Smashmouth Marketing
JUNE 25, 2009
We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius.
Smashmouth Marketing
JUNE 24, 2009
We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius.
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Smashmouth Marketing
JUNE 24, 2009
We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius.
EMagine B2B Blog
APRIL 4, 2013
In the world of the consumer, it is easy enough to judge success with your online marketing efforts. To put it plainly, success=sales. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua.
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