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  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 12, 2014
    [Lead] 6 Copy Starters for Emails & Letters
    She’s the author of The Cross-Channel Copywriting Handbook , and has over 30 years of experience generating sales and leads using traditional and new media. It needs to be broad enough to appeal to your entire segment, yet specific enough to make a connection and lead into the rest of your content. Here’s a sample question that became the lede for a lead generation email, in which a franchisor was looking for franchisees.
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Lead] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    Acquire and Nurture Leads. Content marketing not only helps your firm acquire leads, it helps you nurture those leads. If you pinpoint a range of target audiences in a variety of stages in the buying process, you’ll have a larger pool of potential leads. And after a couple of months, your firm will start seeing results through increased leads, higher search engine rankings, and stronger visibility online. By Jessie Biele.
  • CINTELL  |  MONDAY, FEBRUARY 8, 2016
    [Lead] A Framework for Optimizing Personas
    71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Marketers who use personas and map content to the buyer’s journey enjoy 73% higher conversions from response to marketing qualified lead (MQL) Source: Aberdeen Research. Guest post from Samantha Stone, Founder of the Marketing Advisory Network.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Lead] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
    Oracle is determined to be the leading player in marketing for years to come and the beneficiary of that investment will be our customers – old and new alike. by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Lead] How A CMO Uses Storytelling To Engage Audiences
    Partnerships - influencing respected thought leaders and industry leading organizations for authentic advocacy and inspiration. Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Lead] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    See for yourself -- this is what our landing page for getting these free stock photos would look with and without an image: Without Photo: With Photo: Tip: How to Use Photos to Help Convert Visitors Into Leads. so use these stock photos to help rake in the leads. ;). Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used.
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Lead] Top Three Signs Your Marketing VP Might Be in Trouble
    They Focus on Campaign Creation, Not Lead Generation No one debates that marketing requires creativity. Your messaging should draw in leads with the tangible benefits of your brand, not be used as an entertainment exercise by your copywriters. A better leader or outsourced partner can put the focus back on no-nonsense lead generation.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 30, 2014
    [Lead] Blog to Book: The Secret Behind Expert Ebooks
    Before long, you’ll see how your blog forms the tracks that lead to an ebook that solves problems for your blog readers. Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Lead] 20+ Metrics for Measuring B2B SEO Performance
    Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Lead] Conversion Assists: How to Leverage Your Site's Most Influential Pages
    Simply speaking, conversion assists are pages on your website that your visitors viewed before they converted into leads or customers. Users will also be able to toggle between a tab showing conversion assists for leads (the pages leads viewed before they converted into leads) and conversion assists for customers (the pages customers viewed before they converted into customers). How does this vary between leads and customers?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Lead] 5 Tips for Flawless Event Email Follow-up
    You might want to create separate emails for leads you generated via booth visits, your sessions, or another event like a party or a luncheon. In order to remain top of mind with your leads, follow up right away. Once you have your lead’s attention, you want to present something compelling to take that person to the next step. by Dayna Rothman Making sure of proper event follow-up will set you apart from the competition and keep you fresh in the minds of your prospects.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Lead] 4 Factors to Cross-Selling Services Effectively
    Our Professional Services Guide to Research gives you the tools and knowledge you need to lead your firm through conducting research. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. It is the leading marketing program for delivering greater visibility, growth, and profits.
  • TOMORROW PEOPLE  |  MONDAY, AUGUST 6, 2012
    [Lead] Learn About Content Marketing from Tomorrow People
    Like a consistent flow of leads or developing your entire market rather than just one campaign. If searching for sales leads is a four letter word, it’s probably time to look at content marketing approaches that actually bring the prospects to you. Three reasons your marketing is a four letter word. Is your marketing a four letter word? Take a look at these signs to spot whether yours is more expletive than exceptional: 1. The market’s disappeared from your marketing.
  • ANNUITAS  |  TUESDAY, FEBRUARY 2, 2016
    [Lead] Top 5 Mistakes Content Marketers Will Make in 2016
    If you can create the content that shows that you have insights into the real issues they face on a daily basis, and then help to educate them on the implications of not acting to correct those issues, then you will do a much better job of capturing leads earlier in the buying cycle. One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy.
