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  • INFER  |  TUESDAY, AUGUST 30, 2016
    [Lead] How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization
    Lessons on How Belly Retooled its MarTech Systems and Processes to Increase Leads by 125% and Close Rates by 30%. We de-emphasized cold calls, and invested heavily in Web-based leads for this transition. Over the past year, we have made significant progress in growing our inside sales team, and retooling our technologies and processes to grow leads and sales. We have seen a 125% increase in total lead volume over last year, and a 30% improvement in deal close rates.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Lead] Brilliant Little Hacks to Make Your Blog Way More Personal
    As a result, I wanted to share a couple of little hacks I''ve started implementing on this very blog to make our visitors'' experience much more personalized and contextual (in ddition to using Smart CTAs for lead and customer conversion). special offers to current customers, discounts to leads, etc.). The age of context is among us, folks.
    [Lead] Email marketing: Is emailing purchased data a waste of time?
    Sadly, when it comes to getting the best b2b response rates, it''s apparent that there’s no formula for 90%+ click-throughs or a theory for achieving 100% lead conversions but there are definitely some useful ideas that everyone can bring into their campaigns to make them more successful. Does e-mailing cold data really cut the mustard?
    [Lead] 10 Innovative Marketing Events Happening in 2015
    There are many workshops to choose from — from marketing strategy and lead nurturing to marketing writing and analytics — the Profs cover a broad array of topics valuable to all marketers. Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists!
    [Lead] 6 Elements Of Remarkable Storytelling
    B2B marketers take note: your story should not star you as the leading character. Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America when he was a mere 14 years old. He traveled around the country as a young man, and finally joined the army during WWI so he could have U.S. citizenship. Growing up, he wooed my family with stories of his life.
    [Lead] The World Cup of Marketing Part 1: Nike Vs. Adidas
    Adidas currently leads Nike in terms of share of voice on Twitter – 53% to 47%. Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. But we aren’t just in it for the team rivalry – we’ve also been fascinated by the ads. The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media.
    [Lead] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    Generate quality web traffic and leads. Everyone knows that social media is vital for generating leads and establishing brand awareness/influence. Capturing emails and game-changing leads is best done thru an effective landing page. partners can leverage landing pages a means to request personal information, and thus, capture a lead/contact. 3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners.
    [Lead] You’ve picked the wrong goal for your blog
    If you have a corporate blog, I recognize that your goals may be more focused on specific lead generation and maybe SEO does make a lot of sense. Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. In my opinion, this is the wrong question to ask if your goal is to build and sustain a successful personal blog.
    [Lead] The 2016 Complete Guide to List Segmentation
    For hot leads, add them to a list and send an offer immediately. Build a lead nurture stream and establish a longer term relationship with warm and cold leads as they work their way through the decision-making process. In the modern market, a one size fits all marketing solution is no solution at all. The foundation of a solid marketing strategy is a well-defined target market.
    [Lead] Top 5 Content Marketing Trends You Need to Know for 2015
    The research is in and it shows some significant changes are in store for Marketing in 2015 – trends you need to be aware of to succeed: Trend 1: More Leads = Same Revenue? IDC reports that it now takes 50% more leads to generate the same amount of revenue as just two years ago. Your prospects are spending much more time researching, scrutinizing and justifying each purchase, and in turn, significantly longer to move from prospect to customer.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Lead] Facebook Launching 9 More Targeting Options for Organic Updates
    Face it -- having more targeting options can only lead to better marketing. Consider HubSpot's own research , in which we found that targeted and segmented lead nurturing emails generate an 8% click-through rate compared to general email sends, which generate just a 3% click-through rate. How great would it be if you could target your organic Facebook business page updates by more than just users' location and language?
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Lead] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    Stopping the page load to read and run the JavaScript can cause a blockage and lead to problems. Bonus: Taking Advantage of Traffic for Lead Gen. When you're anticipating a big increase in traffic, ensuring your website doesn't crash is one thing -- but preparing your website to take advantage of all the potential leads is another. Have you ever watched TV while simultaneously surfing the internet on your phone?
