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Will Marketing Automation Be Free?


This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). Some vendors will sell below cost to gain market share, so higher prices or acquisitions may follow.

Low Cost Systems for Demand Generation

Customer Experience Matrix

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't.

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Getting More Out of Each Click with "Post-Click Marketing"


lead automation management vendors. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Pricing starts at about $300 per month.