• FATHOM  |  FRIDAY, APRIL 21, 2017
    [Lead] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    Still, millennials are leading the way and–given that they will take over the bulk of buying power in just over a year–it just makes good business sense to focus your marketing on them. Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. The digital age has revolutionized healthcare. It is now easier than ever to make appointments, monitor your own health with apps, and even receive healthcare online.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. lead here in inspiring, guiding, and training employees, while maintaining space for authenticity. its role beyond lead gen. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. lead here in inspiring, guiding, and training employees, while maintaining space for authenticity. its role beyond lead gen. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. lead here in inspiring, guiding, and training employees, while maintaining space for authenticity. its role beyond lead gen. B2B Marketing.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Lead] Lead Generation Checklist
    You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Lead] How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
    Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Lead] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 14, 2017
    [Lead] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • KAPOST  |  FRIDAY, APRIL 21, 2017
    [Lead] The Value of ABM Goes Beyond Marketing
    We need a campaign for Q2 to generate #X leads/demands for product A. Marketing no longer needs to toss leads over the wall to an uninterested sales team. When you’re not focused on marketing to the total addressable market – just the market that’s ideal for your company—you’re marketing to fewer leads. With a focus on accounts, it’s easier to look at the group dynamic of the contacts within that account rather than one lone lead at a time.
  • REACHFORCE  |  FRIDAY, APRIL 21, 2017
    [Lead] How to Use Your Data to Make Your Brand Sticky
    For salespeople, big data meant better qualified leads. Better leads equaled higher conversions and quicker sales cycles, which opened the door for more productivity. There was a time in the early years of big data marketing in which marketers and salespeople alike drooled over the impact of big data on customer acquisition. For marketers, big […]. Big Data Marketing
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 21, 2017
    [Lead] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    In partnership with Adweek, we’ve convened top marketers, leading agency executives, and companies at the forefront of the AdTech-MarTech collision to bring you everything you need to know to navigate this exciting trend. These brands are leading the charge as their organizations navigate technology, creativity, and, of course, engagement. Author: Marissa Lyman Bolder , better , and BIGGER than ever before.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Lead] The Art of Creating Curated Content
    Seeking out established experts on the topic and creating a blog post that features quotes about the future of SEO from leading specialists, however, instantly establishes the authority and quality that you need. Specifically, in B2B influencer marketing, we will see companies plan campaigns that include influencer content and offers that help both lead gen and demand gen in the customer journey.”.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Lead] Using Buyer Intent to Drive Your Marketing Efforts
    With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. Buyer intent comes down to knowing what makes a great lead. With buyer intent data, you can improve your marketing tactics in terms of content marketing, lead generation, copywriting, and keyword optimization to actively engage with prospects at the optimal time: Content Strategy. Lead Generation.
  • LEANDATA  |  THURSDAY, APRIL 20, 2017
    [Lead] When Leads Get Left Behind
    In a new LeanData survey, The State of Lead Management , more than 500 B2B sales and marketing professionals said that 25.5 percent of marketing-generated leads, on average, are assigned to the wrong account owner in their organizations. A quarter of the leads that marketing spends so much time and money accumulating are routed to an incorrect rep. Maybe those leads eventually get reassigned to the right person for follow-up. You don’t know what leads are leaking out.
  • VOLACCI  |  THURSDAY, APRIL 20, 2017
    [Lead] Don’t Miss This Drupal 8 SEO Session at DrupalCon!
    Following Volacci’s Drupal SEO guidelines, the end-result will be a website that ranks better in search engine results, creates more leads and drives more revenue. I hope you will be attending DrupalCon 2017 next week in Baltimore. This a great opportunity to update your Drupal knowledge and network with others. It’s also your chance to sign up for a special, two-hour training session on Drupal 8 SEO which is free to Drupalcon attendees.
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [Lead] The Content Marketing Journey, in 3 Stages
    We published “big rock” e-books and webinars that generated leads. We integrated lead scoring and marketing automation. I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s. Contently’s mission is still the same as when I joined in 2013.
  • FATHOM  |  THURSDAY, APRIL 20, 2017
    [Lead] How to Make the Most of Marketing Nation 2017
    The ‘Leading in the Engagement Economy’ theme was selected because it captures the new era in which we live! As Steve Lucas stated above, the event has been given the theme of ‘Leading in the Engagement Economy’ to reflect the changes already happening in the marketing space. Marketing Nation Summit is just a few days away.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 20, 2017
    [Lead] 3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals
    After all nobody but you, knows what is most important: lead generating, building brand awareness, increasing revenue or engagement in offline channel. Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers and extend the business prosperity? Of course we know, there is no one, clear answer to that.