    [Lead] The Blame Game : Open Rates vs Deliverability
    As a deliverability specialist for an industry-leading ESP, I can tell you that most of the factors under my control are related to the actual delivery of our clients’ emails. Key points to consider here: Buying purchased data is not an industry best practice and can lead to many deliverability issues. As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates.
  • HUBSPOT  |  SUNDAY, MAY 18, 2014
    [Lead] Content Curation, Content Cloning & More in HubSpot Content This Week
    As inbound marketers, you job is to attract visitors and to convert those visitors into high quality leads by creating remarkable content. This blog post will teach you how to create conversion paths optimized to convert your ideal visitors into leads. If there''s one thing that gets inbound marketers going, it''s talk about content creation. How much, how good, just. it''s all exciting stuff for us. So it''s no surprise this week we had a ton of content about content.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2016
    [Lead] 12 Brainstorming Techniques for Unearthing Better Ideas From Your Team
    This is one reason why it's good to provide a few days of lead-time before your meeting, but it's also why you might want to explicitly ask people to think of some ideas beforehand. Yes, there's a fine line: Squashing bad ideas could lead people to fear speaking up, missing out on good ideas as a result. If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the people in the room. Like, the actual number of people in the room.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Lead] 7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching
    Not only has this mentality lead to the demise of traditional marketing efforts, but it's also set the stage for more human interactions between brands and consumers. Riddle me this -- why do people buy quarter-inch drill bits? While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation. They don’t want quarter-inch bits. They want quarter-inch holes," he explains.
    [Lead] B2B Email List Guide: Buy, Rent or Build Your List
    If your goals are broad communication or broad lead generation, lists are likely not your best initial investment. Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? How much do the different options cost and when are they most appropriate? This guide will get you started. Buying a B2B List.
    [Lead] Blog Disclaimer
    Please be aware that information provided by Lead Liaison’s Revenue Generation Blog is subject to change. Any opinions expressed within the blog are those of the author and not necessarily held by Lead Liaison itself. The views, opinions and positions expressed within these guest posts are those of the author alone and do not represent those of Lead Liaison. The post Blog Disclaimer appeared first on Lead Liaison.
    [Lead] 5 Ways to Prepare for the Future of Email Marketing
    Focus on Lead Nurturing Instead. Instead of purchasing lists, consider focusing more on lead nurturing campaigns. Lead nurturing is the practice of sending event-triggered emails to a specific segment. Learn How to Tweak Your Email Messaging to Generate More Leads! Charles Kettering, the former head of research for General Motors, once said, “My interest is in the future because I am going to spend the rest of my life there.”
    [Lead] Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead)
    Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Many see event sponsorships and the networking functions associated with them as effective ways to build visibility for their firms, score face time with key individuals who influence prospects, and win referrals. They couldn't be more wrong.
    [Lead] Teaching is the New Marketing
    Jeffrey Slater is currently Global Director of Marketing for Nomacorc , the leading wine closure company. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple.
    [Lead] Leverage your Net Promoter Score
    When providing programs that rely on time consuming manual tasks success often leads to failure. The lack of simplicity in this area leads to the same outcome with the new brand advocate, a loss of love. When program failure leads to missed rewards or inaccurate referral tracking you risk losing the love of your best customer or in NPS speak turning promoters into passives if not worse.
    [Lead] The Future of Marketing: Is The Science of Marketing Taking Over?
    It provided me the opportunity to lead large agencies like Publicis. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise in the workforce.
