[Lead] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads. With Account Based Marketing, sales and marketing teams work together to create targeted content and personalized messages for identified prospects, generating a greater number of leads and a higher rate of sales conversion. However, 51% of them do not have a marketing strategy in place.
  • EMEDIA  |  FRIDAY, JULY 21, 2017
    [Lead] Email Analytics: KPIs to Gauge the Success of Your Campaign
    If you use email to generate leads for your company (and if you don’t, you should ), you have to face a basic question: how do I know if my campaign has been successful? There are a number of ways to measure the success of an email lead gen campaign. The most basic is the raw number of leads. If you ask for 100 leads and you get them, you’ve been successful. Here are a few ideas on how to gauge the ROI of your lead generation.
  • KWANZOO  |  FRIDAY, JULY 21, 2017
    [Lead] Lead Generation: The Need to Apply Account Based Marketing
    Stop me if you have heard this one… Your Marketing team is tasked with generating a specific number of leads, with the understanding that a certain number of those leads will become qualified and then a certain number of leads … Continue reading → Kwanzoo
    [Lead] Effective B2B Marketing Content That Will Lead to Sales Growth
    Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales
    [Lead] Lead Generation Checklist
    You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure
    [Lead] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
    [Lead] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Lead] Why It’s Time to Rebuild Traditional Marketing Teams
    Her role was dedicated to mid-funnel content , meaning she was responsible for creating case stories and case studies that showed leads how existing clients were getting value out of our software and services. And for those that do have the budget to set it up, it could still lead to confusion if overlap exists between two segments.
    [Lead] The Marketing Automation Terms You Need to Know
    When a marketing automation vendor helps a marketing agency pitch the platform to its clients by joining in (or even leading) sales calls as an extension of the agency’s team. This can be to nurture prospects or leads through the marketing funnel, to educate prospects, to onboard clients, to perpetuate engagement, etc. When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”.
    [Lead] How to Interview: Content Marketing Like a Journalist
    Without the proper preparation, however, it can lead to awkward conversations, damaged reputation, and unusable content for your team. My first job was, in many respects, a content marketing dream. Our primary product was video content that could be repurposed and shared in a thousand ways, creativity was valued as a primary resource company-wide, and I had regular access to interesting and insightful figures from our industry.
    [Lead] 3 Ways Marketing Ops Can Improve Your Planning Process
    Here are three foundational steps your Marketing Ops team can take to set you up for a better marketing year ahead and why this group is right to lead the process. Why Marketing Ops is the best group to lead: Marketing Operations should be in constant communication with the CMO and Marketing leadership around the current state of Marketing’s performance (e.g. Nurturing leads is one of the most critical ways to improve sales and build customer loyalty.
    [Lead] How to Manage an Account-Based Sales Team
    Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. B2B sales requires a comprehensive, multi-channel approach to nurturing leads at different levels. This way, instead of paying for lead lists, you can go after the exact contact at the exact company you are targeting. #5:
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Lead] How to use Video in your Email Marketing Campaigns
    When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation. Capture new leads with forwarded emails. Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Lead] What Happens When You Make Gated Content Free?
    We’ve looked at the topic through various lenses, from SEO, to lead generation, to channel-specific implications. After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. And so, we designed an experiment to answer the question: Will the combination of more organic traffic + smarter conversion assets on HTML pages lead to net better organic conversions? Lead to Opp rate. Lead Generation.
    [Lead] Outbound vs. Inbound Marketing? What You Should Know
    That is where inbound and outbound marketing can work together to generate sales leads and drive sales conversions. When the match happens, it results in higher qualified leads and faster sales. LinkedIn is the top social media site for B2B lead generation. Inbound marketing will generate leads from people who have express demand. These accounts, along with inbound leads that have not yet converted represent a sizable portion of your sales universe.
    [Lead] Competitive Differentiation: A Playbook for Winning in a Congested Marketplace
    We are the leading law firm for companies around the globe that want to conduct business in India. Related Stories 10 Online Lead Generation Techniques for Professional Services In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection 13 Key Website Design and Development Areas to Bring in Business. I talk with professional services clients every day, and I hear a lot of confusion and anxiety around the concept of differentiation.
