Smashmouth Marketing

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15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

Smashmouth Marketing

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented.

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The Sales Development Playbook #PeopleMatter #MustRead

Smashmouth Marketing

Green Leads' b2b appointment setting team has even been a client of the Bridge Group. If you've just started in the profession, or if you are a long time practitioner, it's a must read for anyone in the inside sales/sales development/lead gen industry.

TOPO Sales Summit April 7-8, Join Me

Smashmouth Marketing

I've been friends with TOPO Co-Founder Craig Rosenberg ( @funnelholic ) for 10 years and thought we would have some fun leading up to the event by asking him 20 questions. I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco.

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In The Summertime - Mungo Jerry Lead Gen Tips (tap your feet)

Smashmouth Marketing

Folks, that''s one of the biggest myths in lead gen. I just listened to Mungo Jerry''s "In The Summertime," and it made me smile, tap my feet, rock my head, especially with the banjo player huffing and puffing into the jug. Love it! then BOOM!

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

SiriusDecisions Summit London Notable Quotes #sdsummit

Smashmouth Marketing

akslipper: Germany leads in budget spent on tradeshows. UK leads in email campaigns. Having just kicked off, the SiriusDecisions Summit in London will be spanning two days with tons of marketing and sales goodness.

28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Words of wisdom from two industry leaders: Trish Bertuzzi, Inside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not. Cost per lead is a narrow look at the success of a program. When do we see our first leads?

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. More Lead Generation Tips

The ROI of Conference Calls vs. Face to Face Meetings

Smashmouth Marketing

Green Leads measures the sales outcome of our client's b2b appointment setting programs. C) Not a Fit: the meeting was with a prospect that had the right decision maker profile, but one or both parties decided there was not a fit, the lead is closed out.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Lead Gen Tips from Yogi Berra

Smashmouth Marketing

Ask open ended questions -- leading questions. If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? Are you trying to do qualified lead gen ? What other quotes can you tie to lead gen tips

5 Outbound Calling Best Practices

Smashmouth Marketing

If they are tip-worthy, I'll add them to the growing list of lead gen tips. Dialing the phone all day is a task. I have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!"

13 Top Books for CMOs - Recommended by The CMO Club

Smashmouth Marketing

Leading Change. Tuned In: Uncover the Extraordinary Opportunities That Lead to Business BreakthroughsPete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Business Stripped Bare: Adventures of a Global Entrepreneur.

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C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. As some of you know, Green Leads also has a research arm where we conduct market research for clients. When I was recently at the Sales 2.0

Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

he uses Green Leads, I might check them out I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

Lead with leaders. Find the leaders of your tribe and get them to lead by example. I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia.

Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? These last two are interesting additions because some people put email marketing in the category of "inbound" when in reality it is originally an "outbound" technique -- the action item is an inbound lead. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it).

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

As for Oracle and SAP - they're always on Green Leads ' radar. So some benefits we found outside the obvious Lead: You can see what pages they visited during their session. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. each, the additional leads are a bonus). We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews.

We Are All Our Own CEOs - Chris Brogan On #Owner Magazine

Smashmouth Marketing

Owner is the brainchild of Chris Brogan , a leading speaker, author and blogger focused on digital business. As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my team.you name it.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Leads Don't Suck - Good Leads Are.

Smashmouth Marketing

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads.

Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. What I found most useful were the examples of calculating the ROI of Lead Nurturing. Go download it now: Definitive Guide to Lead Nurturing.

Leads Don't Suck - Good Leads Are.

Smashmouth Marketing

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads.

B2B Lead Gen Numbers Do Improve With the Nintendo Wii

Smashmouth Marketing

Outbound sales, lead generation and demand gen in general are all about the numbers, too: forecasting good numbers, hitting those numbers and then pushing those numbers to new levels. Do you have dashboards that track your lead generation and pipeline activity? Green Leads has fun too

Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe

Smashmouth Marketing

SCOTTSDALE, AZ (Marketwire – May 4, 2011) – Today, at the SiriusDecisions Summit, Green Leads announced the acquisition of Target 250 to form the fastest-growing pay-for-performance demand generation company in the industry.

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. More Lead Generation Tips.

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Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it?

Lead Gen Experts Need Disaster Recovery Plans - A Flood of Leads!

Smashmouth Marketing

View of the Shawsheen River at Rt 133 from Green Leads' parking lot Those of you living in New England know that the past four days have been brutal, with constant rain, the White Mountains melting and all of it heading downhill towards towns like Andover. A flood of leads!

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work.

Lead Generation - Marketo's Definitive Guide To Lead Nurturing

Smashmouth Marketing

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. What I found most useful were the examples of calculating the ROI of Lead Nurturing. Go download it now: Definitive Guide to Lead Nurturing

Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs

Smashmouth Marketing

In my case, I had two goals, and I'm sticking to them: establish a leadership role in the b2b demand gen space ( demand gen blog tag here ), and to promote without being too self serving, the appointment setting and outbound marketing services offered by Green Leads.

MarketingSherpa Marketing Summit, Emily Salus of CollabNet on Lead Scoring

Smashmouth Marketing

Emily is responsible for managing lead processing, lead scoring, nurture programs and reporting metrics. Mike: Emily, you’re speaking at MarketingSherpa on the topic of Lead Scoring. What are some simple ways to do Lead Scoring?

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Lead Gen Tips: Use Google to Search LinkedIn

Smashmouth Marketing

google: demand generation appointment setting company site:linkedin.com Trying to find a lead at a company that has a specific title, try something similar to this example where I'm trying to find someone at the director or VP level responsible for network security at company.

The Elves Are Making Appointments and Leads

Smashmouth Marketing

We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. End of year and the holidays.". True, people have other things on their minds.

Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog

Smashmouth Marketing

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. When it comes to leads, quality or quantity ?

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. More Lead Generation Tips

Lead Gen Experts Should Take "Campaign" Out of Their Vocabulary

Smashmouth Marketing

Last week, I was out with the team at Focus.com and enjoying "bourbon and proteins" with Craig Rosenberg ( The Funnelholic ) when the subject of campaigns came up from his point in a recent post to " forget campaigns, build a factory. "

Lead Gen Companies Should Not Dictate Your Pace

Smashmouth Marketing

On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. Vice versa, if you are to supply inbound leads or lists, you deliver, too.

Lead Gen Strategies: Sales People Should Be Selling, NOT Prospecting

Smashmouth Marketing

This past week a prospect commented that she wanted to explore a third-party lead gen program because their sales reps were spending too much time prospecting and not selling. She said that if they had enough leads they would be SELLING and CLOSING -- not having to do lead gen.