    [Lead] 3 Benefits of the Content Marketer, Sales Rep Friendship
    “Sales reps require selling tools and resources to more effectively engage with their audiences and nurture leads further down the funnel. Communication leads to consistent messaging. Sales and marketing alignment , all challenges aside, has a greater importance in content marketing than most of us realize. There’s plenty of fantastic ways you can use content in your business, but the point always remains to create new business at the end of the day.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Lead] How to Write a Job Ad That Excites Candidates
    Every day, the job hunt leads millions of people to search millions of keywords. Attention that ultimately leads to action. b) After the overview, lead with even more benefits. As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages , sales emails, and job advertisements.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Lead] 11 Helpful Resources for Improving Your Business Skills
    When you join, you're put on a track where you can regularly deliver speeches, get feedback, lead teams, and participate in improvisational speaking games in a super supportive atmosphere. Each definition page includes a sentence or two defining the term, a breakdown of what it means, a list of related terms (for example, on the page for "leading indicator," you'll find a link to "lagging indicator"), related content like blog posts, and any related videos.
    [Lead] How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges
    According to Curata’s research study conducted on over 500 marketers, leading content marketers are developing 65% of the assets in their program, curating 25%, and syndicating the remaining 10%. Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Your target audience expects it and turns to trusted sources when they need to search for answers and seek insights.
    [Lead] How to Create Evergreen Content with Lasting Engagement
    A good piece of evergreen content should drive website traffic, leads, social shares, and increase your search rankings for months or even years after the publish date. Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content?
    [Lead] B2B Marketing Automation Report Is Ready.My Web Site, Not So Much
    The industry matrix puts leads at the top right, where God and Gartner evidently intended them to be, and cleverly named other groups everywhere else. The profiles offer some narrative and scores for the components within the larger scores: 7 components within the profit fit (lead generation, campaign management, scoring, etc.) The good news is, my new B2B Marketing Automation report (more formally: the Vendor Selection Tool, or VEST) is now available.
  • ONALYTICA B2B  |  TUESDAY, JUNE 30, 2015
    [Lead] Content Marketing 2015: Top 100 Influencers & Brands
    Check out our network map to see the numerous interactions between brands and individuals (click to enlarge): Scroll further down for our lists containing the top 100 individuals and the top 100 brands leading this growing discussion. What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing?
  • HUBSPOT  |  FRIDAY, JULY 19, 2013
    [Lead] How to Repair Your Ecommerce SEO Strategy in a Post-Panda World
    Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site.
  • HUBSPOT  |  MONDAY, MAY 5, 2014
    [Lead] 20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain
    The number of leads from social media? A working environment with Sales and Marketing acting as partners leads to a much healthier business. If you''re regularly on our blog, you know that we love SlideShare presentations. What better way to display valuable pieces of information than through a visual format like a SlideShare? Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. Well, we can''t get enough.
    [Lead] 63 Digital Advertising Terms Every Marketer Should Know
    For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. Cost per Lead ( CPL ): How much an advertiser pays, on average, for each ad click that results in a lead conversion. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated. Lead : A potential customer. Old Spice’s Choose Your Own Adventure Game ad on Instagram.
    [Lead] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Are these “judgements” significantly more advanced than the “judgements” that go into a lead scoring predictive model or personalized content recommendation? Maybe I’m misled by the fact that “media buyer” is an established profession while “lead scorer” or “content personalizer” are not job titles that people had before computers were available.
    [Lead] SEO Isn’t Mystical
    Which leads us to… Keyword Stuffing: Excessive or unnatural use of keywords. What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy.
    [Lead] How You Test Your Marketing Is Just As Important As What You Test
    Agile vs. Waterfall: A Raging Debate The two leading approaches are agile and waterfall. A Methodology to the Madness Optimization testing is key to successful digital marketing. What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Lead] Why Agencies Should Abandon Advertising and Invest in Owned Media
    The upsides include: 1) More robust lead generation. But they will share informative, engaging content, getting your business in front of individuals who are more likely to be qualified leads. The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer interest in a brand.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Lead] 5 New Year’s Resolutions for Marketers
    So I plan to do the following: Gain more insight into our buyer personas as well as what a qualified lead looks like and what the buyer’s journey is. There’s something very optimistic about the people who make New Year’s resolutions every year. Rather than focusing on the failures of the past (hopefully), we look ahead, once again, to ponder the many ways we can improve ourselves and our lives. I’m one of these people.
