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  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 14, 2013
    [Lead] Is Culture The Key To Success In The Future Of Marketing?
    Another part is to develop processes that almost inevitably lead to great content instead of just lots of content. Thanks so much for continuing to follow our Future of Marketing series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [Lead] What’s Your ROI?
    Deals, leads, conversion rates, inquiries, visitors, NPV, LTV, conversations? In the short-term, you can get through this issue by showing marketing-driven growth in the number of visitors, inquiries, leads and pipeline. This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Director of Marketing for SAP.
  • TONY ZAMBITO  |  MONDAY, MARCH 6, 2017
    [Lead] New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
    The following is a video featuring George Westerman of MIT Sloan discussing the importance of effective leadership and vision when leading an organization through digital transformation. Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2011
    [Lead] Happiness, joy and big fat Klout scores
    If you KNOW why you are on your path, then you also have internal guideposts to lead the way. Back in my 20s I was full of energy and ambition. “Piss and vinegar&# we used to say. I was aiming for the next rung on the corporate ladder, getting my MBA, raising a family … and I always seemed tired and stressed. I had a very special and influential teacher when I was in grad school who was a living Yoda.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Lead] 4 Cool Little Things to Do With the New Twitter Profile [SlideShare]
    If you''re not sure which tweets to choose, check out your analytics to see which links are driving the most traffic and/or leads on your website, or just scroll through your profile to see which tweets are already getting the most engagement -- it''ll be easy to spot them, since the new layout make highly engaged tweets automatically appear larger on your profile.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Lead] Five habits of highly-effective entrepreneurs
    While genetics might play a role in setting people up to succeed, it’s clear that there are many other, controllable factors that can lead you down the path of success. Initiative and drive are what lead these entrepreneurs to start their companies. Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.”
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 28, 2013
    [Lead] DMA 2013: Top Takeaways for B2B Marketers #DMA13
    For B2B marketers, this means ensuring a phone number is visible and can be clicked from a mobile device, lead forms aren’t asking for loads of information, and, most importantly, the site can be accessed and read from a smartphone. As B2B marketers, we must understand what all the data means, identify trends, and factor in our small data (web analytics, lead data, etc) to help inform our decisions. Social for Lead Generation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Lead] 20+ Amazing Examples Of Content I Wish We Created
    Is Innovation Leading to a New Age of Productivity in the U.S.? ~ I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Why Your Keyword Strategy Is Incomplete Without User Intent
    I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. And by fulfilling these needs, an increase in clickthrough rates, traffic, conversion rates, leads, and sales is sure to follow. Keyword research has long been heralded as a pillar of a proper SEO strategy.
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Lead] How to Make Your B2B Content More Lovable: 9 Tips to Try
    I'd argue that Invision has one of the leading design B2B blogs in the industry. For example, advanced and powerful webinars are an explosive source of producing high-value content with the extra advantage of generating direct leads. One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness. Thankfully, I’m seeing the trend grow.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 31, 2011
    [Lead] Marketing For The Small Business: How To Get Started
    But if you’re wondering where to focus your efforts to get marketing results for your small business such as leads or brand awareness, then this article might be for you. Tactics to look at next include paid search, email, newsletters, webcasts, articles, banner ads and even pay-per-lead programs. I’ve recently spoken to a number of small business owners about how to get started in marketing.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 15, 2013
    [Lead] 7 Rules to Live By for Creating Legendary Webinars
    In my experience, webinars have become a more and more powerful lead qualifier. You are likely targeting leads that have never heard of you before, so while many potential attendees won’t yet be interested in learning about your company, they will probably be interested in learning about something to ease a pain point—in this case, how to cut spend. Configure your marketing automation solution to alert sales to any leads that get qualified during the webinar (i.e.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2016
    [Lead] What marketing skills do you need for career success today?