  • SNAPAPP  |  FRIDAY, FEBRUARY 26, 2016
    [Lead] Continuing the Conversation
    Often, these can lead to better targeted follow up content or a more personal CTA. Marketers are constantly looking to create the most engaging experiences for their audience. Always looking to continue the conversation, keep the connection going, and staying top-of-mind with customers. One of the great things about interactive content is the ability to deliver a personalized result based on how someone interacts with the experience you’re providing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Lead] 5 Traffic-Driving B2B Blog Topic Ideas
    It doesn’t have to be long—most news pieces work best if they get straight to the point, don’t bury the lead (lede), and have an insightful title. Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Lead] 5 Ways to Modernize Your B2B Branding and Marketing Online
    A good example of a company leading with their perks is Buffer, who offers the following perks for employees: 100% remote. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market.
  • HUBSPOT  |  THURSDAY, JULY 29, 2010
    [Lead] 10 Steps to Effective Online Marketing For Small Businesses
    Often traffic will not be ready to buy right away, but a tempting call to action will lead them down the sales funnel. Leads should be confronted with an inescapable case for them to leave their carefully guarded personal information on the form. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more!
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Lead] Check-in Meetings: Good Communication Creates Better Agency-Client Relationships
    Especially interesting to me were the answers to the first question, “Which of these leads to the best advertising?” This level of accountability and transparency, along with regular check-ins and post-mortem meetings, helps build up the kind of trust that leads to lasting, creative, and profitable relationships between clients and agencies.
  • DISTRIBION  |  FRIDAY, MAY 5, 2017
    [Lead] A Digital Marketing Metamorphosis: Turn Social Media Followers into Loyal Customers
    This large tech-heavy task when done right, can lead to exceptional ROI and prove that your social media marketing efforts are not in vain. But how can marketers transform large audience engagement on social media into sales leads and then revenue? Great campaigns lead to a massive increase in followers, ad recall, favorability, publicity, popularity and could even start a trend. You now have a new lead. Keeping the Fun Going with New Leads.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JUNE 4, 2014
    [Lead] 4 Steps To Success In The New Demand Generation World
    Director of Lead Generation at Ventyx. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. Today’s post is another guest post from Rob Krekstein, Sr. Rob is a good friend and my former colleague.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Lead] B2B Social Media: An Underutilized Method for Improving SEO Performance
    Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. As a Millennial, or digital native as some will put it, I grew up immersed in social media. At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis.
  • HINGE MARKETING  |  MONDAY, DECEMBER 28, 2015
    [Lead] Elements of a Successful Brand 3: Personality
    The personal connections and goodwill a firm forges during an engagement can lead to future work and referrals. To lead, you have to inspire. Our Rebranding Kit gives you the tools and knowledge you need to lead your firm through a rebranding. A brand is a complex organism. This is part three in a series of articles in which we examine a successful brand's component parts. Most professional service firms present two contradictory faces to the world.
  • GOLDEN SPIRAL  |  FRIDAY, DECEMBER 2, 2016
    [Lead] Introducing the New Digital Reasoning: “Power to Improve Your World”
    The Digital Reasoning leadership team knew it was time to bring those stories forward, so they tapped Golden Spiral to help lead the charge. We began our relationship with Digital Reasoning in 2013 when they first decided to transition their cognitive computing tool, Synthesys, from the public to the private sector.
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Lead] Adam Tinworth: Journalism in a Period of Continuous Change
    Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Or Tony Collins hitting the point where he had more leads from his blog readers than he had time to follow up. Adam Tinworth. If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth.
  • OPENTOPIC  |  SUNDAY, JULY 10, 2016
    [Lead] What Is the Future of Ads on Instagram Marketing?
    Are they capturing and converting new leads? Opentopic blog >> opentopic.com The Instagram community is 500 million users strong, and companies big and small are eager to get a share of those eyeballs. For brands, however, the challenge is determining if their Instagram marketing efforts are effective. Are they building a relevant audience? Driving ROI? Instagram’s new features for businesses. Marketing ROI Cmo marketing roi
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 6, 2013
    [Lead] Marketing Must Master Its Own Technology
    They were responsible for advertising, content, branding, targeting, direct mail, positioning, lead generation and so on. Brinker offers three reasons why marketing must increasingly step up to lead its own technological destiny. Not long ago, marketers just marketed, which is the backbone of any business. All these are programs that keep a company’s products and services top-of-mind for prospective buyers, imperative for growing a successful business.
