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  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Lead] 7 Ways to Get Better Results from Your B2B eNewsletter
    I hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter?
  • LEANDATA  |  MONDAY, JANUARY 4, 2016
    [Lead] How Demandbase Uses LeanData
    LeanData makes sure that leads coming into Demandbase always are routed to the correct sales representative. Getting leads to the proper home is especially important for Demandbase because the company focuses its efforts on a select group of target accounts that have been identified by the sales and marketing teams – a core principle of ABM. Account-Based Marketing has emerged as the smart strategy for companies to navigate the complex B2B sales journey.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 13, 2017
    [Lead] Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit
    ” B2B brands should also consider mixing things up with infographics, webinars, and case studies, which comprised the top three reported content types that lead to B2B decisions this past year. As SEO pro Chris Liversidge points out in his analysis of content lead SEO campaigns, thinking only from content perspective can cripple your SEO. It’s that wonderful, humbling time of year.
  • NUSPARK  |  MONDAY, NOVEMBER 1, 2010
    [Lead] Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics
    How do I gauge phone call leads vs. internet leads? * For most companies, the challenge of measuring online and offline media can be a daunting task. Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I measure social media from an ROI basis? * How does one channel affect another?
  • MODERN MARKETING  |  SUNDAY, JANUARY 29, 2012
    [Lead] Chart: How Many Streaming Videos Do We Watch?
    Not only is it way off in the top right hand-corner of a double-logarithmic scale graph, but it you click through and watch the motion of the bubbles, you will see that it has widened the lead substantially in the last two years. by Egan Cheung | Tweet this How much streaming video do we watch? Lots. I compiled some of Nielsen’s reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5 of the consistent top-10 sites.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Lead] Why Do Enterprises Struggle to Adopt Inbound?
    In this scenario, we often see senior management putting considerable pressure on marketers to bring in more leads primarily using worn-out tactics, like email newsletters. Impressive advertising budgets like these and the ability spend a ton of money on PPC campaigns, retargeting, and other contextual advertising technology brings a steady stream of leads through the door. From a sales perspective, it''s a matter of making sure you have a plan for your inbound leads.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Lead] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    so those treatments lead the customer in a profitable direction. Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status. But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Lead] 34 Compelling Content Marketing Stats and Facts
    Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects?
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Lead] 50+ Video Marketing Stats that Prove You’re Doing it Right
    The average cost per marketing-generated lead is 19% lower for companies that are using video – Aberdeen ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 11, 2012
    [Lead] OMG it’s HubSpot 3!
    Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management. The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In
  • OPENTOPIC  |  THURSDAY, MARCH 10, 2016
    [Lead] How to add a zero to your content marketing
    Let’s say your current content strategy is generating five leads and. Opentopic blog >> writemysite.co.uk ‘Add a zero’ marketing is an established term that can help ambitious brands take a larger share of their market. The principle is to ‘add a zero’ to the brand’s current performance (£100k into £1m, for example), and it has exciting applications to content marketing.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Lead] 7 Steps to Documenting a Content Marketing Strategy That Works
    Are you preparing to use content so your marketing team can generate leads and attract new customers? Set some benchmarks you want to hit concerning traffic to your website, leads generated, or opportunities created through content, and set up a plan for tracking this using anything from your own modest spreadsheets to a robust software package. I already know what you’re thinking.
  • HUBSPOT  |  FRIDAY, MAY 5, 2017
    [Lead] 20 of the Best Website Homepage Design Examples
    More importantly, CTAs turn your homepage into a sales or lead-generation engine, and not just brochure-wear. Following a simple headline ("Remember Everything"), the eye path then leads you to its call-to-action, "Sign Up For Free.". The top of the homepage, where websites normally showcase a ton of different sections and options to click through, only has one icon to click -- which leads you to a subscription page.
