Writing on the Web

Trending Sources

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

Leads/Rates/Bounces. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. How do you use your blog analytics ?

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Avoid posting irrelevant content that can lead to spam feeds. A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media.

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet.

Content Marketing: How do you know if it???s working?

Writing on the Web

Phone calls and lead generations. How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?”

Work 90

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

6 Easy Blog Posts You Can Write to Attract Readers

Writing on the Web

Too many choices lead to blog blocks. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. It must have been the coffee. But there I was at 5 a.m.

5 Uses for Your Business Blog

Writing on the Web

Guest writer: Chris Peterson is a copywriter for Straight North, a leading Chicago, IL Web development company. Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Pinterest: 3 Reasons To Take Note

Writing on the Web

When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns.

How to Find Great Blogs for Better Business Blogging

Writing on the Web

In turn, this creates good blogger relations which can lead to reciprocal projects and posts. Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself?

Write with this Easy Expert Ebook Outline

Writing on the Web

This leads to the marketing phase and should be strategically planned out.). Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one.

4 Ways to Keep People Reading Your Blog

Writing on the Web

I know that I am infinitely more likely to go back to a site that leads me to other content that is interesting and helpful to me. The thing to know about business blogging is that it’s a continual quest to make your blog better.

Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

Jessica Davis is a Content Specialist at Godot Media – a leading writing services company. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone.

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Before long, you’ll see how your blog forms the tracks that lead to an ebook that solves problems for your blog readers. Turning a blog into a book is nothing new. There are software programs that will help you do this.

Business Blogging: How to Optimize Older Posts

Writing on the Web

Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. Clearly, one of the most important things that you can do when it comes to a business blog is to share new content.

Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

In order to get the online results you deserve (leads: phones calls, emails, sales!) When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog.

The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work?

Start an Expert Ebook with an Outline: 11 Steps

Writing on the Web

This leads to the marketing phase and should be strategically planned out.). 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook.

5 Content Marketing Questions: #1 What’s the Problem?

Writing on the Web

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ pain. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content.

6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge.

Rules 39

6 Ebook Writing Tips from Expert TED Speakers

Writing on the Web

You want to lead your readers through an emotional journey, but include enough facts to anticipate the right brain’s logical objections. How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com ?

Google Images: How to Add Great Images to Business Blogs

Writing on the Web

Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately? Give me a break and some more coffee.

The Sociology of Social Media: TED TV Talks

Writing on the Web

Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll.

4 Content Marketing Goals for a Coach Website

Writing on the Web

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads?

A Checklist for 2012 Content Marketing Plans

Writing on the Web

Where did your most qualified leads come from? 2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock.

Plan 47

4 Content Marketing Goals for a Coach Website

Writing on the Web

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads?

Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Then follow up with building trusting relationships with your readers that lead to sales.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically?

7 Content Marketing Questions to Ask BEFORE You Write a Word

Writing on the Web

Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.”

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course.

Entering the World of Social Media: Better Late than Never

Writing on the Web

Social media might lead to that breath of fresh air you never knew you needed. Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A A guest post by Frank Anderson.).

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it?

Tips 47

5 Content Marketing Questions: Get Readers to Take Action

Writing on the Web

As you answer these questions, you lead readers down a path to take action. Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Get Readers to Take Action" width="110" height="82" /> What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind.

Content Marketing Adventures in Mexico: Stuck on My Own Roof

Writing on the Web

Otherwise, you’ve just lead them on a walk-around, or like me, got them onto a roof with no way of getting down. I’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic , near Guadalajara in Mexico.

Rules 30

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

I’m leading a free webinar next Wednesday April 20 at 5 p.m. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you.

Rules 43

Ghost Writers Needed: For Business Blogs Everywhere

Writing on the Web

Not publishing frequent blog content means you lose leads for business, can you afford that?). Because: Not publishing frequently on a business blog costs you money in lost leads, by not getting found in search pages. Many professional business blogs need ghost writers.