog posts, articles, videos, images, and podcasts, among others on other sites through any of these methods: Partnerships – You and your partner websites, which are preferably top-ranking, leading industry sites, agree to republish your syndicated content or feature your original content (also known as guest post) once off or on a regular basis. If you’re not already syndicating your content in one way or another, you really should be.
  • EMEDIA  |  MONDAY, JANUARY 15, 2018
    [Leads] How Can B2B Social Media Best Fit Into Your Demand Generation Plan?
    Social media and lead generation: two worlds that were not traditionally associated with each other. According to a 2017 study by the Content Marketing Institute, 83% of B2B marketers are using social media content and 84% of those polled say that social promotion is their leading method of content promotion. A few questions to ask when considering using social media in addition to direct channels for lead generation: How reliable is social media lead generation?
  • OVERGROUND  |  MONDAY, JANUARY 15, 2018
    [Leads] What’s the Difference Between a B2B Demand Generation and Lead Generation Strategy?
    Many marketers often find it difficult to understand the difference between B2B Demand Generation and lead generation strategy. We break it down for you
  • BIZNOLOGY  |  MONDAY, JANUARY 15, 2018
    [Leads] Visionary briefings: How to lead with exponential growth
    Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Briefings on how to accelerate and take the lead. Here’s the new technology and clear vision you need to start leading tomorrow’s digital Earth in just years, not decades. Watch this video briefing > 3 Steps to Lead Online Marketing in Tomorrow’s Digital Earth (30 minute video). Lesson for leaders.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Leads] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    Jen Spencer is Vice President, Sales & Marketing for SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads. I’m not getting the quantity or quality of leads that I want.”
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Leads] After A Stroke, My Sales Skills Helped Me Recover. Here’s How.
    You must be able to laugh at your mistakes and mishaps, and know that pushing the rules can lead to successes (that sunshine on my face!) This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber.
  • TAYLORMADEIN KEW  |  SUNDAY, JANUARY 14, 2018
    [Leads] Being Different B2B Marketers
    Many of us will say ‘leads’ or ‘revenue’. I’m not saying that lead generation and revenue growth is unimportant, of course it’s important if our companies are to be sustainable for the long term. In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place?
  • B2B MARKETING DIRECTIONS  |  SUNDAY, JANUARY 14, 2018
    [Leads] How Marketers Can Nurture Buyer Trust, and Why That Matters
    The starting point is to understand the factors that lead to trust, and the process by which trust develops. How Trust Develops Most leading authorities contend that trust develops in stages. How Marketers Can Nurture Trust So given what we know about the factors that lead to trust, and the process of trust development, the next questions is: What can marketers do to earn the trust of potential buyers?
  • HEINZ MARKETING  |  SATURDAY, JANUARY 13, 2018
    [Leads] B2B Reads: Influencers, Data, and the Verbal Revolution
    Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them. Generating good quality leads remains one of the top challenges for B2B marketers. B2B Reads Sales B2B buyer behavior Content marketing data influencer prescriptive analytics quality leads referrals Salespeople Social media unfluencers voice search
  • ALTITUDE BRANDING  |  SATURDAY, JANUARY 13, 2018
    [Leads] The Purpose and Significance of Finance in Business Operations
    The best way to acquire fundings is to present your company’s realistic goal platform that will undoubtedly lead to a more income return. Finance is the solution that helps in the production of new businesses and enables enterprises to take advantage of possibilities to expand, hire more local workforce and in turn help other companies and local, as well as the federal government over the payment of income taxes.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 12, 2018
    [Leads] The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill
    But a huge reduction in inventory (and the impact of serving ads that lead consumers to opt out, assuming they really have that option) will make the gatekeepers much more selective and, no doubt, raise prices. If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? The question has an answer, which we’ll get to below. But even though the phrasing is a bit silly, it truly is worth asking.
  • CONTENTLY  |  FRIDAY, JANUARY 12, 2018
    [Leads] Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself
    As the Times coverage notes, there’s a good chance this change will lead to increased political polarization: Thursday’s changes raise questions of whether people may end up seeing more content that reinforces their own ideologies if they end up frequently interacting with posts and videos that reflect the similar views of their friends or family. Filter bubbles could worsen, which might lead to a significant increase in xenophobia on a global scale.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Leads] Nonprofits and Marketing Automation: Omni-Channel Fundraising
    Lead Liaison uses a multi-pronged approach to online fundraising. Automated email marketing (aka “Lead Nurturing”) is an excellent way to build relationships with donors on a personal level, while social media allows nonprofits to showcase their culture and promote events. Lead Liaison tracks all the results and continues to optimize the campaign. The post Nonprofits and Marketing Automation: Omni-Channel Fundraising appeared first on Lead Liaison.
  • STRATEGIC-IC  |  FRIDAY, JANUARY 12, 2018
    [Leads] Account-Based Marketing - New Concept or Not?
