Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
AUGUST 19, 2016
Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. One of the key strategies B2B marketers should leverage to increase productivity is lead scoring–ranking leads for their sales-readiness, sanctioned by service level agreements (SLAs) that are agreed upon by both sales and marketing. This all comes down to the math and two key stats.