    Unilever CMO Keith Weed claims there is a “ lost generation ” of marketers in their 30s and 40s who are unprepared to lead digital brands and are faking their way through. By Mark Schaefer. There has been nothing short of an intense debate about the marketing skills needed for career success today. Gurus like Gary Vaynerchuk have decried college educations, claiming they are a waste of time and money.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Lead] Social media strategy leaders: Kerry Gallagher
    It took some time to figure out where my career path would lead. Our leadership understands the importance of our internal social team to take lead on strategy. My team leads Citizens’ social community management efforts. Leading this work was a huge opportunity for me to build a team and help advance our capabilities—our work on social is more personal, more engaging now, and our team is doing really cool things. Introduction to the Interview.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Lead] Marketing Agency Leaders Discuss: The New Agency Model for Success
    Meanwhile, marketers are busy sifting through massive volumes of data to gain insights about their audiences; lead generation has become a science; and budgets are shrinking while competition gets more intense. Leading marketers at some of the world’s most respected marketing agencies are in agreement about the massive shifts happening in the agency landscape today.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Lead] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    LinkedIn leads all social networks with 97% of enterprises claiming they have an account on this specific social media platform. It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 22, 2012
    [Lead] Sales Leadership: Nine Minutes on Monday
    Ken’s latest book is : Leading High Performance Sales Teams! Nine Minutes on Monday. The Quick and Easy Way to Go from Manager to leader. By James Robbins. McGraw Hill. My speaking and sales leadership consulting practice causes me to work with many individuals that are experiencing situations of stress that include either learning to manage a sales team for the first time or their organizations are not performing at optimal levels.
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Lead] Blogging Metrics: How to Find and Apply Actionable Intelligence
    Leading Marketing Metrics firm McKinsey recently revealed two astonishing truths in Forbes: The total amount of available data increases 40% each year. If you’re using blogging metrics to acquire leads or new customer acquisition, examination of your conversion rate, the total number of website visitors who provide you with their contact information, is crucial. The more professional you can make your content marketing, the better your chances of winning leads.
  • HINGE MARKETING  |  MONDAY, JANUARY 11, 2016
    [Lead] 5 Professional Services Marketing Trends to Watch in 2016
    Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace. It is the leading marketing program for delivering greater visibility, growth, and profits. There is a new number on the calendar—2016. That means it is time to prognosticate about the trends for the next twelve months. I am ready to do just that.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Lead] 17 Stats You Should Know About Visual Content Marketing in 2015
    As you will learn, this year’s data reveals that marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results. Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior.
  • LEANDATA  |  THURSDAY, AUGUST 13, 2015
    [Lead] How to Choose Target Accounts
    ABM, the growing trend in the B2B sales space, isn’t about accumulating a vast number of leads. And if you pick the wrong ones, you’re going to be wasting your team’s time on leads that won’t amount to anything. Remember the old-fashioned arcade game where the goal was to knock over as many ducks as possible with a popgun? An endless row of identical ducks would parade along a mechanical track, one after another.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 21, 2015
    [Lead] From a Business Case to a Case for Change
    You might want to take the lead from this prominent group and improve your selling success: evolving from Traditional Business Case to making the Case for Change. Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 28, 2011
    [Lead] Five questions to help you choose your target market
    Will success lead you to adjacent markets (Geoffrey Moore’s “ bowling pin strategy “)? Ken Rosen is an important part of our {grow} community and a wonderful strategic thinker. Today he graciously offers this guest post on choosing the right target markets: A Sales and Marketing Credo: “If you want to sell to me, solve my pain. And if you want to talk about my pain, do it in my language.&# To market effectively, you need to talk to someone.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Lead] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    The company has a community of more than 65 million users who using their app to eat better, track activities, and lead a more fit, healthy lifestyle. Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Personally, I have at least 100 apps (five full screens) on my iPhone.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Lead] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    But with just a little know-how, these common slip-ups can be avoided, and then these marketers can be on their merry way to building relationships with their leads and customers on social media. Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Lead] 29 Ways to Collect Email Addresses for Your Business
    Create a Twitter lead generation card to advertise and gain sign ups for your email newsletter. Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or Or better yet, include a sign up form in the main navigation bar).
