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What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Score those strong purchase indicators highly and send these white-hot leads to sales.

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10 Simple SEO Basics for Better Rankings

Act-On

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. And that’s our second tip for improving your rankings.

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How to Measure the Value of SEO

Top Rank Marketing

This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. Taking steps to track and grow the value of your SEO efforts is not easy, but it is very much worthwhile. Search engines are evolving around search intent. Search engines are evolving around search intent.

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The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

The Lead Agency

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In this article, our focus is on on-page SEO: creating blog content that uses search engine optimisation techniques to rank highly and appeal to prospective customers.

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The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Semrush has developed a new formula for KD score calculations that it says has improved accuracy.

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Focusing on quality over quantity is the most effective way to improve your website’s score.

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How Core Topics and Content Clusters Lead to Better Google Search Rankings

Content Marketing Institute

To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.