  • BIZIBLE  |  THURSDAY, APRIL 20, 2017
    [Lead] Bizible Expands Marketing Performance Management Offering with Revenue Planning Product for B2B CMOs
    The right way to do planning is to take channel, subchannel and even campaign level data for every single contact, lead, and opportunity and individually forecast conversion rates, velocity, and deal size. Every single contact, lead, and opportunity is given a predicted revenue value based on historical factors like deal velocity, conversion path, deal size, and seasonality to create an extremely accurate forecast.
  • ONALYTICA B2B  |  THURSDAY, APRIL 20, 2017
    [Lead] Employee Advocacy- Are You Leveraging Your Employees’ Influence?
    Lead by example. Have someone in charge of the whole employee advocacy programme, or one person per team leading the way. Ensure that content is an integral part of your marketing team’s strategy so that there’s plenty of content for your team to be sharing- after all, if every employee shares your content, think how many views, leads and sales this could potentially facilitate. Have any leads come from this? Have any of these leads converted into sales?
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 20, 2017
    [Lead] Sales Management Thought Leadership:  efficient effectiveness
    Sales Management Thought Leadership: efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon my upcoming vacation next week it could lend more credibility. Last year I had to catch two planes and a ferry to end up on an island in the Caribbean, while that sounds somewhat easy, it took planning and preparation. Taking a vacation for me becomes a big project for a variety of reasons-but mainly it’s time to unplug and “breathe fresh air”.
  • TOMORROW PEOPLE  |  THURSDAY, APRIL 20, 2017
    [Lead] The Automated CMO: The New Era of Simplicity
    Find out how marketing automation can help you nurture leads in a more efficient and effective way. Marketing Automation
  • CONTENT STANDARD  |  THURSDAY, APRIL 20, 2017
    [Lead] Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates
    Talk to sales about lead generation opportunities. The launch of a content marketing initiative is filled with creative thinking and purpose. Content strategy is meticulously plotted out and optimized. Audience research is conducted and analyzed. Writers are vetted and recruited. Topics are first brainstormed and then built out. There is a lot going on.
  • DISCOVERORG  |  THURSDAY, APRIL 20, 2017
    [Lead] A New Generation of Marketing Metrics & the ROI of Better Data
    Sales teams must be able to trust the leads that come from marketing. Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 20, 2017
    [Lead] 4 Steps to Create Awesome Interactive Content
    Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. It might seem like creating these win-win scenarios–when your audience is satisfied with an awesome experience, and you get the lead information you need–is like finding a four-leaf clover. The average reported metrics from SnapApp users include a 30% click-through rate, 85% completion rate, and 45% lead conversion.
  • CHIEFMARTECH  |  THURSDAY, APRIL 20, 2017
    [Lead] Marketing technology may never consolidate (but that’s a good thing)
    There’s growing competitive pressure among the leading vendors for who will amass the biggest and best ecosystem. Some third-party developers will be big, with category-leading, horizontally-applicable applications. You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 20, 2017
    [Lead] Can anybody become known? Let’s ask the janitor.
    …and yet today, I produce a television show, host a podcast, speak, lead seminars and interview celebrities. Faith McKinney with U.S. Vice President Mike Pence. By Faith McKinney, {grow} Community Member. I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age. He begins the book by asking this bold question, “Can anybody become known?”
  • LEAD LIAISON  |  THURSDAY, APRIL 20, 2017
    [Lead] Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM
    Lead Liaison customers already have access to the most advanced level of website visitor tracking and marketing automation. No other company in the industry offers as many ways to reach prospects, customers, and partners as Lead Liaison does with their powerful combination of offline marketing and digital marketing capabilities. Lead Liaison prides themselves on being the sole solution for a company’s marketing and sales needs. About Lead Liaison.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 20, 2017
    [Lead] Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy
    But this rosy picture actually leads to content overload and depressingly low […]. The flow of content into the world has gone from a steady drip to an unstoppable firehose in just a few short years. For those working in content creation this might seem to signal a bright future full of steadily rising paychecks and effortless promotions. The post Agile Marketing’s Deja Vu Moment: Why We Need Agile Content Strategy appeared first on The Agile Marketer.
  • ACT-ON  |  THURSDAY, APRIL 20, 2017
    [Lead] 5 Tips for Building a High-Performance Marketing Plan
    As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. This could be developing a middle-of-funnel nurture email campaign, modernizing your website so that it’s mobile friendly, or defining how you prioritize leads that get passed on to sales. For example, you may focus on gaining web traffic for the attract phase and increasing qualified leads at the convert stage.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Lead] 24 Growth Hacks to Try Today
    Leads -- they’re great! If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points. It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers. Leads, upon leads, upon leads.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Lead] What Marketing Communications Should You Personalize?