  • MARKETING ACTION  |  THURSDAY, MAY 28, 2015
    [Lead] How to Use Google Analytics to Create More Effective Content
    Those goals might be building your email list, nurturing leads, and/or attracting new leads. Because many sales funnels or lead nurturing campaigns work by bringing people through a series of pages until they reach a final confirmation page. What do you think of when you think of Google Analytics? Usually, it’s search engine optimization. But Analytics also holds a treasure trove of data and insights into how you can create better content.
  • DISCOVERORG  |  FRIDAY, SEPTEMBER 2, 2016
    [Lead] Selling to Sales – Like Cooking for Chefs
    All Roads Lead to Sales Numbers. They won’t mention the marketing conversion rate, the website conversion rate, or the overall lead count – nope – all eyes are on the sales metric. At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. What a stupid realization given that we are solving this exact issue for 2,000+ customers.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Lead] The Ultimate Facebook Marketing Cheat Sheet
    Use Links & Calls-to-Action to Generate Leads: Start generating leads from Facebook! Optimize your Page for lead generation by posting links to landing pages for content behind forms, and add calls-to-action (CTAs) to your custom iFrame tabs on your Page. Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Lead] How to Grow Your Email List by Running a Contest
    So if you''re hoping to generate 100 leads from the contest, and you know that your typical visit-to-lead conversion rate is 10%, you know that you need 1,000 visits (at least) to your contest. If you offer promotional items that are vague or random then you are less likely to get qualified leads. Marketers often think of running contests for things like branding, customer delight, and fan engagement -- but that''s not all they''re good for.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Lead] 10 Common Marketing Terms That You Won’t Hear In 10 Years
    Are they a step away from a Gregorian Monk who only thinks about marketing and how to boost leads? To me it’s an insult to my profession that there are such easy leads out there to call them “low-hanging fruit.”. As a marketer, every day I hear something new. People are always trying to come up with the next big slogan or rhyme scheme.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [Lead] Are Your Buyer Personas Data Overkill?
    The combination of matrix and quantification thinking can lead to some outlandish numbers. Information Overload by Jenny Chisnell. As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Lead] How to Learn Social Media Marketing: 41 Resources for Beginners
    This 61-page ebook will show you how to use Twitter to drive real business results, and generate leads. Michael, from Social Media Examiner, brings you success stories and expert interviews from leading social media marketing pros. This book covers the specific application of social marketing to B2B companies, to leverage social media to drive leads and revenue. Social media is one of those marketing channels that can be very powerful or very boring.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Lead] Internet Outage Crash Your Website? The Marketer's Response Plan
    Ecommerce sites can't make sales; lead generation sites stop getting leads; and ad driven sites stop getting visitors. Leads are important, sure, but you shouldn't forget your current customers. But if you can keep your community, your leads, and you customers happy, it will reduce the impact of those outages on your business. Internet down? Don't get caught with your pants down, too.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 13, 2013
    [Lead] Three Key Job Roles to Make Your Marketing Automation Rock
    It is also a very critical role because when done well, since nurtured leads can produce a 20 percent increase in sales opportunities versus non-nurtured leads. by Heidi Bullock Marketing automation is a great solution to help drive your business. Marketers need to be more accountable, engage with customers and potential buyers, and also scale their activities.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Lead] The Science Behind Successful Facebook Ads [Free Ebook]
    Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page. But using Facebook advertising to drive results like these only works if you're smart about it. The challenge for marketers is knowing how to optimise your Facebook ads to get the most bang for your buck. What exactly does it take to make a Facebook ad successful?
  • ACT-ON  |  THURSDAY, JUNE 30, 2016
    [Lead] Why Video Is the Future of Content Marketing
    Marketers create videos for a variety of purposes, such as building brand awareness, generating leads, and boosting online engagement. Are you using video in your content marketing efforts? If so, you’ve got plenty of company. Seventy-nine percent of B2B marketers say they’re using this tactic – and for good reason. Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life.
