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    [Lead] Sales Leadership: Learning by Observing
    His latest book is titled: “ Leading High Performance Sales Teams”. Learning by Observing. This past week I had the opportunity to participate in what is called a Speakers Showcase, 10 professional speakers had an opportunity to stand up in front of 100+ Association managers and give a 15 minute program based upon your desired topic. I used the topic: Gourmet Living: Building a Menu for Your Life!
    [Lead] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    The algorithm has come under extreme scrutiny in recent weeks for two reasons: its role in spreading fake news leading up to the election, and the filter bubbles it helped create among people with similar political ideologies. As I write this, a single algorithm controls the flow of 40 percent of all web traffic to publisher sites. It’s the main source of news delivery to 62 percent of all American adults.
    [Lead] Vidyard Acquires Switch Merge, Launches 1-to-1 Video Personalization
    By integrating technology from Switch Merge into its industry-leading video marketing platform, Vidyard’s Personalized Video will make it easy for marketing and sales teams to create, share and track engagement in personalized video content in an automated fashion. As with other Vidyard video offerings, Personalized Video integrates with leading marketing automation and CRM solutions including Salesforce, Marketo, Oracle Marketing Cloud and Act-On.
  • FATHOM  |  THURSDAY, MARCH 30, 2017
    [Lead] The Top 4 Reasons Marketo Summit Matters to Your Business
    Each Spring, Marketo – one of the leading Marketing Automation platform providers – hosts its annual Summit conference, Marketing Nation. There are only a few conferences like Summit where you’ll have all the industry-leading integrators, solutions providers, and digital marketing agencies gathered in one place for your shopping pleasure.
    [Lead] Buying Online Display; Click-through Rate & Conversion Considerations
    Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. Whether you believe online display works to build your brand and drive leads or not, the industry continues to grow. Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes over the years.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Lead] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    So a decent chunk of the people who visit your site convert to leads -- even better, 75% of people who become leads on your site end up converting to customers! Your problem isn’t converting visitors to leads, and it’s not converting to leads to customers. Similarly, if your SEO tools are integrated with your marketing analytics tools, you can see the leads and customers generated from the keywords you're targeting. Got low site traffic?
    [Lead] Infusionsoft Helps Clients Map Their Marketing Strategy
    The big news was a one-step “web lead campaign” generator that automatically creates a Web landing page and three cross-linked email flows: a set of follow-up messages after the initial Web form; a “hot lead” track for people who click on a link in any follow-up message; and a “nurture” track for people who complete the follow-up sequence without clicking on anything.
    [Lead] Efficient Effectiveness: Sales Leadership
    That drives the necessary sales leads for each month. Sales Management Thought Leadership: efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Boom’s Day” the largest fireworks display in the U.S occurs each Labor Day weekend in Knoxville, TN-so what does that mean?
  • BIZNOLOGY  |  FRIDAY, MARCH 10, 2017
    [Lead] 8 ways to refresh your brain when you’re overworked
    You don’t think clearly, which makes it harder to work, which leads to more stress. The process of figuring out who “owns” the stress you’re feeling may lead to tough choices like moving on to another job, or it may just mean you need to plan a vacation or spend some quality time with friends and family to regain some balance. Stress is such a normal part of daily life; it’s easy to forget that it takes a toll.
    [Lead] How To Measure Performance Against Google’s Mobile Friendly Update
    And ideally, the quality of inbound leads from mobile versus desktop. Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results.
  • BIZNOLOGY  |  FRIDAY, APRIL 25, 2014
    [Lead] 5 simple steps to increase your online visibility
    To lead people back to your website, you must first step outside your comfort zone and visit with other blogs and websites within your particular industry and niche. Harness that power by also including relevant links within your comments that lead back to your website or blog, particularly if the topic applies to articles or blogs you’ve written in the past. Building your personal brand takes a lot of hard work and dedication.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Lead] 7 Steps to Documenting a Content Marketing Strategy That Works
    Are you preparing to use content so your marketing team can generate leads and attract new customers? Set some benchmarks you want to hit concerning traffic to your website, leads generated, or opportunities created through content, and set up a plan for tracking this using anything from your own modest spreadsheets to a robust software package. I already know what you’re thinking.