    For example, CRMs such as Hubspot allow marketing and sales teams to organise, track, and nurture leads and customers in a single application, while social tools like LinkedIn enable instantaneous and personalised communication with prospects - as well as functioning as a valuable research tool.?. Fundamentally, both ABM and Inbound are about generating relevant relationships rather than scores of irrelevant leads through disruptive tactics, as traditional outbound processes would.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Leads] How to Get Better at B2B Lead Generation
    All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads. Outbound Telemarketing is 39% effective at generating leads and 37% at driving brand awareness; more than twice as effective as Inbound Methods – Insidesales.com. The post How to Get Better at B2B Lead Generation appeared first on ONLY B2B.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Leads] Only B2B - Untitled Article
    Lead Generation: Pros: Adding on to the increased visibility you get better reach to the target audience, accumulating your chances of capturing more leads. When you syndicate your content through publishers you can increase the chance of improving your likelihood to score Leads. While your overall lead generation numbers will most likely increase, you may be sacrificing the quality of interested leads. Weighing the pros and cons of content Syndication.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Leads] Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation
    Allen, TX – Sales and marketing solutions provider, Lead Liaison , and call tracking intelligence experts, ResponseTap, today announce a partnership and integration that combines call tracking, visitor tracking, and marketing automation into one solution. Lead Liaison offered the perfect solution. Their marketing automation solution , Lead Management Automation (LMA)™, provides a legion of automated marketing solutions. About Lead Liaison.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Leads] What to Do When Your Content Falls Flat: 6 Ways to Recover
    Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017. If you consistently publish quality content that helps and informs your target audience, you'll likely see your KPIs rise over time.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 12, 2018
    [Leads] How Content Marketing Can Save Your Digital Marketing Strategy
    56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. This is an opportunity to lead. In B2B, the entire lead generation strategy centers on customized content interactions that build trust over a long and complex buying journey.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Leads] Interview with Cory Munchbach
    She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. Cory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Leads] Only B2B - Untitled Article
    Converting your readers into the lead is a crucial step as it will ensure your reader’s loyalty as well. blogs B2B blog blog traffic building blog audience Content Syndication Content Syndication Strategies Demand Generation Lead Generation traffic generation14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Leads] Only B2B - Untitled Article
    Converting your readers into the lead is a crucial step as it will ensure your reader’s loyalty as well. 14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis.
  • LEADFEEDER  |  THURSDAY, JANUARY 11, 2018
    [Leads] Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again
    In the summer of 2016, I helped Layer‚ a customer conversation and messaging platform‚ launch an inbound campaign that blew up on Product Hunt and social media, driving 3,500 leads in 30 days for our sales team. At the time, it was an increase of 2,000% over our previous lead-generation efforts. Note: Our app, Leadfeeder, shows you what companies are visiting your website, before they fill out any lead forms. Are You Sure It’s Leads You’re After? We all want leads.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Leads] Proven Tips to Improve Your Content Marketing Efforts
    There are clear benefits of both gating and not gating content, the sweet spot is finding the right mix for your target audience to meet your lead generation goals. Content marketing is a must for any business now in today’s digital age. In a recent blog post, we discussed how the B2B buying process is generationally shifting with consumers doing more research on their own before connecting with a company sales representative.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Leads] Report: Marketers Seek to Drive Revenue Through Mobile Marketing
    Eighty-three percent are focused on lead generation, while 82 percent are honing in on increasing traffic to other brand assets. Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.
  • MODERN MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Leads] 10 Ways to Grow Your Email List Like a Boss
    Your new subscriber will get a valuable sample of your best work and you’ll get a new contact and a warm lead. Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans. However, as more and more marketers reconsider their approach to social , email remains a powerful and personal channel for building and engaging an audience.
  • SCRIBBLELIVE  |  THURSDAY, JANUARY 11, 2018
    [Leads] Voula Vasilopoulos on New Experiences
    I also teach him that it is great to take the lead, but to also be sure to listen. Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey. This is where you’ll also get insight into what to expect from the day-to-day Scribbler life and advice on how to be successful during the recruitment process.
  • CANADIAN MARKETING ASSOCIATION  |  THURSDAY, JANUARY 11, 2018
    [Leads] B2B Marketing: The Biggest Opportunity In 2018
    The importance of building a transparent and open relationship is it ultimately it leads to stronger co-created partnerships between businesses and the consumers of their products or services. By James Chalmers of CMA's B2B Council. The following is the first in a series of blog posts by various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Leads] Should Your B2B Company Be On Instagram?
    By creating a focused strategy for Instagram that has a variety of images showcasing your customers, team members, and your expertise in an eye-catching way, your high-quality profile can generate better brand recognition, interest, and leads. When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Leads] 4 Common Reasons You’re Not Closing The Deal
    Your Leads Aren’t Targeted Enough. If you were to ask any sales team what their biggest problem is overall, they’d most likely have something to say about the strength of their leads. That’s because a lot of leads end up being dead ends ; however, changing up your lead structure could give you a better chance of landing conversions. Beyond our warm networks, another aspect to consider is the quality of your cold call leads.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Leads] These Sales Statistics Will Change Your Approach in 2018
    How are you generating new leads? What do the leads who are converting have in common? It’s not always possible to work through referrals alone, but you should definitely put more time into drumming up these types of leads, since they tend to be high-quality and convert. Sending during these peak times can lead to an increased click through and open rate, by as much as six percent. Are you a sales professional hoping to close more deals than ever before in 2018?