  • MODERN MARKETING  |  TUESDAY, JUNE 25, 2013
    [Lead] Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing
    Today’s modern marketers accomplish this by knowing the customer’s buying cycle, engaging the buyer all the way through the buying cycle, and delivering qualified leads. Shootman shared Eloqua customers’ commitment to integrated marketing concepts, as marketers using at least one application on the Eloqua AppCloud , see approximately 23% more leads than those who do not use any.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 20, 2013
    [Lead] The Secret of Digital Marketing? It’s All in the Details
    Terms such as “leading” and “comprehensive” are rightly ridiculed for being unspecific. GHz processor, not an “industry-leading” processor. Photo credit: Lawrence OP. As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But you may have noticed that a lot of marketing and public relations content is oddly free of details.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Lead] Tips for Next Gen Digital Marketing and PR Pros
    It’s not just about shorter copy for the Web, it’s removing meaningless phrases like “leading” and “innovative” from the marketing brochure. Lead marketing for your student government, or become editor of your school paper. Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace?
  • SMASHMOUTH MARKETING  |  TUESDAY, MARCH 2, 2010
    [Lead] Demand Gen Experts Should Ask "How's Your Steak?""
    How often do demand gen experts ask their sales team, "How are your leads?", "Are your appointments meeting your expectations?" How often are your leads under cooked? Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA). This formal agreement documenting what makes a good lead and what constitutes qualified, or introductory, etc. Are leads being followed up on in a timely manner?
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Lead] A Marketer's Guide to Accumulating Awesome Online Reviews
    External sites are important for generating online reviews, but your leads and customers are on your website all the time! We also create shorter videos called " I HubSpot Because " and promote them using the hashtag #hubspotting, where we ask customers in a more informal setting why they HubSpot -- to get more leads, to make more money, to watch the orange sprocket spin when the log in -- whatever! Leverage Your Lead Generation Content.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, DECEMBER 22, 2012
    [Lead] The 2 Most Underrated Qualities of Top Performers
    Curiosity will lead him or her to find out how a prospect’s company operates, and to look into creative solutions. A curious rep will also do thorough pre-call research, which has been proven to lead to higher sales success. Sales managers and recruiters talk about a lot of qualities they want reps to possess. Take a look at these job postings for sales roles at some of the fastest growing companies in the Bay Area.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 11, 2015
    [Lead] 2 Ways to Get More From Marketo With Interactive Content
    If you’re using an interactive content platform that integrates with Marketo, all the data you collect through your content will be passed seamlessly into the lead record to trigger workflows that score, nurture, and segment leads – making it easier to provide more valuable content down the line. Using Marketo for marketing automation? This post is for you.
  • EVERYONESOCIAL  |  FRIDAY, JANUARY 27, 2017
    [Lead] How To Use Your LinkedIn Profile For Sales
    No one makes decisions without Googling them first (and if “Googling you” leads nowhere…they simply won’t buy from you. There’s nothing worse than someone who reaches out to your LinkedIn profile only to spam you with lists of their prices and services. As a sales tactic, it just won’t work. But your LinkedIn profile can be an extremely valuable tool for your sales initiatives.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Lead] Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content
    Instead, I came up with a specific angle on those topics after hearing time and again from leads and customers that their industry is way too boring to write blog content about. Lead generation via social media. Knowing that LinkedIn is 277% more effective at generating leads than any other social network. Ever start writing a piece and wonder if anyone's even gonna read it? Not to make you paranoid, but. you should be paranoid.
  • SALESFUSION  |  MONDAY, MARCH 24, 2014
    [Lead] Salesfusion Leaps into the World of Dynamics CRM
    The post Salesfusion Leaps into the World of Dynamics CRM appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 27, 2012
    [Lead] 10 Reasons You Can’t Get Found Online
    If you’re not getting found, you’re losing leads and potential revenues. It’s critical that qualified prospects find your business on the Internet. Your website uses outdated programming code. Your website doesn’t have relevant content. You use flash in your website. You have too many big images in the wrong places. Your images are not properly tagged. You don’t have SEO metatags. You don’t properly use headlines. No one links to your website.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 10, 2013
    [Lead] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    Make time for the important discussions- alignment isn’t just about lead handoff. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable. One of the many hats marketers should be wearing is the enabler to the sales rep.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Lead] Nudge, Nudge Marketing
    Consider the use of a default, where the default option will lead to a more socially desirable outcome, as an example of structuring choices. Understanding a little bit about human default behavior and how to structure choices can lead to useful insight for digital marketers. Rand Fishkin of Moz visited Portland tonight to deliver an interesting talk: “ The Nudge Is Mightier Than The Sword.”