    [Lead] Essentials of Perpetual Revenue
    Due to the overwhelming pressure on demand generation teams to quickly “get more leads in the pipeline,” top of funnel engagement tends to be the main focus of programs, as well as becoming the primary goal for marketing automation platforms. This leads to lack of priority on mid-funnel nurturing, resulting in the majority of the buyer’s journey being missed, causing a dissatisfied and often uneducated buyer.
    [Lead] Event Marketing Works, but ONLY if Vendors Add Value
    he uses Green Leads, I might check them out I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials.
    [Lead] Content Marketing Adventures in Mexico: Stuck on My Own Roof
    Otherwise, you’ve just lead them on a walk-around, or like me, got them onto a roof with no way of getting down. I’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic , near Guadalajara in Mexico. It happens three or four times a year, always because of religious fiestas: the whole village dresses in costumes on floats with music blaring as loud as possible. It’s so loud it’s hard to think.
    [Lead] What to Do if the Competition Stalks Your Customers Online
    It’s sad for someone who has to follow and not lead. I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. I’m on my Friday morning marketing soapbox to say that this is not only creepy, it’s sad, and it can happen to you!
    [Lead] Blogging for SEO: How to Write Blogs that Rank on Page One
    Keyword stuffing may lead to a website being penalized or banned in search engine results pages either temporarily or permanently. These types of links will only turn off readers and could lead to search engines penalizing your website. Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie.
  • CAPTORA  |  WEDNESDAY, JULY 20, 2016
    [Lead] Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum
    The digital marketer’s goal is to generate high quality leads at lowest cost using existing resources (content, people etc). paid search) campaigns, they should monitor the conversion rates & cost per lead (CPL) on a daily basis, and they should launch new campaigns and retire campaigns not performing constantly to optimize for cost per lead, pipeline generated, and closed business.
    [Lead] 20 Awesome Homepage Examples to Inspire Your Next Redesign
    We could either ignore your complaints, or we could follow The Kinks' lead and "give the people what they want.". It draws the eyes to the button and attracts visitors to learn more about the Blind Barber, which leads to an 'About' page and a featured video. A few weeks ago, we published a blog article featuring 15 examples of brilliant homepage design. And man was it popular! Not even a full three weeks later, the article has already attracted more than 36,000 views.
    [Lead] How to Design a Persona-Centric Website Experience
    After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? In fact, Gleanster research identifies a direct correlation between the amount of time a prospect spends on a company website engaging with relevant content and the likelihood that those interactions will lead to a sale. To optimize your website design for lead generation, you need to put some thought into conversion.
    [Lead] Introducing The Definitive Guide to Account-Based Marketing
    At its core, account-based marketing (ABM) is a targeted strategy that focuses on delivering personalized programs, messages, and content to select companies, and the leads within them, in an effort to engage them and move them towards a goal—whether that’s an initial sale, cross-sell or upsell, contract renewal, or even advocacy. Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar.
    [Lead] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Third, use news releases as part of an overall strategy to build and develop relationships with journalists, which over time can lead to citations and even backlinks which actually are valuable for driving direct and search visits to your website. • If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Lead] Got a Trade Show Coming Up? How to Use Instagram While You're There
    Using this photo-sharing social network, you can better engage your booth attendees and maybe even grow your database with warm leads at the same time. Use the hashtag stream to find your prospects photos and ask them to visit your booth, like their photos to build on your lead nurturing process, and post your own photos to the hashtag, too. Think about the last time you put together a booth for a trade show or conference.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Lead] 10 Very Smart People Weigh In on How to Rethink Marketing
    Three years ago an industry executive told me their research found that for every $92 a company spends to acquire a new leads/site visitor, they only spend $1 on converting those visitors. While the acquisition/conversion ratio is not as lopsided now as it was then, it is still heavily skewed toward lead generation. But some leads with great potential will continue to go overlooked and ignored, never realizing that potential, if they’re not nurtured and cared for enough.