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Lead] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Demand Gen / Lead Gen. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Michael Brenner and his team hold nothing back, revealing actionable strategies you can use to drive more traffic across the B2B buyer journey, convert readers into leads and close more business. The Wistia blog leads by example. Over 2.5
  • WRITTENT  |  THURSDAY, MAY 23, 2013
    [Lead] 10 Great Advantages of Outsourcing Content Creation
    Outsourcing content creation helps you get more traffic, more engaged readers, and more leads. use calls to action and other techniques to convert visitors to leads. If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Lead] Top Blogging Statistics: 45 Reasons to Blog
    7) B2B marketers who use blogs generate 67% more leads than those that do not. 18) Small businesses that blog get 126% more lead growth than small businesses that do not blog. Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ?
  • WRITTENT  |  FRIDAY, MAY 24, 2013
    [Lead] 20 New Ways to Use Content Marketing That You Haven’t Tried Yet
    Your content marketing efforts have to lead to success, and you might need several tools to measure and track the effect you have in search engines. Turn Prospects Into Leads with Killer Social Content. Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention. And content does not lose its value when your lead turns into your customer – you can add to their loyalty and trust e-mailing useful information on a weekly basis!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Lead] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    One leading travel brand worked with Maxymiser , a website and app optimization solution, on an email campaign designed to bring users to the site by converting email prospects with a featured destination that best reflected their preferences (either collected or expressed.) Author: Becky Hirsch Do you hear that? It’s getting louder. It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance.
  • LEANDATA  |  MONDAY, APRIL 11, 2016
    [Lead] The Expanding Role of the Humble SDR
    This should be done by an SDR who is on the front line and understands how to work accounts, convert leads into contacts and then organize the campaigns.”. As account-based sales becomes the standard, the SDR will be elevated because they will no longer be blindly looking for leads,” he said. They can have different titles. Sales Development Reps. Account Development Reps. Business Development Reps. Inside Sales Reps. Marketing Development Reps.
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Lead] B2B Social Media - What to Look For Before You Leap
    Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships. Social media is here to stay. And not just for business to consumer sales -- social media is playing a larger role in the B2B decision-making process for high-cost, long sales cycle purchases that involve many stakeholders.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Lead] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Your traffic doesn’t spike like you’d hoped, you generate fewer qualified leads than you’d projected, and your sales figures miss their targets. But most often it’s the process itself, as decentralized decision making often leads to questions about next steps, achieving consensus, and finalizing an outcome. That difference in perspective leads to a massive disconnect between the experience a vendor wants and the one the buying team expects.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 18, 2017
    [Lead] 4 ways to leverage email marketing with PPC
    If SEO and email marketing are already a developed part of your marketing campaign, PPC (pay-per-click) can be another useful tool to help grow both your conversions and your leads. While we can use email marketing to increase leads in a variety of ways, PPC advertising offers a great way to test out the elements of your marketing emails, like landing pages or possible subject lines, before using them in a mass email.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Lead] Your website must adapt based on data
    The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 21, 2013
    [Lead] 3 Simple Mistakes You Might Be Making with Your Homepage
    By understanding where they come from (referrer), what keywords they searched that lead them to your site, what pages and content they viewed while they were there, and how much time they spent; can provide you a wealth of knowledge that you can use to make changes or test particular elements of your site. But you may want to rethink it, because doing a simple test can result in big learnings that can lead to even bigger results for your business.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Lead] 8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
    When you''re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. And even if you find some viable leads on those lists, you can suffer some real short- and long-term issues with purchased or rented lists. Also, you need to take into account that, again, bad data could lead to inaccurate personalization.
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    [Lead] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Generate leads. Generate leads. Again leveraging the integration between Marketo and the website, if the reader is already a known lead, they are simply presented with a download button. Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We started writing it in 2006 ( here’s the first post ) and have since published more than 950 articles.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 9, 2014
    [Lead] How Does B2B Marketing Compare to B2C?
    While the list is too long to go into here, good examples include a surviving a zombie attack campaign by SunGard , the Healthy Workplace Project by Kimberly-Clark (which is an awesome example of a company that is doing B2B AND B2C correctly), and American Express’ Open Forum , which is a content curation platform that has made an awesome impact for professionals looking to learn more from leading business leaders.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Lead] How to Become the Best Blogger in Your Niche
    In addition, HubSpot discovered that bloggers with higher output had better lead generation results: So consistency leads to accumulation of content, and the more content you have, the more results you’ll get. Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” ” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Lead] The 10 Best Corporate Blogs in the World
    They are leading the way in social media marketing but the unexpected aspect of their blog is that it only tangentially has anything to do with coffee. My reaction to most company blogs: “Blah, Blah and Double Blah!&#. I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.