  • LEANDATA  |  THURSDAY, JANUARY 14, 2016
    [Lead] Safe and Secure with LeanData
    One of LeanData’s mottos is your sales and marketing leads never get lost. In addition to those safeguards, customers can choose how much access they want to allow LeanData to have in their lead-assignment process. But no logs containing your company’s lead information will be sent to LeanData. Your company data is precious. Nobody understands that better than LeanData.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 27, 2012
    [Lead] Search Marketing on the Cheap
    In this free 30-minute Biznology® Webinar, I show you the free tools and techniques that lead to success. Yesterday, I gave a Biznology Webinar called, “Search Marketing on the Cheap,” that covered the free tools and techniques available for search marketing. If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Lead] The Quest for the Perfect Headline
    There’s an overwhelming amount of content being published every day, and there’s not as big of a demand for the amount that’s published,” said Nathan Ellering, content marketing lead for CoSchedule, a social media technology company. CoSchedule’s algorithm, which culls data from over a million digital headlines, operates under a few key assumptions that are supposed to lead to more shareable content.
  • LEADSLOTH  |  MONDAY, AUGUST 16, 2010
    [Lead] 5 Questions That Will Double Your Email Response Rates
    Great lead nurturing content starts with great email copy. So I’ve created 5 questions to ask yourself when writing email copy. If you use these questions to optimize your emails, you’ll see a spectacular increase in response rates. Want to see more? Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. -
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Lead] 5 Simple Ways to Segment Your Social Media Audience
    "How can I get more leads from social media?". This means that you could set up a stream for each of your buyer personas, a stream for leads who are talking about your brand, or customers in a certain industry. This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Generally, it's followed by an explanation of the various social media tactics they have tried to address this concern.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 10, 2015
    [Lead] In Case You Missed It | eMagine’s Recent Site Launches
    For this leading cloud-based risk management software company, our team designed a simple, easy-to-use site with a custom tabbed template and Marketo landing page integrations. Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Now in 2015, we’re ecstatic to see it continue to grow larger and larger.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Lead] Maximizing Event Effectiveness 3 Ways
    It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. However, you still need to set objectives and goals for the event and measure diligently (number of leads, accelerating deals in pipeline, new partnerships or customer meetings). Fall is on its way and that means industry events season is about to start.
  • MODERN MARKETING  |  TUESDAY, MARCH 17, 2015
    [Lead] 3 Ways to Mine a Marketing Pot of Gold
    The use of “reciprocal” content, such as an ungated video with gated follow-up content, can provide lead scoring and interest qualification opportunities that can be strategically used to better prioritize outreach with people from your audience most likely to respond.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Lead] 10 (More) Marketing Terms You Need To Know
    This refers to increasing your online sales by converting your current website visitors into leads or clients. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” To keep your own head from spinning, I have searched high and low for the terms that even the most qualified marketing expert has questioned.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Lead] How SMBs Use Social Media: 15 New Stats You Should Know
    11) 82% of SMBs in "hyper growth" (significant increase in revenue YoY) say that social media is effective for generating leads. Small- and medium-sized businesses are growing rapidly, contributing over $5.5 trillion in annual revenue to our economy last year. As business grows, so does the "how" of conducting business. In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Lead] Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
    Each team needs to work together to achieve company goals, and ABM brings marketers closer to Sales' thinking -- typically focused on accounts instead of leads. In a smaller addressable market, you can leverage ABM for your lead generation strategy, and lean on your online presence, content, and the influence you’ve built through inbound to close the deal. Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it.
  • MODERN MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Lead] Recapping 2014 in Content Marketing
    But, that leads me to the second observation. User generated content is performing at an obscene rate for turning leads into customers. We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! There were lots of content marketing specific events (led by Content Marketing World) and content is being talked about at every marketing event.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 21, 2013
    [Lead] InsideView and Microsoft Raise the Bar on CRM
    They will increase productivity in a myriad of customer-facing use cases: Sales and marketing professionals are able to produce more qualified leads, faster than ever before. An intelligent CRM provides a foundation for finding more leads, winning more deals, and growing the value of existing accounts. A dramatic change in B2B buyer behavior has redefined the needs of CRM users and the requirements of CRM systems in the last few years.
