Onalytica B2B

SEPTEMBER 6, 2017

Influencer content – paying for macro influencers to speak at your events, create content, lead webinars. Social selling – sales team interacting and influencing their prospects on social media. Ask yourself the following questions if you’re unsure: Are you a market leading or challenger brand? Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% That’s it.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

NOVEMBER 12, 2018

Charities focus on creating content that raises awareness of the cause whereas membership associations want to be the leading voice of the industry. Creating industry standard, best practice guides that will help their prospects and clients, while also acting as a lead capture. Social Media Channels. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

NOVEMBER 1, 2017

I have been the Digital Marketing Strategy lead for agency and brand clients for over 100 company clients and countless audiences that I educate as a trainer and speaker. In fact from 2000-2003 I started and then sold a social network , building it and its audience of 300,000 sports enthusiasts from the ground up by myself.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

SEPTEMBER 7, 2018

In 2017, I also worked as a Product Manager in the Immunology department, at JANSSEN Pharmaceutical Companies of Johnson & Johnson, coordinating Marketing and Sales, building and executing promotional plans in the local Market and Training the Sales people and maintaining a high level of communication with the Key Opinion Leaders (KOL- Doctors).

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. If you’re an entrepreneur or you work in sales – definitely check him out, he knows exactly what he’s talking about. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

APRIL 19, 2018

A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation. They teamed up with our agency partner TopRank Marketing , to increase brand visibility and thought leadership in the ITSM industry.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

AUGUST 30, 2017

Market Share: ● Lead Generation. Lead Conversion. Increase Sales. Specific examples of each are: Brand Equity: ● Brand Awareness. Thought Leadership. Brand Advocacy. Brand Consideration. Brand Reputation. Of course, many of these work together in harmony, and some are by-products of others.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

SEPTEMBER 5, 2017

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example. Lead generation. Lead Generation. Social Media.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

NOVEMBER 15, 2018

Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. Working with colleagues enables leading brands to grow authentic brand awareness from the people who know their brand, products and services better than anyone.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

APRIL 26, 2018

A great way to keep the barriers low and create an appealing offer is to approach relevant influencers to contribute quotes to your branded content, as touched on by Ian Moyse , Cloud Influencer & UK Sales Director at Natterbox. It’s quick, easy and relevant to the influencer so they’re likely to say yes. GET IN TOUCH.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

NOVEMBER 22, 2017

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” Source: Altimeter Group). However, too many leaders are shying away from stepping into social.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

AUGUST 23, 2017

Here are two definitions from leading influencer marketing experts: “The act of identifying, monitoring, engaging and measuring the role of influencers in the market perception of a brand and its products.” Being associated with the leading influencers gives brands a credibility & trust that they cannot get anywhere else.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MARCH 1, 2017

2) Facilitate sales opportunities. A CEO participating in the sales pipeline may at first sound counter intuitive. While you may not have the time to converse with prospects beyond the sporadic 144 character tweet, your sales team will. 4) Lead by example. McKinsey researchers estimate that $1.3

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

JULY 26, 2018

While traditional advertising such as TV and print are great at raising awareness of Pharma brands, Social Media influencers are an integral part of the longer-term strategy to target the middle and lower end of the sales funnel. The main hurdle to the industry however, is time. © 2017 Onalytica Ltd. About the author.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. You can see the slides from the presentation here. GET IN TOUCH.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 11, 2017

However, whilst this is true, a budget blast on the right influencer campaign does have potential to make a huge impact on product sales and brand awareness for a startup. Listen to any of the leading podcasts (Serial, Criminal, etc.) A simple transaction-based relationship will always be short-lived and somewhat hollow.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

MAY 3, 2018

When starting an influencer program, it’s important to identify and map out the wider influencer community first to understand who’s leading the conversations and who the key connectors are. The picture is much bigger than the influencers you want to be working with directly. GET IN TOUCH. About the author.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

APRIL 20, 2016

It’s converting that traffic and engagement into leads and sales. For these 3 revenue generators, funnel effort into 3 primary traffic channels (paid, owned and earned) that will gain qualified exposure for your business — e xposure that converts into sales. But they often don’t work on the last few hard yards.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

JANUARY 18, 2017

MarTech is created through alchemy…or at the very least born of a powerful amalgamation combining business sense, sales savvy, marketing know-how, technological prowess, and an understanding of the value of a customer’s journey and experience.” ” Piyush Charkha – Audience Development at MarTech Advisor.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

FEBRUARY 17, 2016

” Simon Porter – Vice President – Commercial Sales, Europe, at IBM. That top layer is by far the toughest to crack but the rewards for perseverance are high. The future’s bright, we’re just still a little disconnected.” ” MAPPING THE COMMUNITY.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

DECEMBER 2, 2015

The next 5 years in banking leading to 2020 will be the defining steps for the next 100 years in my opinion. How is a mobile phone payment at the point of sale easier than pulling out a credit card?) It was interesting to see influential brands such as DNotes, Fintechna, Bitcoin Garden and Hedgeable leading the debate.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30