Tony Zambito

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If You Cannot Answer Why Buyers Buy – You Cannot Lead

Tony Zambito

A significant trait that is necessary to lead organizations. For if you cannot answer this important why question, you cannot lead. Important to leadership yesterday, today, and in the future is the ability to answer important “Why” questions. Be they B2B or B2C entities. . And return to it often.

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How To Lead With Customer-Focused Content

Tony Zambito

The overriding concern from many content marketers is on lead and sales conversion. Contrary to what is commonly believed, investing in brand trust ultimately will lead to more sales conversions. Rushing, if you will, into positioning content strictly in terms of lead and sales conversions. What is exactly different?

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Can You Predict Your Ideal Scenarios For Lead Nurturing?

Tony Zambito

"Sales Checking For Leads" © All Rights Reserved Kenny Madden. Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program. Which begs the question: why are companies slow to adopt to lead nurturing?

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The Link Between Lead Nurturing and Buyer Experience Marketing

Tony Zambito

.  One approach whose value is on the rise is that of Lead Nurturing.  The approach taken towards lead nurturing could make a huge difference.    With the concept of lead nurturing still in many respects a new one, companies are struggling on exactly what to do and perhaps how to implement lead nurturing. 

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The Importance of Buyer Personas to Lead-to-Revenue Management

Tony Zambito

.  Understanding what buyers are doing in the lead generation to sales cycle gap is proving to be a competitive difference maker.   It also redefines marketing’s role in terms of just lead generation to that of working in tandem with sales through the entire end-to-end process of revenue generation and management. 

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Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Lead generation today is becoming the art and science of targeting. Nearly 30% expressed dissatisfaction with lead conversion to sales. If you are off-target with the buyer – you will be off-target on your lead generation tactics. The area of lead generation is where marketing and sales are usually out of alignment.

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How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

The illusion being that by consistently putting “content in front of people” , the company will grow from resulting leads generated by its content. Inadvertently leading to even more content being produced to meet this broadcasting mindset and expectations. Illusions tend to create cyclical behaviors.