    [Lead] 4 Creative Ways to Make Your Website More Personalized
    Marketing Qualified Lead: We''ve helped over 80 customers with fall cleanup. We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon''s algorithm think you''d like, and you can''t open up an email without it saying, "Hi [First Name]."
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Lead] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    It increased the rate of production so much that cotton eventually became a leading U.S. But people may have also become busier, leading to the invention and sale of consumable scheduling tools, like paper day planners. The stock market grew quickly after the war, only to crash in 1929 and lead to the 10-year Great Depression. Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?”
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Lead] 8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)
    Undefined pronouns lead to unclear writing. This helps me to lead up to my subject matter, and then sum it up. I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? When we make a mistake once, we usually don’t make it again. And the less time we have to spend correcting our mistakes, the more time we have to actually get things done.
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Lead] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    Establish a thank you/outreach program using team leads. When everyone in the organization has a stake in the buyer’s journey it improves communication internally and externally, moves leads from one stage to the next with more ease, aligns tracking and reporting and helps to define an more effective content strategy. It’s not easy to know where and how to allocate funds to craft an effective content strategy.
    [Lead] Generating ideas for your content marketing
    The more off-beat queries can lead you to create whole new categories of content designed to appeal to particular audience segments or industry verticals. We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. You just need to see what you’re looking at ….
    [Lead] The #1 Step To Take To Create B2B Marketing Goals
    A couple of examples would be to increase income from return customers by a certain amount/percentage and to increase your lead counts by a certain amount or percentage. Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. Some B2B companies have worked a few years at content marketing without much success.
    [Lead] “There Is a Pain Point in Marketing Today”
    I believe companies that can own the buyer’s journey – starting with marketing getting more valuable leads and helping sales close the deal – are going to win. They want to go beyond bringing in sales leads – they want to close the deal. The best way to understand the challenges and priorities of chief marketing officers is to just ask them. It’s why Joanne Chen spends much of her time meeting with CMOs. One thing, she said, has become readily apparent.
    [Lead] CMOs Need to Up Their CRM Database Game
    The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over. Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. Buying cycle, you say? Yes, the buying cycle.
    [Lead] 8 Strategies to stand out when you’re late to the content marketing game
    You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute in a never-ending war for attention.
    [Lead] The intersection of marketing and software comes to life in London
    There’s so much to explore and discuss here, which leads me to… MarTech Europe , which will take place in London next week , October 20-21, is a conference that is exclusively focused on the integration of these two worlds and how they’re reshaping business as we know it. I’ve been thinking a lot about the parallels between marketing and software development lately.
    [Lead] 5 Tips for Managing LinkedIn Groups
    In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. You'll get more discussions, more members and more opportunity for lead generation. Generate leads from your LinkedIn group by sending announcements to your members. Make the most of it by sharing content that leads members to fill out a form on a landing page on your site. How are you using LinkedIn for lead generation?
    [Lead] Improve Customer Experience and Email Deliverability With a Preference Center
    Keep in mind that the annoyance factor with generic, high frequency messaging is what leads to many spam complaints and opt-outs. Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong. Let’s not wait for that day.
    [Lead] Shopping cart optimization tips
    It is hard to find the right balance of including all of the information you need to tell your shoppers why they should buy from you versus having too many distractions that can lead to information overload or distractions that take shoppers away from the buying process. The best way to continually increase conversions and increase sales is through testing and making small changes that lead to continual improvements in your conversion rate.
  • ACT-ON  |  TUESDAY, DECEMBER 13, 2016
    [Lead] Want to Do Marketing Automation? Do These 6 Things First
    Corollary to this: If you do lead scoring, you’ll need to have that spelled out too. Got plans for 2017? Do they include launching a marketing automation program? If the answer is “yes” – congratulations. But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first.
