Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
Customer Experience Matrix
MARCH 19, 2015
Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Many of the original scoring vendors specialized in a single application. This lets the vendor charge more to each client and blocks out potential competitors. The late start has let it adopt a broader scope from the beginning, offering both lead scoring and new prospect identification.