  • LEANDATA  |  THURSDAY, JANUARY 11, 2018
    [Leads] LeanData Expands Executive Team to Further Momentum and Growth
    Vice President Business Development Asher Mathew, who will be responsible for leading all business development, channel, and M&A initiatives. LeanData solutions help Sales and Marketing teams overcome that challenge by matching leads to accounts, and then routing them to the right sales rep, every time. Steele and Mathew, along with the executive team, will lead LeanData into the company’s next stage of growth. “I
  • BIZNOLOGY  |  THURSDAY, JANUARY 11, 2018
    [Leads] Integrating and automating email marketing and your website
    Lead scoring. In more advanced systems, that same content download might have your email address added to a CRM system that tracks what content you’ve consumed and evaluates your potential as a lead. If third time’s the charm, why not a fourth piece related to email marketing?! You can check out the last few here.). This time, though, we’re going to relate email to your website. As in, how can you get more out of your email marketing and your website?
  • HEINZ MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Leads] “How I Work”: Heather Kahler, VP of Customer Exeperience at PFL @sunshinegrrrl #HowIWork
    Heather started at PFL ten years ago as a technical sales representative and has worked her way up to lead the customer success team. By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Leads] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    But what about if you have no data on the leads you want to engage? . Depending on the importance of the leads and the time and hustle you’re willing to dedicate, you might try old-fashioned personal outreach after researching the company manually. Make decisions based on the actions of your leads and customers, and you’ll be better able to engage and convert. . . At the bottom of the funnel, leads are almost ready to make a purchase decision.
  • CIRCLE STUDIO  |  THURSDAY, JANUARY 11, 2018
    [Leads] Don’t Wait For the Next Redesign to Make Website Improvements
    Generating website traffic and giving prospects the information they need is paramount, but turning visitors into leads and nurturing leads into clients is the end goal. You need all the necessary lead generation components to get results. Your firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Leads] 3 Technologies to Watch (and Use) Today
    We at Marketo see three key areas where technology will lead the way in 2018 and beyond: artificial intelligence built for marketers , account-based marketing , and personalization technologies. Being able to see how your content is resonating with your known versus unknown leads and how it performs for audiences from different locations or in different industries will take AI from theory to reality. Marketing is going through a technology revolution. Bold statement, right?
  • TELEVERDE  |  THURSDAY, JANUARY 11, 2018
    [Leads] How to Approach your Data Strategy
    A 25% rise in inquiry-to-marketing qualified lead conversions. ? rise in MQL-to-sales accepted lead conversions. ? An effective data strategy goes way beyond having a good list. In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy can help you understand your customers and send them the right messages at the right time.
  • MARKETING ENVY  |  THURSDAY, JANUARY 11, 2018
    [Leads] Are you presenting relevant B2B Marketing KPIs to Your Board?
    So perhaps growing the social media audience and showing an increase in engagement and actual leads generated from them would be more aligned with the overall business goal of increasing MQLs and of course, the sales pipeline, When setting your KPIs for reporting, make sure to keep quarterly, bi-annual, and annual business goals in mind. The last thing you want is for your sales team to not follow up on leads generated due to a “quality” definition. 1: Number of leads.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 10, 2018
    [Leads] Leads are Hard 
    Readers circled the advertisers they were interested in and mailed back (or faxed back) the card to the publisher which then provided their advertisers with the appropriate leads. Not surprisingly, the “leads” advertisers would get from the magazines were a mixed bag. While the move to digital makes it faster to generate leads, it doesn’t make the leads better. I recently wrote a blog called How Much Does a Lead Cost. Leads are hard
  • SNAPAPP  |  WEDNESDAY, JANUARY 10, 2018
    [Leads] The Quiz Factor: How MarketingProfs Used Spirit Animals to Drive Event Booth Traffic
    Yes, it may result in some unqualified leads, but who knows, some of those leads may eventually become qualified. . A universal motive of all organizations sponsoring an event is to get event attendees to their booth. That’s goal number one. . Goal number two is to keep these booth visitors attention long enough to have a little bit of a conversation, to impart some awareness about what you do and why it matters. .
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 10, 2018
    [Leads] Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017
    Thirty-four percent said that last year, they were not generating enough high-quality leads for sales. As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The “2017 Trends in Industrial Marketing: How Manufacturers are Marketing Today” from IEEE GlobalSpec recently took a look at which objectives marketing executives in the manufacturing industry focused on last year.
<< 1 2 3 ... 204 205 >>