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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. In other words, companies with a high score are "good at martech".

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Nine Important Things to Know About Intent Data and AI

Webbiquity

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing. LDW: Overall, the scores were quite low. The aggregate score overall was 2.71 (on a scale of 1-5), with individual scores ranging from 2.26 for lead management to 3.35

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The 22 Best Virtual Event Platforms

Webbiquity

A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. They were ranked on both the number of total reviews (popularity) and average ratings (quality). Leading Edge Virtual Event Platforms. Pricing: contact vendor.

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20 questions to ask marketing automation vendors during a demo

Martech

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? Learn more here.

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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Companies that provide customer value through content mapped to each stage, are able to show better business outcomes.