Lead Marketing Qualified Leads Organic Leads 
Webbiquity
MARCH 31, 2025
What does this mean for your organization? Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. This post looks at 10 practical ways to boost leads and maximize your demand generation.
Martech
MARCH 3, 2025
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue.
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Vision Edge Marketing
FEBRUARY 18, 2025
Its imperative to get a roof properly installed and regularly maintained because even the smallest roof leaks lead to catastrophic expensive losses. Change is a fact of life but that doesnt make it easy, especially when change involves making alterations to the organizations purpose, culture, structure, and processes.
Martech
MAY 2, 2025
The marketing qualified lead (MQL) is one of the most widely used metrics in marketing but it’s increasingly under fire. The data supporting MQLs can assist this vital analysis. When automation came to marketing, producing even more data, the MQL became hammered into company processes.
Advertiser: ZoomInfo
When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”.
Webbiquity
DECEMBER 19, 2024
Companies rely on a variety of metrics to help them see how sales and marketing produce financial benefits for the organization, whether the goal is to increase leads (which marketing controls) or sales (which relies on sales-marketing alignment ).
Martech
JULY 17, 2024
Eighty-three percent of Chinese business decision-makers say their organizations are using AI. organizations are ahead in terms of genAI maturity, having fully implemented solutions. To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. 65%) and the U.K. (70%).
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. Level up your marketing automation.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts.
Speaker: Gary Galvin, CEO, Galvin Technologies
As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities. Master 1:1 sales meetings.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. But as a B2B Marketer, what does engagement mean? Where does lead gen and lead quality fit in? How can you get there?
Advertiser: ZoomInfo
However, organizations are fighting back - and winning. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. B2B organizations struggle with bad data.
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