  • KEO MARKETING  |  TUESDAY, JULY 12, 2016
    [Lead] Keep it Simple When Designing a Website
    Design in two calls-to-action on that page in order to lead the visitor toward the ultimate goal of conversion; whether that is downloading a white paper, signing up for a newsletter, or buying a product. This will give you an idea of the types of visuals, content and calls-to-action that are needed to lead them forward to conversion. Here is an internet truth: a typical visitor to your website will not read the entire contents of your web pages.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 15, 2015
    [Lead] 5 Ways to Transform Your Blog Content With Polls & Quizzes
    Here’s how introducing a poll or quiz into your blog post can create the most delicious experience for leads: 1. Just as with any form of communication, the more ways you can find to connect, the greater the trust that develops between you and your leads. Data from polls and quizzes makes it easy to refine your understanding of potential leads. Just as bread is a staple of your kitchen, blog content is a staple of the content marketing world.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Book Review: Tales From a Veteran Blogger
    Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. He introduces the concept of “progressive disclosure” as an alternative to the traditional Big Bang product announcement, with the idea being to use social media to build awareness and buzz leading up to the communication of the news.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Lead] You have a new match! Online dating tips for the B2B inbound marketer
    Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. But by ensuring that you stand out, your strategy is focused, and that you’re learning from your experiences, there’s no reason that you can’t be crushing lobster claws with the love of your life, or converting hot business leads into sales, all through 2015. Back on the market or going to market? Hot tips from Earnest!
  • TYPE A COMMUNICATIONS  |  WEDNESDAY, JULY 16, 2014
    [Lead] B2B Content Marketing Execution: We’re Not as Mature as We Think
    Part of the reason that B2B is still in the early stages of sophisticated execution is because they don’t have a clear understanding of how to connect the dots and create back-and-forth conversations that lead prospects (they’re not customers yet…) through their decision-making journey. July 16, 2014.
  • HUBSPOT  |  SUNDAY, APRIL 14, 2013
    [Lead] Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
    Any savvy inbound marketer knows how critical landing pages are to lead generation. So to help you build good looking and high-converting landing pages, we''ve compiled 79 free landing page templates that you can customize and use to start collecting leads right from within the HubSpot trial. Allowing users to purchase items without ever leaving their Twitter streams opens up the potential to convert tons of leads into customers without additional landing pages or steps.
  • MODERN MARKETING  |  TUESDAY, APRIL 4, 2017
    [Lead] 10 Ways CMOs Can Help Grow Their Companies
    Download The Data Driven CMO to see how leading CMOs skillfully decipher, understand, and leverage the abundance of available data to engage with customers. Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money. Yes I know, easier said than done.
  • HG DATA  |  WEDNESDAY, AUGUST 31, 2016
    [Lead] Account-Based Marketing is Good, But Third-Party Data Makes it Great
    Generating more leads (quantity, not quality) by using a list-based, territory-driven approach was thought to yield the most revenue. Don Draper and team solved their knowledge deficiency with good old-fashioned lead nurturing: a great steak, a compelling story, and plenty of hard liquor. Most ignore calls-to-action, and, according to Salesforce and MillerPierce , half of all marketing-generated leads are not pursued. And identifying high-quality leads is just the beginning.
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Lead] Integrated: Modern Marketing’s Latest Buzzword
    If you are responsible for driving leads to a sales team, your take on integrated marketing might be more internally focused. You would probably focus on how you segment, score and qualify (or disqualify); how you seamlessly pass leads (and all of the data and insights you’ve learned along the way) to your sales team; and how you track and measure outcomes so you can optimize the process.