    [Lead] What is a Complimentary Marketing Audit?
    Then we analyze other elements like your blog, social presence, and lead captures. Have you ever had a marketing audit performed? An audit is a comprehensive, systematic analysis and evaluation of your marketing strategies. If your response is “not in a while” or “never,” it is time to schedule a complimentary marketing audit. How is a marketing audit designed?
  • VIDYARD  |  THURSDAY, JULY 20, 2017
    [Lead] Video Success Starts with a Strong Video Strategy
    This usually aligns back up to higher order business goals, whether it’s increasing brand awareness, generating more leads in pipeline, increasing customer retention, or maybe a mix of all of those. The production pyramid is a way of thinking about who should be taking on lead responsibility for different types of videos throughout the buyer’s journey.
  • SNAPAPP  |  THURSDAY, JULY 20, 2017
    [Lead] Interactive Content: The Next Frontier for SEO
    In fact, leads generated organically have a 14.6% close rate, while outbound leads have a 1.7% Not only is interactive content informative, it’s proven to be effective as some experience a 30% click-through rate, 85% completion rate, and 45% lead conversion rate. The role that content marketing plays in SEO has become more and more evident within the last five years. In order to be truly successful in SEO, you need a content marketing strategy in place. .
    [Lead] When and Why to Use Landing Pages
    That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers. In 2017, to generate traffic through search engines, and to turn that traffic into leads and customers, you have no choice but to offer a high-quality landing page experience.
  • EXO B2B  |  THURSDAY, JULY 20, 2017
    [Lead] Your emails aren’t spam
    As we often repeat here at Exo, Emails are fundamentally important for B2B lead generation, and getting the word out about your company, its products, services, your offers , and so on. As you know, email campaigns are essential to your B2B marketing strategy. To take full advantage of this wonderful tool, it’s important to respect a few “golden rules” This will ensure your email gets into your recipient’s mailbox without heading straight to the “spam” folder.
    [Lead] Empathetic Marketing: How To Connect With Your Customers
    The post Empathetic Marketing: How To Connect With Your Customers appeared first on the B2B Lead Blog. Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Lead] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    Factors such as cost-per-lead, customer value, traffic-to-lead ratio, and others let marketing agencies know how they're doing—and how to tweak their performance to become fine-tuned revenue generating machines. How to Track Cost Per Lead. Leads aren't an unmitigated good. Getting a new lead is good, but the goal is to get inexpensive leads that turn into lucrative opportunities. Corroborating Cost Per Lead with Customer Value.
  • ENGAGIO  |  WEDNESDAY, JULY 19, 2017
    [Lead] Building a World-Class ABM Program with Marketing Orchestration
    Marketing Orchestration is about seeing accounts as a whole rather than individual leads. At Engagio, we’re always testing new tools, tactics, and strategies for helping marketers be more effective and deliver a great customer experience. We’ve learned some valuable things along the way, from creating a strong culture to building a great product to executing world-class Account Based Marketing.
    [Lead] Trends in Outbound and Inbound Marketing for 2017
    The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. Today, 55% of B2B companies use marketing automation technology , and businesses report that automation leads to a 14.5% Be sure to link back to your website to tie the loop for lead capture. An integrated outbound and inbound marketing strategy can be highly effective in generating sales leads with higher sales conversion rates.
    [Lead] Account-Based Marketing Without a Budget
    So they weren’t wasting time chasing ghost leads. When your marketing team is passing along leads or MQLs to sales, there’s always the question about what that really means in terms of ultimately becoming pipeline and revenue. And small plug here: my company, LeanData, has best-in-class, lead-to-account matching and routing that can be the foundation of a successful ABM strategy.).
    [Lead] Embarking on a sales lead generation project: What could go wrong?
    a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services. We had just finished talking about the importance of marketing and sales coming together to mutually define a lead prior to starting a lead generation program. I went on to explain that if the program was delegated to a marketer who didn’t have experience in lead management it wouldn’t work. And to drive the leads needed to meet revenue goals.).