    Almost 9 out of 10 marketers say that email is their primary means of lead generation, but it’s marketers who use personalization in their subject lines that see 26% more opens. Every customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs.
  • VIEWPOINT  |  WEDNESDAY, APRIL 19, 2017
    [Lead] Insights on Outbound Conference in Atlanta
    He is a trust builder focused on leading transformational conversations, those that create and sustain relationships of value. On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees. The event was held at the Hotel Intercontinental in Buckhead and Cirrus Insight did a great job as a sponsor. The coffee was hot and the lunch was great. Thank you.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, APRIL 19, 2017
    [Lead] Last Week In Tech: Apr 3 to Apr 9, 2017 Copy
    25:02 US Tech giants still eager to enter Indian market discussion with Brian Neider, partner at Lead Edge Capital. Discussion with Nimay Mehta, Lead Edge Capital & Bob O’Donnell, Technalysis Research President. Bloomberg Technology News is “must watch TV” for us and many tech professionals, entrepreneurs and investors.
  • NETLINE B2B MARKETING  |  WEDNESDAY, APRIL 19, 2017
    [Lead] NetLine B2B Marketing - Untitled Article
    The BDRs participating in this program are measured on lead generation and talent development. Every lead generated—whether inbound or outbound—must be prospected. Part of the program entails coaching the reps to drive sales conversation with a “lead by discovery” approach. But the basis of achieving common consensus across the board is dependent on defining the lead funnel. What is a qualified lead?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 19, 2017
    [Lead] Survey: Marketers Remain Challenged to Prove the ROI of Efforts
    percent) and attributing leads to revenue (46.6 Marketers may be attempting to prove the ROI of their social and content initiatives, but they are facing pressure from management to show their lead generation efforts as well. A survey conducted by B2B Marketing and The Telemarketing Company in 2016 found that most B2B marketers (59 percent) are “significantly” pressured to generate additional leads by upper management.
  • VIDYARD  |  WEDNESDAY, APRIL 19, 2017
    [Lead] Why Video is the Key to Happier Customers
    How video leads to better, faster, cheaper support: 1. Which of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit.
  • THE POINT  |  WEDNESDAY, APRIL 19, 2017
    [Lead] 8 Questions to Help You Decide if Your Content is Good Enough
    No one question will help you create content that drives quality leadsleads that convert more readily to pipeline and revenue – more than this one. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 19, 2017
    [Lead] How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)
    That RFP should include the usual suspects: your company’s business model, customer targets/audience, content topics and goals (like leads or revenue or both), existing company content uses and placements, social media channels you socialize on, active marketing channels and the like. Your engineering team has made profound advances: the software that controls a communications chipset they’ve been working on for over a year will soon be ready for its debut.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 19, 2017
    [Lead] How to Define the Scope and Vision of Your Engagement Platform Implementation
    Biting off more than you can chew can lead to frustration, confusion, and failure. For ‘newbies’ to an engagement or digital marketing platform, this might include adding A/B testing and lead scoring. In addition to setting some basics reporting goals, like a lift in conversions or growth of lead quantity and quality, set tactical metrics around content performance for emails including opens, clicks, and unsubscribes and include web engagement metrics.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 19, 2017
    [Lead] THE HACKIES: Hacking your stack for account-based marketing
    By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to an account-based approach that leverages existing B2B marketing technology. Expand : Tools in the Expand category provide deeper access and coverage within an account in a variety of ways — enriching contact data, providing an account-based structure to leads/contacts, or allowing engagement campaigns to reach more stakeholders.
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Lead] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. Generate leads for our sales products. Pro Tip: Use our free tool, Lead Flows, to easily build pop-ups on your website. [Go How many qualified leads did you get, and what is the monetary value of a lead? Lead Generation Event Marketing Inbound Sales Daily
  • CONTENTLY  |  TUESDAY, APRIL 18, 2017
    [Lead] Video Measurement Is Broken. Here’s How to Fix It
    What we try to do is connect our inputs to outputs, to business outcomes, so we can understand that when somebody is exposed to a certain type of ad on a certain site for a higher duration, that leads to higher ad recall,” Goodhart said. “We’ve In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.”