  • WRITTENT  |  FRIDAY, OCTOBER 11, 2013
    [Lead] 7 Ways to Find Epic Blog Writers for Your Site
    If you keep track of the current marketing trends, you’ve already made a decision to produce engaging and useful content to attract new leads and boost your sales. Advantages you’ll get: Being aware of your audience and their content needs, those blog writers will not only create great content, but also lead your readers into conversations and sharing their ideas.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 11, 2015
    [Lead] 5 Best Paid Distribution Methods And When to Use Them
    Multiple ad solutions, including inMail, banner ads, Showcase pages and new Lead Accelerator for ROI tracking. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Lead] Create More Personalized Publishing Newsletters
    This leads to a decrease in engagement quickly, and sometimes it’s hard to get readers back on track. If your emails are being used for lead generation, it doesn’t make sense to not understand how your email “numbers” are affecting your sales “numbers”. This gives you a more accurate account of what leads, sales and on-site activity those emails are generating.
  • SALESFUSION  |  WEDNESDAY, MAY 11, 2016
    [Lead] Study Finds Marketing Automation Platforms (MAP) Improve Sales and Marketing Alignment
    Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers. It’s All About Leads. While there are a number of reasons indicated that companies choose marketing automation, leads are top of mind with more than two-thirds of respondents stating that the ability to nurture leads is the number one reason to invest in a MAP.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Lead] Convert Facebook Likes into Sales with These 4 Simple Steps
    But is all of that engagement leading to increased sales? You may find, however, that those posts are getting far more attention than the ones that will lead them back to your site. Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. By following this advice , you’ve hopefully seen the number of people reading and engaging with your posts steadily increase. Success!
  • MODERN MARKETING  |  TUESDAY, MAY 24, 2011
    [Lead] 16 Experts Answer, “What makes a great infographic?”
    Too many infographics now are too darned big: more focus on “embedability&# might lead infographic-makers to atomize the content into smaller chunks. They can oftentimes contain a lot of data that leads you to several conclusions, not just where the headline directs you. by Joe Chernov | Tweet this Since agreeing to speak about infographics at Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind.
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Lead] Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
    Content creators everywhere are finding ways to create and share infographics to help increase their reach and generate leads. Pinterest can directly lead to sales because users can be redirected to a business' website by clicking on the image -- right to, say, a product page? ;-) But now Facebook has its 'Collections' feature in beta, as mentioned earlier in this post. Visual content has become one of the most desirable types of content -- because it's so darn easy to consume.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Lead] 5 Key Digital Marketing Hires Every Publisher Needs to Make
    Create dynamic static and smart lists used in various marketing automation campaigns that go beyond simple email blasts such as product alerts and newsletters, to tailored emails that reflect a lead’s behaviors and preferences, synced in time with where the lead is within their buying journey. Publishers should be natural leaders in content marketing. Providing high quality, authoritative content is already your stock in trade.
  • MODERN MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Lead] How to Beat the S&P 500
    This includes not only the active sales pipeline, but the raw responses and leads that will eventually translate into revenue. Fast-growing companies need to closely track the rate at which leads are moving through the revenue cycle and converting to closed deals. by Jim Williams | Tweet this You probably read the same headlines as me. Customer Confidence Rocked.” Businesses Posting Big Losses.” Markets Sluggish.”.
  • SNAPAPP  |  TUESDAY, NOVEMBER 3, 2015
    [Lead] SnapApp Raises $12M Series A to Help B2B Marketers Create Interactive Content
    Boston, MA – November 3, 2015 — SnapApp, the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, has received $12 million in Series A funding from Providence Equity Partners. SnapApp’s partnerships and integrations with leading players in the MarTech stack, including Oracle, Salesforce, Marketo, HubSpot, and more, enables marketers to create experiences and content that drives more revenue, faster. FOR IMMEDIATE RELEASE.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Lead] Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time
    But did you know it actually leads to increased heart rate and stress levels? According to a 2016 Ericsson Mobility study , single website loading delays lead to a 38% increase in heart rate, on average. Buttons that are difficult to interact with on a small screen could lead to a frustrating user experience.). When is the last time you visited a website on your smartphone and had to wait for the page to load?