    [Lead] Google Images: How to Add Great Images to Business Blogs
    Business blogs are better when they lead with a spectacular eye-catching image. But are you bored like I am with the standard business photos offered on free photo sites ? How many happy smiling people have you actually seen in a business meeting lately? Give me a break and some more coffee. I’ve got a new toy: Google Images.
    [Lead] 7 Content Marketing Questions to Ask BEFORE You Write a Word
    Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.” BEFORE You Write a Word" src="[link] width="300" height="300" title="7 Content Marketing Questions to Ask BEFORE You Write a Word" /> Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results.
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Lead] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    With a workshop, you can learn about the client’s business and begin the strategic work faster, which will lead to quicker results (more leads and sales) for the client. Workshop leaders have to ask questions that lead the audience to state on their own what you are trying to teach them. Sheridan found that companies that start their inbound campaigns off with a workshop achieve over 300% more growth in traffic, leads, and new customers than a company that does not.
    [Lead] Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
    Increase campaign conversions with hypersegmented leads. Here vendors can build and deploy models, and buyers can test those models by running campaigns and delivering model-sourced leads to small teams. When it comes to competition, no two brands have had a more fierce, long-standing head-to-head battle than Coke and Pepsi. In fact, historically they’ve had many famous clashes, but one in particular stands out.
    [Lead] "Out of My Inbox!" 7 Reasons People Unsubscribe From Your Email Marketing
    But remember this: Marketers'' data studied for our 2013 State of Inbound Marketing report found 13% of their leads came from email marketing -- a figure far too high for marketers to ignore. Have a subscriber that''s a qualified lead and seemingly ready to buy? You may have a great presence on Twitter, Facebook, LinkedIn, and the like. You may have a blog on which you post regular evergreen, how-to, and news content. And you may even have a fully optimized homepage.
    [Lead] 3 Ways to Win at Online Marketing By Becoming a Better Writer
    These days, the writers are leading the charge. by Jesse Noyes | Tweet this Today’s article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. He invites you find him on Twitter. It’s always been about the writing. Watch an episode of Mad Men , and you’ll see that the people who make the magic are the unsung writers in the back.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Lead] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    The driving force behind this seismic shift is data -- the collection of it, tools to analyze it, and automation algorithms that use it to capture and nurture the best leads. With access to enhanced data and the ability to implement changes based on what it reveals with no lead time, programmatic buying optimizes media placement quickly and gives advertisers the ability to make changes based on internal changes or external market forces immediately.
    [Lead] 4 reasons getting in shape is good for your career
    Expertise and hard work are indisputably more important, and fitness isn’t directly relevant to job performance in most cases. However, obesity has been shown to lead to higher rates of absenteeism, lower productivity, and higher compensation claims for workers. If you already lead a healthy lifestyle, rest easy knowing that you’ve made a sound investment of time and effort, and keep up the good work!
    [Lead] Welcome to Marketing In The Engagement Economy
    You find a partner to lead you through the intense, vast, and complex tangle of data and point systems. Author: Steve Lucas You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed. As a marketer, there are dozens of ways to reach your customer, but the trick is finding out how, when, and why they want to be engaged. Now, a thoughtful, personal, seamless, experience is what customers crave.
    [Lead] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    Sometimes, you might be leading a meeting and realize that things aren’t going your way. As marketers or salespeople, it’s almost a requirement to lead meetings and it’s more than a probability that it won’t always go in your favor. Author: Jessica Minasian Let’s face it.
  • WRITTENT  |  TUESDAY, MAY 7, 2013
    [Lead] How Much Do Quality Copywriting Services Cost?
    Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. It won’t help you rank high on Google, convert leads, or gain a bigger share of voice on social media. While content marketing is a relatively new field, the increasing need for high-quality content has lead to an increase in outsourcing. Normal. false. false. false. X-NONE. X-NONE. Content marketing is serious business.