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Lead] 7 Major Landing Page Mistakes to Stop Making Today
    You know that using landing pages is a crucial part of effective lead generation. And yet, you don’t seem to be generating leads quite as effectively as you’d like to be. That said, marketers should realize that the trade-off for using shorter forms can be lower quality leads, so use good judgment and factor in your business' leads goals when deciding on form length and the information you need to collect to appropriately qualify your leads.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 7, 2010
    [Lead] Create a 1-Page Marketing Plan
    Or, if you estimate that you will generate 20 qualified leads and you generate 30, you’ve achieved 150% of your goal. Tweet. I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. I used to use Microsoft Project to create a Gantt chart of the marketing plan timeline, but few of my clients had the program nor did they want to endure the learning curve in order to be able to use it.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] What to expect when you’re expecting #MarTech next month
    Here’s who you can learn from over this intense two-day program: Christopher Penn , VP Marketing Technology at SHIFT Communications and author the new book Leading Innovation will present Scaling Innovation: Addressing the Martech Balance Challenge — describing how to create a different kind of martech team whose focus is solely on scalability, and how innovation is transformed into products and services. We’re 6 weeks away from the next MarTech conference in San Francisco.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [Lead] B2B Market Segmentation – Part 2: How to Approach Segmentation
    For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? But in a broader sense you can incorporate the dimensions and values from your segmentation efforts, and use behavior and interaction with your website content for lead scoring early in the engagement process.
  • LEAD LIAISON  |  TUESDAY, AUGUST 1, 2017
    [Lead] Should You Build Your Website on the HubSpot CMS?
    For example, Lead Liaison provides SiteEngage™, to create dynamic website content , which can be deployed on any CMS. Case in point, with something like Lead Liaison’s Lead Management Automation™ platform, it includes all the facilities to successfully track inbound marketing and deliver omni-channel outbound marketing, without the need to install plug-ins. appeared first on Lead Liaison. Are you thinking you should build your website on the HubSpot CMS?
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [Lead] Does My Hair Look Good in this Metric?
    Instead of saying – We didn’t hit our sales-accepted lead target this quarter, consider – Why didn’t we hit our sales-accepted lead target this quarter? (2) Run a pilot of an adjustment to our scoring model with one sales team to determine impact to sales acceptance rate and sales-accepted lead volume next quarter. by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em).
  • MARKETING INSIDER GROUP  |  WEDNESDAY, OCTOBER 14, 2015
    [Lead] 4 Tips To Rock Your Content Marketing With A Small Team
    The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already. Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. But this doesn’t have to be the case.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Lead] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    After toughing it out in a harsh job market for eight months without any big leads, she knew it was time for something big. While the billboard didn't end up getting Stocking any offers she seriously considered, it did lead her to start her own print advertising company, specializing in -- you guessed it -- billboards. If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Lead] Radius Provides High Quality Data on Small Businesses
    If you want to know more about trigger events or individual contacts or want lead scoring or other types of predictive modeling, you’ll probably be happier with something else. When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Lead] Why CMO’s Need To Be More Involved in Ecommerce
    And who should lead the charge? Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start if you haven’t yet…started?
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Lead] 9 Quick Ways to Take Your Blog to the Next Level
    By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), If your site''s visitors aren’t interested in what you’re off ering in your primary, lead generation CTA, make sure you give them a second opportunity to engage: Include a secondary CTA that prompts visitors to subscribe to your blog.