    [Lead] 4 Ideas to Ensure Success With Sales Analytics
    Making this mistake could lead to disastrous repercussions to the overall performance of your company. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Donny is responsible for the firm’s capabilities, software vision, and services.
    [Lead] Our Top 5 Best Practices for Hosting an Effective Webinar
    Are you looking to draw more prospects to your Web site and generate more new leads? Hosting a webinar is one inbound marketing tool that can help you draw in qualified leads. I’ve recently read “ The New Rules of Marketing & PR ,” by David Meerman Scott.
    [Lead] 20 Variables Every Marketer Should Be Testing
    Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing. The following 20 testing variables can lead you to discover valuable opportunities to optimize and improve the performance of your marketing initiatives.
    [Lead] How to Engage Your Audience Using Digital Advertising
    Use paid channels to promote your content with the goal of turning the traffic generated by your ads into leads, and you'll be adding far more value to your audience and positioning your brand in a more positive light. This example of digital advertising fits into the realms of inbound marketing as it’s adding value by offering useful content, driving relevant traffic, and turning those visitors into high quality leads.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Lead] Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
    Each team needs to work together to achieve company goals, and ABM brings marketers closer to Sales' thinking -- typically focused on accounts instead of leads. In a smaller addressable market, you can leverage ABM for your lead generation strategy, and lean on your online presence, content, and the influence you’ve built through inbound to close the deal. Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it.
  • SNAPAPP  |  MONDAY, JUNE 20, 2016
    [Lead] Test These Calls to Action to Increase Conversion Rates
    Ideally, these CTAs would all lead to a dynamic piece of content that offers user participation, but that doesn’t necessarily need to be the case. A bonus to this type of CTA is that it can be used to introduce the content in promotion, but also towards the end of the experience to only lead gate the results, and not the entire piece. Certainly, getting higher conversion rates and completions from your ebooks with strong CTAs would boost your lead engagement.
    [Lead] The Problem with Big Data
    Most startups and even larger businesses have a need to deliver leads to the sales team. When you hand a sales person a lead, it’s in their DNA to follow up on it with a call, email or some other communication. It all comes back to the phone book. Just when you would think the explanation of data vs. intelligence was a mute point, a customer brought us another little anecdote that drives the nail in even further to the coffin of big data providers.
    [Lead] Unified Demand Gen
    Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices. You heard it here first on October 3, 2009. d·di-mand·jen): 1. Inbound Mafia, Outbound Mafia.we're re all one family. How many analysts do I have to work with to get it to be a buzzword? More later
    [Lead] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Many businesses have ways to measure the cost per subscriber, or cost per lead. Between those guidelines and your brand guidelines, should be a conversation about how important it is that your business has a voice in (if not leads) the conversation happening in the marketplace. I think CapGemini is a great example of a brand using licensed content to drive new user engagement and direct leads to their sales team (full disclosure – they are NewsCred client).
    [Lead] Big Bird Shows Marketers the RIGHT Way to Newsjack the Presidential Debates
    They even included social sharing buttons -- which data shows lead to 7X more mentions -- on the webpage they direct people towards! Newsjacking , if you're not familiar with the phenomenon, is the concept of riding the popularity wave of a news item for some kind of business gain. And what's bigger right now -- in America, at least -- than the presidential debates? Well, as it turns out, Sesame Street's Big Bird is a close second.
  • 6SENSE  |  TUESDAY, NOVEMBER 17, 2015
    [Lead] The Only Guide You Need to Predictive Intelligence
    In this report, we look at how lead generation technologies have evolved and why predictive intelligence represents an important shift for companies that want to move their marketing and sales operations away from stagnant cues and outdated processes to dynamic signals and data-driven strategies. To learn more about what we cover in our report, here are some of the main points: Marketers often think leads are of a higher quality then they actually are.