    [Lead] Five Facebook Tips for Small Businesses
    If you lead with your wall, you’re missing an opportunity. Fitness has a variety of other offers on its Facebook presence, but it leads with the simplest one. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves.
    [Lead] How to Focus Your Marketing Messaging on What People Really Want
    by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. This is an adaptation from the book “The Seven Habits of Highly Effective People”. We all have principles – driving forces within us that are motivation for why we act the way we do.
    [Lead] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
    You are better off using your time generating new leads. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Think about your significant other for a moment. Think about the strong relationship you''ve established built on trust, patience, and understanding. Now imagine if that person would call you three times on your night out, trying to figure out what your thoughts on your relationship are.
    [Lead] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
    Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. But what I find intriguing is how little the two businesses overlap.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Lead] 7 Steps to Documenting a Content Marketing Strategy That Works
    Are you preparing to use content so your marketing team can generate leads and attract new customers? Set some benchmarks you want to hit concerning traffic to your website, leads generated, or opportunities created through content, and set up a plan for tracking this using anything from your own modest spreadsheets to a robust software package. I already know what you’re thinking.
    [Lead] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    As your account-based marketing team prepares to create targeted, personalized content, user intent insights can help identify the language that your target account leads are using in organic search. Valuable ABM metrics focus on engagement and penetration, and these can be more difficult to measure—and report—than reach and lead volume metrics.
    [Lead] How Websites Drive New Business for Management Consulting Firms
    But today’s leading firms are rising to the occasion by making transformative use of their websites. So how do firms attract more leads and acquire more clients? Management Consulting Firms: When Does a Prospect Turn Into a Lead? For management consulting firms, finding new sources of business is an increasingly urgent challenge.
    [Lead] 8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
    You probably don't think it's that groundbreaking because the information is second nature to you, but if you have leads and customers asking you these questions day in and day out, there are hundreds -- if not thousands -- of people to whom your knowledge is groundbreaking. Take a look at Alison Savery's blog post about how to calculate and track a leads goal each month , for example. and maybe converts them into a lead, while you're at it ;-).
    [Lead] Elements of a Successful Brand 4: Brand Promise
    Often, these expectations are based on presumptions, which can lead to real disappointment when you put an unfamiliar product or service into action. Our Rebranding Kit gives you the tools and knowledge you need to lead your firm through a rebranding. A brand is a complex organism. This is part four in a series of articles in which we examine a successful brand's component parts.
    [Lead] How We Buy vs. How We Date: They're More Similar Than You Think
    Convert: Once you have visitors coming to your site, convert them into leads by exchanging something of value (i.e. Close: Once you’ve attracted the right visitors and converted the right leads, you need to nurture those leads to turn them into customers. The commitment stage isn’t just when the sale happens, or when the lead becomes a customer -- it’s more intimate than that. They say there’s such a thing as love at first sight.
    [Lead] Attention to “Detale” is Crucial in B2B Marketing
    In those days, direct mail was the big producer in lead generation and mailers would buy multiple mailing lists and then eliminate the duplicates (also known as merge/purge) so that each person would receive only one mailer. Now for the painful part of the story – I decided to do a very large mailing to businesses to generate leads for our merge/purge software program.
    [Lead] A Digital Media Marketing Overview
    The campaign resulted in 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. Digital media is quickly becoming a favorite method with marketers. According to the Magna Global Advertising Forecast, by 2017 digital advertising is estimated to be worth $171 Billion, accounting for more than a quarter of global advertising spend. In the US, ad spend on the Internet overtook all media except broadcast television in 2014.
    [Lead] SXSW Preview: Mind the Modern Marketing Vision Gap
    And on the innovation front, large vendors are taking the lead in forging a vision for how consumer and B2B modern marketing should be done. 2) Don't indulge in the hyperbolized dichotomy of best-in-class versus deeply integrated —because that will lead you down the wrong path. One last word: modern marketers have their work cut out for them, especially since they're being asked more and more to take the lead on marketing-related IT procurement.