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 7, 2010
    [Lead] The Future of B2B Marketing: It's Social
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Lead] 5 Blogs With Comments You'll Actually Want to Read
    Check it out if: you want to be on the leading edge of marketing trends and get the inside scoop on how industry experts are reacting to and implementing them. lead to some interesting back and forth, including one comment which likens anyone wishing to protect their intellectual property to a whiny two-year old.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 21, 2015
    [Lead] How To Measure Performance Against Google’s Mobile Friendly Update
    And ideally, the quality of inbound leads from mobile versus desktop. Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results.
  • HUBSPOT  |  SUNDAY, NOVEMBER 15, 2015
    [Lead] Adaptable, Curious, Empathetic & More: 7 Traits of Valuable Teammates
    The first tenet, designing for people, is an important craft with best practices and established methods that will generally lead toward viable solutions for customers. Having empathy leads us down the path of great design, ideas that resonate, and experiences that matter. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The marketing and advertising industry is obsessed with shiny objects -- the shinier the better.
  • MARKETING INSIDER GROUP  |  SATURDAY, JUNE 11, 2016
    [Lead] The Story of Wooden Nickel Shorts, a Parody Group with Takedowns of Google, Twilight & More
    The goal is to profile people who create side projects that lead somewhere surprising. Slingshot episodes are an every-other-week miniseries within the Unthinkable show. In this episode, Dan Milano shares the story of his sketch comedy channel Wooden Nickel Shorts. Listen and Subscribe Now: iTunes | SoundCloud | Stitcher Thank you to Rightside Shirts for supporting Unthinkable. […].
  • TONY ZAMBITO  |  MONDAY, MARCH 6, 2017
    [Lead] New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
    The following is a video featuring George Westerman of MIT Sloan discussing the importance of effective leadership and vision when leading an organization through digital transformation. Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products.
  • NUSPARK  |  WEDNESDAY, DECEMBER 14, 2016
    [Lead] How to deploy content properly within your account-based marketing program
    This means looping sales in on content, so they can understand and work with it when a primed prospect comes in as a lead. The potential synergy between account-based marketing programs and content marketing offers enough potential to make any informed, savvy marketer excited, but many find the details of implementation a hurdle too high to overcome.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [Lead] Nine Expert Marketing Strategy Guides
    But such personas often aren’t created effectively or completely; Jennifer Bourn here explains how to do it right, and how doing it right leads to higher growth, easier sales cycles, and higher profitability. January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. Who are (really) your best customers? Why do they (really) buy from you?
  • AMPLIFINITY  |  TUESDAY, DECEMBER 22, 2015
    [Lead] What referral features spark your salespeople’s selling power? Part 3
    We want to be able to have our CRM integrate easily to quickly see referral leads and follow up with them,” said Sarah. Easily see and prioritize referral leads – Sales teams need to be able to attribute high-quality leads in Salesforce or other CRMs to a specific referral program in order to nurture and build their advocacy base. Own your customer’s referrals – As the saying goes, rules are meant to be broken, and lead assignment rules are no exception.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 11, 2016
    [Lead] Why Your Marketing Automation Company Should Play Well With Others
    As a company who listens to it’s users, Lead Liaison prides itself on being flexible and adapting to current and relevant needs. The post Why Your Marketing Automation Company Should Play Well With Others appeared first on Lead Liaison. When you’re a kid, adults constantly remind you that it’s important that you play well with others. That lesson is important on into adulthood – people don’t like someone who is difficult to work with.
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Lead] Age Is Just a Number: How to Be a Leader at Any Stage of Your Career
    If you think you can lead, then all you need to do is prove it. In the past, my inexperience has occasionally lead me to judge my peers harshly because they didn’t have what I call ‘B-HAGs’ (Big, Hairy, Audacious Goals). I have a confession to make: I used to be embarrassed by my age. And I don't mean I was a little bit embarrassed. I'm talking a gut-wrenching level of embarrassment to the point where I would either lie about my age or deny the person a response.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Lead] How to Design Content Remarketing Campaigns That Actually Work
    But they may not fill out a form and become a lead right then and there. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. At INBOUND14 this year, I presented a session called "How to Win Friends, Influence People (and Double Your Leads) with Content Remarketing" -- and I wanted to share it here with you here, as well.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Lead] The Easiest Ways to Measure Marketing ROI
    When there’s a clear number to work backward from, it’s easier to reverse-engineer the sales funnel and see the path of leads toward revenue as a clear number, rather a fingers-crossed gamble. To pump a little extra juice into marketing efforts and increase leads, try a few other demand generation tactics. Seeing the patterns of positive impact within the customer journey helps eliminate ineffective pathways to leads. Every business is on a quest to measure marketing ROI.