    [Lead] New Frontiers in Data Driven Marketing
    Most marketers are now familiar with basic predictive modeling applications like lead scoring and content recommendations. I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. Let’s just say you had to be there. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs.
  • ACT-ON  |  TUESDAY, FEBRUARY 2, 2016
    [Lead] Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
    As an example, one company we know found that 90% of the leads that converted to sales for them used a particular type and brand of technology. The percentage of emails being considered SPAM is hovering somewhere around 70%, This means that email marketers need to be savvier than ever when figuring out how to reach potential customers.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Lead] Mapping Your Content to the Buyer’s Journey in 15 minutes
    The goal is to create content that will answer the buyer’s question at that particular stage, and then point them in the right direction, further along on their journey, and, eventually, generate leads and sales. Additionally, Sundbom also advised being selective about what content should be given away for free and what should be gated so that you can “capture those leads and begin nurturing those relationships.”.
    [Lead] Content Marketing Lessons From The New York Times Innovation Report
    Your content generators and producers should be leading the charge when it comes to promoting the content that falls under your brand’s umbrella. by Steve Olenski | Tweet this It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report.
    [Lead] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Lead times for traditional advertising methods are so 1990s. Between the time it takes to create an ad, to the long lead times required to buy time or space, your message and your budget suffer from being locked into a design that was created months before it will see the light of day. Author: Mike Tomita It’s time to join the big league and go digital!
    [Lead] Industrial Marketing Company Celebrates 25 Years in Business
    I know I’m excited about the future and look forward to the years ahead working diligently to help my clients generate more leads and drive sales. April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with me as I take a trip down memory lane….
    [Lead] Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email
    That's a heckuva lot of email, which leads me to my second point. Would fewer emails to our former instant subscribers lead to less blog traffic? A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000. We're crazy, right? We must be crazy.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Lead] We Want to Be The Very Best — Like No One Ever Was!
    Rob leads the Partnerships Gym, and his Alakazam Spoons makes bringing on new agency partners a snap. Scorch helps heat up cold leads with Heat Wave, and uses Inferno to burn anything that stands in the way of our partners’ success! Pokemon GO may be all the rage, but here at Vidyard we’ve been PokeNerds for a long time.
    [Lead] 15 Tips to Become Better in Your Career
    By understanding it at ground-level, you’ll be able to lead them to where you want them to go. Lead by asking questions. Originally posted on All marketers, or entrepreneurs for that matter, obtain unique experiences and perspectives that drive them forward in their careers.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Lead] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    You can make your content more share-friendly by adding social sharing links that are visible and lead to pre-populated posts. Press a button, and it spits out a brand new URL and HTML link, which you can then put on your webpages to lead viewers to social networking sites that are pre-populated with whatever URL and accompanying words or hashtags you put in. You know that feeling when you see or read something fantastic and you just have to share it with every human you know? (I
    [Lead] David and Goliath – Disruptive Growth Through Effective Online Marketing
    You have a new lead to nurture in your business development process. Make sure you keep the internal and external resources you need by setting realistic expectation, demonstrating results, and delivering leads. But the opportunity exists for both types of firms to drive greater engagement and deliver more leads with an effective and accountable online marketing effort. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website.
    [Lead] The Benefits of Managing Marketing Data with a DMP
    This means the top end of your sales funnel will be increasingly full of prospects based on attributes and data rather than leads obtained through more random means. Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to life is called a data management platform (DMP).
    [Lead] The Right Way to Think About Your Marketing Software RFP [+Sample]
    The “finish line” for most companies is one of three things: increased traffic, more sales-ready leads, or more customers. Your goal should be tied to your business results -- the things your CEO can tie back to the bottom line -- like increasing lead conversion by 30% in 18 months, or increasing organic search traffic by 15%. So focus on what matters -- leads, customers, and revenue. It’s a tough world out there for marketers.
