KoMarketing Associates
MARCH 15, 2022
While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. At the moment, however, the majority of marketers (49%) still claim that they are primarily using email to drive leads into their pipeline.
Hinge Marketing
SEPTEMBER 13, 2023
Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CMSWire
FEBRUARY 20, 2024
Many people thought that webinars might go by the wayside, but they’re still a strong marketing vehicle. Continue reading.
Webbiquity
AUGUST 4, 2020
With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Total reviews: 552.
Speaker: Brian Carroll, CEO & Founder of markempa
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. Today’s sales and marketing environment is a paradox.
Marketing Insider Group
OCTOBER 20, 2020
Your team is discussing new ways to highlight your business’s value position and drive more leads. moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. How can you effectively build a webinar strategy that drives ROI?
InsightSquared
MAY 6, 2021
What if you instead focused on Leading Indicators ? In the webinar, “From Lagging to Leading: The Essential Sales Metrics You Don’t Want to Miss,” InsightSquared’s, James Davison, Chief Product Officer, and Lynn Herman, Senior Customer Enablement Consultant, share tips on taking advantage of both Lagging and Leading Indicators.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.
Speaker: Dawn Colossi, CMO, FocusVision
We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. How can you get there?
Speaker: Candyce Edelen, CEO, PropelGrowth
You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. 35% of engaged leads book initial sales calls. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. In this webinar, we’ll cover: How to establish an inbound program that will attract leads. How to secure organizational buy-in (and cooperation!).
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road. The steps you and your team can take to prepare for GDPR and safeguard against crippling fines.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. How to leverage online events, like webinars, as effective replacements for live events. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes. Use Product Management Today’s webinars to earn professional development hours! Use Product Management Today’s webinars to earn professional development hours! February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
This, ultimately, will lead to more value, more growth, and a greater understanding of what your customer’s need. Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Expert insights. Personalized for you.
249 
Let's personalize your content