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59% of Marketers Have Seen a Positive ROI from Video Content

KoMarketing Associates

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In general, video (63%) has been the leading medium for keeping organizations top-of-mind among customers. The Continued Rise of Video Marketing.

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The rise of the position-less marketer by Optimove

Martech

These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. In business, one could argue that an entrepreneur is position-less. However, being a position-less marketer requires a diverse skill set. What is the position-less marketer?

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. How to Determine Why New Leads Aren’t Coming In But what if you aren’t seeing enough new leads online to give you something to work with?

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5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.

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Marketing-Led Post-COVID-19 Growth Strategies

When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”.

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

ANNUITAS

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform. This is a smart move for Drift.

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Report: Omnichannel Marketing Yielding Positive Results for B2B Marketers

KoMarketing Associates

However, respondents cited several benefits associated with omnichannel marketing, including improved lead quality (43%), increased ROI/sales (43%), and increased brand awareness (41%). In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. It takes time and effort - but the results prove that time is worth it as those connections are much more likely to lead to opportunities.

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6 Steps to Optimize Your Media Buys

It’s also an opportunity to innovate, lead, and rethink the way your company uses media. By becoming more automated, efficient, and connected to the rest of the business, marketing teams can navigate change and position themselves for growth. Ways to be more efficient and drive growth from every investment. Find out more today!

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes. How to position your vision as an umbrella for the product strategy. How to surface feedback misalignment and recognize when it’s time to pivot. February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Likewise, it’s even more important to shape your sales culture into one that is positive, accountable, and metric-driven. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities. This means enabling everyone to understand what to get done and who’s doing it. Master 1:1 sales meetings.