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Lead] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    Do you want to generate leads? If you add a lead form right before the results, this can be a great way to convert users into email subscribers while also providing them with a valuable service. . The easiest way to do this is to use a lead form with fields for name and email, followed by a checkbox list of common challenges. Get personal with lead follow-up. If you followed tip #10, you know the biggest challenge of each lead who signed up for your email list.
    [Lead] ReachForce Appoints Dion Cornett as CEO
    Austin, July 19, 2017 – ReachForce, a leading provider of cloud-based data quality solutions for marketing and sales professionals, today announced it has appointed Dion Cornett as the new president and chief executive officer. ReachForce serves the emerging and fast-growing marketing technology (MarTech) market, where a fundamental shift in B2B sales drives the need for high-quality, […]. Data Quality Management
    [Lead] Reviews Matter
    The post Reviews Matter appeared first on Lead Liaison. During the last couple of years, traditional advertisement methods, such as television ads, and even Internet-based ads have decreased in terms of their influence on the market, and for obvious reasons. People are now free to state their very own, unbiased opinions, on practically all products and services sold over the Internet, almost everywhere in the world.
    [Lead] How to build your social selling system with LinkedIn and Twitter
    It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat. Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best.
    [Lead] Top Tips For Successful Community Building on Twitter
    When you follow these tips it will help you align and improve your Twitter strategy which leads to your success. Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics.
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [Lead] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    KITCHENER, Ontario – July 19, 2017 – Vidyard , the leading provider of video solutions for business, announced today that it has surpassed 100,000 users of its ViewedIt video messaging app across more than 100 countries. “Personal video messages have had a huge impact on our ability to connect with potential clients and generate new sales opportunities,” said Tonni Bennett, VP of Sales at Terminus, a leading provider of Account-Based Marketing solutions.
  • HUBSPOT  |  WEDNESDAY, JULY 19, 2017
    [Lead] Why Your Design of Experiments Is Probably Wrong
    And in this post, we'll explain some fundamentals of what experiments are, why we conduct them, and how answering questions can lead to improved metrics. So if you’re going to “build a story with surveys and interviews,” as my colleague, HubSpot Tech Lead Geoffrey Daigle puts it, “validate that story with data.". Sometimes, I think that we here at HubSpot are just a bunch of mad scientists. We love to run experiments.
    [Lead] What Can B2B Marketers Gain from Growth Hacking? [Infographic]
    appeared first on the B2B Lead Blog. What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]. The post What Can B2B Marketers Gain from Growth Hacking?
  • HG DATA  |  TUESDAY, JULY 18, 2017
    [Lead] Target Your B2B Display Ads More Effectively with HG Audience
    In addition to using HG Audience segments, based on our industry-leading tech install data, users can also build segments based on standard firmographics or the functional area of the decision makers they want to target. We’re excited to announce the launch of our new HG Audience segments designed to improve targeting for B2B digital advertising. HD Audience Overview.
  • TERMINUS  |  TUESDAY, JULY 18, 2017
    [Lead] Build Your Account-Based Marketing Campaigns with These 12 ABM Plays
    Up to this point, B2B marketing has been all about leads — generating them, nurturing them, and qualifying them. Lead-to-Account Nurture. Lead-to-account nurtures are only applicable to a Bolt-On ABM program. This play allows you to funnel leads (usually inbound or event leads) into your database and then expand your reach to nurture their entire buying committee with account-based ads. We’re in the midst of a paradigm shift in the world of B2B marketing.
    [Lead] 4 landing pages every smart retailer uses
    Landing pages are one of the most effective ways to convert leads into customers. As we recently discussed with our associate product manager, Landing Pages generate more leads, which means more growth opportunities. Email marketing is a powerful tool for driving customers to your website. But many businesses make the mistake of dropping customers onto outdated, irrelevant or ineffective webpages that don’t persuade visitors to take action.
    [Lead] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. It’s this focus on quality that leads to high organic search rankings. Defining the aspects of quality that lead to high rankings and increased engagement is achieved with keyword and user intent research —the process of mining search results for user intent insights that simplify content planning and enable optimization.
