Digital B2B Marketing

AUGUST 23, 2012

Lead scoring and personas are popular topics in B2B marketing. Until B2B marketers begin talking about personas and lead scoring together they are missing an simple way to identify missed sales opportunities. Let’s look at lead scoring, personas, and the connection that needs to be made.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Webbiquity

NOVEMBER 21, 2021

Lead Generation Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. Webinar & Webcasting Tools. The Deal: Get 50% off for your first three months using this link (no coupon code required). The Dates: Now through November 29. OptinMonster.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

KoMarketing Associates

MAY 25, 2017

While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per. Target Website Visitors with Lead Gen Ads. Target Fans with Lead Gen Ads.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Content4Demand

OCTOBER 6, 2021

Creating Value-Based Buyer Journeys. Marketing will take the lead to create and launch digitally rich and value-based journeys across the entire customer lifecycle. How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)? This shift is welcome news for B2B buyers.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Marketing Insider Group

APRIL 20, 2015

We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. So what is a lead? What Is A Lead?

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6% Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Zoominfo

FEBRUARY 25, 2021

Consider this: In 2019, ON24 surveyed its webcasting platform users. The goal of your webinar is to generate leads and get them into your sales funnel. What value will the webinar provide attendees? As emails feed into your CRM, sales and marketing will have the opportunity to nurture the new leads with additional content.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Biznology

FEBRUARY 8, 2016

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. Ninety-nine percent.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

markempa

OCTOBER 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But inquiries are not leads.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

The ROI Guy

DECEMBER 17, 2013

This webcast was conducted on December 5th, and provides a great overview of why traditional white papers may fall short in helping you achieve your 2014 new lead / sales opportunity goals, and why you need to have Interactive White Papers and Benefits Estimators as an essential part of your game plan.

Lead Scoring 40

Lead Scoring Lead Ranking Webcast Planning 40

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

SpotMe Blog

JUNE 28, 2023

It is trusted by leading Fortune 500 companies in high-touch industries, such as life sciences, pharmaceuticals, and professional services, looking to create branded and personalized events with enterprise-grade security and enterprise deployment.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Digital B2B Marketing

JULY 11, 2013

Yet this is exactly how most B2B marketers approach lead generation today! You don’t care about the number of leads your sales team has. Instead you care about the number of marketing sourced leads. The Lead Generation Opportunity Gap. Larger webcast audiences. I call this the opportunity gap. More Referrals.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. How do you balance the need for quantity of leads vs quantity?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

SpotMe Blog

JULY 5, 2022

LAUSANNE, Switzerland, July 5, 2022 — SpotMe, the leading B2B event marketing platform is pleased to announce a new partnership with Ai-Media, a global leader in technology-driven live captioning, transcription, and translation services today. . “We It is more affordable and faster than human translation services.

Advertising Agencies 52

Advertising Agencies Webcast Service Media 52

Oktopost

NOVEMBER 28, 2022

Customer lifetime value: This measures the total value of a customer to a company over. When these relationships are strong, it can lead to increased sales and repeat business. This, in turn, leads to higher engagement rates as subscribers are more likely to open and click through emails that are relevant to them.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Crimson Marketing

JULY 23, 2015

Neither thinks the other understands what they do, or values it. Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. The role of Marketing in closing a deal doesn’t just stop with generating leads.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. sellers invariable say they use 15% to 20% of those things.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). If your mission and value prop aren’t immediately apparent, your prospects will move on to the next booth. However, it’s a vital component of trade show success.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

SpotMe Blog

JANUARY 26, 2022

G2 Score: 4.5 (?84 You truly have all the tools to create a live and on-demand experience. . SpotMe, virtual and hybrid event platform trusted by Fortune 500 and leading companies SpotMe comes with webcasting, video breakouts , and personalized agendas. G2 Score: 4.6 (100 You might want to opt for safety.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

markempa

MARCH 4, 2012

That time between the first “not yet” or “maybe” and the next phone call is the perfect opportunity to demonstrate to prospects — through appropriate contact on a regular basis — the value you can bring to their organizations. This is what lead nurturing is all about. Want to learn more about lead nurturing? Have a minute?

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Leads 120

LeadsRX

APRIL 13, 2021

LeadsRx and its approach with multi-touch attribution as the industry standard methodology certainly provides value to the industry,” said Daryl Battaglia, SVP, Market Development and Strategy, Audience Measurement at Triton Digital.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Digital B2B Marketing

MAY 3, 2012

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

Binary Demand

MARCH 26, 2024

This realization underscores the immense value of understanding the intent of these individual decision-makers. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Intent data fuels personalized marketing.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

markempa

OCTOBER 31, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Only 40% share webcasts.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

SpotMe Blog

FEBRUARY 2, 2022

How does this compare to the value they receive with an in-person event? They focus on delivering short-form webcasting (i.e. The solution offers both webcasting sessions and 2-way group breakout sessions. Founded in 2004, INXPO is a webcasting solution for webinar-style events. Needs are going to be different.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

The Point

MARCH 3, 2010

The conclusions drawn in the article hold particular relevance for marketers engaged in lead nurturing, especially when those nurturing programs are constrained by a perceived lack of relevant offers. Competitive comparisons (73%) also scored highly in the buyer research. * The type of content ranked most highly by buyers?

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Leadspace

AUGUST 15, 2019

You’re doing everything but your content isn’t generating leads. It’s less about consumer branding and more about the value of the purchase. It simply means that business markets have longer product to market lead times. These video-sharing websites are great for generating leads. Videos and Blog Posts.

Webcast 48

Webcast Business Case Studies Case Study 48

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). Use cases: Review all program efforts that generate and cultivate leads. Lead scoring: Scoring leads can’t happen until sales and marketing agree on lead scoring values and processes. Finally, develop a scoring model.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Everything Technology Marketing

JANUARY 1, 2011

I asked you to rank the marketing areas you think will become more important in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Webbiquity

JUNE 16, 2015

Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. The top metrics used to measure content marketing success are website traffic (cited by 71% of marketers), revenue (57%), keyword traffic and conversions (46%), and search engine rankings (46%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100