Lead Related Topics 
Hive9
MAY 27, 2020
I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations.
Hive9
SEPTEMBER 27, 2016
It’s marketer’s job is to attract new leads. That’s an oversimplification, of course, but for many marketing departments, bringing in new leads is treated as the core focus. But what then?
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Hive9
JANUARY 6, 2020
In the fourth season of The Office , Michael Scott, laden with financial troubles, decided he needed to declare bankruptcy, leading him to announce to his colleagues, “I declare bankruptcy!” Spoiler: His verbally declaring bankruptcy didn’t automatically launch the legal process.
Hive9
NOVEMBER 18, 2016
In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase. Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason.
Hive9
APRIL 20, 2016
You’re trying to figure out the next best move to take that will improve your brand visibility, earn you new leads, and ultimately lead to more revenue. It’s what you do every time you sit down with your team to conduct marketing planning and shape the next campaign.
Hive9
NOVEMBER 1, 2016
They’re also capable of driving high quality, net new leads. You don’t need us to tell you how valuable customer advocates are. They’re one of your solution’s most powerful resources and offer living proof of your value.
Hive9
APRIL 29, 2016
They can help you identify the customers worth the most to you, the marketing activities contributing the most to revenue , and the sequence of actions most likely to lead to a sale. Your marketing analytics have a lot to tell you.
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