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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

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At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.”

How to Build a B2B Marketing Team

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Sales operations: lead qualification, customer base marketing, and serving as the “bridge” between marketing and sales. One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most crucial element.

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33 Thought-Provoking B2B Social Media and Marketing Stats

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Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. 5 B2B Lead Generation Stats and Facts. Most marketers are not satisfied with the effectiveness of their lead-generation programs.

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Nine Winning Digital Marketing Strategies From The B2B World

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The results speak for themselves: it got Gigamon 1465 leads and a 43% rise in sales. Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

How Does Content Marketing Help with SEO?

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A well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. He has industry-leading expertise in online PR, social strategy, e-commerce and database marketing. Guest post by Sam Allcock.

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115 Facts You Never Knew About Social Media [Infographic]

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Facebook is only second place in this category, which is different because they lead in most other aspects. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media?

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Whether you’re a seasoned pro or a total newbie, you can gain new insight on how to create valuable content, attract visitors, increase leads, build relationships, and measure your results. Guest post by Andy Beohar.

The 21 Best Content Curation Tools

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Sample review: “A content provider that emphasizes growing revenue and leads with strong, scalable content production.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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Marketing Strategy Amazon Supply b2b customer experience b2b lead generation b2b purchasing b2b sales Chief Experience Office complex products consumerization of b2b marketing consumerization of IT David Edelman Elon Musk hyperloopThis post originally appeared on MarketingProfs.

How to Create the Three Parts for Any Sales Funnel

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It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. Others use ads with effective landing pages that generate leads and jumpstart sales. Other funnels strictly use email to give leads info and to nurture them to eventually buy.

The B2B Lead Generation Ecosystem and WPO [Infographic]

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The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.

Five Strategies for Improving Customer Experience

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With these five steps, you’ll be able to infuse your marketing efforts with personality and relatability, making the relationship a much more enjoyable experience for your customers (and leading to greater sales down the road). Guest post by Brooke Cade.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. A simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. Guest post by Bill Achola. Ned J.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Your Employees May Be Your Best Untapped Brand Advocates

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The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?

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47 Superb Social Media Marketing Stats and Facts

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That may be because social media isn’t just about lead gen. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly.

The Eight Best Online Tools for Sales Professionals

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And it’s not just arguments over lead quality. The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail.

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Looking for Surprises in the 2015 B2B Lead Generation Trend Report

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This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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B2B companies that blog generate 67% more leads than those without blogs. 57% of B2B marketers say SEO has the biggest impact on lead generation. Organic search leads have a 14.6% for outbound marketing leads. 34% of marketers use Twitter to successfully generate leads.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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After that, your customers answer handpicked questions, a process that leads to a more exciting read. How Company X Grew Their Email Leads by 434%. Company X sees a 201% Increase in Inbound Leads After This Switch. Our qualified leads are exploding.

5 Essential Elements to Include in Every Sales Pitch

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Ken Sterling is the Chief Marketing Officer at BigSpeak Speakers’ bureau – the leading keynote and business speakers bureau in the world. Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time.

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How to Create the Perfect Lead Generation Form [Infographic]

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While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

7 Common Myths About Big Data

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Big data isn’t magic, nor does it lead to big changes all by itself – your firm still needs experienced, skilled people to make the most of the insights that it can bring, as well as a data-driven culture. Guest post by Michael Ryan.

Five Content Marketing Tips for B2B Success

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Social media is an important community engagement tool, allowing users, rather than the brand, to lead the discussion. Marketers can become enablers for sales teams, creating leads for them to pursue. Guest post by Mark Pinnes.

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34 Compelling Content Marketing Stats and Facts

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Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing).

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What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In

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B2B Lead Blog. Expert roundup blog posts have become a staple of influencer marketing and content marketing programs. Any why not? They’re relatively easy to write, influencers (often) are happy to contribute, and readers gobble them up.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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These are often your best leads. Today, such practices are not only ineffective, they are very likely to lead to search penalties. Conversions (leads or sales) attributable to search. Organic (non-paid) search is the largest single source of visits for most B2B websites.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?).

20 Expert LinkedIn Guides

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LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads. The average cost of a B2B sales lead varies widely by industry. Healthcare leads are most expensive ($60) followed by business/finance ($43).

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

The 10 Best Customer Service and Customer Engagement Platforms

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They don’t mind giving up their data—as long as that leads to better support and product development. The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.

Seven Ways to Humanize B2B Marketing

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But short-term thinking can lead to long-term loss of respect—internally and externally. While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role.

The Eight Best Social CRM Tools

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According to Data2CRM , “the dynamic engagement with the leads and prospects, instead of uninvolved messages, is the striking difference of social CRM” compared to traditional CRM. It keeps track of all your contacts, leads, and tasks in one spot.

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16 Enigmatic Business Blogging and Other Marketing Stats

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B2B businesses that blog generate 67% more monthly leads than those that do not. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months.