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Lead Scoring: A Data-Driven Approach to Sales and Marketing

Vision6

Lead scoring is a strategy that businesses can use to sort and prioritise potential customers. This is done by giving each lead a specific score based on engagement levels, implementation time, and available budget. The higher the score, the more likely a lead is to become a customer.

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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

In the last several years, SMS marketing has become an intriguing channel used to enhance the efforts of email marketing to provide brands with the opportunity to create unique customer experiences. Lead nurturing emails that encourage subscribers to convert throughout the sales funnel. How Is SMS Marketing Used?

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Crisis Communication Strategies: Navigating Challenges with Email & SMS

Vision6

This article will explore what a crisis communication plan entails, how you can integrate email and SMS into your crisis communication strategies, and how you can leverage the Vision6 platform to do so, with real-life examples. Using reliable communication systems like SMS and email is essential for quick and easy messaging.

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? Both platforms have benefits that the other doesn’t.

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List Growth Strategies to Gain Revenue from Your E-Commerce Email & SMS Efforts

SmartBug Media

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

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SMS: A truly global marketing channel

DotDigital

SMS is a vital channel for brands looking to engage customers. Its fast-paced nature makes SMS the perfect channel for quick messages such as order confirmations and announcements. Immediate and cost-effective, the benefits of SMS are many. . In a glance: the benefits of SMS marketing. SMS marketing has a 98% open rate.

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