    [Lead] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    This is a positive step and can lead to highly effective collaboration. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. They exist, operate, and interact with brands on multiple platforms, devices, and channels. More than 60% of UK adults online use two or more devices daily.
    [Lead] Three ideas to end the social media poison
    2) Lead or join offline groups. By Mars Dorian, {grow} Contributing Columnist. Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart of nightmares.
    [Lead] Change or Die | Fast Company
    Get more leads Pay-per-click puts your business at the top of search page results. ); document.write( ); Fast Talk ? ); document.write( ); | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. People. Ideas. Business Networking. Membership is free.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Lead] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    So if your headline is " Free Checklist: Your Go-To Guide for Optimizing Facebook Ads," your sub-header would say something like "Learn all squeezing more traffic, leads, and customers out of Facebook.". If you''re hoping to get long-term traffic, leads, and customers out of your landing pages, you need to optimize for search engines. Whether you''re setting up a landing page for the first time or the billionth time, it''s easy to forget something.
    [Lead] Top 5 CPA Marketing Myths
    Our recent study of 500 professional services firms showed that firms that generated 40% or more of their new business leads from online sources grew 4X faster than those who generated few online leads. Further, as firms did more online lead generation, they were also more profitable. In business, as in life, the things that hurt us the most are those that we believe to be true but are really false. Such is the case with CPA marketing.
    [Lead] Write with this Easy Expert Ebook Outline
    This leads to the marketing phase and should be strategically planned out.). Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients.
  • MARKETRI  |  MONDAY, JULY 2, 2012
    [Lead] Lawyers, you are a reluctant choice, to be avoided where possible. Deal with it.
    Is your website driving leads and enquiries or just gathering cyberdust? This post is a guest blog post by Neil Edwards, Managing Director, Strategic Marketing Consultant and Co-owner of The Marketing Eye , a provider of outsourced marketing services in Uckfield, East Sussex in the United Kingdom.
    [Lead] Five marketing and business lessons from Japan
    In America, the emphasis is usually on the results, not necessarily the means to get there, and I think that leads to a lot of the shady Internet practices we see today. I just finished up a speaking tour of Tokyo in support of the Japanese translation of my book Return On Influence. This was my third trip to Japan and with each visit I become so inspired by this wonderful country and its people. Here are five lessons I picked up from my visit that I thought would be fun to share with you!
    [Lead] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    Research has shown that social media has a 100% higher lead-to-close rate than outbound marketing. Providing social users with interesting, informative content helps bring in quality leads. Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities?
    [Lead] How to Create a Google+ Business Page in 5 Simple Steps
    Intelligent marketers understand the importance of optimizing their page to make it not only more engaging, but also more valuable and effective for lead generation. Regularly share fresh content, react and respond to your fans, be engaging, and optimize for lead generation. Google has announced the launch of Google+ Pages , pages specifically engineered for businesses on Google+.
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Lead] The Beginner’s Guide to Content Experiments
    No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. That’s a lot of new leads. Experiments are a really important way to ensure that your content is performing at its maximum effectiveness, get new leads from old content, and improve the experience for your user.
    [Lead] How Intel Attracts More Than 2 Million Readers A Month
    If you’re an e-commerce brand, and you’re selling a product online that can be bought in a couple of clicks, you’re looking for more conversion-based metrics, and how content can actually lead to a sale. But if you’re on the B2B side, it’s more about lead generation and getting signups and subscriptions. By NewsCred Contributor Anastasia Dyakovskaya.
  • ANNUITAS  |  TUESDAY, MARCH 11, 2014
    [Lead] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    The users driving these solutions are responsible for building out campaign workflows, lead scoring and lead management programs, audience and targeted list segmentation, and landing page and email copy/creation. Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017.
    [Lead] Learning From Big Social Media Blunders
    Which leads to… Netflix and Qwikster. By Stanford Smith, Contributing {grow} Columnist. Advertising Age just published its Book of Ten’s issue. In it they chronicle this year’s Top 10 Social Media Blunders. The list is entertaining and disheartening. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people.