  • INFER  |  TUESDAY, APRIL 18, 2017
    [Lead] AI 101, Part I: What You Need to Know about Predictive Models
    For example, sales teams can achieve major performance management improvements by using predictive models to improve the way they filter and prioritize both inbound leads and account-based outreach tactics. With score outputs that indicate which leads look most like the company’s ideal customer, sales can confidently focus their time on just those prospects that are likely to buy. Predictive behavior models can also alert sales when an old lead starts acting like a customer.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 18, 2017
    [Lead] 4 ways to leverage email marketing with PPC
    If SEO and email marketing are already a developed part of your marketing campaign, PPC (pay-per-click) can be another useful tool to help grow both your conversions and your leads. While we can use email marketing to increase leads in a variety of ways, PPC advertising offers a great way to test out the elements of your marketing emails, like landing pages or possible subject lines, before using them in a mass email.
  • LEAD LIAISON  |  TUESDAY, APRIL 18, 2017
    [Lead] Marketing Automation Like my Pool Guy
    Professionally, I work for Lead Liaison as a technical solutions specialist. Transfer knowledge from brain to paper, then put this knowledge into marketing technology from a company like Lead Liaison to help scale your business and reduce your operating costs! The post Marketing Automation Like my Pool Guy appeared first on Lead Liaison. Background on Pool Shopping.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Lead] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    About yesterday’s guest co-hosts: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Every once in a while magic happens.
  • CONTENT STANDARD  |  TUESDAY, APRIL 18, 2017
    [Lead] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    And B2B marketers have to build effective CTAs at the bottom of each part of the story, redirecting to landing pages in hopes of generating leads and conversions. But too often, this leads to dry data sheets and uninspiring explanations. A B2B tech company’s content manager is pulling data to build a quarterly report on the health of the company’s content marketing program, which includes a branded media site.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 18, 2017
    [Lead] 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit
    If you’re wondering whether ABM is a real trend and if it’s living up to its hype, Megan Heuer of SiriusDecisions, the leading global B2B research, and advisory firm, will offer proof. In these Marketo@Marketo sessions and meet-ups, get to know the people behind your favorite platform and those who shaped the latest ABM product vision—your peers who are leading the ABM journey and paving the way for you to succeed.
  • VIDYARD  |  TUESDAY, APRIL 18, 2017
    [Lead] 10 Creative Ways to Improve Prospecting and Sales Emails with Video
    Different types of videos can be used for different email communications depending on whether you’re prospecting a new lead, keeping in touch with warm leads, or closing the sale. When you’re freshly reaching out to a new lead, it’s so important that you stand out and get noticed. Make it personal – top reps spend time learning about an individual and their business and then use this info to connect with leads individually. Sometimes, you already know your leads.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Lead] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    Engaging more than one sense at a time can lead to higher retention and ROI. Also available in print, the interactive ebook versions offers 17 QR codes throughout the text that lead to related digital content, including an epic Nerf battle at the Zappos headquarters. . . Increased lead generation? Better lead qualification? Or, create an interactive video to more deeply engage readers and capture lead information: .
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Lead] Maximize Success by Optimizing the Customer Lifecycle
    To capture more leads, MA allows you to connect effectively with prospects via forms by making it easy to invite prospects to view exclusive content and attend webinars and other events. During the convert stage, MA allows you to focus on hot prospects by empowering your sales team with marketing-approved email templates and other essential tools and information they need to connect with the most qualified leads at just the right time.
  • ENGAGIO  |  MONDAY, APRIL 17, 2017
    [Lead] What’s The Difference Between “Engagement” and Account Based Everything?
    At the helm of the account-based evolution are Marketing leaders who realize we no longer live in a lead-based world. From day one, the Engagio team has been focused on finding new, innovative ways to foster engagement at scale for businesses. We’re so convinced of its potential that engagement is literally in our name. But, we need to talk about what “engagement” really means.
  • HINGE MARKETING  |  MONDAY, APRIL 17, 2017
    [Lead] Employer Branding Strategy for Professional Services Firms
    And even if you are able to launch a new employer brand, your business imperatives will likely lead to its early demise. Additional Resources: Our Rebranding Guide gives you the tools and knowledge you need to lead your firm through a rebranding. Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage.
  • ABERDEEN CMO ESSENTIALS  |  MONDAY, APRIL 17, 2017
    [Lead] You Need to Work on Your Writing
    Lead with the Point. My friend Ken Gordon is a writer. Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response. In his response, Ken emphasizes the hard work of writing and recommends that designers aspiring to write crack open some great works in order to hone their craft. As he puts it, “Our finest works of literature remain, now as ever, our best writing instructors.”
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [Lead] Why B2B Marketing Still Needs Social Media
    Now, before we jump back to bottom lines and justifying the time and cost of social management, remember social media is best for building brand awareness first and MAY result in lead generation in the long-term. You don’t buy a horse and force it to be a zebra, so don’t use social media as a lead generator, but a brand awareness and relationship builder, first. Then see where it leads.
