Avitage

APRIL 1, 2016

Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. Customer facing content is not created on purpose.

Acquisitions 120

Acquisitions Sales Cycle Content B2B Sales 120

Avitage

MARCH 13, 2015

Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers. You might manage channel sales and your partners regularly complain they lack channel appropriate content to fuel their lead gen and selling activities.

Wikipedia 120

Wikipedia Lead Gen Lead Ranking Budget Programs 120

Avitage

OCTOBER 10, 2013

Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads? Why Engagement Is Important Engagement is the starting activity for lead generation, nurturing, scoring and qualifying objectives of demand managers.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

OCTOBER 10, 2013

Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads? Why Engagement Is Important Engagement is the starting activity for lead generation, nurturing, scoring and qualifying objectives of demand managers.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

OCTOBER 10, 2013

Content Marketing Lead Management Marketing and Sales Strategy buyer engagement content strategy Eloqua Eloqua Experience Televerde' I often hear clients talk about engagement as: touches, email opens, click-thrus, […] The post Engagement and Eloqua Experience appeared first on Avitage.

Eloqua 120

Eloqua Webinar Metrics Lead Management Marketing Strategy 120

Avitage

MARCH 21, 2013

Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. Sales Enablement Behavior Sales sales best practices' Another terrific Boston SMEI breakfast discussion this morning. Here are my takeaway observations and related thoughts.

Practices 120

Practices Best Practices Leads Lead 120

Avitage

NOVEMBER 8, 2012

Lead Management Marketing and Sales Strategy Video Vignettes Channel Content content strategy' Max has already sent an email that validates the number of videos that would have […] The post I Need 200 Videos for the Channel, Chapter Four appeared first on Avitage.

Advertising Channels 120

Advertising Channels Video Marketing Validation Lead Management 120

Avitage

MARCH 21, 2013

Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. The topic of selling and sales behaviors is so broad, it has to be focused for a coherent discussion. The topic of selling and sales behaviors is so broad, it has to be focused for a coherent discussion.

Lead Ranking 120

Lead Ranking B2B Sales Vendors Buy 120

Avitage

MARCH 21, 2013

Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. The topic of selling and sales behaviors is so broad, it has to be focused for a coherent discussion. The topic of selling and sales behaviors is so broad, it has to be focused for a coherent discussion.

Lead Ranking 120

Lead Ranking Vendors B2B Sales Buy 120

Avitage

APRIL 9, 2012

We know too well the difficulty of identifying and engaging new prospects in sales conversations (generating leads). Our CRM monitored sales process reveals protracted buying timeframes (longer sales cycles and higher costs). ” You have lived the marketing and sales disconnect.

Demand 120

Demand B2B Sales Sales Cycle PR 120

Avitage

NOVEMBER 8, 2012

Lead Management Marketing and Sales Strategy Video Vignettes Channel Content content strategy' Cost / benefit or return on investment: How does the scope of the initiative and the required investment aligned with other investments and expenditures? What is the impact on investment requirements, time to benefit, cash-flow, and ROI?

Advertising Channels 120

Advertising Channels Video Marketing Validation Planning 120

Avitage

FEBRUARY 19, 2013

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Content Publishing Marketing and Sales Strategy content strategy Google+ Hangout' The link will take you to the recorded show, or click the video image below.

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Google 120

Avitage

FEBRUARY 19, 2013

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. What about content that sales people find useful? Content Publishing Marketing and Sales Strategy content strategy Google+ Hangout'

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Google 120

Avitage

OCTOBER 31, 2013

Include your go-to-customer (sales) strategy, plans and metrics. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan. We’ll need your lead definitions.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

Include your go-to-customer (sales) strategy, plans and metrics. Marketing Strategy, Goals and Specific Plans: It will be important to align your content marketing investments and priorities to your sales, channel and marketing plan. We’ll need your lead definitions.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

JANUARY 7, 2015

Continuum and process thinking applies to how you collaborate with or support ALL your customer facing, content constituent functions: sales, your sales channel, executive communications, customer service, HR for example. This theme is especially important for your thinking about your content strategy and operations.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Avitage

AUGUST 21, 2012

I had the opportunity in the nineties to lead the program office of one of America’s leading chain drug retailers. In addition to double digit same store sales growth for more than five years our company went on an acquisition binge to grow geographically. We were well rewarded for what was a difficult transformation.

