Remove Lead Scoring Remove Purchase Intent Remove Vendor Related Topics

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Many of the original scoring vendors specialized in a single application. This lets the vendor charge more to each client and blocks out potential competitors. The late start has let it adopt a broader scope from the beginning, offering both lead scoring and new prospect identification.

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

The Empathy Marketing Blog

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Three Lead Generation Stages You Need to Nurture Top of the Funnel (TOFU): People at this stage are searching for ideas, tips, and resources to help them answer questions and get ideas for problems they’re facing.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data?

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. During this stage, you’ll share content to help progress them from interest towards purchase intent. You begin nurturing leads from the moment you say hello.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data?

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5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Three Lead Generation Stages You Need to Nurture. During this stage, you’ll share content to help progress them from interest towards purchase intent. Don’t rely on just one primary lead source.

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How to Assess the Relevancy of 3rd Party Intent Data

Marketo

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. Intent data can help you keep the pulse on your target audience at every stage of the buying journey. Although the conceptual value of intent data is compelling, the solutions market is still maturing.

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What Your Website’s Missing: A Video Content Journey

Vidyard

Why you need a video content journey When comparing vendors, today’s B2B buyers have not only become more independent, but 65% of buyers download 4-7 pieces of content before they’ll shortlist your solution. While you still need white papers and other collateral, Unruly discovered that enjoyment of a video increases purchase intent by 97% and brand association by 139%! Finally, track the progress of your leads within each content path to gauge buyer intent.

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