  • LEANDATA  |  MONDAY, APRIL 17, 2017
    [Lead] Should Cleaning Up Database Duplicates Really Be Your Focus?
    So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. When asked what lead management capability they would like to have but do not possess currently, 57.5 percent of the respondents answered: de-dupe incoming leads and existing database. Your Demand Generation team wants to ensure that leads are getting to the right reps.
  • OPENTOPIC  |  MONDAY, APRIL 17, 2017
    [Lead] Three B2B Predictive Marketing Use Cases – Four Quadrant Go to Market Strategies
    As such, B2B marketers identify their top three execution challenges as: Because B2B marketers are being held accountable for lead conversion, pipeline health deal acceleration (Revenue Centric Marketing) and impact on revenue, The post Three B2B Predictive Marketing Use Cases – Four Quadrant Go to Market Strategies appeared first on Opentopic. There are three B2B predictive marketing use cases that are gaining traction with marketers today.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Lead] Social media employee advocacy is the heartbeat of your company
    Forget about all the advice from the lead generation and website traffic gurus about how to push people to your website and get them to sign up for your newsletter. Employee advocacy programs are not just about getting more followers, generating more leads, improving customer retention, or looking good online. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business? Does a company even have a heartbeat?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 17, 2017
    [Lead] Crossing the influence line: When does sponsorship destroy your reputation?
    Your interactions with this group may lead you to new store fronts, show you interesting products or teach you something new. By Mark Schaefer. A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference? Can a social media influencer cross a line become an ad … instead of a thought leader? Let’s unpack those questions today.
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Lead] Is Technology Actually Making Us Less Productive? [New Research]
    The three things marketers would prefer to focus on -- growing web traffic, creating content, and converting new leads -- might look familiar. They’re critical pieces of the inbound and content marketing funnel, and without ample time to dedicate to these tasks, marketers might not be able to generate as many leads as needed for their sales teams’ success.
  • ACT-ON  |  MONDAY, APRIL 17, 2017
    [Lead] Which (If Any) Marketing Automation Platform Is Right for You?
    To help you walk through the marketing automation purchase decision, we’ve devised a simple assessment that will lead you along a key part of your buyer’s journey, step by step, in a clear, rational way. Here it is, 2017, and we don’t get around in flying cars. Still, many of the inventions and technologies that seemed like a far-fetched or futuristic dream just a decade ago are now a reality.
  • PUREB2B  |  SUNDAY, APRIL 16, 2017
    [Lead] Why Timing is Critical in Lead Generation
    Think about it—if you don’t respond to queries from your leads and follow-up immediately, you’re just giving your buyer time to explore other options and other companies. According to a Harvard Business Review’s Lead Response Study , the average response time of B2B companies is 42 hours. Every Minute That Passes After Lead Submission Decreases Your Chances of Converting the Lead Into a Sale. The Time and Day of the Week Can Help You Qualify Leads.
  • VIEWPOINT  |  FRIDAY, APRIL 14, 2017
    [Lead] Desperate and Fearful: Need Pipeline – Want Sales Lead Generation
    Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive. The need for sales pressures the CMO to deliver leads fast. Trouble is, that CMO is also under budget pressures, so corners are cut in the pursuit of needed sales leads. CEOs need to care about lead outcomes.
  • LEANDATA  |  FRIDAY, APRIL 14, 2017
    [Lead] Five Big Ideas Shared at the TOPO Summit
    The State of Lead Management survey, recently conducted by LeanData, supports that idea. A majority of 527 sales and marketing professionals expressed doubts that their lead workflow is allowing them to create an ideal experience for customers. You have to build a real relationship with the right people that leads to a good sale. SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better.
  • REACHFORCE  |  FRIDAY, APRIL 14, 2017
    [Lead] Leveraging Big Data for Big Profits: The Complete Guide
    Big Data Marketing lead dataImagine if your marketing data was so precise, so complete, and so enriched that you could put sales on autopilot. Is that even possible? Well, not exactly. However, leveraging big data for increased profits is possible and it is why several companies view big data marketing and data enrichment through marketing database software as critical […].
  • DISCOVERORG  |  FRIDAY, APRIL 14, 2017
    [Lead] The Real Cost of List-Building: Buy or Build Your Own?
    Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Generation and qualification of quality leads remains a major concern. But how about hiring a research person, or team, dedicated to researching quality leads for your sales team? Lead output per researcher/day 20. Qualified leads per researcher/week 100. Total leads per month 1200. Total cost per lead $6.30.