    [Lead] Four ways I fight for freedom and digital citizenship in the era of fake news
    I learned to lead with love and compassion. By Anitha Aswath {grow} Community Member. Freedom is a core human value. It is sacred and pristine. But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media? Two weeks ago, Germany passed a new law that requires companies to delete illegal, racist, fake news, and slanderous posts on social media or face fines up to €50 million (approximately $57 million US).
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Lead] Marketers: This Is Why We Can’t Have Nice Things
    A low grade panic to solve for short-term needs  --  the lead goal that month, for example, or a choice media placement. It sounds silly today because of how commonplace ebooks and lead forms have become, but it was genuine and mutually beneficial at the start. All of that has lead to high volumes of mediocre content. The next evolution of marketing is upon us.
    [Lead] How to Accurately Track Your Website Leads
    At the root of both problems is quite frequently the same thing: incomplete and/or overstated lead tracking. Accurately tracking website leads — phone calls and form submissions — is much more complex and nuanced than one may think. Read the slide presentation now: How to track and Validate Website Sales Leads from Straight North, a PPC management. Guest post by Matt Cannon. Have you ever wondered whether your PPC or SEO campaign is worth the investment?
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Lead] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media. Conduct keyword research and review topics that are trending to choose a subject that's captivating to your audience, and create a video that answers a question for potential leads. One of the most controversial phrases in the marketing today is, "pivot to video.".
  • THE POINT  |  MONDAY, JULY 17, 2017
    [Lead] Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content
    IMPACT : Use retargeting ads not only to generate net new leads, but also to maintain awareness throughout the buying cycle; expand lead nurturing “beyond the inbox” to include ads on platforms like LinkedIn. Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.
  • TELEVERDE  |  MONDAY, JULY 17, 2017
    [Lead] AI Has Its Place – And It’s Not Going To Replace Your Contact Center Rep
    What we’ve understood for more than 20 years is that a lead doesn’t turn into a sale without a skilled human guiding the discussion, identifying needs and figuring out solutions to complex challenges. If you’re like most of us, you were introduced to the idea of Artificial Intelligence – or AI for short – by the power of movie magic.
  • BIZIBLE  |  MONDAY, JULY 17, 2017
    [Lead] How Marketing Can Move The Dial On Down-Funnel Metrics
    Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers. Lead-centric organizations primarily grow their business by expanding the top of the funnel—the amount of leads generated.
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [Lead] Read this article before you start a social media program
    Over the years I’ve found that social media objectives generally come down to one or, more commonly, a combination of the following: Lead generation – driving unidentified potential new customers/clients to a website or landing page where they are offered free information in exchange for their contact info. Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.
    [Lead] The Big and Small ‘T’ In Digital Marketing Transformation
    Mike Cozens, Digital Experience Lead at Vodafone describes the increase in the quality of the data, marketing generated and influenced leads as well as 80% growth in social following. She highlighted their use of Oracle Eloqua and her partnership with the Oracle Marketing Cloud team in their strategy and planning efforts leading to 80% increase in B2C consumer engagement and 60% increase for B2B customer engagement.
    [Lead] The Big and Small ‘T’ In Digital Marketing Transformation
    Mike Cozens, Digital Experience Lead at Vodafone describes the increase in the quality of the data, marketing generated and influenced leads as well as 80% growth in social following. She highlighted their use of Oracle Eloqua and her partnership with the Oracle Marketing Cloud team in their strategy and planning efforts leading to 80% increase in B2C consumer engagement and 60% increase for B2B customer engagement.
    [Lead] 5 Lessons Sales Can Learn from Dating
    In this case, I’ve found that using leading questions can really help. If we have said it once, we have said it a thousand times…business is all about the relationships you build. We are all familiar with the traditional ways of selling, the old-school push to sell sales tactics and of course, the ABC message—Always Be Closing. However, this outdated message fails to address how buyers buy today. Relationships between brands and customers have changed.
    [Lead] 5 Hacks To Get More Leads
    How to get more leads for my business? There are plenty of practical methods for generating quality leads. The post 5 Hacks To Get More Leads appeared first on Marketing Insider Group. The burning question on every marketing client’s lips. What can marketers do to invite more people into a brand experience? Blogging. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using […].