    [Lead] 5 Great SlideShare Presentations on B2B Selling
    B2B Lead Genration Using Social Media. SlideShare is a resource any B2B sales person should be familiar with. If your company doesn’t have a SlideShare profile you should forward this along to your marketing Dept. As a marketing platform, SlideShare has provided the outlet for presentations and data sheets to thousands of interested people.
    [Lead] Are Agencies missing the inbound opportunity?
    When it comes to leading the debate and taking share of voice, agencies are falling seriously behind. Waiting for people to find your content won’t work, promote it, use your owned, earned and paid channels and follow up interested subscribers, not cold leads.
    [Lead] Do Your Personas Need a Makeover?
    From these foundational questions, you can begin to build a framework that will guide decisions on content strategy, engagement channels and lead management to create a demand generation program that is a growth engine for your organization. Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are).
    [Lead] Looking Outside In: Know Your Buyer First
    Sometimes even seemingly mundane issues lead to critical insights about how buyers consume content or delegate purchasing roles, to name a few. “There is nothing so terrible as activity without insight” Johann Wolfgang von Goethe. It sounds pretty basic…getting to know your buyer before you build a Demand Generation program seems like common sense. Then why are so many Enterprise B2B marketers missing the mark?
  • 6SENSE  |  WEDNESDAY, APRIL 5, 2017
    [Lead] Thank You to Our Customers!
    From improving lead quality, to optimizing media spend, to increasing conversion rates, our customers leverage our technology throughout the buyer’s journey and across marketing and sales. Jeff and Enrique are the ultimate 6sense champions and leverage our technology to improve lead quality, increase conversion rates and ensure the most effective use of Account Executives’ and Business Development Representatives’ time at Box.
    [Lead] 7 Quotes From 7 CMOs About Building a Modern Marketing Organization
    Because they have to do a lot of leading by influence, they have to do a lot of aligning and engaging and evangelizing, and that only works when people trust you. Not sure if I buy into the whole 7 is the luckiest of all numbers thing. According to the Daily Mail, however, 7 is the most significant number across religions and cultures, i t also appears in some of the world's favorite fictional works and a p oll of 30,000 people revealed 7 is overwhelmingly our favorite number.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Marketing Automation Tips for Manufacturers
    However, many manufacturers have built their empires using more labor intensive marketing methods such as tradeshows, direct mail and printed catalogs combined with a manual lead management process managed by the sales team. Functionality: Make a list of features you will require for your solution (email templates, lead scoring, SEO tools, etc.). Determine how will you engage with these leads and nurture them through the sales cycle.
    [Lead] Tips for trade show exhibitors
    The reality is that trade shows are excellent for generating leads, and equally good for converting new leads into customers, but only if you have the right outlook and marketing approach. Limit the hard sales talk that’s typical of phone-based sales or cold calls and stick to a script that’s built around organic lead generation. There’s a silly misconception that all trade show leads are good leads.
    [Lead] How to Use User-Generated Content to Inform Your Content Strategy
    Your brand’s website was flooded with traffic from ever-more visible search results, your social platforms swelled under community interaction and interest, and your content platform went from being simply a blog to being a lean, mean, lead-generating machine. Traffic is coming in, leads are being generated, but nothing is moving past yesterday, last week, last month. It’s been nearly three years.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Lead] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. Giving a recipient something actionable that is seen upon opening can lead to more clicks in this environment. But by sending compelling offers to the right target segments and paying attention to the little details that go into an email, you can increase the opens clicks in your emails and generate more leads.
    [Lead] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    Encourage Sharing of Lead Generation Offers - Look at your marketing analytics , and determine if Twitter is an important source of leads and traffic for your business. If it is, then you might want to consider embedding a tweet on your landing page for a lead generation offer that encourages visitors to retweet and share the offer. The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly.