  • BIZNOLOGY  |  FRIDAY, APRIL 14, 2017
    [Lead] What is business video content marketing and how to get started
    And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns. After you get traffic to your site you might send that traffic to a landing page to convert prospects into leads.
  • CONTENT STANDARD  |  FRIDAY, APRIL 14, 2017
    [Lead] The Wall: Lessons in Content Strategy for B2B Tech Marketers
    At-scale brands tend to do a good job of identifying their target market at the onset of a strategy (lead volume is, after all, a pretty key part of achieving scale), but the chink in the armor of content strategy often becomes apparent when marketers are too focused on their content to notice a market shift. It’s a dog-eat-dog world in B2B tech marketing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 14, 2017
    [Lead] How to Orchestrate a Solid ABM Team [Gifographic]
    Account Executive Leader: Helps align the strategy around customers and their needs, creates ABM service-level agreements and leads and educates the rest of team on best practices. Author: Ellen Gomes A movie is nothing without great music. Whether you’re watching a Disney animated film, an Oscar-worthy musical, or a horror movie, the soundtrack is critical to creating the perfect ambiance. Don’t believe me?
  • HUBSPOT  |  FRIDAY, APRIL 14, 2017
    [Lead] Easter Eggs: 10 of the Internet's Best Hidden Gems
    Mike Champion, Tech Lead at HubSpot. Sometimes, it seems like the internet is full of tedium -- waiting for a page to load, juggling different passwords, and trying to find the perfect GIF image to describe your mood. But luckily, it's also full of really cool nuggets, thanks to the clever developers who make it their mission to put the curiosity and fun back into our daily routines. What's another name for those? Easter eggs.
  • B2B MARKETING INSIDER  |  FRIDAY, APRIL 14, 2017
    [Lead] Weekend Reading: “Full Funnel Marketing” by Matt Heinz
    It’s no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest […]. For the 118th episode of The Marketing Book Podcast , I interviewed Matt Heinz, author of Full Funnel Marketing. There is no sale without marketing and no marketing without sales.
  • CONTENTLY  |  THURSDAY, APRIL 13, 2017
    [Lead] This One Lead Gen Metric Will Help You Show Marketing ROI
    If you’re hoping that your content is going to directly lead to sales on a consistent basis, you’re going to be sorely disappointed. more leads than those who publish less than four times per month, and 93 percent of B2B marketers say that content marketing generates more leads than traditional marketing strategies. Leads influenced: The number of people who engaged with a piece of content and converted into a lead within the next 90 days.
  • FATHOM  |  THURSDAY, APRIL 13, 2017
    [Lead] [Interview] Accomplish Account Based Marketing Success at Marketing Nation
    So, it’s no surprise that Marketo—the leading provider of engagement marketing software and solutions—released its own ABM module in September of 2016. As a concept, Account Based Marketing is nothing new. With new technology applications to bring this strategy to life, though, the buzz for Account Based Marketing has been growing.
  • BIZIBLE  |  THURSDAY, APRIL 13, 2017
    [Lead] The Key to Overcoming Internal Alignment Challenges When Scaling Your ABM Strategy
    On the other hand, a lot of marketing teams are focused on marketing qualified leads, or maybe opportunities, so they are incentivized to drive a lot of demand, but not necessarily a lot of revenue growth like the sales team. Engagement or other top of the funnel metrics that you may be used to as metrics for ABM are leading indicators, like the MQL, just in the ABM world. Implementing an account-based marketing strategy is no easy feat.
  • KEO MARKETING  |  THURSDAY, APRIL 13, 2017
    [Lead] How You Can Benefit from Online Lead Generation Services
    With so much advancement in the field of technology and easy accessibility of the Internet, more companies have begun using online resources for lead generation. However, finding new customer leads can be a time-consuming and frustrating task for most businesses. Adding time for online lead generation can affect the marketing team and other departments within the company. Access to a Team of Lead Generation Experts. Quality leads at all stages of the buying cycle.
  • NETLINE B2B MARKETING  |  THURSDAY, APRIL 13, 2017
    [Lead] Optimizing Your Demand Generation Strategy with New Content Research
    No campaign goes out the door without a clear understanding of how it will affect my marketing team’s lead-based and revenue-based goals. Marketers are being held accountable for their ability to impact pipeline development today more than ever; which is why it makes no sense when I see marketers making the same mistakes with their content, from content creation and campaign targeting, to lead nurturing programs. That’s a perfect lead into my next insight, campaign targeting.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 13, 2017
    [Lead] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    Once a prospect is in the lead-tracking system with their basic information, the sales department has the opportunity to understand more about a potential customer and get the sale. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. Today, I will introduce four exclusive lead generation tactics that B2B marketers can use via Baidu PPC to drive more conversions from Chinese prospects.
