Remove recency url
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How Landing Pages Impact Quality Score on Every Ad Platform

Unbounce

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. That’s not surprising, given that Quality Score algorithms are “black boxes” that play a crucial role in the success of any PPC campaign.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. Behavior >> Frequency & Recency >> Count of Sessions. From there, B2B marketers can piece together a few key steps and identify high value site content paths. Goals -> URLs.

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

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Etsy SEO: 11 SEO Strategies for Etsy SEO & Sales Growth

seo.co

Other good options include Etsy Rank and even Etsy’s autocomplete search phrases. As a general rule of thumb, always lead with descriptive words, because these are what a shopper will see first when they browse. And the more people buy from your shop, the more Etsy boosts you in the rankings.). Etsy loves recency.

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The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Sales reps see their leads ranked by recency of engagement and overall lead score. To get the most value, first plan to: Implement Marketo lead scoring. De-duplicate your leads.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. Lead generation. add to cart).

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new).