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Lead] Top 10 Tips for Better Email Templates
    lead nurturing) or when you want to segment emails by product line or target audience. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. But one other element plays a key role even before you write one word of copy: the design template.
  • INFLUITIVE B2B  |  FRIDAY, MAY 15, 2015
    [Lead] Start Showing ROI For Your B2B Community In 4 Easy Steps
    With integration from your marketing automation system, as well your customer relationship management system (CRM), you can track actions such as clicks and downloads back to leads, conversions, and even sales. How communities can qualify leads, accelerate revenue opportunities, or engage customers.
  • HUBSPOT  |  FRIDAY, MAY 10, 2013
    [Lead] A Chat With a Marketer Who Has to Fight for His Budget
    My day-to-day includes a few core concepts which consist of PR, content , co-marketing, lead gen, marketing partnerships, working across the sales, product, and customer success teams and anything else that comes up along the way. Dan: Well let me put it this way -- I''ve historically worked on both the client and agency side leading marketing efforts and have had annual budgets in the tens of millions, millions, hundreds of thousands, and so on.
  • THE FORWARD OBSERVER  |  SATURDAY, JUNE 23, 2012
    [Lead] What B2B Marketers can Learn About Blogging From the U.S. Army
    Artillery B2B Marketing Blog > The Forward Observer B2B companies that blog effectively can increase awareness, preference and credibility, as well as generate and nurture leads all the way down the sales funnel. The U.S. Army's blogging program, in support of its recruiting efforts, was discussed in an interview conducted by Michael Stelzner from Social Media Examiner.
  • SCRIBBLELIVE  |  TUESDAY, OCTOBER 18, 2016
    [Lead] What Working at an Apple Store Taught Me About Good Event Marketing
    Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments.
  • MARKETING ACTION  |  MONDAY, DECEMBER 1, 2014
    [Lead] Advocacy Marketing Part 2: Building Your Plan in 5 Steps
    And if you can identify and strategically (and authentically) engage your advocates, you can leapfrog your current success metrics and milestones, including increasing demand, traffic, qualified leads, sales (both quantity and transaction size) and, by extension, revenue. Lower lead acquisition costs. Engaging your advocates is just like engaging your prospects and leads: you use campaigns. Number of advocate-referred leads. Conversion rate of advocate-referred leads.
  • MODERN MARKETING  |  MONDAY, JUNE 30, 2014
    [Lead] 4 Ways to Manage Change Management For Successful Demand Generation
    As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand? by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? and marketing automation.
  • ACT-ON  |  MONDAY, OCTOBER 3, 2016
    [Lead] What You Get When You Buy Technology
    Use case: Let’s say you want to move from an email marketing program to a marketing automation system, in order to be able to do a new process: lead nurturing. Lead scoring. Automated transfer of qualified leads to CRM. “Nobody ever got fired for buying IBM.”. This phrase is a classic stroke of marketing genius, leveraging anxiety – fear, uncertainty and doubt (FUD) – to create a powerful emotion in the buyer.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 22, 2013
    [Lead] What Costs More Than CRM?
    I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2 million worth of business. That’s a pretty hefty chunk of change for any business and, for some companies, that might put them out of business. The company in question had no CRM system in place. They had decided it was too expensive and allocated a great deal of their budget to purchasing new machinery. (I’m
  • BIZIBLE  |  WEDNESDAY, APRIL 20, 2016
    [Lead] Optimize Account Based Marketing for Revenue with Latest Bizible Release
    With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts. No matter where you look, account-based marketing (ABM) is the hottest topic for B2B marketers in 2016. As with many new methodologies, embracing the concept is often the first step, but proper implementation can bring its own challenges.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 4, 2015
    [Lead] Social Media: Deciphering Network Personas For Your B2B [Webinar]
    Webinar topics include: • Explanation of Each Network’s Role In Your B2B Strategy. • B2B Statistics on the Social Media Leading Players. • A Sample Marketing Plan Utilizing Each Network. When it comes to social media most marketers admittedly lack a cohesive strategy. With literally hundreds of options to leverage social channels, a clearly defined strategy is critical.