  • 6SENSE  |  MONDAY, MARCH 14, 2016
    [Lead] 5 Reasons You Can’t Miss This Year’s B2B ESP Summit
    This year’s keynotes include marketing and sales leaders who are leading the B2B field in their use of technology and data to drive sales accepted pipeline and revenue growth. You’ll connect and share ideas with peers leading demand generation. This year 6sense is going back to the iconic San Francisco Four Seasons Hotel to host our annual predictive intelligence summit, B2B ESP , but that doesn’t mean we’ll be covering old ground.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing
    Email continues to lead the wave of personalization in marketing and have the deepest troughs of results. 11) Leads who are nurtured with targeted content produce a 20% increase in sales opportunities. The ability to create unique experiences for each prospective customer will undoubtedly lead to buying experiences that are more relevant, useful, and enjoyable.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 17, 2017
    [Lead] Report: Strategy Effectiveness Tied to Sales and Marketing Alignment
    Previous research has honed in on the challenges that can come with sales and marketing misalignment, such as poor lead routing. The “State of Lead Management” survey from LeanData recently found that 41.1 In the same survey, 80 percent stated that they were unsatisfied with how they currently route their leads. Approximately 57 percent claimed that they were “doubtful” that their lead workflow was creating an ideal customer experience.
  • MODERN MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Lead] 5 Data-Fueled Selling Ideas That Work
    Proactive monitoring of open social channels will identify potential leads who have reached out to your competitors. Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work strategically with your data. Mining for gold takes some elbow grease, but the returns can be massive. Here we look at five reasons why your business should be investing time and effort in mining your marketing database.
  • THE POINT  |  MONDAY, NOVEMBER 25, 2013
    [Lead] Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)
    Anecdotally, I can recount any number of client email campaigns over the last 15 years or so in the agency business where a particular test cell that generated a lower delivery rate, even a lower open rate, ended up generating more leads. Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Lead] Why Do Mobile Banner Ads Stink So Much?
    Solve Media is a leading provider of guaranteed effective online branding. When it comes to mobile advertising, less is more. We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one. As an industry, we’re doing it wrong.
  • SHARPSPRING  |  WEDNESDAY, MAY 31, 2017
    [Lead] How to Pitch Marketing Automation to Your Boss
    First and foremost, your strategy should be shaped around educating and nurturing leads through high-quality content. Instead of sending just one email after someone downloads content, we’re going to create entire email series to nurture leads toward contacting our sales team. We’ll be able to track the activity of leads on our website and know what content they’ve seen, so our sales team will be better equipped to sell to them. Behavioral-based segmentation of leads.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Lead] How to Validate Your Blog Post Topics: A 3-Step Process
    The role of the pillar content is to cover the core topic broadly and also perform well at converting visitors into leads (or whatever your conversion goal is). Instead of writing multiple blog posts without a review of the strategy behind them, it will be difficult to rank in search and achieve lead generation goals. Imagine you own a business that films and produces yoga routines for at-home practice.
  • MARKETING ACTION  |  TUESDAY, APRIL 30, 2013
    [Lead] Adopting Marketing Automation Step by Step
    Getting better at basics like email segmentation is good, but the full value from marketing automation requires deeper changes: lifecycle mapping, lead scoring, process improvements, behavior-driven nurture programs, revenue analysis, and tighter integration between marketing and sales. Later, expand to tasks that involve other departments: lead scoring, sales integration, and revenue analytics. Imagine a wall. Your business is on one side and a pot of gold is on the other.
  • VIDYARD  |  MONDAY, SEPTEMBER 18, 2017
    [Lead] What Movie Trailers Can Teach You About Video Marketing
    In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Just after the dramatic climax: For your marketing videos, you can do one even better: Instead of waiting for your viewer to hopefully buy from you later on, capitalize on that climax with a CTA or lead form within the video itself.
  • HUBSPOT  |  MONDAY, FEBRUARY 21, 2011
    [Lead] SlideShare Launches Zipcast, Aims to Simplify Webinars
    Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. For those businesses that want to hold private webinars for lead generation, they have to sign up for a SlideShare Pro account. Webinars are an important part of the inbound lead generation process. Content is one of the key ingredients of successful inbound marketing.
  • WEBBIQUITY  |  MONDAY, JANUARY 16, 2012
    [Lead] 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
    Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Lead] 10 Nonprofits That Are Totally Nailing Pinterest Marketing
    This is an ideal method to show appreciation for your fundraisers and also lead by example and inspire others to be creative in how they fundraise. There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics. However, it''s especially important for nonprofits because every person who supports, fundraises for, donates to, and is impacted by your organization is a story worth sharing to connect others to your mission.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 11, 2016
    [Lead] Knowledge is Power: 5 Ways to Build Sales and Marketing Superheroes
    What is a lead ? Marketo Sales Insight for lead information and sales and marketing alignment. Author: Stacey Thornberry If you’re of my generation (millennial), you likely spent the Saturday morning’s of your childhood watching revived 3-minute episodes of Schoolhouse Rock in between your favorite cartoons. Filled with animation, music, and education, Schoolhouse Rock covered topics like grammar, science, economics, civics, and more.
