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Producing and Hosting a Successful Webinar in 10 Simple Steps


According to a study from Content Marketing Institute and MarketingProfs, two-thirds of B2B marketers cite webinars and online events as the most effective method for generating leads and marketing to prospects and customers.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


20- to 30-year-olds (Gen Y), act like no other previous generations. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Which lead gen tactics work best?

Trending Sources

MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09 viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. How do you think your blogging and vlogging generate international leads?

B2B Hubs Or PPC? Are All Leads Created Equal?

delicious b2bmarketing

Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) This is about the leads paid for in the RFQ model. But, are all leads created equal? Are All Leads Created Equal?