  • MODERN MARKETING  |  MONDAY, OCTOBER 30, 2017
    [Lead] The Hyper-Personalization of Content Marketing
    The more complex, yet more interesting approach is to combine all sorts of behavioral data and to use lead scoring in order to determine the right campaign stage. Basically at every occasion when you are processing data and the outcome is a PDF, image, or printed document that you would like to deliver instantly to a lead or contact, personalization can be implemented. Personalized marketing is more relevant, more targeted, and better perceived.
  • VIDYARD  |  FRIDAY, AUGUST 11, 2017
    [Lead] What’s the Secret Formula for Creating a Great Video?
    Maury Rogow, CEO and executive producer at leading video production company Rip Media Group , shares with us the key formula they use to create great video. The secret formula in creating a great video? It all starts with your story. Data strays and story stays in people’s memory. A lot of companies think all they need is data points, but really, what they need to have is an emotional touch with somebody’s heart.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Lead] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    For these products and for this type of customer, the free trial is the perfect way to generate leads and close business. These sites are slick, well-oiled lead generation machines that invite the visitor to 'Get Started' (in other words, take a free trial) at every opportunity. You need to play a longer game with these prospects, which leads us on to point three…. Takeaway: Use email to lead people towards your free trial AND to keep them engaged once they sign up.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] Looking for Higher Marketing ROI? Engage Your Customers
    This makes it difficult to coordinate efforts, and (more importantly) to take all of a customer’s behaviors into account across every channel – leading to disconnected, often irrelevant, marketing. Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Lead] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. Those are the posts that generate links over time, organic search visits over time, and leads over time. You''ve seen the data -- you know that if you publish more, you''ll start to see more and more results. But not all blog posts are created equal.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Lead] How to Harness the Power of Data to Elevate Your Content
    Here’s where data-driven content comes in: it’s the rationale that makes people, particularly potential prospects and leads, sit up and pay attention. For example, as the lead-in to a speaking engagement on the rise of mobile marketing, I started with the stat that there are more mobile phones on the planet than toothbrushes. So rejoice in the change, and start getting down with data -- your leads and customers will thank you for it.
  • MARKETING ENVY  |  WEDNESDAY, NOVEMBER 15, 2017
    [Lead] The Holy Trinity: Inbound, PPC and Social Media Marketing
    There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the roost? However, done right, PPC for B2B can actually be used to support both your inbound and social marketing efforts: where inbound helps build a compelling content strategy; organic social media distributes the content to drive leads and PPC takes care of fast lead generation when time is short and budgets are available.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Lead] 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
    If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. If you can keep them there and push that conversion rate up by just a couple of percentage points - that's potentially a big increase in leads. You don't always have to offer content to generate leads.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 27, 2013
    [Lead] Small team? Think Big! 5 Strategies for Small Businesses
    Be disciplined in your usage – your systems should manage your entire lead lifecycle, allowing you to track every lead. Author: Veronica Holmes Let’s say you’re a marketing manager, overseeing a small team of over-worked marketers. You’re putting in long hours to make the best of what you have, but you have few resources, a huge deliverables workload, and ambitious growth targets.