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Lead] 9 Brands That Thrive Without a Traditional Marketing Budget
    It also allows them to pay workers an average of $20 an hour, leading to industry-low turnover rates, low prices, and stocks that have nearly tripled in value, resulting in very happy investors. A membership provides you with a built in channel of qualified leads with which you can share exclusive discounts and offers, and expect a higher conversion rate in return. “Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!”
    [Lead] These Are The 12 Best Event Marketing Tools
    Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. Writing in Forbes, John Hall contends ” the power of face-to-face interactions in strengthening connections is lost in […].
  • CONTENTLY  |  SUNDAY, JULY 16, 2017
    [Lead] The Content Marketer’s Guide to Lead Generation
    According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. Conversely, holding all of your insights hostage until someone fills out a lead isn’t a great approach either. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI.
  • CONTENTLY  |  FRIDAY, JULY 14, 2017
    [Lead] Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
    But there was also another journalist working on deadline, this one commissioned by an unlikely financial publisher: Tangerine , Canada’s leading digital bank. On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. The announcement is huge news; it directly impacts the financial outlook for all Canadians.
  • BIZIBLE  |  FRIDAY, JULY 14, 2017
    [Lead] Introducing the Guide To Annual Planning For B2B Marketers
    It typically involves working with team members to update a highly complex Excel workbook and an attempt to forecast leads, opportunities, and deals into the future. Every year marketers go through the ritual of annual planning. Annual planning also involves working across departments to understand what marketing needs to do in order to contribute to the closing deals, generation of pipeline and the improvement in brand awareness.
    [Lead] Marketectures: Mapping Product Features to Market Problems [Infographic]
    They love to lead with the technical features and competencies of their product — which makes sense, since they’ve worked hard to create it! Many B2B technology companies have a hard time speaking to the real market problems their product or service solves. However, when launched into the marketplace, those technical capabilities often leave your buyer lost in a sea of jargon that’s not only hard to understand, but impossible for them to relate to. Strategy
    [Lead] Top 5 Inbound Marketing Trends of 2017
    Like the best surfers, the leading marketers have developed an eye for big movements in their space. AI touches like these not only improve service but also help accrue more data, providing businesses with the information they need to convert leads to sales. Marketing automation also offers end-to-end visibility of each lead’s journey through the marketing and sales funnel, which gets rid of inter-departmental barriers when it comes to finding and acting upon insights.
  • BIZNOLOGY  |  FRIDAY, JULY 14, 2017
    [Lead] Applying usability concepts to your content marketing
    Content Marketing Digital Marketing basic use case content Content development (web) Content marketing Digital marketing lead conversion navigation red routes site navigation Usability usability concepts usability studies use cases User experience User experience design user experiences UXIn usability circles, the concept of red routes is used to help prioritize the most important features of a website’s interface, navigation, and organizational structure.
    [Lead] Weekend Reading: “The Ultimate Start-Up Guide” by Tom Hogan
    For the 131st episode of The Marketing Book Podcast, I interviewed Tom Hogan, co-author of The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors. Most start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before […].
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Lead] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    As part of our previous social media strategy, our posts were connected to lead generation goals -- and most had a strong tie to our brand and promoting our content. The Goal: We wanted to test our videos to see if different designs and formats would lead to different engagement rates. Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the first roles in social media.
    [Lead] Ten Things Marketing Should Review with Sales When using Marketing Automation
    Salespeople can realize a number of gains from marketing automation software, such as better, more qualified leads, key alerts, reports that identify new leads, and more. Also, it’s possible to see the people that visit your website, but limit that to only people with whom the sales rep is the “lead owner” of. For example, only see leads they own, etc. Most marketing automation platforms can send emails from the Lead or Contact owner.
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Lead] Is Programmatic Display Good for B2B advertisers?
    This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. This enables marketers to expand their lead database, generate interest in the problem their product solves, and establish their brand as an authority in the market.
    [Lead] Best Practices: Outbound Lead Generation Services
    If they want to stay in the game and ensure they have a fighting chance, they must utilize outbound lead generation services , including Account-Based Marketing. What are outbound lead generation services? Outbound marketing agencies provide outbound lead generation services to B2B companies. The common forms of digital outbound lead generation include Account-Based marketing, cold calling, email newsletters, direct mail, and B2B appointment setting. Lead Generation
    [Lead] What to Look for In a Digital Marketing Company?