    [Lead] Why Human Competition is the Least You Have to Fear
    And trust can lead to collaboration. By Mars Dorian, Contributing {grow} Columnist. This headline may seem like a hoax, but I assure you, it’s not. We all know the times are changin’, but most of us don’t realize what those changes mean to YOU and your career. We also know that competition is on steroids in the online age, but most of us think only about human competition. But it’s not humans you have to rival, but artificial agents, also known as robots.
    [Lead] How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind
    But the average digital marketer likely has several other systems at their disposal, from content management platforms and business intelligence to social media and lead nurturing tools. With middleware, you can drive more effective campaigns using sales team data, more efficiently distribute leads to your sales team, and create a hierarchy of systems to serve as a “single source of truth”, and more.
    [Lead] Your Crash Course to Offering a Crash Course
    With that information, you then have the chance to market to that lead in the future. The post Your Crash Course to Offering a Crash Course appeared first on Lead Liaison. Converting visitors often requires giving away something of value. An excellent way to convert visitors , as well as maintain relationships and grow your subscriber base, is to provide a crash course. This method ties in well with making an offer when a customer tries to exit a page.
    [Lead] How to Get More Insight Into Your Encrypted Keyword Traffic
    Especially when trying to make sense of how a specific visitor found your website that then resulted in them converting as a lead. One way to work around this is to look at the lead’s initial page visit on your site, depending on how your analytics platform tracks a visitor before they convert as a lead. Marketers today are spoiled. Admit it!
    [Lead] Call Tracking and PPC. Are You Doing it Right?
    Integrated with Sales Integrated call tracking, which enables sales teams to see phone call activity, lead attribution, and customer information within an application is vital in today’s marketing landscape. Understand Not All Calls Are Conversions Tracking phone calls is important, but it’s equally important to understand not all calls lead to conversions. Solutions like ActiveDEMAND enable the ability to set ‘rules’ for phone calls so only true leads are counted as conversions.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Lead] 10 Award-Winning Websites With Kick-Ass Designs
    Keep in mind, though, the following sites may not always be great lead generation machines -- some are intended to build brand awareness. Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. It''s new, innovative, and, frankly makes me wish I knew how to design web sites so I could create ones like it.
    [Lead] Why Cross Channel Marketing Needs To Be Visual
    That’s why a combination of a Digital Asset Management tool and a Marketing Automation tools is used to manage and run efficient campaigns by industry-leading organizations. Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product.
    [Lead] The most important part of online video happens before you turn the camera on.
    So depending on the type of goals you have at any given time (branding, thought leadership, lead conversion, nurturing, or in your sales process) combined with the type of distribution channel you will use for that goal (advertising, SEO, PPC, trade shows, emails, sales teams) will dictate the type of content you will prepare for your business video content marketing project.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Lead] How to Breathe New Life Into Your Marketing With Visual Content
    So no matter your organization, you can find a way to leverage Pinterest for your business -- just be sure to include links on all of your pins that lead back to a product or landing page of some sort so all of that Pinterest traffic can actually turn into leads and transactions on your website! For those followers who make it to your page, you can greet them with an aesthetically pleasing, branded, and even lead-generating background image. Visual content is awesome.
    [Lead] State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals
    And, how such understanding leads to effective buyer personas resulting in higher performing overall customer strategies. by Scott Lewis. In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding. .
    [Lead] Five often-overlooked reasons senior executives should use social media
    Many executives create thought-leading content all the time in emails and posts on the company intranet. “I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I I want to be a thought leader, but I don’t have time for blogging.”. Sound familiar? I hear these objections all the time when speaking to top executives about social media.
