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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Complete a tutorial.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand. Delight is fleeting, but profit will ensure that it is enduring.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. To the consternation of CXOs, some marketers employ Thought Leadership as though it embodied some mystical higher purpose; as a tactic that’s not held accountable for increasing leads, clients or revenue. All too often, Thought Leadership’s only benefit involves corporate egos.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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10 Tips for Writing Productive Description that Converts Leads

Valasys

A productive description is a numerous approach to deliver critical erudition to browsers; however, it also provides you with lead generation opportunities, assisting you to exceed different competitors. Besides this, practical and informative merchandise information makes it easier for you to improve your long-term purchaser terminal.

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Even Merchandisers Must Be Customer-Centric

Customer Experience Matrix

But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling. He’s absolutely correct.

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How Adidas builds metaverse experiences and partnerships

Martech

Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit. Each step in the journey gets the brand closer to selling real merchandise and virtual wearables and tokens through web3 channels. She has experience in fintech and gaming technology at PlayStation, Venmo and Uber.