    When they find the best digital marketing company, they will build their brand, generate more qualified leads than before, and take sales to new heights. Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines. According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets.
    [Lead] Sales and Marketing Strategy for Accounting Firms Part 1 [VIDEO]
    Now you see a lot of this in, particularly information technology and so forth, that’s where there’s a pretty complicated sales process, and where the sales person is responsible for generating, the lead and closing the opportunity. This video is the first of a two-part series which talks about sales and marketing strategies for accounting firms. This video covers the seller-doer strategy and the traditional seller strategy. Video Transcription. Hi, I’m Lee Frederiksen.
    [Lead] Is Organic Social Reach Dead?
    While some companies think a goal is to gain likes and follows, you may want to delve deeper with your goals tied to leads, traffic, and conversions. That speed can help you ramp up leads and conversions more quickly, speeding the entire revenue generation machine. The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no.
    [Lead] Why Your Content Audit Isn’t Actually Helping Your Content Strategy
    Does your company measure success in leads and sales? Factors that frequently lie outside of your team’s control can make it difficult to tie content to specific leads or sale-generating events. The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles.
    [Lead] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    LinkedIn Lead Gen Forms, for example, improves the member experience and conversion rates on the Linkedin mobile app with a form that pre-populates with contact and professional details. Marketo recently released a product integration with LinkedIn Lead Gen Forms that automatically syncs captured lead data to Marketo and allows marketers to instantly deliver an email follow-up, sales alert or add someone to a nurture list.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Lead] How to Write a Video Script [Template + Video]
    While movie directors might want viewers to come away from their work feeling or thinking something, inbound marketers want viewers to come away from it planning to do something -- whether that's subscribing to a blog, filling out a lead form, or signing up for a product trial. Movie producers and inbound marketers aren't that different when it comes to creating and editing video content.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Lead] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    5 ways to lead in an era of constant change. “If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” ” John Caples. A good headline is one that resonates with your audience not one that resonates with someone else’s audience. This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Lead] How to Do ABM Without Selling Your Soul
    Generating five thousand leads doesn’t matter much if those leads aren’t within the businesses you want to sell to. You generate accounts (rather than leads). Turn interest in your content into truly engaged leads using your conversion method of choice: landing pages, pop-up forms, or live chat. Match up the data you’ve collected on your leads and accounts with the personas you put together at the beginning of the process. Will all those leads end up closing?
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Lead] What Are the Benefits of Advertising in Account-Based Marketing?
    Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts instead of marketing to only one lead at an organization. Sales teams have long been focused on accounts, so it only makes sense that Marketing would do the same and instead of prioritizing lead generation , get laser-focused on generating demand within the accounts that have the most revenue potential. You can expand marketing reach beyond just one lead.
  • ENGAGIO  |  WEDNESDAY, JULY 12, 2017
    [Lead] 3 Reasons Why Marketing Operations and ABM are the Perfect Match
    They are often responsible for setting up lead to account matching and helping prioritize accounts. Account-Centric Systems /Processes – Part of ABM is having an account centric organization of data, building out white space, and lead routing. The conversation is not about lead volume, rather how both Marketing and Sales are driving engagement and key impact in accounts that matter.
  • EMEDIA  |  WEDNESDAY, JULY 12, 2017
    [Lead] NEWS DIGEST: 5 Sources of B2B Channel Success
    Hello there, From where does your company generate B2B sales leads? Hear what B2B lead gen industry expert Brian Carroll has to say about choosing your marketing channels. He discusses at length: How to choose the best channels for optimal lead generation. What channels can boost lead quality and quantity. How to generate leads that fit your complex sales requirements. Which B2B channel is best at keeping the top, middle, and bottom of your lead funnel full.
    [Lead] How Seamless is Olark Live Chat and ActiveDEMAND Integration?
    The ActiveDEMAND integrated marketing platform provides automation for all stages of the buyer’s journey: removing anonymity from visitors and prospects, nurturing potential contacts along their buyer path, interacting with leads during a trial period or engaging with other marketing assets, as well as providing support, follow-up and customer retention assistance after they become a customer. After a lead becomes a customer, communication is even more important.