  • BIZNOLOGY  |  THURSDAY, APRIL 13, 2017
    [Lead] How to choose the best cloud-based LMS software
    Everyone’s privacy is important but if your company is at stake, a security breach can lead to a business disaster. Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make.
  • CONTENT STANDARD  |  THURSDAY, APRIL 13, 2017
    [Lead] How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation
    Many of the leading email automation platforms also feature easy integration with a range of CRM tools, so you can seamlessly incorporate this new technology into your current workflow and content strategy. Retailers have invested in smart dressing rooms and mobile checkout. They have experimented with heat mapping in stores, as well as augmented reality.
  • CHIEFMARTECH  |  THURSDAY, APRIL 13, 2017
    [Lead] THE HACKIES: Driving digital transformation strategy in a rapidly evolving technology environment
    Who should be defining and leading the CX strategy? This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Last month I listened to a webinar presentation related to the disruptions ahead in marketing technology.
  • HG DATA  |  THURSDAY, APRIL 13, 2017
    [Lead] Modern Analytics Uses Technographics to Maximize Business Intelligence
    By augmenting their data sets with technographics, customers have improved the explainability of their models, leading to much better outcomes, including: Improved sales efficiency. For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business.
  • HG DATA  |  THURSDAY, APRIL 13, 2017
    [Lead] Modern Analytics Uses Technographics to Maximize Business Intelligence
    By augmenting their data sets with technographics, customers have improved the explainability of their models, leading to much better outcomes, including: Improved sales efficiency. For years, Modern Analytics has offered fully automated, machine learning-based predictive analytics to support informed decision making in all facets of business.
  • SNAPAPP  |  THURSDAY, APRIL 13, 2017
    [Lead] 15 Amazing B2B Examples of Interactive Content
    Usually you can find these new formats already in use by leading B2C marketers, and now more than ever, B2B marketers need start leveraging these newer techniques for their own content. . You’ll notice that much of their content also includes a call-to-action asking viewers to fill out a form – turning this interactive content into a series of lead-generation machines. . Mosaic is a world-leading mining company.
  • MI6 MARKETING AGENCY  |  THURSDAY, APRIL 13, 2017
    [Lead] Last Week In Tech: Apr 3 to Apr 9, 2017
    25:02 US Tech giants still eager to enter Indian market discussion with Brian Neider, partner at Lead Edge Capital. Discussion with Nimay Mehta, Lead Edge Capital & Bob O’Donnell, Technalysis Research President. Bloomberg Technology News is “must watch TV” for us and many tech professionals, entrepreneurs and investors.
  • LEANDATA  |  THURSDAY, APRIL 13, 2017
    [Lead] More Evidence that B2B Sales and Marketing Have an Alignment Problem
    The State of Lead Management survey didn’t give business professionals the chance to offer their thoughts on two of those lofty goals. LeanData conducted the survey to gain a better understanding of how B2B companies are managing the leads that fuel their revenue engines. The answers from respondents uncovered stark divisions between how sales and marketing pros view their lead management process. They’re delivering what they think are good leads.
  • AMPLIFINITY  |  THURSDAY, APRIL 13, 2017
    [Lead] Why you should break lead assignment rules for a referral program and certain laws for fun
    But one of most important rules I highly suggest you break is your lead assignment rules for you referral program. Don’t get me wrong, lead assignment rules are important for your sales team. And while lead assignment rules might not be the most fun to break, I can tell you it’s certainly much more rewarding than breaking any of the laws above. There are 3 marvelous benefits to breaking your leads assignment rules for your referral program.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 13, 2017
    [Lead] Referrals: Your Untapped Source for Generating Leads
    Email, SMS, content, paid ads, and social media are most likely among the first things you think about when it comes to lead generation. The post Referrals: Your Untapped Source for Generating Leads appeared first on PureB2B. The post Referrals: Your Untapped Source for Generating Leads appeared first on Marketing Insider Group. These are all great tools. However, you should be sure to remember one of the best tools out there: word of mouth or referral marketing.
  • CONTENTLY  |  WEDNESDAY, APRIL 12, 2017
    [Lead] Are Brands Wasting Their Money on Virtual Reality?
    It’s a fundamental shift in how stories are told,” said Ji Lee, creative lead at Facebook, during a VaynerMedia-hosted Social Media Week presentation. A few weeks back, I had the opportunity to (sort of) live out my fantasy of being an NFL quarterback. While attending Social Media Week NY , I spotted a virtual reality (VR) football game: My time to become Tom Brady had finally arrived.