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Our High-Performance Website program is designed to give your firm every advantage in the marketplace—from spelling out your value proposition to generating a steady stream of qualified leads. Perhaps you’ve just launched your new website or are looking for ways to better leverage your current site.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Lead] The Pros and Cons of Form-Free Content (And Which to Choose)
    Better SEO: Typically, marketers don't search engine optimize gated content, since the goal is visitor-to-lead conversion, not SEO ranking. Lower Quality Leads: You might be getting more, raw leads by keeping your content ungated -- that outcome is business-specific. But you're more likely to get qualified leads through gated content. But because of that, you know the lead is truly interested in your company's content.
  • SNAPAPP  |  THURSDAY, NOVEMBER 3, 2016
    [Lead] Where to Place Interactive Elements in Your Marketing Videos
    Bonus tip : Ask a sales qualifying question at some point to help establish lead quality. By adding interactive layers on top of this video for the three bullet points – Segment leads, Nurture leads, Score leads – Brightcove could have callout boxes that link to a related article or video for each bullet. A very powerful attribute of adding interactive layers to your marketing videos is the positioning of a lead form anywhere you want.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [Lead] Start an Expert Ebook with an Outline: 11 Steps
    This leads to the marketing phase and should be strategically planned out.). 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 6, 2013
    [Lead] B2B Tradeshow Marketing: No Booth, No Problem
    They did manage to get a partial booth space with a partner, and in the end they got 30 leads and talked to hundreds of prospects. If you decided late in the game that you must attend a sold-out trade show, there’s still hope. You can create a presence without exhibiting in a booth. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. An article in B2B Magazine, No booth? No problem.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Lead] How Google+ Is Changing the Web, Even Though No One Wants It To
    It's taken a HUGE lead in market share for search. Through all of your inbound marketing channels, you have many methods available to gather data about your industry, leads, and customers -- from website analytics to customer relationship management software. Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit.
  • MARKETING ACTION  |  FRIDAY, MAY 24, 2013
    [Lead] Email Tips From Barney Stinson
    These objectives can range from a number of leads you want to actively respond to your marketing, to a percentage of leads you want to follow through with. Lead generation—“leads” to sales. Metrics can be clicks and leads. Demand generation—sales-qualified leads. Metrics can be opportunities and leads. So, how is email marketing like a blind date?
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Lead] Taking the Next Step: How to Prioritize Your Marketing Initiatives
    Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace. It is the leading marketing program for delivering greater visibility, growth, and profits.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Lead] The Mathematics of Revenue Cycle Strategy
    It is all working, the leads are coming in and moving through the lifecycle and you have visibility. Number of leads in Engaged status = A. Many of your marketing activities will touch these people including email blasts, webinars, and lead nurturing for example. The more names in Engaged status the more interactions, marketing qualified leads, and deals won. Author: Rajiv Kapoor Change of focus.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, DECEMBER 15, 2010
    [Lead] Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
    I am humbled and proud that the InTouch B2B Lead Generation Blog has a leaf on The Blog Tree, as do the blogs of our sister companies, Marketing Sherpa and MarketingExperiments. If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Lead] 4 Helpful Tools for Identifying the Right Keywords
    This tracking feature allows you to see which keywords are actually driving traffic and leads, and to continue optimizing your keywords over time based on this information. The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Lead] Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit
    By the end of the day we had ticked all the boxes and I gained a lot of valuable insights that consistently came through from discussions with CMOs from leading global brands. Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now, this event marked the official launch of The CMO Club in Europe. The Summit was pretty remarkable in many ways and was no ordinary European event.
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Lead] 3 Mistakes Ecommerce Merchants Make With Mobile Commerce
    These mistakes could lead to mcommerce failure. With mobile shopping accounting for more than 50% of online purchases , it’s obvious that mobile commerce is huge—and it’s getting bigger. The use of mobile devices for online purchases is growing faster than ecommerce did. For that reason, many make mistakes or have erroneous beliefs about mobile commerce. Maybe you don’t even know you’re making a mistake. There is time to fix the problems, but first you have to know what those problems are.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 29, 2013
    [Lead] What Every B2B Marketer Should be Doing Online in 2013
    And XYZ Solutions happens to get some leads. If your customers don’t use it, you may rank well in the search engines for it, but you won’t get any more leads. In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. You say you did that in 2012?