    [Lead] 4 Social Posts That Can Captivate Any Audience
    The shares, comments, likes, pins, repins and retweets we get on social media really draw people to our site to dig deeper into who we are which leads to more clients.” Social media posts might be short and sweet, but you need to go beyond the basic promotional message to standout in the jungle of posts, tweets and pins. When it comes to being creative and standing out, wedding photographers JoAnne and Jason Marino have the market cornered.
    [Lead] Why Content Marketing?
    In this socially connected and information-overloaded world, leading organizations and individuals that think like publishers use content and digital/social activation platforms to break through the noise with a message that matters. Back to the nurture concept, sales leads are a potential great outcome of a true content marketing program, not a strategic driver. We’re often asked, as an organization, what’s our position on content marketing.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Lead] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    In fact, in-store and desktop purchases are by far the leading checkout methods for shoppers in the U.S., Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study.
    [Lead] 51 Essential Email Marketing Tips to Help Marketing Automation
    Use a Drip Sequence to Stay in Touch With Cold Leads. Use drip email nurturing to take the task of staying in touch with cold leads off your plate. Then you can focus your time on pursuing warmer leads. Nurture Leads. Using email automation to nurture leads who aren’t yet ready to buy can help build a strong relationship and build trust even before a purchase has been made.
    [Lead] IoT 2016: Top 100 Influencers and Brands
    We were very interested in seeing which IoT brands and individuals were leading the online discussion, so we analysed 1.5M+ tweets from 28th November 2015 to 26th January 2016 and identified the top 100 most influential brands and individuals leading the discussion on Twitter. The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items.
    [Lead] Is Anyone Left to Click Your Ad?
    In addition, these people are likely to click on the same ad multiple times, leading one to question if banner clickers are losing control of their faculties , a group that is on average older and less likely to be employed. Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. These results are from ComScore research.
    [Lead] Why you need to turn your customers into stalkers
    So we spend weeks leading up to the briefing arguing about what the numbers actually mean and what marketers should do. At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. It’s where we introduce some of the top findings from our annual budget survey of marketers. But we don’t like to just parrot the numbers from the survey.
    [Lead] How to Impact Revenue Cycles: 4 Key Areas for More Wins
    Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle. We will reveal how social selling tactics can help your sales team: Identify and quickly adapt to evolving customer needs. Filter volumes of online data to uncover new sales opportunities.
    [Lead] How to Impact Revenue Cycles: 4 Key Areas for More Wins
    Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle. We will reveal how social selling tactics can help your sales team: Identify and quickly adapt to evolving customer needs. Filter volumes of online data to uncover new sales opportunities.
    [Lead] Testing for B-to-B Marketers: How hard is it?
    Email to entirely cold prospects is too spammy to generate leads at a reasonable cost—and still doesn’t solve the universe size problem that we face with direct mail. Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. Well, to call it laziness may not be entirely fair.
    [Lead] 6 B2B Online Marketing Predictions for 2017
    These longer pieces of content are great for capturing email addresses which can be leads for your sales team. Having shoddy content or content assets that are hidden behind pushy sales forms or pop-ups, will lead to a lower brand reputation and a frustrating customer experience. This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Lead] Looking Outside In: Know Your Buyers First
    Sometimes even seemingly mundane issues lead to critical insights about how buyers consume content or delegate purchasing roles, to name a few. *This post was first published in January 2015 via There is nothing so terrible as activity without insight” Johann Wolfgang von Goethe. It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. Then why are so many Enterprise B2B marketers missing the mark?
  • THE ROI GUY  |  FRIDAY, MAY 10, 2013
    [Lead] 3 Key Findings from SiriusDecisions Summit
    This week Alinean was in San Diego with 1,500 of the best marketers and sales execs to network, and hear SiriusDecisions present their latest research and best practice findings. Here are three important findings that I believe will have a profound impact on your strategy and success: 1) The number one issue for achieving sales goals remains the “Inability for sales to effectively communicate value messages” , the third year in a row that SiriusDecisions reports this as the top issue.
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