  • DISTRIBION  |  WEDNESDAY, APRIL 12, 2017
    [Lead] 3 Steps to Increasing Email Deliverability Performance
    Positive engagement (clicks and conversions, not unsubscribes) will lead to fewer contacts reporting the email as spam, junk or blocking your email address. Disinterest leads to decay. Email list rentals can be expensive and often have questionable vendor quality, so what you pay is not always worth the outcome, especially when the dangers include spam traps, complaints and reduced engagement leading to a hurt reputation.
  • BIZIBLE  |  WEDNESDAY, APRIL 12, 2017
    [Lead] 5 Strategies to Build Customer Relationships Through Content
    If the content is strong enough to attract a large audience, then you can engage more leads. We can say that content marketing is a leading tool of the entire SEO cycle. Here is a collection of smart steps that will lead you on the path to building trust through content marketing. Powerful, informative and unique content leads to trust and engagement with readers. This attraction may lead to building a strong trustworthy relationship with your target audience.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 12, 2017
    [Lead] B2B Enterprise Marketers are Inching Toward Sophisticated Content Marketing
    Higher quality and more efficient content creation (84 percent) and strategy development (74 percent) were the leading reasons why B2B enterprise marketers saw an increase in success over the past year. Many B2B marketers have a content marketing strategy, but new research sheds light on how B2B enterprise marketers, in particular, are finding success with this tactic.
  • OPENTOPIC  |  WEDNESDAY, APRIL 12, 2017
    [Lead] Make the Most of Your Marketing Plan on a Budget
    This is especially true of your marketing budget: as a business owner, you need to figure out which activities will draw the largest amount of leads for the fewest dollars. When running a small business, you may have a limited budget, which means wearing several hats. Understanding your audience and customers is key to working out marketing; businesses need to. The post Make the Most of Your Marketing Plan on a Budget appeared first on Opentopic. Brands & Marketers
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Lead] Why I Chose Vidyard: A Story of a CMO, The Video-Enabled Business, and Culture
    Modern organizations need solutions that enable video to be “monetized” by capturing leads, that increase engagement and accelerate the buyer’s journey, and that feed audience engagement information to marketing automation and CRM solutions so that sales teams can focus their effort on the most promising prospects. Vidyard is the new generation video platform, and is leading the way to power the video-enabled business (see Forrester’s Online Video Wave Report ).
  • VIDYARD  |  WEDNESDAY, APRIL 12, 2017
    [Lead] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.
  • LEAD LIAISON  |  WEDNESDAY, APRIL 12, 2017
    [Lead] Insightly and Lead Liaison Solidify Partnership
    Customer relationship management (CRM) solution provider Insightly adds Lead Liaison to their list of integrations , changing the game for many shared clients. Lead Liaison provides a host of sales and marketing tools for businesses around the globe. Lead Liaison helps convert visitors and push new conversions into Insightly. Insightly integration enables users to export records from Lead Liaison into Insightly. About Lead Liaison.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 12, 2017
    [Lead] What UX Design Can Teach B2B Social Media Marketers
    Numbers for leads generated, expectations for ROI per lead—the boss continues placating our marketer, as he realizes that all of his work moving their social presence toward a more engaged content strategy is about to die on the altar of social selling. Is there a way that the marketer can begin to push more leads and keep up with some of his boss’s expectations while also continuing to build on the strategy he’s just begun to see bear fruit?
  • DISCOVERORG  |  WEDNESDAY, APRIL 12, 2017
    [Lead] Data-Agnostic? See How Data Quality Affects ROI in This A/B Test
    The study was orchestrated by Intelemark, a leading B2B demand generation services provider with over 50 years of combined experience driving results through custom calling campaigns. Intelemark agents were given lead lists of identical criteria and length from both DiscoverOrg and the other data provider. Lead lists were scrubbed of information identifying which database they originated from. DiscoverOrg crushed the other leading data provider on every significant metric. (*See
  • NETLINE B2B MARKETING  |  WEDNESDAY, APRIL 12, 2017
    [Lead] #ABMSummit – MIS – Post Event Insights
    For example, targeting personas has become the value-add to today’s ABM and lead generation programs. Pointers for planning: - Define very specific campaign objectives. - List-segmentation is key. - Don’t try to boil the ocean–run small pilots, then scale up. - Measure, assess performance, optimize, repeat. - And lastly, “Lift is the leading indicator of revenue.” – Eric Martin.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 12, 2017
    [Lead] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    We prefer to say customer personas instead of buyer persona or lead or prospect. This article is a guest post by Jesus Hoyos of Solvis Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest.
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