Content Marketing 120

Content Marketing Merchandising Content Lead Ranking 120

Avitage

FEBRUARY 19, 2013

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. What about content that sales people find useful? The link will take you to the recorded show, or click the video image below.

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Education 120

Avitage

JUNE 27, 2015

If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business.

B2B 120

B2B Content Paid Search Agency Lead Ranking 120

Avitage

FEBRUARY 28, 2013

Sales or customer service people engaging with customers are frequently in a position where a conversation leads to an interesting story. Enabling continuous acquisition can be as easy as having the sales or customer service person use a smart phone to create a voice. Just as important, they are available when needed.

Acquisitions 120

Acquisitions Barriers Inbound Marketing Positioning 120

Avitage

FEBRUARY 28, 2013

Sales or customer service people engaging with customers are frequently in a position where a conversation leads to an interesting story. Enabling continuous acquisition can be as easy as having the sales or customer service person use a smart phone to create a voice memo that […].

Acquisitions 120

Acquisitions Barriers Custom Publishing Inbound Marketing 120

Avitage

MARCH 17, 2014

They are doing so because effective content is the key enabler for tactics that execute a customer-centric go-to-market strategy, especially: Inbound marketing Automated demand management with lead nurturing Social marketing and selling Sales enablement These tactics are primary drivers for 3 strategic enterprise goals: Revenue growth — especially (..)

Organization 120

Organization Enterprise Management Cross-Selling B2B 120

Avitage

SEPTEMBER 5, 2012

Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. In a recent CRMSoftware.TV video, Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization.

Marketing Automation Services 120

Marketing Automation Services Buying Cycle Trigger Marketing Marketo 120

Avitage

SEPTEMBER 5, 2012

Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. This video of Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization.

Buying Cycle 120

Buying Cycle Trigger Marketing Marketo Marketing Automation Services 120

Avitage

MAY 7, 2016

To further refine and define primary focus topics, companies should identify those that support or “lead to” your unique capabilities. […]. This identifies the specific (sub) topics where your company might focus insights and content. It provides keywords that drive automated curation systems.

Marketing & Strategy 120

Marketing & Strategy B2B Curation Content 120

Avitage

FEBRUARY 18, 2016

” “Individual teams (functions) look to own the message, frequency and distribution of digital content, which can lead to silos within the organization and contribute to inefficient processes. Now is the time to step back and look at your content needs on a holistic basis.” ” Companies need a […].

Marketing Report 120

Marketing Report Enterprise Management Marketing Strategy Marketing & Strategy 120

Avitage

MARCH 7, 2012

Consider the idea that marketing delivers sales ready leads to sales. of the way through the sales process, right? Let’s look at what has to happen with that “lead” on the sales side. Reminder, we’re talking complex not transaction oriented sales here.)

Paid Search Agency 120

Paid Search Agency B2B Sales Buy Marketing & Strategy 120

Avitage

MARCH 6, 2013

Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. That is the first competitive battle you have to win. If you are outsold here, you may not get a second chance. You may not even become aware of the opportunity.

Marketing Management 120

Marketing Management Content Marketing Content Vendors 120

Avitage

NOVEMBER 8, 2012

The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan.

Advertising Channels 120

Advertising Channels Video Marketing Ad Building Validation 120

Avitage

JULY 30, 2012

Competitive athletes know that momentum can make all the difference in winning games. You develop momentum by either executing a well thought out strategy or making a spectacular play that shakes up the competition. When you have momentum you play your game and emphasize your strengths.

Marketing & Strategy 120

Marketing & Strategy Startups Paid Search Agency Marketing 120