  • VIDYARD  |  THURSDAY, MARCH 30, 2017
    [Lead] Explain the Complex Simply – Wise Words from Todd Hartley
    Back then, Hartley was leading digital marketing for seven of the largest nationally-syndicated talk shows in Hollywood, and his job was to report what was most successful every week. In a lot of those industries the business leaders tend to be people who have seen success in an old business model and are now leading in a new business space, but haven’t evolved the way they communicate with customers. Back in 2003, online video was in its infancy.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2016
    [Lead] 4 Ways You Can Scale with Your Marketing Programs
    ” Ultimately, it’s the insights that stem from your curiosity that will lead you to a new idea to boost your programs. Things to measure may include pipeline, new logos, customer acquisition cost, new names, attendance rate, or number of marketing qualified leads to name a few.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Lead] What Is a Landing Page? [FAQs]
    You know how we talk about using your blog to answer common questions that your leads and customers have ? If you need to deliver a certain number of leads a month to Sales, and you can have certain pages (landing pages!) And sometimes even popping on over to Sales and Customer Service and asking them, "Hey, what kinds of questions do you get all the time?". That''s how this post was born. Because it turns out, a lot of people are asking over and over again.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Lead] Don't Wait for Inspiration to Strike: 7 Methods to Spark Creativity
    There’s always someone who leads the group on a tangent, and there’s that one person who thinks every idea is terrible and will point out its flaw. Author Tina Seelig writes: There are conditions where high pressure leads to high creativity, and people feel as though they are on a mission. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Advertising is the business of creativity.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Content Marketing and Halloween: 5 Eerie Similarities
    Much like the “please take one” sign, writing “lazy” content will likely lead to a disappointed reader. Especially in “niche” markets, there tends to be a highly-educated reader-base that is proud of their industry; publishing inaccurate material could lead to an active comments section and as a result, diminished brand credibility.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Lead] A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner
    A leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power. or “Is there a way to actually generally leads with Pinterest?” Those are questions that people might be asking and you could then create an article with 10 tips on how Pinterest can help generate ongoing leads for B2B business.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 10, 2013
    [Lead] Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
    Now I am noticing that content marketing is a massive opportunity for these providers as they become expert in the above content marketing tasks; sometimes even add teams of content creators; plus being good at using lead management platforms such as Marketo. I suspect that many enterprise marketing teams will be happy to see their content marketing and lead-to-revenue management become externally provided managed services.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Lead] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. It goes without saying that large conferences have the potential to produce a lot of leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Lead] Marketing Automation: How to Choose the Right Software for Your Firm
    ​ " Increase lead generation by 30% in six months" is an example of a goal with metrics that can be tracked and measured with marketing automation to ensure you are meeting them. For example, you can calculate how many total emails per month you expect to send, including newsletters and lead nurturing. Stay tuned for upcoming articles on marketing automation, including lead nurturing, software capabilities, lead scoring and how to do it properly, and more.
  • MODERN MARKETING  |  MONDAY, JULY 14, 2014
    [Lead] The Global State of the Mobile App and Push Notification Markets
    You may not be selling in-app purchases, but you are leading the consumer down a path to purchase. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 20, 2013
    [Lead] The Secret of Digital Marketing? It’s All in the Details
    Terms such as “leading” and “comprehensive” are rightly ridiculed for being unspecific. GHz processor, not an “industry-leading” processor. Photo credit: Lawrence OP. As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But you may have noticed that a lot of marketing and public relations content is oddly free of details.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Lead] Tips for Next Gen Digital Marketing and PR Pros
    It’s not just about shorter copy for the Web, it’s removing meaningless phrases like “leading” and “innovative” from the marketing brochure. Lead marketing for your student government, or become editor of your school paper. Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace?
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Lead] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Speakers will cover topics ranging from onboarding, sales training, social selling, lead generation, SEO, advocacy, business models, big data, incentives, messaging, predictive analytics, and much, much, much more. June 20 th , 8 am to 3 pm PDT, the Inside Sales Virtual Summit launches as the world’s largest online sales summit. The Guinness Book of World Records has been contracted to verify this claim, so you could help make history.).
  • HUBSPOT  |  SUNDAY, NOVEMBER 4, 2012
    [Lead] The Shelf Life of Facebook Posts, and Other Marketing Stories of the Week
    When a lead has reached the MOFU stage, it’s important to pull him or her down the funnel with very specific and advanced types of content. Have you ever used these types of content in your lead nurturing campaigns ? If your lead has reached those MOFU stages, it’s clear that they’d like to receive more information about your products and services. You may have heard us say the phrase, " data is a marketer’s best friend" many times before.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Lead] 5 Awesome Examples of Engaging Social Media Campaigns
    They launched their unique campaigns so fans and followers could learn more about their company and brand, and in addition, created ways for them to become leads and potential customers. Set goals (do you want to increase reach, generate leads , etc.?), Use your social media campaigns as a tool to build interest in your business and ultimately generate new leads and future customers. So you want more Twitter followers, eh?
