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What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. For marketing and sales teams, that handoff is a potential minefield.

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Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

Marketing Insider Group

Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. In other words, content marketing.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. That’s also the reason why webinars attract highly targeted leads.

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6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness.

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How to Integrate Your Unique Value Proposition into Your Content

Marketing Insider Group

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. What is a Value Proposition? Compelling.

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The Ultimate Guide to On-Page SEO: Strategies for Higher Search Engine Rankings

Marketing Insider Group

On-page SEO represents a fundamental aspect of optimizing your website to achieve higher search engine rankings. Quick Takeaways: On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. Consistent content updates can improve search rankings over time.

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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Effective lead generation drives business growth and increases revenue.