  • RADIUS  |  WEDNESDAY, JULY 12, 2017
    [Lead] Driving Strategy, Implementation and Execution for Einstein ABM
    By bringing system integration and customer experience expert — Bluewolf — to the table, alongside the leading data and predictive intelligence platform — Radius — clients can move from legacy systems to an AI-driven ABM model in Salesforce Einstein. Account-based marketing (ABM) is a popular and much-hyped movement in today’s B2B marketing strategy space.
    [Lead] Salespeople Must Accelerate Response or Fail
    This is one of the 56 reasons companies fail to reach revenue forecasts and what to do about them, which appears in a recently released ebook: How to Turn Around Failing Sales available at the Sales Lead Management Association. Obermayer is the founder of the Sales Lead Management Association, a four-time author, and publisher for the Funnel Media Group. I read and reread Andy Paul’s book Zero-Time Selling , and gave it to my sales reps.
    [Lead] The Sales Manager’s Guide to Greatness
    I recently read Kevin Davis’s book, The Sales Manager’s Guide to Greatness , 10 essential strategies for leading your team to the top, published by GreenLeaf books. The Sales Manager’s Guide to Greatness. -a a book review-. This book hits the mark when it comes to setting the standard for successful sales management. What I enjoyed about the book is Kevin’s writing style along with the very important topics he covers in each chapter and the many tools he provides.
    [Lead] How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
    How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. They’re focused on lead generation even though most leads go nowhere—when the focus should be on prospect development. Sales, marketing, and social media lead generation firms using this approach are hoping that if they send it out to enough people, it will be relevant to someone and stick. Focus on lead validation and qualification.
    [Lead] Customer Communities: The Engagement Economy’s Best Kept Secret
    The important part of learning from your customers and prospects is to let them lead the way. In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers.
    [Lead] 3 Lessons I learned from my creative burnout
    It’s not bad, but it’s not providing real value either, considering the tough competition leading to content shock. By Mars Dorian, {grow} Contributing Columnist. This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients. I was busy like a bee on steroids. I felt good and useful, at least for a while. Then I burned like a candle dipped into diesel, lit on both ends. The aftermath? I stayed in bed into afternoon and whined.
  • PUREB2B  |  TUESDAY, JULY 11, 2017
    [Lead] Effective ABM Needs Effective Planning
    Marketers focus on lead generation, so they care more about quantity, whereas salespeople focus on lead conversion, so they care more about quality. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level.
  • TELEVERDE  |  TUESDAY, JULY 11, 2017
    [Lead] MAT for the C-Suite – Getting Alignment and Keeping It
    Making sure that sales and marketing teams are aligned and communicating effectively about what a lead really looks like is an important discussion regardless of geography. As many of you know, Televerde operates its European headquarters out of Glasgow, Scotland. It’s from this location that we help our North American clients expand their sales and marketing initiatives throughout Europe region.
  • BIZIBLE  |  TUESDAY, JULY 11, 2017
    [Lead] Just Released: AdWords Industry Benchmark Report 2017
    Benchmarks include common marketing metrics like revenue per lead, cost per lead, and cost per opportunity, as well as powerful full-funnel metrics like AdWords’ contribution to leads, opportunities, and revenue, and finally AdWords ROI. In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Lead] Speakers | Grow with HubSpot Sydney 2017
    With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. He leads HubSpot's team of regional marketers to bring inbound marketing and sales to ANZ and Asia. 11:05am - 11:35am - Breakout: How to Turn Your Web Traffic Into Leads and Customers.
  • CONTENTLY  |  TUESDAY, JULY 11, 2017
    [Lead] The Dos and Don’ts of Controversial Marketing
    All marketing is supposed to lead to revenue, either directly or indirectly, but people don’t respond kindly to anything too self-serving. Although you can’t guarantee how audiences will respond to controversy, brands interested in pursuing polarizing content should use the past as a blueprint for what works and what leads to bad publicity. In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest.