  • ACT-ON  |  MONDAY, JANUARY 25, 2016
    [Lead] Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success
    The CMO should lead the charge to consider the customer experience through each touch point, but each customer-facing team needs to seamlessly work together towards the common goal of consistency. What do the Bee Gees, primary colors, tricycles, and some little pigs have in common? The answer is, of course – the number three. Some really good things, no – some really great things come in threes.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 12, 2014
    [Lead] 6 Copy Starters for Emails & Letters
    She’s the author of The Cross-Channel Copywriting Handbook , and has over 30 years of experience generating sales and leads using traditional and new media. It needs to be broad enough to appeal to your entire segment, yet specific enough to make a connection and lead into the rest of your content. Here’s a sample question that became the lede for a lead generation email, in which a franchisor was looking for franchisees.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Lead] The Top Marketing Automation Posts of 2013
    What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. This post gave anyone unfamiliar with marketing automation — whether a recent graduate or your CEO — a succinct explanation of how marketing automation leads to revenue growth.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 12, 2018
    [Lead] How Content Marketing Can Save Your Digital Marketing Strategy
    56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. This is an opportunity to lead. In B2B, the entire lead generation strategy centers on customized content interactions that build trust over a long and complex buying journey.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Lead] How Credit Unions Can Use Blogging to Attract More Members
    Most importantly, you will want to capture leads from all this traffic, so with every blog you should include a call-to-action within your blogs and at the end of the article to encourage readers to take a desired action. This could be something simple like download our budget checklist, and then all you have to ask for is the lead’s name and email. 5) Finally, Nurture Leads with Emails to Convert.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Lead] Ensighten Transforms Web Tags into Rich Customer Data
    Their starting point gives them a shorter path to building a company’s primary customer database than applications like lead scoring or customer success management, which must create new data flows before they can build the database they need to support their service. Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MAY 20, 2013
    [Lead] Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience
    After all, Silverpop’s twin heritages in B2C email and B2B marketing automation both use simple data models: flat lists for email and basic lead/contact/account tables for B2B marketing automation. At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month.
  • HUBSPOT  |  WEDNESDAY, AUGUST 5, 2015
    [Lead] How to Staff Your Content Marketing Team [Free Report]
    In this report from Constellation Research , How to Staff the Team for Effective Content Marketing , research and interviews with leading content marketing organizations indicate that formalizing a content team is essential for success. Look at your screen right now. You probably have multiple tabs open, emails flooding your inbox, LinkedIn and Twitter updates constantly appearing, and you're reading this post.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Lead] How to Build the Best Google AdWords Campaign
    Now, it’s never a good idea to have a PPC ad that leads straight to the home page. They’ll be more likely to make a purchase if your ad leads to a landing page with red leather heels, and that will more than pay for their click. No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Lead] Promoted Content: 5 Steps to Take Before Launch
    Promoted content platforms like Outbrain and Taboola allow you to submit your content using a CPC model, which is then placed on thousands of popular websites across the web as “sponsored posts” with hopes of garnering new visitors leads. On the flip side, if you’re trying to put qualified leads in the funnel around a specific product, you’ll want to promote more targeted content. Avoid using your logo as the lead image.
  • TOMORROW PEOPLE  |  THURSDAY, MARCH 15, 2012
    [Lead] How to Implement a Pull Marketing Strategy
    Most businesses rely on marketing to help attract new leads and sales. The benefits of pull marketing mean that there are some important things that every business-owner should know: Pull marketing allows you to draw in leads and business with less effort, and at a lower cost than traditional marketing approaches. What every business needs to know about pull marketing. Yet, too many companies continue to depend on traditional ‘push’ marketing approaches to achieve this.