  • MODERN MARKETING  |  FRIDAY, MAY 12, 2017
    [Lead] What is Dark Data and What Does It Mean for Marketers?
    Anyone can grab data from anywhere, collecting leads and contact information as well as competitor insights. Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it. Data is being created at an exponential rate due, in large measure to what is being labeled as dark data, which is defined as unstructured and untagged data that has not been processed or analyzed.
  • SPIRALYTICS   |  WEDNESDAY, OCTOBER 18, 2017
    [Lead] 25 Must-Know Blogging Statistics for Businesses
    What began as a way to chronicle one’s day-to-day musings through an online diary has now evolved to become one of the leading marketing strategies for businesses. The blogging landscape has changed quite a bit over the past decade. Business Blogging
  • NUSPARK  |  SATURDAY, AUGUST 7, 2010
    [Lead] The importance of optimizing eMarketing; An Interview with a COO
    The utmost importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Lead] A Simple Breakdown of All Your Facebook Advertising Options
    This ad can lead either to an external link, or another part of your Facebook page. If you post a photo, and sponsor that photo, clicking on the ad will only lead the user to your photo album on your Facebook page. We do this to drive traffic to our ebook offers, for example, which can be a great lead generation tool. Facebook advertising can be a great way to generate fans, leads, and customers.
  • VIDYARD  |  THURSDAY, JANUARY 26, 2017
    [Lead] Client-Created Content is Key – Wise Words from Stephanie Totty
    We called it #AssessChat, we had an academic lead it, and we gave away tickets to our user conference. Sales got some really great leads out of it, and that was really neat for me because social rarely works in our space. Remember taking exams in high school or college? Getting out your scanner cards, filling in the little boxes (number two pencils only!) and piling them all neatly in a box so you can get your marks a week later? Not the most fun process, was it?
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Lead] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    A socially promoted thought leadership piece can boost brand awareness outside your usual circle of connections, leading to more potential leads. Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters. But plenty of these same professionals continue relying on traditional forms of digital outreach, such as putting out press releases or placing thought leadership pieces.
  • CONTENT STANDARD  |  TUESDAY, MARCH 21, 2017
    [Lead] Use a Little Case Study Psychology to Improve Your Marketing Strategy
    By focusing on creating educational resources to help their clients find the tech tools they need to improve their content marketing efforts, the company leveraged a single campaign to generate 1,700 new leads and more than $1 million in business revenue, per Business 2 Community. That’s what you lead with. Your company’s first manufacturing account has everyone in the office buzzing with excitement.
  • VIDYARD  |  THURSDAY, OCTOBER 13, 2016
    [Lead] Why You Should Be Using Video to Strengthen Employee Engagement and Loyalty
    That fulfillment at work leads to employees feeling proud about what they spend their days and years doing. This pride, in turn, leads to a stronger bond with the organization, a deep sense of engagement, and a willingness to advocate for the brand. Where do the most engaged, loyal employees come from? Every company wants them. But where do engaged, passionate employees come from? Does HR hire them? Or does your company ‘make’ them?
  • CONTENT STANDARD  |  THURSDAY, JULY 13, 2017
    [Lead] Why Your Content Audit Isn’t Actually Helping Your Content Strategy
    Does your company measure success in leads and sales? Factors that frequently lie outside of your team’s control can make it difficult to tie content to specific leads or sale-generating events. The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles.
  • REACHFORCE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] How to Take Marketing Data Automation to a Higher Level
    Many tasks in the marketing process can be automated in part or in whole, including lead management, website monitoring, email marketing, and lead scoring. Marketing automation simply means using technology to manage and / or automate the process of taking prospects and converting them to customers. When these tasks are automated, the whole process is […]. Database Marketing Marketing Automation Big Data Marketing
  • MODERN B2B MARKETING  |  FRIDAY, JULY 5, 2013
    [Lead] Your Company has Graduated to Marketing Automation– Now What?