  • SALESFUSION  |  THURSDAY, DECEMBER 19, 2013
    [Lead] What Holiday Shopping Taught Me About Email Marketing
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post What Holiday Shopping Taught Me About Email Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MODERN MARKETING  |  MONDAY, NOVEMBER 28, 2011
    [Lead] 4 Reasons to Use StumbleUpon for Your B2B Content
    Relevant new leads. by Andrew Moravick | Tweet this Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend of family member share it with you, or did you, by some stroke of luck, just happen upon it? Finding good content online occurs much the same way – search engines are the direct lines to what you’re looking for, social channels are your friendly recommendations, but what about the chance discovery?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 18, 2013
    [Lead] 3 Tips for Long-Term Business Growth
    I’ve been leading and running VerticalResponse , for the last 12 years, and even though I recently sold it , you’ll still find me in the trenches ensuring we stay on target for exceeding both our customers’ and our shareholders’ expectations. Even though I’ve always believed in leading from the weeds , by hiring talented, smart and capable people throughout the company, it enabled me to concentrate on future.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 14, 2015
    [Lead] B2B Data-Driven Marketing: What You Need to Know Today
    Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about data is a chore—or a bore. Even with the data on hand, many marketers are unsure of what to do with it.
  • MODERN MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Lead] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    If everyone notices that one discipline is a bottleneck in the customer journey - choking off leads and conversions - there’ll be huge pressure on that discipline to resolve matters. Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The “barriers” between disciplines could be breached with a few steps down the corridor. No more.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Lead] Managing Marketing Content Across the Customer Life Cycle
    Initial triggers that lead to first contact . Steps and experiences leading up to their purchase (the RFP, reference calls, pilots, etc.) . Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 24, 2013
    [Lead] 7 Steps to Improve Collaboration at Work
    Whether everyone in your company works from the same office or you’re part of a virtual team, engaging with others who have complementary perspectives can lead to increased productivity. Offering brutally honest feedback ( as exemplified by Pixar’s animation studio ) and making revisions based on that feedback could lead to tremendous improvement. “In
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Lead] Marketing Automation Systems are on the Rise
    Nurturing a lead into a customer is a gradual process. Automation systems can also remind professionals when it’s time to check in with a client, follow up with a prospect or search for new leads. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation.
  • HUBSPOT  |  SUNDAY, FEBRUARY 14, 2016
    [Lead] How to Craft a Standout Online Portfolio: 7 Tips & Tools
    While you could get away with providing the basics such as a telephone number and email address, it’s better to employ some inbound strategies, such as offering a subscription sign-up, buttons to follow you on social media channels, and contact and lead capture forms. Leadin is a free tool you can use with any CMS that helps website owners capture leads and contacts for future marketing follow-up and analyze how visitors are interacting with their website.
  • MARKETING ACTION  |  MONDAY, JUNE 22, 2015
    [Lead] SEO for Alternative Content Types, Part 4: Best Practices for Infographics
    In other words, the only way that anyone would ever get to it would be requesting a specific asset – say you have a lead form they have to fill out first, for example. If you still want to figure out how to use the PDF of a white paper or eBook or whatever it is as a lead generation device, another way you could do that is to create two versions.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Lead] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
    When combined, the result is a powerful machine that thrives by getting to know your best leads and customers inside and out, and marketing and selling to them on their terms. How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger. That's why HubSpot and Salesforce.com have been teaming up to emphasize the power of social enterprises using inbound marketing to create powerful sales and marketing machines.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Lead] 5 Webinar Mistakes to Avoid
    When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. Promoting your webinar isn’t just like any other lead generation program. “I think a lot of people miss the boat when they don’t use all the information they collect during a webinar to qualify leads,” says Britton.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Lead] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Is writer’s block keeping you up at night, and preventing your marketing campaigns from driving new leads and creating more revenue? Looks like they’re both getting a lot of interest, but content marketing has taken the lead in the last year or so. Chances are good, those topics will lead to more content ideas. Everyone likes to be seen as a thought leader, and their new perspectives on the data could lead to additional topics for future posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    [Lead] Five steps to create breakthrough actions toward “Everest Goals”
    Thoughts of leading, supporting worthy causes, developing organizations, and making a difference propelled me to think of public administration. By Shauna Chymboryk, {grow} Community Member. Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? One very effective way is to set and achieve what I call “Everest” goals.