    [Lead] The death of the salesperson
    Where organizations are lead by an analytical they look at sales as Cost Centers, not Profit Centers. In fact recently in my blog I wrote that sales and sales management are the Critical Success Factors to lead us out of the negative economic conditions that exist today. The death of the salesperson has been greatly exaggerated. The art of selling: “ The death of the salesman has been greatly exaggerated” is the name of a recent article in the Economist magazine: [link].
    [Lead] Most Exciting Marketing Technologies to Adopt in 2017
    After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), — See how real time data enrichment makes lead generation easier and more effective. DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe,, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies?
    [Lead] The Seven Sins of Marketeing Automation System Selection
    Ideally you’ll have specific, quantifiable goals in terms of numbers of qualified leads, costs, and revenue created. I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. Part of the content will be a list of Seven Deadly Sins of Marketing System Selection. I thought that was worth a blog post of its own. So here goes. Ignoring Users.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Lead] How to Save Up to 50% on Your PPC With Quality Score
    Quality Score: Higher Quality Scores generally lead to lower costs, so optimizing for Quality Score is essentially the same as optimizing for ROI. I recommend that you focus on optimizing your Quality Scores, which is the metric most likely to lead to higher rankings, more clicks and leads, and lower costs for those actions. In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming.
    [Lead] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    As we collect more data, writing business rules becomes a vital part of lead management. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication…. How do you sort the viable, long-term disruptions from the buzzwords? The marketers joining the SiriusDecisions Summit today want more than tools.
    [Lead] What Good Data Means for B2B Marketing Strategies
    These findings are mirrored in Openprise ‘s State of B2B Marketing Data Management , which, similarly, found that the leading obstacle for brands to be “poor data use, accessibility” (54 percent). ” But if it isn’t helping you grow your audience, generate and score leads, and eventually make a sale, why are you spending time looking at it? It’s been a long day at the office for our heroic marketing manager.
    [Lead] Demand Generation – It’s Not That Easy
    *This post first ran in the ANNUITAS blog on March 27, 2014. As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. It is a process to be learned, implemented and continuously optimized.
    [Lead] Does brand marketing still matter in the digital age?
    But don’t let that focus on measurement lead you to the conclusion that brand marketing itself is unimportant. Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital.
    [Lead] Top 5 ways to optimize sales enablement efforts
    Education leads to trust and trust leads to sales, so create content (like ebooks or videos ) and freely give them away to your customers. Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together.
    [Lead] Why eMagine Considers WordPress the best in the CMS Race
    It has grown over the years to become more powerful, but still, its easy implementation for blogging means that it leads the pack by a great distance. While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. There are several reasons why we defer to what is often thought of as a blog-only CMA platform: Initially there was no platform that we found robust enough, secure enough, easy for our clients to use, etc.
    [Lead] How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum
    As an editor and marketer, there are few things cooler than being able to point to a piece of content and say “This article was the first touchpoint of a lead that eventually signed a contract worth $ _.” Sure, we were growing an audience and passing off leads to our sales team that turned into actual bookings—qualities found as an Expert on the Continuum—but how long could we rely on a dissatisfied audience to fill the pipeline and become brand ambassadors for Skyword?
    [Lead] Blogging and your moment of truth
    Here is what he said: “When you record live music … that’s it … everything leads to this. You’ve probably never heard of Ernie Watts , but he is among my favorite jazz musicians. I’ve listened to his music for 20 years and I would know his distinctive sax “voice” even if I was listening to a new recording.
    [Lead] Life Enrichment: Develop your Mantra
    How do you lead your life, how do you make the decisions that impact your personal or professional life? My challenge for you is to let others know what your belief’s are and to share with others what your mantra is, it will help not only you lead teams, but others will know how to better work with you or interact with you on a daily basis. Life Enrichment: Develop your Mantra. Think about it. What is the basis for your personal life?
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Lead] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    Your boss likely wants you to get even more leads this month than last month. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months.
