B2B Memes

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Or Tony Collins hitting the point where he had more leads from his blog readers than he had time to follow up. Adam Tinworth.

E-Books: The Next Front for Journalists in Transition

B2B Memes

Will it make them a lot of money or lead to a more traditional book contract? Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books.

Trending Sources

What Is the Lifespan of an Error?

B2B Memes

Wilson , which posited that tolerance of small crimes leads inevitably to bigger ones. There has been much coverage lately of a new book by John D’Agata and Jim Fingal called The Lifespan of a Fact.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

Will new media lead to brighter or bleaker career options? Mark W. Schaefer. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Writing Readably Doesn’t Mean You’re Stupid

B2B Memes

When I used to lead in-house seminars on readability for editors of technical magazines, descriptions of the grading system always backfired at first. Yesterday, I celebrated long writing. Today, I’m going to demonize it. The Fog Index Algorithm. My point yesterday was that long-form writing, such as a book, often engages readers effectively. But when it comes to words and sentences, length can be a reader’s enemy. I hadn’t planned on this follow-up today.

Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

Behind every fact-checked and edited story is a tale of false leads, dead ends, and empty promises. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture. The new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. They are no longer handed the finished product in the form of an article and asked to move along.

The Yin and Yang of Content Economics

B2B Memes

While an abundance of content creators leads to oversupply, the scarcity of attention among overwhelmed audiences increases the value of good content. It has the look of two trends hurtling toward a head-on collision.

Back from the Dead: The Challenge of Digital First

B2B Memes

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. “‘I am Lazarus, come from the dead.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Writing, Photography, and the Art of Thinking Visually

B2B Memes

Sometimes the urge for a good lead makes you say things you don’t quite mean. As some of my recent posts suggest , I’m a big fan of adding visual elements to written content, whether with infographics, illustrations, or photos.

Attribution and Linking Are Essential to Transparency

B2B Memes

Rather than focus their lead on the story, they focus it on the attribution. If you want to see some examples of this shortcoming, you only need to read through a few stories from the leading publication for the magazine industry, Folio: In an article entitled “Editors Share Best Practices for Twitter,” for instance, you might expect at least a link to each of the Twitter pages for the four editors profiled , if not also links to their magazines.

An Infographic on the Right Track: Grad School to Google

B2B Memes

Case in point: this interactive graphic from OnlinePhD.org, which steps you through Google’s growth year by year (thanks to Google Tutor for the lead.) Though I was once a big fan of infographics , my ardor has cooled of late. Too many of the examples I see just look like clones of each other. But now and then I run across an infographic that is distinctly different, and worth sharing.

Does Danger Lurk in the Language of Social Media?

B2B Memes

But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel? No writer can become good at the craft without being sensitive to language. But in other contexts, that vocational advantage can be a liability. This seems to be true of many journalists who resist the benefits of new media solely because of the language used to describe them.

Do your readers want the truth?

B2B Memes

But where, I worry, does that approach lead? Gahran’s post was sparked by her reading of Seth Mnookin’s Panic Virus , in particular its discussion of the various cognitive quirks that lead people to cling to misguided beliefs in spite of demonstrable facts to the contrary. In a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Gideon Lichfield.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Gideon Lichfield.

Improve Your Blog Posts with Nut Graphs

B2B Memes

It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.” (Yes, you’ve just read my nut graph.).

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Rory Brown.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Beware the Witch-Hunting Impulse

B2B Memes

That lack of reserve leads all too readily to overreactions and unfair accusations. My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended. From points one through three—never write or pay for reviews of your own work—I was in complete agreement. From points four through six—don’t ask friends or fans to review your work—I was thinking, “wow, that’s pretty strict.”

Beware the Witch-Hunting Impulse

B2B Memes

That lack of reserve leads all too readily to overreactions and unfair accusations. My experience today reading Joe Konrath’s “ Writers Code of Ethics ” was probably exactly what he intended. From points one through three—never write or pay for reviews of your own work—I was in complete agreement. From points four through six—don’t ask friends or fans to review your work—I was thinking, “wow, that’s pretty strict.”

Should We Worry About Gobbledygook?

B2B Memes

As ranked by frequency of use in press releases, his top-ten offenders that year (he’s since updated it ) included the terms next generation , flexible , robust , world class , scalable , easy to use , cutting edge , well positioned , mission critical , and market leading.

Monetize Your Typos

B2B Memes

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Doctorow: Make money with typos. I was given new hope this weekend, though, while listening to Leo Laporte’s podcast “ This Week in Tech.”

5 Keys to Effective B2B Content

B2B Memes

There’s nothing wrong with wanting to lead your reader to prefer your point of view to the alternative, but you can’t do that if you don’t give the alternative its due. Photo by Brenda Starr.

Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. I don’t. It’s what entrepreneurial journalism requires.

Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool&#. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance.

Brand Journalism Trend Heats Up in UK

B2B Memes

Whether these high-profile moves in the fashion industry are leading or trailing indicators of brand journalism growth is unclear to me. In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., journalists moving into content marketing ) is more than theoretical.

Journalists as Buzzword Killers

B2B Memes

leading. A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Here are the top 12 offenders: leader. unique. great.

The Coming Content Marketing-Publishing Continuum

B2B Memes

The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”. Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others.

Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# My lizard brain , always scanning the horizon for reasons not to publish, got very excited yesterday. Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. She continued: Photo by MotleyPixel. A 2008 study looked at the best times and days to publish content.

5 Reasons Your Sales Reps Aren’t Getting Enough Qualified Leads

The Point

Though the marketing team was doing a great job generating raw inquiries at the top of the funnel, the sales reps weren’t receiving the number of “sales ready” leads they needed to hit their pipeline targets. The lead funnel is obsolete.

Beware the Siren Call of Pre-Qualified Leads

The Point

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. Naturally, you pay a big premium (in the form of a higher CPL) for pre-qualified leads.

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Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. The post Which Comes First: Lead Nurturing or Inside Sales?

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads.

A Simple 2-Step Technique for Improving Lead Follow Up

The Point

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. raw inquiries convert to either MQLs (Marketing Qualified Leads) or better.

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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. the company is generating the wrong type of leads.

How to do lead management that improves conversion

B2B Lead Generation Blog

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Have you thought about the experience you want to create for your potential customer so as to optimize your lead management approach?