  • TOMORROW PEOPLE  |  TUESDAY, MARCH 13, 2012
    [Lead] Pull Marketing Strategy: 3 Steps to Attracting More Customers
    Yet drawing in new leads and converting them into sales can be a time consuming and costly process. Ensure that every lead you attract is fitted into this pipeline. Attracting customers is the lifeblood of every business. Apply these steps to your business to attract more customers with less effort. Track your market. A crucial aspect of boosting business is tracking your market. This means listening to what your potential customers are saying and understanding what interests them.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2011
    [Lead] Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2
    Selection criteria Key factors Vendor Fit Too Little Appropriate Too Much Functions Outbound email Landing page and forms Web behavior tracking Lead scoring Multi-step campaigns Sales integration Reporting and analysis Usability Easy to learn Efficient to use Technology Easy installation Flexibility Cost Direct (software and support) Indirect (staff, training, services) Predictable Expansion costs Vendor Staff resources Product plans Financial stability 7.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Lead] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    It may be a good place to start, but it may not lead to long-term success. Failing to optimize your content for search engines will cost your blog posts valuable traffic and leads. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. It is the leading marketing program for delivering greater visibility, growth, and profits.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Lead] How A CMO Uses Storytelling To Engage Audiences
    Partnerships - influencing respected thought leaders and industry leading organizations for authentic advocacy and inspiration. Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Lead] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
    Oracle is determined to be the leading player in marketing for years to come and the beneficiary of that investment will be our customers – old and new alike. by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here.
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Lead] A Complete Guide To The Buyer Journey
    There was a lack of trust for a very high priced item in which malfunction can lead to serious injury. For example, consider the following traffic numbers for two keywords: Account based marketing vs. lead generation [ monthly search volume: 200 ]. The buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer.
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Lead] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    Acquire and Nurture Leads. Content marketing not only helps your firm acquire leads, it helps you nurture those leads. If you pinpoint a range of target audiences in a variety of stages in the buying process, you’ll have a larger pool of potential leads. And after a couple of months, your firm will start seeing results through increased leads, higher search engine rankings, and stronger visibility online. By Jessie Biele.
  • CINTELL  |  MONDAY, FEBRUARY 8, 2016
    [Lead] A Framework for Optimizing Personas
    71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Marketers who use personas and map content to the buyer’s journey enjoy 73% higher conversions from response to marketing qualified lead (MQL) Source: Aberdeen Research. Guest post from Samantha Stone, Founder of the Marketing Advisory Network.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Lead] Check-in Meetings: Good Communication Creates Better Agency-Client Relationships
    Especially interesting to me were the answers to the first question, “Which of these leads to the best advertising?” This level of accountability and transparency, along with regular check-ins and post-mortem meetings, helps build up the kind of trust that leads to lasting, creative, and profitable relationships between clients and agencies.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Lead] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    See for yourself -- this is what our landing page for getting these free stock photos would look with and without an image: Without Photo: With Photo: Tip: How to Use Photos to Help Convert Visitors Into Leads. so use these stock photos to help rake in the leads. ;). Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used.
  • GREAT B2B MARKETING  |  FRIDAY, AUGUST 10, 2012
    [Lead] Top Three Signs Your Marketing VP Might Be in Trouble
    They Focus on Campaign Creation, Not Lead Generation No one debates that marketing requires creativity. Your messaging should draw in leads with the tangible benefits of your brand, not be used as an entertainment exercise by your copywriters. A better leader or outsourced partner can put the focus back on no-nonsense lead generation.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 30, 2014
    [Lead] Blog to Book: The Secret Behind Expert Ebooks
    Before long, you’ll see how your blog forms the tracks that lead to an ebook that solves problems for your blog readers. Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Lead] 20+ Metrics for Measuring B2B SEO Performance
    Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Lead] Conversion Assists: How to Leverage Your Site's Most Influential Pages
    Simply speaking, conversion assists are pages on your website that your visitors viewed before they converted into leads or customers. Users will also be able to toggle between a tab showing conversion assists for leads (the pages leads viewed before they converted into leads) and conversion assists for customers (the pages customers viewed before they converted into customers). How does this vary between leads and customers?
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