• EMAGINE B2B BLOG  |  THURSDAY, APRIL 4, 2013
    [Leadlander, Marketing Automation] What Determines Success for B2B in the Online World?
    In the world of the consumer, it is easy enough to judge success with your online marketing efforts. But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart” Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena.
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Leadlander, Marketing Automation] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. Here’s an example of Loopfuse Marketing Automation. The technologies described above are very useful tools for both marketing and sales.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Leadlander, Marketing Automation] Turning Web Site Visitors into Paying Customers
    Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. “Until we can demonstrate that automation actually gives a reduced cost of customer acquisition,&# Ramos says, businesses may be reluctant to spend money on such services.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 19, 2010
    [Leadlander, Marketing Automation] DemandBase Adds Real-Time Access to Web Visitor Identities
    The system also improves Web analytics by flagging responses from specific companies and market segments, even when visitors fail to identify themselves, delete cookies, or reach the site without clicking on email links. Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Leadlander, Marketing Automation] Demandbase: A New Twist In The Lead Management Automation Market
    Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. I have checked out Hubspot and LeadLander.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 25, 2009
    [Leadlander, Marketing Automation] Smashmouth Review - Genius.com Accelerates The Close Part 1
    The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Leadlander, Marketing Automation] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
    The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Leadlander, Marketing Automation] Genius.com Accelerates The Close Part 1 - Smashmouth Review
    The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius.
  • LEADSLOTH  |  SUNDAY, MARCH 22, 2009
    [Leadlander, Marketing Automation] Abandon Your Marketing Automation System!?
    I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy. How to Replace a Marketing Automation System?
  • LEADSLOTH  |  MONDAY, MARCH 16, 2009
    [Leadlander, Marketing Automation] ActiveConversion Review - SMB Lead Management
    ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Email marketing. Marketing & Web Analytics. The marketing reporting features allow you to monitor performance of various marketing activities.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [Leadlander, Marketing Automation] Marketo Releases Marketo Lead Management 3.0
    Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. tags: marketing automation software, Marketo Lead Management 3.0,