    You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign. But success can’t be defined if you don’t know where you started, so aim to pull at least the following three key metrics before you trash the old system: Lead Velocity w/in the Full Revenue Model. Cost per Net New Lead Acquisition by channel. As a test, examine your lead scoring model.
  • VIDYARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Lead] Announcing Vidyard’s New Interactive Video Player
    And, you can also turn a regular video into a powerful lead generation tool with our “Calls-To-Action” tool, which comes in two varieties: Pop-out CTAs to snag the attention of an engaged viewer, and Final CTAs to encourage post-video actions such as signing up for an event.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Lead] How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
    This is a guest post by Matt Winn, online communications specialist at Volusion , an industry-leading ecommerce software that powers online business for over 25,000 clients. Preference/Intent : a customer’s logical and emotional inclination towards one solution or another, ultimately leading to a purchasing decision. Repurchase: The emotional and logical process that (hopefully) leads to a repeat purchase.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Lead] How to Take Your Customer Service to the Next Level With Content
    There are plenty of ways to do it, and there are already several leading companies in the US and UK demonstrating content's ability to alleviate customer service issues. Debenhams, one of the leading department stores in the UK and a customer service champion, uses their site to provide detailed buying and sizing guides for every product they carry.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Lead] The Importance of Post-Holiday Email Relief
    The OMC Deliverability Operations team averaged holiday inbox rates for Black Friday, Cyber Monday, and the December holiday period via EDataSource , and corroborated these findings with up to 23% of mail going to directly to spam and delete rates as high as 30% across major industries: This reinforces what we’ve said all along: Sending more mail does not always lead to more revenue, but it can result in inflated metrics that are deceiving.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Lead] Seven of the Best Guides to Marketing with Pinterest of 2012
    The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Lead] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    This eBook from Convince and Convert’s Jay Baer and the CMI provides a detailed breakdown of the four major content marketing metrics: consumption metrics, sharing metrics, lead generation metrics, and sales metrics. How many valuable leads is your content generating, quarter over quarter, that your sales team can then connect with? Which articles are converting leads at faster rates?
  • MODERN MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Lead] Understanding Known and Unknown Customers
    Author's Bio: Ben Fettes is a strategist with 10 years agency experience, Ben has worked on some of Australia’s largest brands and is currently the lead strategist across APAC financial and airline industries with experience in both B2B and B2C marketing automation strategies.
  • MODERN MARKETING  |  TUESDAY, JUNE 16, 2015
    [Lead] A CMO and CIO Love Connection Depends On This (should be obvious)
    The following key themes were identified from the study, too: Shared collaboration leads to evolution. If you are over the age of say, 40, the second - and I mean the second you hear the term "love connection" you more than likely conjure up an image of Chuck Woolery sitting on a couch saying phrases like "we'll be back in two and two."
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Lead] 10 Marketing Terms You Need To Know – Pt. 1
    It organizes and automates the insight-focused capabilities from your CRM, lead management system, web analytics platform, and other campaign systems to create a smooth streamline across all channels. Customer-Centric: revolving your marketing efforts around the customer, rather than sales, leads, or SEO values. The online world is full of industry jargon, and as marketers, it’s expected of us to know what every term, acronym and buzzword related to our industry means.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Lead] Inbound Marketing, The Uber List for Outbound Marketers
    These are inbound leads. Inbound leads come from whitepaper downloads, free trials, blog subscriptions, you name it. From the surface, it sounds like the best lead you'll ever get. Inbound Leads = Über List = Outbound Success Outbound marketers should embrace all this and consider the leads coming from inbound marketing efforts as the Über List. Granted, some leads may just be tire kickers or even competitors. Use lead scoring.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 17, 2010
    [Lead] ActiveConversion Product Review: Demand Gen Intelligence
    ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. You're able to see your active leads, broken down by active companies, active prospects, and qualified leads. The dashboard gives you visibility into seeing which of your leads is actually showing genuine interest.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 30, 2016
    [Lead] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    I’m clicking into referral sources to see where our traffic is coming from, analyzing why certain article titles seem to lead to more newsletter subscriptions than others, and reviewing the quality of the leads that come into our database. But seriously, Handley is one of the industry’s leading voices on tone of voice. As managing editor of the Content Standard, I’m in Google Analytics and Skyword’s Platform Analytics pretty much all day.
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