  • SNAPAPP  |  WEDNESDAY, JULY 20, 2016
    [Lead] Key Takeaways from DGR’s Sales Enablement Tech Report
    If you were on the fence about whether sales enablement tech really makes an impact on lead generation and conversions, you might be surprised to learn that it does. Your content for sales enablement should be aimed at leads in different stages of the sales funnel. Your sales team needs content and materials they can share with high-, mid-, and low-level leads to deliver the right message at the right time. Sales Enablement: A Smart Way to Convert More Leads.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 9, 2012
    [Lead] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
    Real leads, pipeline and sales. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. Not only am I exhausted, but my wife and kids are happy to have me home for a while! I felt really fortunate to present at this year’s forum. So below you will see some of my top “tweeted notes,” a few other great moments and my slides from the event.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 30, 2014
    [Lead] How Email Marketing Helps Your Small Business [GUIDE]
    That leads to money in the cash register. Just like bumping into a friend on the street can lead to meeting up for drinks later, an email works the same way. If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. VerticalResponse is here to get you the answers you need. Like any smart business owner, you want to know the benefits of email marketing.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Lead] How to Improve Your Email Marketing With an Integrated Approach
    Study after study shows that email strategies that integrate social media lead to better results. According to Aberdeen Research, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51%. Using integrated marketing analytics ( like HubSpot's ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Lead] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    According to the survey, social marketing is in the lead (45%), followed closely by mobile (31%), the standby of email marketing (25%), and then creative and design (22%). Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing.
  • CAPTORA  |  THURSDAY, MARCH 3, 2016
    [Lead] Why Do Key Marketing Roles Keep Getting Filled by Non-Marketers?
    ” “Overall, what clients are looking for are candidates who demonstrate strong ideation skills around creative uses of technology,” says Creative Circle lead recruiter Lauren Ferrara. Conventional wisdom says that pursuing a career in marketing requires an MBA and a willingness to toil in the trenches for years before attaining any sort of real marketing juice.
  • MARKETING CRAFTMANSHIP  |  MONDAY, DECEMBER 30, 2013
    [Lead] Stop the Insanity. Fire Your PR Firm in 2014.
    Responses to Question #2 must provide clear direction regarding how it will support the firm’s sales and marketing strategy; how it will be used to drive leads; how it will initiate meaningful conversations with clients and prospects; and how it can be leveraged to gain other opportunities for targeted exposure. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.”
  • FATHOM  |  THURSDAY, OCTOBER 8, 2015
    [Lead] Top 5 Things That Excite Me The Most About Salesforce Lightning Experience
    Lead Workspace . In the classic Salesforce User Interface, a lead record was pretty basic – a place to store a name, commpany information, and activity records until it was time to convert and get to the good stuff. Now, lead records look more like opportunities, with their own clearly outlined path that is front and center visually, that shows users how to get the lead from curious to interested and ready for a sales cycle. Introduction .
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 31, 2013
    [Lead] How a Welcome Email Can Boost Your Business
    Parsons leads the marketing team at Palo Alto Software, an Oregon-based company. Customer interaction can lead to customer satisfaction, and that builds a business.” After a customer takes an action, such as purchasing something from your company, or signing up for your newsletter, it’s time to roll out the digital Welcome Wagon. A snappy and engaging welcome email thanks your new customer, and if done correctly, can keep that customer coming back for more.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Lead] The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
    It comes after you attract someone to your website, convert them to a lead, and eventually sell to them as a customer. Heck, it''s even a good lead generation tactic as well -- I''m not even a customer and I''m feeling delighted after watching it! Hey guys. It''s 3 p.m. East Coast time. And it''s Friday. let me guess what you''re doing. You might be hitting refresh on Facebook News Feed, even though you know its algorithm won''t resurface new content that quickly.
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