  • TERMINUS  |  TUESDAY, JULY 11, 2017
    [Lead] New E-Book: The Blueprint to Account-Based Marketing Campaigns
    Using ABM plays like pretargeting, account nurtures, and lead-to-account nurtures, get all the resources you need to get your dream accounts excited about your solution and turn them into sales opportunities. If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them all into customers, and build a symbiotic business relationship with each of them?
  • SNAPAPP  |  TUESDAY, JULY 11, 2017
    [Lead] ?What Is the Modern B2B Buying Process?
    B2B buyers are using more sources to research and evaluate purchases today, and spending more time researching purchases – which leads me to believe that those sales reps are probably spending as much time educating (and pointing customers to the right content) as they are selling. . The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. .
    [Lead] Exploring the Potential of Video Content Marketing [Interview]
    However, another business might look at videos as a way to capture leads and base it off that metric. In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. About 84 percent of consumers said they now watch video on mobile devices, and 81 percent of marketers are optimizing their social videos for mobile.
    [Lead] Beyoncé —Game Changer, Brand Builder, Innovative Marketer
    Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments. Today Beyoncé is a household name—she commands attention with her work, and what she says, wears, and shares.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Lead] How to Deliver Data-Driven Web Design to Clients [Free Ebook]
    During a testing period, agencies can present the results of specific optimizations made to a website around increases to both unit and top-level goals such as revenue, leads generated, average order value, completed purchases, and more. As agencies continue to adopt principles of Growth-Driven Design , their client service-offerings must shift to reflect the new needs of this approach.
    [Lead] Using Your Website to Upsell Your Way to ROI Success
    Lead GenerationMarketing automation and website personalisation can increase your upsell opportunities. Read on to find out more.
    [Lead] 5 Channel Partner Management Practices on the Brink of Extinction
    Manufacturers that successfully influence partners to invest in their offering—only to provide a couple of case studies, product/pricing information, a hand full of leads, 10 co-branded emails and a pat on the back—fail to acknowledge the reality of the situation. Designed to the eek out the maximize number of leads and deals from partners. not only to slows down productivity but leads to channel complexity, low program participation, and partner dissatisfaction.
  • ENGAGIO  |  MONDAY, JULY 10, 2017
    [Lead] The 4 Types of Data You Need to Identify Accounts for Your ABM Program
    This is where Lead-to-Account Matching is critical.). Across many ancient philosophies and cultures, it’s believed that the universe is formed by the four essential elements: earth, air, fire, and water. These four elements operate together in harmony to bring a balance to nature. There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. Choosing Your List for Account Based Marketing.
    [Lead] The Importance of Market Attribution for Agencies
    ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Why Agencies Need Market Attribution. Market attribution – or marketing attribution – is determining the media channel driving purchases. Prior to the purchase of a product or service, customers are exposed to numerous marketing touchpoints which cover a wide range of interactions.
    [Lead] Is winter coming for martech? Or just for martech VCs?
    A good friend of mine launched a software business a few years ago with a modest amount of angel funding, and through smart use of open source and Upwork-based talent has grown it into one of the leading vendors in their space. For the past 7 years that I’ve been tracking the growth of the marketing technology landscape , I’ve been hearing prophecies of its consolidation. I’ve been quick to acknowledge that’s a possibility, probably an inevitable one.
    [Lead] Employee Advocacy Software: How to Get Employees to Use It
    This not only improves brand visibility but generates new quality leads and increases web traffic. While leaders of different departments may use and see value in employee advocacy, for the ultimate in social reach, brand visibility, and lead generation you want to have a lot of employees engaging with content. How to Get Employees to Use Advocacy Software.
    [Lead] The Art of Stroking the Ego: How to Get Your Subject Matter Experts Creating Content
    “We have such a wealth of knowledge here within the company that we should be tapping it and looking to our own experts first before looking elsewhere,” says Julia Cantor, lead editor for Sage Advice US , the first of eight market blogs to go live for Sage earlier this year. “Our experts also understand the important role that content marketing plays in generating warm sales leads, and they want to do whatever they can to help.
    [Lead] The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action
    Rising action: These are the events that lead to the climax, the conflict, etc. If you can lead with an emotional hook, get them invested in the story, they’ll want to follow it through to the end. Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals? If it tells a great story, it can. But marketers often confuse information for story.
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