    [Lead] Mind the Value Gap
    SiriusDecisions indicates that for the past 3 years, the number one reason for revenue shortfalls has not been a lack of leads, sales training or product mix – but the inability for sales and marketing to effectively communicate the value of their solutions to prospects.
    [Lead] 3 Website Metrics to Watch Daily
    Dive in deeper to see what hours of your most popular days cause the most transactions or leads. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day.
    [Lead] Lessons From the Best Marketers of the 2012 Inc. 5000
    This refers to the kinds of marketing activities that will bring more traffic to your website that you can convert into leads, typically with a strong focus on things like SEO, content creation, and social media marketing. I mean, how else are you going to convert visitors into leads? To top it all off, they're using marketing automation software to make nurturing those leads really simple. This week, announced the 2012 Inc.
  • LEANDATA  |  TUESDAY, JUNE 7, 2016
    [Lead] Welcome to the Sales Operations Era
    Are all of our leads being equally distributed to the sales reps? Job responsibilities can vary widely from company to company, handling everything from assigning leads, reporting, maintaining dashboards and, of course, overseeing Salesforce. It’s about all of the activities that might lead to a sale. For the longest time, Jonathon J. Leon Guerrero had trouble figuring out just the right analogy to help explain what he did in his job.
    [Lead] New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs
    They generally return corrected and enhanced data and lead scores based on models built from the client’s customer files. These vendors vary considerably in the data they return, ranging from lead scores only to recommended marketing treatments to full customer profiles. My detailed study of Customer Data Platforms should be released next week. Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found.
    [Lead] More Traffic? Or More Conversions? No Contest.
    Which may lead you to believe that the key is to boost your traffic as much as possible. Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? Many marketers get this wrong.
    [Lead] 13 Tips For Increasing Sales Productivity in 2013
    Ask your customers for referrals Referrals are the best types of leads. Get Organized: Get your paperwork and files organized, which will free up more of your time for lead prospecting and sales calls. Delegate Tasks: Delegate some of your tasks to others so that you can spend more time generating leads, talking to prospects and keeping your customers satisfied. Make a resolution to be more productive in 2013.
    [Lead] 25 Proven Steps to Achieve Email Marketing Magic
    Segment your audience so you can create targeted messages for different groups, leading to better open rates, lower opt-out and unsubscribe rates and improved deliverability. Some report the highest open rates (leading to the highest conversions) are achieved in the evenings after the dinner hour. If Twitter is your primary channel, use a Twitter Ads account to glean more email addresses via Twitter lead-generation cards sent to Twitter users.
    [Lead] Bringing down the Twitter snobs
    You never know who will connect with you, you never know how they will connect with you, and you never know where it will lead. It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back. Too bad.
    [Lead] 5 Steps to conduct a superior podcast interview
    Having a guest on your show can raise your own level of authority that may even lead to new opportunities down the road. Douglas Karr and I speak to some of the people on the leading edge of tech and we prepare 90 minutes or more for each 30 minute interview. By Mark Schaefer. With the release of a new book, I’ve probably done 100 interviews in the last three months. And I found a stark contrast in the quality of the interviewers!
  • ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Lead] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    Content marketing costs 62 percent less than traditional marketing and generates about three times as many leads. Get to the Point (aka Don’t Bury the Lead). The most important details appear at the top of the story, either in the lead paragraph or a close-to-the top “nut graph” that gives the point of the story and explains its news worthiness in a nutshell. Are you planning to create more content this year? If so, you aren’t alone.
    [Lead] No Sale Left Behind: Sell More, Better, Faster With Inbound Sales [SlideShare]
    1) Re-Evaluate Lead Generation. If most of your resources are going toward cold calling and other sales tactics for lead generation, think about reorganizing them so that your marketing efforts are stronger. "I don''t get cold called enough, especially during meal times and when I''m with my family," said no one, ever.
    [Lead] How Retailers Use Content to Tie Online And Offline Experiences
    Leading retailers know tying online and offline experiences with content will be key in winning 2015. People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Those experiences, however, are still inherently limited.
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